Presentation from Edwin Wong, Senior Director of Product & Media Insights at Yahoo! on how mobility permeates our lives, as delivered at Kenshoo's global client summit K8 on September 9th, 2013.
The document discusses how mobility and multi-tasking on digital devices has changed consumers' media consumption behaviors. It shows that consumers now use multiple connected devices continuously throughout the day, filling in gaps between activities. This allows them to engage in activities like social sharing, content searching and communication while watching live events like sports or awards shows. Data on tablet and mobile usage indicates consumers are highly engaged in parallel activities during broadcasts like the Super Bowl, with traffic on mobile sites rising during commercial breaks.
This document provides information about using social media. It discusses:
1) An upcoming webinar series on technology for children and youth organizations.
2) Details about the organization Lasa that provides technology leadership and events.
3) An upcoming presentation on getting the most out of social media, which will cover topics like understanding social media, creating a social media plan, using different social media tools, and getting inspiration from other organizations.
This document provides an overview of using social media for organizations. It discusses planning a social media strategy, choosing appropriate tools like Facebook, Twitter, YouTube and blogs to engage different audiences. The document emphasizes starting conversations rather than just broadcasting information. It also addresses allocating time for social media and measuring its impact. The overall message is that social media can help organizations achieve their goals when used strategically and for the right purposes.
These are the slides to my keynote on "Mobile Learning - Done Right", delivered at the Exec I/O Mobile event of the European Pirate Summit in Cologne on 5 September 2014.
Digital addiction with special reference to smartphoneSaksham Sharma
1) The document discusses digital addiction, especially smartphone overuse, and its negative effects such as vision problems, disturbed sleep, stress, anxiety, and loss of ability to focus.
2) It provides statistics on excessive smartphone usage and time spent on mobile apps.
3) Recommendations are given to overcome digital addiction, including turning off notifications, scheduling reply times, using grayscale mode, allowing boredom, muting the phone, uninstalling distracting apps, and practicing meditation.
Jon Moser edSocialMedia Presentation at LoomisedSocialMedia
In an edSocialMedia Bootcamp, Jon Moser gave the opening presentation. His topic: Facebook, Twitter, and more are changing how schools market and educators connect. Find out the latest on the social media movement in this fast-paced discussion by Finalsite President and founder Jon Moser.
The document is a report from MWW Group that profiles 5 types of "digital moms" based on their digital habits and device usage. It identifies the 5 types as Practical Adopters, Wallflowers, Casual Connectors, Mobilizers, and Urban Originals. For each type, it provides information on their demographics, influencers, interests, preferred devices, and key behaviors online. The overall document aims to help brands understand how to best reach and market to different types of digital moms based on their technology usage patterns.
The document discusses how mobility and multi-tasking on digital devices has changed consumers' media consumption behaviors. It shows that consumers now use multiple connected devices continuously throughout the day, filling in gaps between activities. This allows them to engage in activities like social sharing, content searching and communication while watching live events like sports or awards shows. Data on tablet and mobile usage indicates consumers are highly engaged in parallel activities during broadcasts like the Super Bowl, with traffic on mobile sites rising during commercial breaks.
This document provides information about using social media. It discusses:
1) An upcoming webinar series on technology for children and youth organizations.
2) Details about the organization Lasa that provides technology leadership and events.
3) An upcoming presentation on getting the most out of social media, which will cover topics like understanding social media, creating a social media plan, using different social media tools, and getting inspiration from other organizations.
This document provides an overview of using social media for organizations. It discusses planning a social media strategy, choosing appropriate tools like Facebook, Twitter, YouTube and blogs to engage different audiences. The document emphasizes starting conversations rather than just broadcasting information. It also addresses allocating time for social media and measuring its impact. The overall message is that social media can help organizations achieve their goals when used strategically and for the right purposes.
These are the slides to my keynote on "Mobile Learning - Done Right", delivered at the Exec I/O Mobile event of the European Pirate Summit in Cologne on 5 September 2014.
Digital addiction with special reference to smartphoneSaksham Sharma
1) The document discusses digital addiction, especially smartphone overuse, and its negative effects such as vision problems, disturbed sleep, stress, anxiety, and loss of ability to focus.
2) It provides statistics on excessive smartphone usage and time spent on mobile apps.
3) Recommendations are given to overcome digital addiction, including turning off notifications, scheduling reply times, using grayscale mode, allowing boredom, muting the phone, uninstalling distracting apps, and practicing meditation.
Jon Moser edSocialMedia Presentation at LoomisedSocialMedia
In an edSocialMedia Bootcamp, Jon Moser gave the opening presentation. His topic: Facebook, Twitter, and more are changing how schools market and educators connect. Find out the latest on the social media movement in this fast-paced discussion by Finalsite President and founder Jon Moser.
The document is a report from MWW Group that profiles 5 types of "digital moms" based on their digital habits and device usage. It identifies the 5 types as Practical Adopters, Wallflowers, Casual Connectors, Mobilizers, and Urban Originals. For each type, it provides information on their demographics, influencers, interests, preferred devices, and key behaviors online. The overall document aims to help brands understand how to best reach and market to different types of digital moms based on their technology usage patterns.
1) Consumers are increasingly using multiple devices throughout their research and purchase journeys. Mobile devices are an integral part of the consumer experience, with smartphones and tablets doubling the time spent online.
2) Each platform serves different but complementary purposes - desktops are used for comprehensive research, while smartphones provide immediate, location-based solutions and tablets are well-suited for visual exploration of topics.
3) Within specific categories like home and garden, content consumption varies by device - desktop users focus on complex tasks like remodeling, smartphone users look for quick solutions, and tablets are popular for visual activities like landscaping ideas.
How to connect with your local community and empower them to enhance their lives, make better decisions, and take action via their cell phones and tablets. How to make key decisions for your mobile strategy. Webinar offered June 26, 2013 by Amy Gahran for the Knight Digital Media Center.
1. The document analyzes data from a study on smartphone and tablet usage among affluent consumers in several countries. It finds that affluent consumers use their mobile devices extensively and prefer them over desktop computers for many tasks like accessing news, social media, and work-related activities.
2. Affluent consumers, especially those with the latest generation of devices, are highly receptive to mobile advertising. They are willing to see ads if it means accessing free content and services, and feel mobile ads can help brands appear modern, innovative, and in touch with their needs.
3. The data shows affluent consumers spend significant time on their mobile devices each day accessing news apps and content, checking social media
How Social Media and Wearable Technology are Transforming EducationDr. William J. Ward
The document discusses how social media and wearable technology are transforming education. It notes that smartphones, tablets, and social media platforms like Facebook and Twitter have been adopted extremely rapidly. New forms of wearable technology like smartwatches and fitness trackers are emerging. The document suggests that these technologies can make learning more social, dynamic, real-time, and collaborative by connecting students and teachers anywhere. Challenges include addressing privacy and transforming large amounts of data into meaningful insights. Overall, social media and wearables may help shift education from passive and location-based to active learning anywhere.
SuperAwesome Insights have just released one of the first research reports on digital media activities in of 6-14 kids in Southeast Asia.
The report gives a comprehensive picture of kids' media consumption habits across the main ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam.
Social media in the risk adverse education sectorSTUART HOWIE
This document provides an overview of social media for educational professionals. It defines social media and discusses major platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, and WeChat. It outlines trends like increased mobile usage, declining trust in social media, and the rise of video. Survey results show the author's audience's top social media concerns are privacy/security and fake news. The document gives tips for a social media playbook, including following rules, being child-friendly, and posting consistently with a two-way dialogue. It argues social media allows organizations to promote their work if used discerningly.
Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing consultancy, advertising campaigns, and social media services with a focus on small and medium enterprises. He has background experience working for large consumer goods companies. Dell writes for Marketing Magazine and emphasizes that social media allows businesses to earn attention by creating valuable, interesting content and publishing it for free online, as opposed to traditional paid advertising or media relations. He presents on topics related to social media strategy and implementation for businesses.
Web 2.wh0a! Part I: Wordle, Face Your Manga, MeeboBeth Gallaway
This document discusses various web 2.0 technologies that are popular among millennials such as wordle, face your manga, and meebo. It provides examples of how libraries can use these tools such as having patrons create wordle art or avatars and using meebo for virtual author visits. The document also discusses developmental assets and ideas for brainstorming ways to incorporate these technologies into library programs and services.
In a media dominated world characterized by ubiquitous communication and entertainment technology, consumers are literally being consumed by what they see daily. The following is a story outlining the affordances & constraints of being a part of this world.
This document provides an overview of social media strategies for photo and video professionals. It discusses defining social media and exploring its growth and impact. It recommends becoming an enlightened social media user by listening, following, curating, and creating original content. Guidelines are presented for creating a genuine personal presence, avoiding oversharing, and developing posting strategies through consistency and adding value for one's audience.
Reaching Connected Consumers with Mobile and Social Marketing ToolsClaus Enevoldsen
In this presentation you will learn about:
Who the Connected Consumers are and why mobile and social marketing is so important
How Connected Consumers use mobile?
Overview of marketing tools to reach Connected Consumers: SMS/MMS, mobile web and responsive design, organic and paid social media
Easy steps to getting started with mobile
Mobile publishing - a chance for a digital do-overClaus Enevoldsen
Mobile and social media are leading the digital revolution and publishers need to adapt to survive. In this presentation, presented for The Alliance of Area Business Publishers, you'll find mobile trends and learn about digital natives, connected consumers and multi-screen behavior. You'll be presented with a digital content strategy framework (Content T.E.P.P.) as well as case studies to illustrate the key points.
The document is a slideshow presentation on social media marketing. It discusses introducing social media into a business and communication strategy. It covers understanding different social media platforms like Facebook, YouTube, and LinkedIn. It also provides statistics on social media usage in Belgium. The presentation emphasizes the importance of a strategic approach to social media marketing and having clear objectives and metrics. It outlines best practices for community management and discusses future trends like geolocation services, augmented reality, and social search.
DR DON GRANT - UNPLUG TO RECONNECT: HEALTHY DEVICE MANAGEMENT & THE PRACTICE ...iCAADEvents
Millennial technology pro ers previously unimaginable opportunities which have forever changed much of our daily lives. Conversely, technology and devices have also become the newest and most potentially dangerous “drugs of choice”. Those struggling with anxiety, depression and other mental, emotional or behavioural issues seem to be at an even greater risk for technology “addiction”. Recent research has indicated that it can lower relationship and life satisfaction in couples. Similarly, adolescents who struggled with device management had lower levels of self esteem and were more likely to manifest social anxiety disorders. Dr. Grant will explore this newest nemesis currently growing to seemingly pandemic global proportions, illustrating both the positive and potentially negative e ects of technology, and o er strategies and skills to help promote healthy device management and to practice good “Digital Citizenship.”
The document summarizes a colloquium seminar on social media trends presented by Karen J Yang. It discusses the major social media platforms and findings from Forrester research on technology usage among different generations. Common responses to social media are reviewed. Emerging trends in areas like business, politics, and new features on platforms like Google+ are also examined. Additional social networking sites are described and questions are posed on effectively opening new social channels. The seminar concludes that the use of social media for business will increase and understanding its productive use is important.
This document summarizes key internet trends from a 2013 conference. It finds continued strong global growth in internet users and mobile momentum. Billions of photos, videos, and other content are now uploaded and shared daily across social networks from mobile devices, and short-form content like Snapchat is growing rapidly. Wearable devices and sharing of health and fitness data is also increasing exponentially. The mobile internet now accounts for over 15% of global internet traffic and surpassed desktop internet access in China.
The document discusses children's use of technology and its impact on their development. Some key points include:
- The average age for a child to have their first smartphone is now 10.3 years. Children have almost universal access to the internet from a young age.
- Elementary aged children use an average of 7.5 hours per day of screen time for entertainment. Many parents allow TVs in children's bedrooms and keep them on all day.
- Technology is changing how children think by making them less adept at remembering information and more skilled at finding information online. It also stimulates imagination and curiosity.
- Both children and parents see benefits to technology for learning and connecting, but some studies show excessive use can
1. The document provides an overview of social media strategies and best practices for writing content. It discusses focusing on the audience and their needs rather than just pushing out content.
2. Key aspects of a social media strategy are discussed such as setting goals, understanding the audience, managing the member lifecycle, and using different tools and channels appropriately. Case studies of successful social media campaigns demonstrate best practices.
3. Context is important for engagement. Factors like posting frequency, time of day, and adapting the message for different channels and audiences can impact how content is received. Developing a content plan is advised based on these strategic considerations.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. Mobile connectivity is doing a revolution so many industries.
Presentation from a lesson I gave at Digital Accademia that shows an overview of how everything is changing and how it is growing.
The document discusses the dangers of excessive technology use by children. It notes that children now spend on average 7.5 hours per day using entertainment technology. This overuse can negatively impact children's mental and physical health, academics, social skills, and safety. Specifically, it is linked to increased rates of issues like ADHD, obesity, and lower grades. The constant technology use also reduces kids' physical activity and social interaction in the real world.
Most consumers now spend much of their leisure time engaged with multiple screens, moving seamlessly between devices like smartphones, computers, tablets, and TVs. There are two main ways people multi-screen - sequentially, by starting an activity on one device and finishing it on another, and simultaneously, by using multiple devices at the same time. Smartphones are the most common starting point for online activities that are then continued on other screens. People also frequently use their smartphone and another device simultaneously, with most attention split between unrelated activities on each screen.
The document discusses consumers' use of multiple screens simultaneously and sequentially. It finds that most media time is spent in front of screens like computers, smartphones, tablets, and TVs. There are two main modes of multi-screening: simultaneous screening where consumers use multiple devices at the same time for related or unrelated activities, and sequential screening where consumers move between devices over time to accomplish a single task. Smartphones are commonly the starting point for activities that are then continued on other devices like PCs, with browsing, searching, and social networking being top sequential activities.
1) Consumers are increasingly using multiple devices throughout their research and purchase journeys. Mobile devices are an integral part of the consumer experience, with smartphones and tablets doubling the time spent online.
2) Each platform serves different but complementary purposes - desktops are used for comprehensive research, while smartphones provide immediate, location-based solutions and tablets are well-suited for visual exploration of topics.
3) Within specific categories like home and garden, content consumption varies by device - desktop users focus on complex tasks like remodeling, smartphone users look for quick solutions, and tablets are popular for visual activities like landscaping ideas.
How to connect with your local community and empower them to enhance their lives, make better decisions, and take action via their cell phones and tablets. How to make key decisions for your mobile strategy. Webinar offered June 26, 2013 by Amy Gahran for the Knight Digital Media Center.
1. The document analyzes data from a study on smartphone and tablet usage among affluent consumers in several countries. It finds that affluent consumers use their mobile devices extensively and prefer them over desktop computers for many tasks like accessing news, social media, and work-related activities.
2. Affluent consumers, especially those with the latest generation of devices, are highly receptive to mobile advertising. They are willing to see ads if it means accessing free content and services, and feel mobile ads can help brands appear modern, innovative, and in touch with their needs.
3. The data shows affluent consumers spend significant time on their mobile devices each day accessing news apps and content, checking social media
How Social Media and Wearable Technology are Transforming EducationDr. William J. Ward
The document discusses how social media and wearable technology are transforming education. It notes that smartphones, tablets, and social media platforms like Facebook and Twitter have been adopted extremely rapidly. New forms of wearable technology like smartwatches and fitness trackers are emerging. The document suggests that these technologies can make learning more social, dynamic, real-time, and collaborative by connecting students and teachers anywhere. Challenges include addressing privacy and transforming large amounts of data into meaningful insights. Overall, social media and wearables may help shift education from passive and location-based to active learning anywhere.
SuperAwesome Insights have just released one of the first research reports on digital media activities in of 6-14 kids in Southeast Asia.
The report gives a comprehensive picture of kids' media consumption habits across the main ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam.
Social media in the risk adverse education sectorSTUART HOWIE
This document provides an overview of social media for educational professionals. It defines social media and discusses major platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, and WeChat. It outlines trends like increased mobile usage, declining trust in social media, and the rise of video. Survey results show the author's audience's top social media concerns are privacy/security and fake news. The document gives tips for a social media playbook, including following rules, being child-friendly, and posting consistently with a two-way dialogue. It argues social media allows organizations to promote their work if used discerningly.
Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing consultancy, advertising campaigns, and social media services with a focus on small and medium enterprises. He has background experience working for large consumer goods companies. Dell writes for Marketing Magazine and emphasizes that social media allows businesses to earn attention by creating valuable, interesting content and publishing it for free online, as opposed to traditional paid advertising or media relations. He presents on topics related to social media strategy and implementation for businesses.
Web 2.wh0a! Part I: Wordle, Face Your Manga, MeeboBeth Gallaway
This document discusses various web 2.0 technologies that are popular among millennials such as wordle, face your manga, and meebo. It provides examples of how libraries can use these tools such as having patrons create wordle art or avatars and using meebo for virtual author visits. The document also discusses developmental assets and ideas for brainstorming ways to incorporate these technologies into library programs and services.
In a media dominated world characterized by ubiquitous communication and entertainment technology, consumers are literally being consumed by what they see daily. The following is a story outlining the affordances & constraints of being a part of this world.
This document provides an overview of social media strategies for photo and video professionals. It discusses defining social media and exploring its growth and impact. It recommends becoming an enlightened social media user by listening, following, curating, and creating original content. Guidelines are presented for creating a genuine personal presence, avoiding oversharing, and developing posting strategies through consistency and adding value for one's audience.
Reaching Connected Consumers with Mobile and Social Marketing ToolsClaus Enevoldsen
In this presentation you will learn about:
Who the Connected Consumers are and why mobile and social marketing is so important
How Connected Consumers use mobile?
Overview of marketing tools to reach Connected Consumers: SMS/MMS, mobile web and responsive design, organic and paid social media
Easy steps to getting started with mobile
Mobile publishing - a chance for a digital do-overClaus Enevoldsen
Mobile and social media are leading the digital revolution and publishers need to adapt to survive. In this presentation, presented for The Alliance of Area Business Publishers, you'll find mobile trends and learn about digital natives, connected consumers and multi-screen behavior. You'll be presented with a digital content strategy framework (Content T.E.P.P.) as well as case studies to illustrate the key points.
The document is a slideshow presentation on social media marketing. It discusses introducing social media into a business and communication strategy. It covers understanding different social media platforms like Facebook, YouTube, and LinkedIn. It also provides statistics on social media usage in Belgium. The presentation emphasizes the importance of a strategic approach to social media marketing and having clear objectives and metrics. It outlines best practices for community management and discusses future trends like geolocation services, augmented reality, and social search.
DR DON GRANT - UNPLUG TO RECONNECT: HEALTHY DEVICE MANAGEMENT & THE PRACTICE ...iCAADEvents
Millennial technology pro ers previously unimaginable opportunities which have forever changed much of our daily lives. Conversely, technology and devices have also become the newest and most potentially dangerous “drugs of choice”. Those struggling with anxiety, depression and other mental, emotional or behavioural issues seem to be at an even greater risk for technology “addiction”. Recent research has indicated that it can lower relationship and life satisfaction in couples. Similarly, adolescents who struggled with device management had lower levels of self esteem and were more likely to manifest social anxiety disorders. Dr. Grant will explore this newest nemesis currently growing to seemingly pandemic global proportions, illustrating both the positive and potentially negative e ects of technology, and o er strategies and skills to help promote healthy device management and to practice good “Digital Citizenship.”
The document summarizes a colloquium seminar on social media trends presented by Karen J Yang. It discusses the major social media platforms and findings from Forrester research on technology usage among different generations. Common responses to social media are reviewed. Emerging trends in areas like business, politics, and new features on platforms like Google+ are also examined. Additional social networking sites are described and questions are posed on effectively opening new social channels. The seminar concludes that the use of social media for business will increase and understanding its productive use is important.
This document summarizes key internet trends from a 2013 conference. It finds continued strong global growth in internet users and mobile momentum. Billions of photos, videos, and other content are now uploaded and shared daily across social networks from mobile devices, and short-form content like Snapchat is growing rapidly. Wearable devices and sharing of health and fitness data is also increasing exponentially. The mobile internet now accounts for over 15% of global internet traffic and surpassed desktop internet access in China.
The document discusses children's use of technology and its impact on their development. Some key points include:
- The average age for a child to have their first smartphone is now 10.3 years. Children have almost universal access to the internet from a young age.
- Elementary aged children use an average of 7.5 hours per day of screen time for entertainment. Many parents allow TVs in children's bedrooms and keep them on all day.
- Technology is changing how children think by making them less adept at remembering information and more skilled at finding information online. It also stimulates imagination and curiosity.
- Both children and parents see benefits to technology for learning and connecting, but some studies show excessive use can
1. The document provides an overview of social media strategies and best practices for writing content. It discusses focusing on the audience and their needs rather than just pushing out content.
2. Key aspects of a social media strategy are discussed such as setting goals, understanding the audience, managing the member lifecycle, and using different tools and channels appropriately. Case studies of successful social media campaigns demonstrate best practices.
3. Context is important for engagement. Factors like posting frequency, time of day, and adapting the message for different channels and audiences can impact how content is received. Developing a content plan is advised based on these strategic considerations.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. Mobile connectivity is doing a revolution so many industries.
Presentation from a lesson I gave at Digital Accademia that shows an overview of how everything is changing and how it is growing.
The document discusses the dangers of excessive technology use by children. It notes that children now spend on average 7.5 hours per day using entertainment technology. This overuse can negatively impact children's mental and physical health, academics, social skills, and safety. Specifically, it is linked to increased rates of issues like ADHD, obesity, and lower grades. The constant technology use also reduces kids' physical activity and social interaction in the real world.
Most consumers now spend much of their leisure time engaged with multiple screens, moving seamlessly between devices like smartphones, computers, tablets, and TVs. There are two main ways people multi-screen - sequentially, by starting an activity on one device and finishing it on another, and simultaneously, by using multiple devices at the same time. Smartphones are the most common starting point for online activities that are then continued on other screens. People also frequently use their smartphone and another device simultaneously, with most attention split between unrelated activities on each screen.
The document discusses consumers' use of multiple screens simultaneously and sequentially. It finds that most media time is spent in front of screens like computers, smartphones, tablets, and TVs. There are two main modes of multi-screening: simultaneous screening where consumers use multiple devices at the same time for related or unrelated activities, and sequential screening where consumers move between devices over time to accomplish a single task. Smartphones are commonly the starting point for activities that are then continued on other devices like PCs, with browsing, searching, and social networking being top sequential activities.
Most consumers engage in simultaneous and sequential multi-screening behaviors on a daily basis. There are two main modes of multi-screening: simultaneous usage where multiple devices are used at the same time, and sequential usage where activities are started on one device and continued on another later. Smartphones are the most common companion device used simultaneously with TVs, PCs, and tablets. The majority of simultaneous usage involves multi-tasking unrelated activities on each screen.
This document summarizes key findings from a survey of over 6,000 U.S. respondents ages 45+ on their online behaviors and information gathering habits. Some of the main findings are:
1) The internet is the top source for boomers and seniors to gather information, outpacing TV and print. Search engines, online video, and social networks are key online platforms used.
2) Over half watch online videos with YouTube being the preferred site. Viewing online videos often prompts further actions like searching for more information or sharing links.
3) Social networking is used daily by most boomers/seniors with Facebook being the top site. Many follow groups or watch videos on social media.
This document summarizes research on how boomers and seniors engage with the internet. Some key findings include:
1) The internet is the top source for gathering information, outpacing TV and print. As an advertiser, being present across digital platforms is important for engaging this audience.
2) Over half of boomers and seniors watch online video with YouTube being the preferred site. Online video advertising has potential for captivating this group.
3) Social networking sites are used daily by most boomers/seniors with more than half following groups. Facebook is the most used social network.
The document discusses findings from a study on how business executives use mobile devices and online video. Some key findings include:
- Most executives carry multiple internet-enabled devices and use smartphones as their primary means of communication. They are conducting more work-related searches on mobile than they did on desktops in the previous year.
- Over half of executives notice and click on mobile ads to gather business information. Many are also comfortable making purchases and providing contact information on mobile websites.
- Younger executives are even more reliant on mobile devices, with many preferring to access work emails and information from their phone versus a computer. Within a few years, many executives expect smartphones or tablets to replace laptops.
Smartphones have become indispensable to daily life in Malaysia. 57% of smartphone owners access the internet every day on their device and 62% never leave home without it. Smartphones have transformed consumer behavior, with mobile search, video, app usage and social networking being prolific activities. 90% of smartphone users use their phone while doing other things like listening to music. Smartphones also help users navigate the world - 94% look for local information on their phone and 90% take action as a result, such as making a purchase.
The document summarizes key findings from a survey of 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some of the main findings include:
- The internet is a major source for gathering information, with seniors spending as much time online weekly as watching TV. YouTube is the most popular video site.
- Search engines are the top online activity, and often prompt further action like online searches or visits to retailers. Traditional media and family also drive search activity.
- Social networks like Facebook are daily activities for most, and are used to follow groups, watch videos, and support causes.
Next 10 Years - presentation by WebComrades - for InsilencioPanenka76
This is my (20min) keynote presentation given on stage at the Next 10 Years, a HR Conference by Insilencio. We even launched a new word today: marketeamwork ;-)
May 9th, 2014
#next10
www.insilencio.be
www.webcomrades.com
APRIL 2013: Google/Ipsos Data Breakdown - BoomersAARP
The document summarizes key findings from a survey of over 6,000 US respondents including 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some key findings include:
- The internet is a major source for gathering information for seniors, comparable to time spent watching TV.
- YouTube is the most popular online video site used by seniors, with news, humor and weather being preferred genres.
- Search engines are the top online activity and often prompt further action such as visits to retailers or sharing information.
- Facebook is the most widely used social network by seniors who commonly follow groups or watch videos.
- Cost and quality of care are chief concerns for seniors considering senior living arrangements.
Understanding the Mobile Consumer - USA Research and StatisticsAndy Gee
Smartphones have become indispensable to daily life for many Americans. Over half of Americans now own smartphones, and smartphone owners often access the internet daily on their devices and feel they cannot leave home without their phone. Smartphones have transformed how people engage with media like search, video, apps and social networking on a daily basis. They also help users navigate the local world by looking up information on nearby businesses and services and often taking action like visiting or contacting them. Smartphones have changed shopping behavior, with many consumers now researching products on their phone that can influence purchases across channels. Advertisers have also adapted by making mobile ads part of integrated strategies, as many consumers notice ads and perform searches in response to offline advertising they see.
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Using mLearning to Reinforce Content and Policiesjpolete
The document describes a case study of using mobile learning (mLearning) to reinforce content and policies through a trivia challenge. The challenge aimed to use idle moments on mobile devices to teach students program information, improve their knowledge of deadlines and requirements, and provide insight into what students know. A web-based, survey tool was used for an initial pilot that limited questions to 10 and offered prizes as incentives. Evaluation of participants versus non-participants and pre/post quizzes will assess the impact on behaviors like meeting deadlines. Tips include researching effective rewards, promoting participation, and designing simple, multiple choice questions.
Smartphones have become indispensable to daily life for many users in China. Nearly two-thirds access the internet daily on their smartphone and over 40% never leave home without their device. Smartphones have also transformed consumer behavior, with extensive use of mobile search, video, apps, and social networking. Further, smartphones help users navigate the local world by providing local business information to over 90% of users, with most taking subsequent action.
Beyond the Top 10 - Combining Profiling and Mobile Behavioral Data for Easy I...Merlien Institute
The document summarizes a presentation given at the MRMW Chicago conference from May 27-30, 2014. It discusses how mobile behavioral data can provide insights into web and app usage beyond just the top 10 sites/apps. It highlights differences between Android and iOS users demographically, attitudinally, and behaviorally. It also shows how engagement scoring and segment profiling of mobile data can provide customized profiles and targeting.
This document contains statistics about social media usage around the world from multiple sources. Some key facts presented include: there being over 1.5 billion social network users worldwide; Facebook having nearly 850 million monthly active users; and 57% of Facebook users being female. Business usage of social media is also discussed, with an increase shown in 2012 of businesses having a social media presence but also more users wanting discounts and promotions from businesses through social platforms. Predictions are made that social media will continue growing significantly.
The Mobile Marketing Revolution - Creating Mobile Strategies That WorkMatthew Donegan-Ryan
Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.
More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.
This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.
In this session, attendees will learn how to:
Select an app that meets the goals of their event
Inspire attendees to utilize the app
Create ROI from the app by engaging exhibitors and sponsors
Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps
Mobile trends in the UK - OMP Report 2013Dotun Adeoye
Smartphones have become indispensable to daily life in the UK. 62% of the population owns smartphones, and 65% access the internet daily on their device. Smartphones have transformed consumer behavior, with 79% using their phone while engaged in other media like TV. Smartphone users rely on their devices to navigate the world, with 87% looking up local information and 76% taking action as a result. Smartphones have also changed shopping, with 73% researching products on their phone and 39% making purchases directly from their device. Mobile ads are noticed by 87% of users and 46% have conducted searches after seeing offline ads.
This document outlines the agenda and sponsors for the MRMW Chicago conference from May 27-30, 2014 at the Congress Plaza Hotel & Convention Center. The keynote speaker was Tony Marlow from Twitter who discussed the rise of mobile devices and how digital life has integrated into everyday life. The document also covered topics like how consumers spend their time across media, the growth of mobile internet usage, video consumption trends, multi-tasking behaviors, and the importance of personalization for both consumers and advertisers.
Similar to K8 - Smart Mobile from Edwin Wong at Yahoo! (20)
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K8 2014 - Product Vision and Client Success Kenshoo
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K8 - Smart Mobile from Edwin Wong at Yahoo!
1. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 1
Smart Mobile
How mobility permeates our lives
2. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 2
Tablet’s projected 5 year growth rate eclipses all other devices
Tablet’s projected unit sales from release year (global)
Year 5Year 2 Year 3 Year 4
In millions:
Year 1
100200300400
Source: Morgan Stanley Research, Gartner, IDC company reports (Feb 2011)
3. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 3
What does this tiny device even mean?
4. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 4
The 4 C’s:
Digital
Connective
Consciousness
CultureContentCommunityCommunications+ + + =
5. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 5
Cousins
• Hyperactive
• Fun but glad to
take a break
Younger sibling/teenager
• Cute and useful
• Always tags along;
constantly growing and
surprising
Grandparents
• Started the whole tech family;
always comes back; mostly used for
background noise
Parental figure
• Powerhouse
• Handles the
heavy, but staid
Cool older sibling
• Cutting edge, powerful and enticing
• Always has neat tricks up his sleeve
6. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 6
Previously, usage spiked at specific points in time, leaving
gaps for “Life”
Source: Tablet Universe: Consumption Across Devices | August 2012
An ebb and flow of usage, leaving both small and wide
gaps throughout the day
TIME
Television
Laptop
Desktop
Smartphone
7. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 7
Now, convenience of multiple devices allows consumers
to fill in the gaps
Source: Tablet Universe: Consumption Across Devices | August 2012
Consumers no longer access single devices at specific
points in time for specific activities or occasions.
TIME
8. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 8
Creating continuous usage, allowing for greater
accessibility, connectivity, and efficiency
Source: Tablet Universe: Consumption Across Devices | August 2012
Technology is used continuously throughout the day –
leaving no gaps in time
TIME
9. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 9
Each device fills gaps & needs
% most typically use device while in the following situations…
Source: Tablet Universe: Consumption Across Devices | August 2012
Multitasking at home
(i.e. in conjunction with something else)
Winding down at home
(i.e. relaxing/before bed)
Filling in the gaps at home
(i.e. while roaming around the house)
Getting things done
(i.e. specific tasks)
Filling in the gaps on the go
(i.e. while traveling, waiting on others, out-of-home ‘me-time’)
Navigating the moment
(i.e. out running errands, need last minute info, location-based)
Communal activity
(i.e. social settings, with family/others, family activities)
Getting the day started
(i.e. when waking up, before work)
61
61
46
38
33
26
25
21
43
38
39
36
45
44
35
33
56
54
47
66
21
24
18
30
10. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 10
MULTI-TASKING
ON DIGITAL
DEVICES:
It's happening...
a lot
11. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 11
TV watching has always been about community and connection...
SOURCE: Yahoo! Razorfish Mobile TV Multi Tasking | October 2011
12. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 12
... we've always been about "crossed experiences"
SOURCE: Yahoo! Razorfish Mobile TV Multi Tasking | October 2011
13. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 13
From 2011, we’ve seen an increase in multi-tasker
I multi-task on the following devices…
Source: Yahoo! Multi-tasking Study | July 2013
Total Mobile Internet Users 18-64, Total Tablet Users 18-64
122MM mobile internet users:
• 80% multi-task
• 98million
131MM mobile internet users:
• 81%multi-task
• 106million
27.8MM Tablet users:
• 94% multi-task
• 26million
48.8MM Tablet users:
• 85% multi-task
• 42million
14. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 14
In fact, 1/2 mobile multitask while watching TV daily, with 1/3
checking in 2+ times
Source: Yahoo! Multi-tasking Study | July 2013
Q: How often do you use any of the following devices while watching TV at home?
Q: Which of the following best describes when/how you typically multitask using tech devices while watching TV?
I mobile multitask while watching TV...What am I usually doing…?
49%
63%
21%
22%
2011 2013
At least once a week Everyday
I multitask while watching TV
94%
60%
Communication
Content
15. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 15
Email is more a PC activity and IM is more mobile based
When I multitask I do a communications activity, such as…
Source: Yahoo! Multi-tasking Study | July 2013
MULTI2. You mentioned that you use the following devices while watching TV at home. Which of the following, if any, do you do on these devices while watching TV at home? Please select all that apply for each device. Base: Use Device While
Watching TV Once a Month +; Laptop or Desktop Computer n=1604, Smartphone /Web-enabled mobile phone n=868 Tablet n=411
76%
54%
28%
24%
Check & Send email
Update & view social networks
IM
Discussion boards & chat rooms
Laptop & Desktop
Mobile
Tablet
16. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 16
There’s a lot of content activity with ~40% searching for related
commercial content
Source: Yahoo! Multi-tasking Study | July 2013
MULTI2. You mentioned that you use the following devices while watching TV at home. Which of the following, if any, do you do on these devices while watching TV at home? Please select all that apply for each device. Base: Use Device While
Watching TV Once a Month +; Laptop or Desktop Computer n=1604, Smartphone /Web-enabled mobile phone n=868 Tablet n=411
63%
48%
49%
39%
46%
44%
38%
Laptop & Desktop
Mobile
Tablet
Surf Internet for non
related content
Surf Internet for related content
Play online games
Search for info related
to commercial
Watch videos
Read news
Do work-or school-related
activities
When I multitask I do a content activity, such as…
17. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 17
There's a definite need to optimize mobile sites
XX
52% of consumers are
disappointed when companies do
not have specialized sites for their
mobile Internet browser
CONSUMER MARKETER
75% of companies have no
clear mobile strategy
18. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 18
MULTI-TASKING ON
DIGITAL DEVICES:
It's happening... a lot
BIG EVENTS
How mobility
extends water
cooler moments
19. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 19
The Digital Extension
SOURCE: Y! Yodeler's Panel | Academy Awards | March 2012
n = Total Sample (n = 2,535)
24% got info about an
Oscar-nominated movie
THE PRE-SHOW
19% got info on Oscar
nominated actors or
actresses
THE LIVE SHOW
24% looked for
monologues, performances &
opening numbers while
watching the show live
THE AFTER PARTY
46% looked at
best and worst
dressed pictures
38% wanted
Oscar results
36% read
Oscar articles
online after the
live show
22% got to a photo, read an article, or watched a
video about the Oscars from their friends social
media wall
20. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 20
There’s a growing daily trend of sports content consumption on
mobile devices
2013 MULTI13 and 2011MOB4: Now please think about sports in general. How often do you check or read sports-related content such as news, scores, stats or results, etc. via your mobile device? Base: Mobile phone/Smartphone owners, 2013
n=1320; 2011 n=1745
Frequency of checking & reading sports related content on mobile devices
18% 22%
15%
26%
33%
48%
2011 2013
Daily
Once to a few times a week
2011 2012
21. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 21
Similar to 2011, sports multi-tasking continues to be more
content driven
MULTI12. Which of the following, if any, do you typically do while watching sporting events on TV? Base: Web-Enabled Mobile Phone/Smartphone Owners who multi-task with sports TV shows and check Sports-Related Content via their Mobile Device
at least Weekly (n=1498)
When watching sports, I multi-task by doing the following…
78%
49%
44%
39%
33%
24%
22%
20%
65%
46%
26%
28%
25%
Look for the latest scores of other games/events
Look for schedules of other games/events
Look for team and player information/stats
Look for top sports headlines/sports-related articles
Look for sports online-video content
Look for sports-related images/photos
Read/Write blog posts
Text someone about the sporting event
Email someone about the sporting event
Talk smack with other fans online
IM someone about the sporting event
Content
Communicate
22. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 22
Fact finding missions are also popular when it
comes to sports
MULTI12. Which of the following, if any, do you typically do while watching sporting events on TV? Base: Web-Enabled Mobile Phone/Smartphone Owners who multi-task with sports TV shows and check Sports-Related Content via their Mobile Device
at least Weekly (n=1498)
When watching sports, I multi-task by doing the following…
51%
35%
21%
15%
15%
55%
29%
27%
23%
13%
16%
Posted or updated social networking sites
Posted a message or discussion boards
Posted images on a photo sharing site
Posted related video content onto a video site
Fact-check something someone I know said
Fact-check something the announcer said
Check & manage my fantasy team(s)
Make a sports related purchase
Something else sports related
Share
Other
23. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 23
MULTI-TASKING ON
DIGITAL DEVICES:
It's happening... a lot
OUR SUPER
BOWL CASE
STUDY
24. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 24
The Super Bowl was 1/5 commercial content
2013 Super Bowl: Sunday Feb 03, 2013, between 3:30-7:30 hrs PST
Control dates: Same time & day after (2/10)
Measurement: User activity on m.yahoo.com (for US users), using Y! Internal Data
TV Commercial data sourced from Nielsen
-20%
-10%
0%
10%
20%
30%
40%
3:30PM
3:35PM
3:40PM
3:45PM
3:50PM
3:55PM
4:00PM
4:05PM
4:10PM
4:15PM
4:20PM
4:25PM
4:30PM
4:35PM
4:40PM
4:45PM
4:50PM
4:55PM
5:00PM
5:05PM
5:10PM
5:15PM
5:20PM
5:25PM
5:30PM
5:35PM
5:40PM
5:45PM
5:50PM
5:55PM
6:00PM
6:05PM
6:10PM
6:15PM
6:20PM
6:25PM
6:30PM
6:35PM
6:40PM
6:45PM
6:50PM
6:55PM
7:00PM
7:05PM
7:10PM
7:15PM
7:20PM
7:25PM
7:30PM
Time
(by 5min slot)
2013 Super Bowl (Main game: 3:30pm – 7:30pm, PST)
Blck out
1Q Starts 2Q Starts
3Q Starts
4Q StartsHalf-Time
Break
Game
End
TV Ad Breaks
25. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 25
-0.21
-0.11
-0.01
0.09
0.19
0.29
0.39
0.49
3:30PM
3:35PM
3:40PM
3:45PM
3:50PM
3:55PM
4:00PM
4:05PM
4:10PM
4:15PM
4:20PM
4:25PM
4:30PM
4:35PM
4:40PM
4:45PM
4:50PM
4:55PM
5:00PM
5:05PM
5:10PM
5:15PM
5:20PM
5:25PM
5:30PM
5:35PM
5:40PM
5:45PM
5:50PM
5:55PM
6:00PM
6:05PM
6:10PM
6:15PM
6:20PM
6:25PM
6:30PM
6:35PM
6:40PM
6:45PM
6:50PM
6:55PM
7:00PM
7:05PM
7:10PM
7:15PM
7:20PM
7:25PM
7:30PM
4.25
4.35
4.45
4.55
4.65
4.75
4.85
4.95
Traffic spikes occur during weak play & ads
Time
(by 5min slot)
2013 Super Bowl (Main game: 3:30pm – 7:30pm, PST)
TV Ad Breaks PVs/UU
PVs/User
TD
(49ers)
Tide
Chrysler
Kia
49ers
continue
to play
weaklyNearing
the end of
the Blackout
period
End of
Halftime
Show
Taco Bell
Volks-
wagen
End
of 1Q
Go
Daddy
End
of 2Q
TD
(49ers)
Game
resumes
after
blackout
Beyoncé/
Destiny’s
Child Halftime
Show
TD
(Ravens)
1st TD
(Ravens)
26. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 26
-8%
2%
12%
22%
32%
3:30PM
3:35PM
3:40PM
3:45PM
3:50PM
3:55PM
4:00PM
4:05PM
4:10PM
4:15PM
4:20PM
4:25PM
4:30PM
4:35PM
4:40PM
4:45PM
4:50PM
4:55PM
5:00PM
5:05PM
5:10PM
5:15PM
5:20PM
5:25PM
5:30PM
5:35PM
5:40PM
5:45PM
5:50PM
5:55PM
6:00PM
6:05PM
6:10PM
6:15PM
6:20PM
6:25PM
6:30PM
6:35PM
6:40PM
6:45PM
6:50PM
6:55PM
7:00PM
7:05PM
7:10PM
7:15PM
7:20PM
7:25PM
7:30PM
7:35PM
7:40PM
7:45PM
7:50PM
7:55PM
8:00PM
1.25
1.27
1.29
1.31
1.33
1.35
The Super Bowl was 1/5 commercial content
2013 Super Bowl: Sunday Feb 03, 2013, between 3:30-7:30 hrs PST
Control dates: Same time & day after (2/10)
Measurement: User activity on m.yahoo.com (for US users), using Y! Internal Data
TV Commercial data sourced from Nielsen
Time
(by 5min slot)
2013 Super Bowl (Main game: 3:30pm – 7:30pm, PST)
End
of 1Q
End of
Show
Spike
Nearing the
end of the
Blackout
period
Beyoncé/
Destiny’s Child
Halftime Show
Increase in Mobile Uniques by Yahoo! Property
PC PVs/UU Mobile PVs/UU
27. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 27
1-2PM 2-3PM 3-4PM 4-5PM 5-6PM 6-7PM 7-8PM 8-9PM
153%
492%
1567%
1062%
424%
258%
1150%
348%
699%
219%
504%
Mobile traffic grew in some properties by over +1500%
Increase in Mobile Uniques by Yahoo! Property
Music Sports OMG! News Beyoncé &
Destiny’s Child
Halftime Show
28. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 28
What did they search?
Increase in search volume for each keyword from the Sunday Prior
FOOTBALL:
1. Super Bowl Halftime: 9981%
2. What time Super Bowl 2013: 5601%
3. Baltimore Ravens Roster: 785%
4. San Francisco 49ers Roster: 649%
ENTERTAINMENT/VENUE:
1. Beyonce Super Bowl 2013: 7237%
2. Beyonce: 640%
3. Alicia Keys: 549%
4. New Orleans SuperDome: 538%
ADS & BRANDS
1. Coke super bowl ad: 2284%
2. Go Daddy commercial: 851%
3. Mercedes Benz CLA: 791%
4. Doritos Super Bowl 2013: 479%
5. Budweiser Super Bowl Ads 2013:
473%
6. Elementary TV Show: 343%
7. Budweiser Black Crown: 306%
8. Amazing Race 2013: 262%
9. Doritos: 228%
10. Tide: 215%
29. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 29
SMART MOBILE
How mobility
influences
category shopping
30. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 30
Shoppers are behaving in new ways
Instant information at their fingertips, improved Mobile and Tablet site
usability, shopping apps and improving technology enable the shopper to behave in
completely new ways.
Dynamic and Evolving
Shopping Experience
Rapidly improving
technology
Increasing consumer
confidence and demand
31. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 31
43% of tablet owners
believe their tablet is
critical to my daily life
More than 50% say their
mobile devices makes them
browse the internet more
67% of mobile owners
believe their mobile is
critical to my daily life
32. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 32
+145%
+103%
+180% +62% +108%
+93%
2012
34M
20M
26M
28M
2010
Finance Entertainment
items & content
Home
Improvement
Restaurants
& Dining
Personal &
Vacation Travel
ConsumerElectronics
& Technology
There’s been explosive growth in leveraging our mobile devices
for shopping information…
I use my mobile device to access shopping related information
33. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 33
+104%
+135%
+100%
Clothing, Apparel, &
Fashion Accessories
Beauty &
Personal Care
AutomotivePackagedFood
& Beverage
Healthcare
& Medical
2010
2012
There’s been explosive growth in leveraging our mobile devices
for shopping information…
I use my mobile device to access shopping related information
34. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 34
2012
Finance Entertainment
items & content
Home
Improvement
Restaurants
& Dining
Personal &
Vacation Travel
ConsumerElectronics
& Technology
…with tablet shopping nascent but ramping
I use my Tablet to access shopping related information
35. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 35
Clothing, Apparel, &
Fashion Accessories
Beauty &
Personal Care
Automotive PackagedFood
& Beverage
Healthcare
& Medical
2012
…with tablet shopping nascent but ramping
I use my Tablet to access shopping related information
36. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 36
+9%
-11%
-5% -13% -8%
-23%
95M 97M
83M 85M
2012
2010
Finance Entertainment
items & content
Home
Improvement
Restaurants
& Dining
Personal &
Vacation Travel
ConsumerElectronics
& Technology
Shopping via the PC has decreased in the past 2 years as mobile
and tablet ramp.
I use my PC to access shopping related information
37. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 37
-16%
-9%
-19%
Clothing, Apparel, &
Fashion Accessories
Beauty &
Personal Care
AutomotivePackagedFood
& Beverage
Healthcare
& Medical
2012
Shopping via the PC has decreased in the past 2 years as mobile
and tablet ramp.
I use my PC to access shopping related information
38. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 3838
Mobile shopping is omnipresent. Always on always going…
IN STOREGETTING SOMEWHEREAT HOME WHILE WAITING IN LINE
39. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 39
While mobile shopping is on-the-go, it really starts
at HOME
I use my Mobile/Tablet to access <category> shopping related information in this
location
84%
36%
51%
46%
92%
30%
46%
42%
Mobile Tablet
IN STOREGETTING SOMEWHEREAT HOME WHILE WAITING IN LINE
40. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 40
88%
75%
82%
77%
Also used a pc to <category> shop
Go home to do more shopping on my PC
% Strongly/Somewhat Applies after using device in-store
Mobile Tablet
Most users claim to use their PC in addition to their mobile and
tablet devices
41. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 41
MOBILE TABLET
Disappointed companies don't have optimized site 44% 50%
Disappointed companies don't have application 38% 47%
I am less likely to re-visit a brand’s site if it wasn't optimized for my mobile device the first time I
visited it
38% 44%
SITE EXPERIENCE
BUYING STUFF
MOBILE TABLET
Filling out forms on my mobile phone is difficult 61% 46%
Brands-Manufacturers-Retailers have not made it easy to redeem coupons on my mobile device
while in-store
36% 37%
I am sometimes unsuccessful at making payments using my mobile device 27% 26%
There is ample opportunity to improve the consumer brand
experience on mobile devices
42. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 42
MOBILE TABLET
Used a map to navigate 52% 50%
Took/sent product picture 34% 29%
Scanned Something 30% 32%
Looked for/downloaded apps 23% 30%
“Checked in” at a location 22% 24%
OTHER
Search
Reviews Sites
Deal Sites or Apps
Product & Price Comparison
Communication about Product
Noticed/Clicked on Advertising
75%
72%
54%
49%
45%
34%
75%
63%
59%
61%
43%
43%
81%
59%
54%
70%
21%
43%
Mobile Tablet PC
It’s really about the basics: search, review sites, and community
are important during the buy cycle
I used my device to do the following…
43. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 43
GATHER MORE INFO
Mobile Tablet PC
55% 68% 71%
NARROW DOWN
Mobile Tablet PC
50% 63% 70%
LOYALTY
Mobile Tablet PC
46% 55% 54%
PURCHASE/ENROLL
Mobile Tablet PC
48% 61% 64%
AWARENESS
Mobile Tablet PC
42% 54% 51%
Great
ride!!!
Tablet rivals PC as being a helpful device throughout the
purchase path
Helpfulness of Device in Purchase Path
44. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 44
Mobile Tablet
ENTERTAINMENT
CASUAL DINING
BEAUTY & PERSONAL CARE
FOOD & BEVERAGE
TRAVEL
APPAREL
CONSUMER ELECTRONICS
79%
80%
76%
78%
53%
66%
53%
59%
66%
76%
61%
77%
55%
60%
Mobile & tablet shopping research results in purchase behavior
offline or via PC
Actions After Mobile/Tablet Research: I made a purchase/enrollment via any method
45. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 45
Mobile Tablet
HOME IMPROVEMENT
INVESTMENT
INSURANCE
CREDIT CARD
HEALTH
BANKING
AUTO 24%
28%
28%
46%
38%
46%
39%
50%
40%
51%
42%
55%
53%
60%
And it’s also a driver of purchase for lower incidence
categories
Actions After Mobile/Tablet Research: I made a purchase/enrollment via any method
46. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 46
ENTERTAINING
BOLD
UP TO DATE VALUE
INTERACTIVE
FUNCTIONS
43%
41%
39%
32%
35%
39%
WOULD CAPTURE MY ATTENTION
Bold and interactive ads that take full advantage of the device are
most appealing to consumers
Mobile/Tablet Advertising Preferences – Ad Copy
47. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 47
Auto Apparel/Fashion
Beauty/Personal Care Consumer Electronics
Food & Bev Home Improvement
Banking Entertainment
Credit Cards Health
Insurance Travel
Investment Dining
Mobile/Tablet Advertising Preferences – Category
Relevant to current
location/local area
Offers/Coupons/
Promotions/Incentives
Relevant to
interests/background
For most categories, the top 3 ad tactics revolve around
location, relevancy and promotions
48. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 4848
Categories elicit different ad tactics
Mobile/Tablet Advertising Preferences – Category Differences to total
49. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 49
SOURCE: Various Y! Case Studies" Social Features, Into Now, & Social Sentiment Slider | 2011 & 2012
Risk taking can benefit brands for being more innovative & caring
Test versus Control Lifts for 2 Case Studies
CONTENT
INNOVATION
CARE
+37% Is an innovative brand
+17% Is forward thinking or progressive
+27% Understands me and what I like
+17% A brand that cares about it's customers
+90% Connecting with me around the content I love
+54% Trying to engage with me in new ways
LIFT TEST VS. CONTROL ATTRIBUTE FOR BRANDS
50. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 50
Meet the consumer where they want to be met, on the device they
choose
FINDING IMPLICATION
► CONVENIENCE OF MULTIPLE DEVICES:
consumers can fill in gaps & always
"be on”
► BIG EVENTS:
consolidation through content
► THE CHANGING CONVERSATION: taking
cues from the consumer
► Mobility and portability have changed our
capability to access and interact digitally
► Enhance brand sponsorships and
incremental effectiveness by
understanding consumer patterns around
these events
► Enhance brand sponsorships and
incremental effectiveness by
understanding consumer patterns around
these events
51. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 51
Meet the consumer where they want to be met, on the device they
choose
FINDING IMPLICATION
MOBILE: A SIGNAL OF A POTENTIAL
PURCHASER
► With 50% of mobile shoppers saying that
mobile makes them browse the internet
more
► 84% start mobile shopping in a category
while at home
► For mobile and tablet users, most shoppers
are using it to “gather more information
STICKWITHTHEBASICS:
► When shopping starts, users are
indicating an active intent for information
gathering, which usually leads to
purchase.
► For mobile shoppers specifically, 75% will
start on search, 72% review sites, and
54% deal sites. That order should
influence your media buying plan
52. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 52
Meet the consumer where they want to be met, on the device they
choose
FINDING IMPLICATION
MOBILE: A SEQUENCED PART OF BRAND
STORY TELLING
► 88% of mobile shoppers use a PC to shop
and 75% will always go back to their PC
even when doing the occasional show
rooming
► ~40% of consumers are frustrated about
sites not being mobile optimized and
coupon redemption. In fact, when sites
don’t do a good job telling their mobile
story, it can lead to customer’s not coming
back
IT’SNOTMOBILEVS.PCBUT…MOBILE+PC
► Consider how the consumer travels cross-
screen when it comes to your consumer
shopping journey. It’s not just the
advertising but also the overall shopping
experience of your site
► Consumers want to use their devices to
research products and service but
marketers have not kept up with the
demand. It’s important that mobile websites
and apps to be optimized, informative, easy
to find & navigate, and powerful
53. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 53
Meet the consumer where they want to be met, on the device they
choose
FINDING IMPLICATION
MOBILE: AD EXPECTATIONS ARE ABOUT
LOCATION, RELEVANCE, AND DEALS
► 52% are looking for deals, 52% want ads
that are location based, and 49% want
personalization
► Creatively speaking, consumers expect
mobile advertising to be entertaining (43%),
bold (41%), and interactive (39%)
► However, think category as different things
index by category
CREATEFORMOBILEBUTDON’TFORGET
ALLTHETECHNOLOGYAVAILABLE FOR
EFFECTIVEBUYS
► Tailor your mobile and tablet advertising to
deliver personalized, location-based &
promotions to help drive purchase
► Consider cross-screen digital advertising
buys or re-targeting across screens to
catch consumers during their follow-up
visits to PC
54. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 54
Smart Mobile
Thank You!
edwinw@yahoo-inc.com