This document discusses the fashion brand AaRoNg. It provides an overview of AaRoNg as the most popular lifestyle retail chain in Bangladesh, established in 1978. It operates production units in rural and semi-urban areas as part of its social enterprise model. The document then analyzes AaRoNg's strengths, weaknesses, opportunities, and threats through a SWOT analysis. It identifies AaRoNg's leading brand reputation and production quality as strengths, and limited R&D budget and higher closing inventory as weaknesses. International markets and cultural events are opportunities, while small competitors and price wars are threats.