K8 2014 - Welcome from Kenshoo CMO Aaron Goldman

Kenshoo CMO Aaron Goldman's introduction presentation from Kenshoo's global client summit, K8, on September 16th, 2014.

1
2014
Predictive
Intelligence
for Proactive
Marketing
#k8summit

#K8summit
Welcome
Aaron Goldman
CMO, Kenshoo
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 2

Agenda
8:45 am
9:15 am
10:00 am
10:15 am
10:30 am
11:15 am
11:30 am
11:45 am
#K8summit
Morning
Predicting the Future - Yoav Izhar-Prato, CEO, Kenshoo
Keynote: Changing the World with Big Data and Computational Models - Pablos Holman
Coffee Break
Kenshoo Product Vision and Client Success - Ted Krantz, SVP Revenue, Will Martin-Gill,
SVP of Product, Susane Berger, Managing Director of Client Excellence, Kenshoo
Cross-Channel Excellence - Q&A with Experian Consumer Services Digital Acquisition Team
Client Presentation - Infinity Award: Kenshoo Search
Client Presentation - Infinity Award: Kenshoo Social
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 3

Agenda
12:00 pm
12:45 pm
1:15 pm
3:15 pm
3:30 pm
4:00 pm
4:15 pm
5:00 pm
#K8summit
Afternoon
Lunch
Search + Social Synergy - Rob Creekmore, Advertising Research Manager, Facebook and
Doug Chavez, Head of Global Marketing Research and Content, Kenshoo
Breakout Discussions and Video Challenge
Client Presentation - Infinity Award: Kenshoo SmartPath
Mobile Tracking Panel - Darryl Shaper, Hibu, Ty Martin, iCrossing, Dave Coburn, Invoca,
John Busby, Marchex, Paul Wicker, Kenshoo Local
Client Presentation - Infinity Award: Kenshoo Local
Video Presentations
Client Presentation - Infinity Award: Kenshoo Halogen
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 4

Agenda
5:15 pm
5:30 pm
7:30 pm
9-11:00 pm
#K8summit
Evening
Closing Remarks - Ted Krantz, SVP Revenue, Kenshoo
Cocktail Networking Reception
Dinner and Live Music featuring the Pop Rocks
Shuttles back to San Francisco
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 5

Thank You for Coming
#K8summit
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 6

With Gratitude to Our Partners
#K8summit
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 7

#K8summit
Marketing Transformation
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 8

What is transformation?
#K8summit
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 9

What is transformation?
#K8summit
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 10

What is transformation?
#K8summit
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 11

What does it take?
Partnership (and Discipline)
#K8summit
Science
Technology
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 12

How Do You Stack Up?
Level 1 Level 2 Level 3 Level 4
#K8summit
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 13

What most closely matches your
job title?
#K8summit
Analytics Manager
4%
Campaign Manager
19%
CMO
11%
Director of Digital
Marketing
25%
Account
Coordinator
2%
Source: Kenshoo Marketing Transformation Survey © Kenshoo 2014
VP of Marketing
Other
17%
Media Director
4%
12%
Director of Search (or any
other single channel)
6%
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 15

What industry represents your
company or client’s company?
#K8summit
Automotive
2%
Business
Services
15%
CPG
9%
Education
6%
Financial Services
4%
Media & Entertainment
4%
Source: Kenshoo Marketing Transformation Survey © Kenshoo 2014
Retail
33%
Travel
6%
Other
21%
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 16

Are you a Kenshoo client?
#K8summit
No
56%
Source: Kenshoo Marketing Transformation Survey © Kenshoo 2014
Yes
44%
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 17

How Do You Stack Up?
Level 1 Level 2 Level 3 Level 4
#K8summit
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 18

Overall Scores
#K8summit
Proactive
25%
Reactive
19%
Active
56%
Source: Kenshoo Marketing Transformation Survey © Kenshoo 2014
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 19

Kenshoo Clients are ~3x
More Likely to be Proactive
Non-Kenshoo
Clients
Kenshoo
Clients
#K8summit
57%
55%
39%
14%
0% 20% 40% 60% 80% 100% 120%
Reactive Active Proactive
Source: Kenshoo Marketing Transformation Survey © Kenshoo 2014
4%
31%
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 20

10 Effective Habits of Proactive Marketers
1
2
3
4
5
6
7
8
9
10
#K8summit
Integrated teams with aligned objectives
Real-time budget planning
Real-time updates to plans
Cross-channel targeting with intent & interaction data
Retargeting based on site/purchase/search/offline history
Integrated technology platform
Real-time optimization based on bus. goals & marketing opportunity
Automated reporting
Multi-touch attribution tied to bidding
Success measurement based on achieving actual bus. goals
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 21

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