This presentation was based on the analysis of some famous fashion brands in Bangladesh. It contains the details about the brands, product, swot analysis of those brands.

1. Future of the fashion
industry: A theoretical study
on the fashion houses in
Bangladesh.

3. Aarong
Aarong – Bengali for ‘village fair’ – is Bangladesh’s most
popular lifestyle retail chain. This ethical brand began in 1978
as a humble means to empower rural artisans to rise above
poverty. Today, with 20 retail stores across Bangladesh and
over 100 fashion and lifestyle product lines
Vision: Aarong has the vision to establish them as the
world’s one of the famous fare trade fashion house. Aarong‟s
vision is to remain market leader throughout its business.
Aarong expand its business in the international arena.
Mission: To make Aarong the best in the world in providing a
unique Bangladeshi lifestyle experience to empower people
and promote Bangladesh while protecting our environment.

4. Products
Men’s Wear Women’s Wear Children’s Wear
Jewelry Households Handcrafts

5. Competitors
Aarong has a competitive advantage over its competitors on
almost every factor. Only a few companies have the ability to
chase some sort of advantage like Aarong. Such as
 Anjan’s
 Key Kraft
 Sadakalo
 Rong
 Banglar Mela

6. SOWT Analysis of Aarong
Strength
 Good Brand image.
 Strong management Team.
 Almost zero production damage.
 Innovative.
Weakness
 Unable to bring new product in time.
 Higher Price

7. Opportunities
 New distribution Channel.
 Expand globally.
 New product for special occasion.
Threats
 Price War.
 Decreasing Market share.

8. Yellow
Yellow is one of the largest clothing stores in Bangladesh of
Beximco Bangladesh Ltd. The store is very popular among the
present and young generation for unique collection of designs,
specially Punjabis and shirts for men and maintains the modern
fashion trend. The quality of its product is extremely good as it
has been successful to keep old customers always coming. The
name YELLOW, itself has now become a distinct clothing brand
in Bangladesh and the credit goes to its exclusive collection
and comfortable products.
Mission: Each of their activities must benefit & add value to
the common wealth of their society. They firmly believe that,
in the final analysis they are accountable to each of the
constituents with whom they interact; namely; their
employees; their valued customers, their suppliers, their
business associates, their shareholders & their fellow citizens.

9. Products
The Yellow Men
• Panjabee
• Fatua
• T-shirt
• Shirt
• Shoes
• Wallet
• Tie
The Yellow
Women
• Salowar-
Kameez
• T-shirt
• Shirt
• Tops
• Skirt
• Bullero
• Pant
The Yellow Kids
• Shirts
• Pants
• Punjabi

10. Competitors
Aarong Cat’s Eye
Easy Artisti
Key Kraft Rong
Deshi Dosh Sailor
Ecstasy Anjans

11. SOWT Analysis of Yellow
Strength
 Branding - YELLOW has strong branding in the everyday
basics, from casual to
 Infrastructure - Allows for ease of distribution nationally all
over Bangladesh.
 Image- Consumer trust on brand in image perspective is
already built.
 Strong group of loyal customers
 Gained a lot of experience in the past years
 Men’s wear both casual and formal
 Supplier in the form of Beximco textile
 Keeping in line with latest and upcoming trends.

12. Weakness
 Marketing: A strong brand it may be, but marketing is not
as strong in Pakistan.
 Less variations in all kind of clothing
 Have not been able to open their brand’s outlets all over
Bangladesh
 High price can also be considered as a weakness
 Yellow does not do that much of aggressive marketing
Opportunities
 Online Retail and E commerce
 Expansion into other countries
 Social media gives more opportunity to market the
products
 Technological advancement
 An unfulfilled customer needs

13. Threats
 Unstable political situation of Bangladesh
 Entry of several foreign famous brands
 Consumer switching is on a high rate
 Sift in customer tastes
 New regulation
 Increased trade barriers

14. Ecstasy
Ecstasy is clothing, fashion, and lifestyle brand based in
Bangladesh. It’s flagship store is located in Banani, Dhaka.
Ecstasy was established in 1997. It is a multi-store
franchise and is one of the largest clothing brands in
Bangladesh.. The store describes its items as contemporary
global fashion inspired.
Ecstasy is mainly focused on the teens and middle-aged
people. They create those products which are mote
suitable for teen and middle ages people.

15. Products
Men’s
Apparel
Women’s
Apparel
Kid’s
Apparel
Accessories Cosmetics

16. Competitors
Yellow Sailor Aarong
Rong Dori bari. Cats Eye
Artisan Noir Infinity

17. SOWT Analysis of Ecstasy
Strength
 Secure environment
 Conscious employees
Weakness
 Limited production of certain products
 Not being able to open branches in many places
 High Price

18. Opportunity
 Online shopping and e-commerce
 Expansion into other countries.
 Minimum legislature restriction.
Threat
 Consumer switching
 Economic downturn
 Competitors who have much more global presence.
Their product quality is enough good to export. They can
expend their business in overseas very easily. They have
that potentiality to expend.

19. Cat’s Eye
In 1980, CATS EYE began their journey in the form of a
small shop in Green Super Market that sold all most
everything from candies to ornaments.
Mission: To create a style statement that suits the
discerning individual, while keeping a stringent eye on
quality yet being affordable.

20. Products
Men Women
Shirts Tops
Pants Accessories
Men’s exclusive Women’s Shoes
Accessories
Shoes

21. Competitors
Artisan Yellow Sailor Rong
Aarong Ecstacy O2 Bang
Mayor Plus Point Infinity Amber

22. SOWT Analysis of Cat’s Eye
Strength
 Trendy and classy design
 Product-oriented
Weakness
 Expensive
 Not for all ages
 Mainly for men.

23. Opportunity
 More focused on design.
 The best option for formal outfits
Threat
 Company is losing market because the
customer has others option.
 Not price sensitive.
 Less store than others.

24. Sailor
Sailor is a lifestyle brand based in Bangladesh and a sister concern of
Epyllion Group. With the theme of - “Sailing Life,” Sailor by
Epyllion Group, a fashion retail brand stepped on the retail fashion
industry. Sailor is a trailblazing lifestyle brand that provides
fashionable attires & accessories from all age ranges who believe
themselves to be stand out in the crowd with their unique fashion
sense and style statement.

25. Products
Sailors celebrate all festivals and season with an extraordinary
collection of products
Casual
Wear
Formal
Wear
Ethnic
Wear
Kids Wear Accessories

26. Competitors

27. SOWT Analysis of Sailor
Strength
 Comparatively less price than others.
 Unique collection
 Good quality
Weakness
 Fewer stores.
 Advertisement is low.

28. Opportunity
 Online retail and e-commerce
 expansion into other countries
 Technological advancement
 An unfulfilled customer needs.
Threat
 Unstable political situation in Bangladesh
 Sift consumer taste
 Increaser trade barriers.
They have a very good customer response rate. They are expending
their business vary quickly throughout the country. They have a very
good reputation for their product. Epyllion group is already exporting
their garments into other countries. They can easily expend their
business in like a brand Sailor in other countries.

29. Findings
Aarong is the most famous fashion house in Bangladesh. They have
the most unique collection than other fashion brands. They are
mainly representing the culture of Bangladesh.
Yellow gives much focus on their collections for youth. They have a
very unique design for their products.
Cat’s eye has the main focus on Men’s formal and casual outfit.
They have different way to create design.
Ecstasy is mainly most popular for their exclusive collections. They
also offer very quality.
Sailor is emerging very quickly. They have so many trendy
collections.

30. Rating
Brand Name Core Competence
Markin
g
Ratin
g
Aarong
Famous for their unique
collection
9.5 4
Sailor
They are offering
international quality product
with a good price range
9 4
Yellow
Famous for their unique
collection and sales strategy
8.5 3.8
Ecstasy Exclusive collection 8 3.5
Cat’s Eye
Has a great market share for
men’s wear
7 3

31. Recommendation
Most of the brands are working with unique designs. They also
should expand their collections all over the country. Mostly they
should maintain and follow the culture of our country.

32. Any Questions???

33. Thank You.