1. YASSER SHAWKY MOHAMMED AMIN
Cairo – Egypt ■ (00201) 142990585■yasser.sh.amin@gmail.com
1
OBJECTIVE
A senior general management, business development, training, and sales force effectiveness
professional with 13+ years of experience. Seeking a senior level position to offer expertise and
experience accrued in increasing sales force effectiveness, sales force development, customer service
excellence, and business development.
KEY SKILLS
 Adaptability, Budget Management, Sales Force Management, Stress Management
 Sales Force Effectiveness, Business Development, Deadline Oriented, Conflict Resolution
 Work Under Pressure, Performance Oriented, Behavioral Coach
 Marketing Campaigns, Event Management, Sales Reports, Yearly Business Plan
 Report Writing, Memos, Letters, Correspondence, Communication Skills
 Management Of Filing Systems, Documentation, Statistical Analysis, Surveys
 WinWord (English & Arabic Versions), MS Excel, Adobe Photoshop, Internet Usage
PROFESSIONAL EXPERIENCE
Store Manager July 2010 – Up to date
Studio Masr Restaurant, Amer Raya Corporation, AMERGROUP Corporation, Jeddah,Saudi Arabia & Halatat El
Samak Restaurant, Amer Corporation, Cairo Egypt
Key Responsibilities:
 Overseeing, managing, and achieving all business development targets set for month, quarter, and year while
advising the company on improving its efficiency to get better profit margins exceeding project profits.
 Managing the overall profit and loss plan, overseeing all expenses incurred, finding opportunities to cut unnecessary
costs, and ensure proper provisioning of all losses incurred at month end.
 Providing an amicable dining experience to the customers by continuously striving to improve the customer service
while managing complaints, providing lucrative deals, and launching other gift schemes to increase their visits.
 Mentoring the human resource capital, identifying the right talent to be promoted on top, and helping in identifying
and eradicating problems hindering employees from achieving their personal and organizational goals.
 Performing competitor analysis on regular basis to ensure that the hotel remains competitive in its own
surroundings by offering superior service, exceptional dining experience,and offers other unique customer
attractions.
 Actively participating in important HR functions including defining job roles, recruitment,selection, orientation, and
succession planning to minimize impact of turnover on the business.
 Carrying out day to day tasks involved in managing the restaurant including overseeing administration problems,
handling emergency situations, and offering support to different departments as and when required.
 Invoking critical business analysis to analyze all present business opportunities while striving to provide more ways
of increasing the company’s business over the longer term.
Store Manager April 2005 -May 2010
BURBERRYBoutique,SARA GROUP Corporation, GeneralMarketingCorporation, Jeddah,Saudi Arabia
Key Responsibilities:
 Oversaw, strived for, and achieved all monthly and yearly business development targets by actively involving in sales
activities and providing employees an encouraging working environment to help them perform at their peaks.
 Managed all incoming and outgoing transfers ensuring that all cash tills were properly managed, all till operations
were managed efficiently to avoid long queues at tills, and efficiency was maintained in financial transactions
occurring.
 Advised the junior staff members to handle all customer complaints in a friendly manner while stepping in when
required to resolve all these issues.
 Managed the overall sales team, ensured that all sales targets were achieved on individual basis, eradicated
problems that hampered performance of the sales team, and ensured consistent performance.
 Proactively monitored the changing training needs of the sales personnel to provide them with better sales force
training programs which would help them realize their full potential yet keep on delivering exceptional business
development results.

2. YASSER SHAWKY MOHAMMED AMIN
Cairo – Egypt ■ (00201) 142990585■yasser.sh.amin@gmail.com
2
 Strived to maintain excellence in delivering greater customer satisfaction yet planning real customer satisfaction or
rewarding programs that would help generate repeat sales.
 Directly interacted with customers by greeting them and providing assistance to understand their overall experience
interacting with the store.
 Responsible for all important tasks in retail management including opening, closing, staffing, service levels, and
management of stocks in different departments.
Sales Executive September 1999- April 2005
Badkook Trading& Contracting Equinox,In-charge KSA WesternRegionArea, Jeddah,Saudi Arabia
Key Responsibilities:
 Proactively looked for and monitored different opportunities and accordingly identified prospects to be targeted for
tapping new business potential.
 Sold products by directly establishing a personal rapport with clients to recommend them solutions best matched
their requirements.
 Provided customers with different types of information including guidance, researching, and recommending on new
opportunities by offering additional services that they may require.
 Performed detailed competitive analysis by scrutinizing competitor’s services available in the market and advising
the company to improve its services to better fulfill customers requirements.
 Remained abreast of all industry changes by attending meetings, seminars, educational workshops, and reviewing
different sources of information.
 Performed day to day important tasks which would increase sales effort efficiency including scheduling for
meetings, attending meetings, making presentations, and prospecting.
Middle East Trainer&NewStore Opener November1996 - August 1998
T.G.I Fridays Restaurant, Middle East Trainer& NewStore Opener,AmericanaCompany, Jeddah , Saudi Arabia
Key Responsibilities:
 Trained all new staff members to help them assume their responsibilities fully as per the international standards and
company’s own policies.
 Trained the in-house trainers to capacitate them to train other sales force staff better helping increase the overall
sales force effectiveness of the company.
 Prepared the entire inside store stations layout plan in accordance with international store layout plans keeping
ambiance for customers.
 Made periodic reports to monitor the overall sales performance while summarized the findings to present to the
senior management for helping them make well informed sales decisions.
 Trained trainers on up-selling and reaching customers while ensuring their optimum satisfaction.
 Managed the entire training effort for training the trainers by devising a program, regularly conducted the classes,
and ensured timely completion of the trainers in order for them to assume their responsibilities on timely basis.
EDUCATION
Ein Shams University (Business Administration Department), Cairo, Egypt May 1995
B.SC. Of Commerce
Other Training & Certifications:
 Food Safety Risk Management, (HACCP) “Hazard Analyses Critical Control Point” , from The Educational Institute of
the American Hotel & Lodging Association in Egypt
 English Language Course by American University in Cairo
 Opening Team Workshop by T.G.I Friday’s - Americana, Dubai - U.A.E
 Customer Service & Receiving Host by T.G.I Friday’s - Americana, Dubai - U.A.E
 Train The Trainer by T.G.I Friday’s - Americana, Cairo - Egypt
 One O One by Americana Head Office, Cairo - Egypt
 Middle East Seminar In Training Specialty by InStore Trainer Program, Americana, Beirut - Lebanon
 Supervisor Skills Training Course by Americana, Beirut - Lebanon
 Marketing Techniques by Handling Complaints Workshop.
 Motivating Staff.
 Train the trainer.
 Pro- Active leadership skills.

3. YASSER SHAWKY MOHAMMED AMIN
Cairo – Egypt ■ (00201) 142990585■yasser.sh.amin@gmail.com
3
 Quality Control & Guest Satisfaction complete training program by Americana International - UAE (Implemented in
200 stores worldwide).
Training & Private Courses with AMAREX Corporate University:
Advanced Professional Selling Skills Programmed Incorporating:
 Strategies for Advanced Consultancy Skills
 Strategies to Protect and Grow Key Accounts
 Strategies to Negotiate to a Collaborative Conclusion
Private Courses:
 Private Course in (CRM IT system (Accpac) 1)
 Private Course in (FREIGHT SRN)
 Private Course in (FREIGHT IT System 2)
PERSONAL INFORMATION
 Date of Birth:4 April 1971
 Nationality:Egypt
 Languages: English and Arabic