The document outlines Giordano's business strategy and operations. It discusses Giordano's mission to make customers "feel good" and "look great" through empowering employees, quality merchandise at affordable prices, and a value-for-money pricing strategy. The document also analyzes Giordano's strengths in skilled labor, inventory management, and quality products, as well as opportunities to expand into new markets and industries. It recommends increasing brand building and retail outlets to strengthen Giordano's position against growing competition.

2. GIORDANO

3. GIORDANO GIORDANO CONCEPTS

4. GIORDANO LADIES GIORDANO JUNIOR

6. GIORDANO’S MISSION
TO MAKE PEOPLE
“FEEL GOOD”
AND
“LOOK GREAT”

7.  Empowerment to employees.
 Job specification (recruitment process).
 Flat Organization structure.
 Service as competitive advantage.
 Value-for-money pricing policy.
 Information Technology – Inventory system
 Core offerings-personalized and exceptional service.
 Differentiated and functionally value added products.

8.  Maximizing unit sales instead of margins.
 Learning through past experiences.
 Value-for-money pricing strategy.
 Satisfying employees for more productivity.
 Quality merchandise at affordable prices.
 Penetrating every segment middle class to affluent class.

9.  “Value-for-money” and “quality merchandize at affordable
prices”.
 Mid price positioning.
 BSE: Budget cautious customer.

11.  STRENGHTS:
• Skilled labor
• Strong inventory management system.
• Quality products.
• Value-for-money positioning
• Empowerment to employees.
• Good recruitment process.
• Economies of scale.
• Innovative approach.

12.  WEAKNESSES:
 Financial
 Earlier their positioning was
only of low cost pricing .

13.  OPPORTUNITIES:
 They can diversify into other countries.
 They can enter into new market.
 They can go for sports industry.
 They can also enter into footwear industry.
 THREATS:
 Competitors.
 External environment.
 Globalization .

14. Investment in
brand building
and retail
outlet needed.
high price and
non price Low switching
Suppliers can competition is cost but no
easily be replaced increasing in collective
intensity with bargaining power
low demand.
Lack of
substitutes for
casual clothes.

15.  They should go for making a positioning map it will help
them to understand the position of competitors in market.
 They should enter into the untapped markets like other
countries as global expansion.
 They should go for new positioning strategy according to
their target markets.
 They can open more franchises in different parts.