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Mobile Learning 
D o n e R i g h t 
Volker Hirsch 
! @ v h i r s c h 
European Pirate Summit 
Exec I/O Mobile 
Cologne, 5 Aug 2014
Mobile = Bee’s Knees!
Education = Future
Mobile Education = 
Silver Bullet!
Mobile Education = 
Silver Bullet! 
Right?
Education 
(Looking Back)
What Changed?
Remember: 
Sometimes, there are No 
Classrooms!
Mobile 
(Rul e s )
3% 
97% 
Mobile 
No Mobile 
58% 
42% 
Internet 
No Internet 
3 bn users 7 bn connections 
49% 51% Unique Mobile Subscribers 
No Mobile 
Source: GSMA, Internet World Stats
Everywhere…
Mobile Penetration 
(In % of Population) 
Africa 
Arab States 
APAC 
CIS 
Europe 
Americas 
0 37.5 75 112.5 150 
Source: ITU
(Even in Africa…) 
! 
70% mobile penetration TODAY. 
! 
80% smartphone penetration by 
2017. 
! 
TODAY, Nigeria has more mobile 
subscribers than Germany (175m 
vs. 113m). 
Sources: GSMA, ITU, BNA Informa, NCC Informa, MobiThinking
For Everyone…
- 75% of Americans use their mobile in the 
bathroom (a/k/a toilet) 
11Mark 2012 
- It takes an average of 26 h for a user to report 
a lost wallet but only 68 minutes to report a 
lost mobile. Unisys Survey 
- 15% of Americans have answered their mobile 
whilst having sex. Wilson Electronics 2010 
- Students would rather give up sex and coffee 
than their smartphone. Aruba Networks 2014
Building Blocks
1. Design
Focus on the User
Or, simplified: 
gapingvoid.com
Design: 
A) For the Device 
B) For the Type of User 
C) For the Environment
2. Content
Easy, right?
coursera.org
Sooo much Content!
Focus on the User
2. Content 
A) For The Device 
B) For The User 
C) For The Moment
2. Content 
A) For Each Device 
B) For Each User 
C) For Each Moment
Obvious? 
! 
Not for Education!
Think Content in Context 
Source: Sir Ken Robinson
(Not like this)
It’s What’s 
INSIDE! 
Skull of Störtebecker, Pirate. Source: Wikipedia
It’s What’s 
INSIDE! 
And Inside Everyone is 
DIFFERENT 
Skull of Störtebecker, Pirate. Source: Wikipedia
Trouble…
Mobile = Distance
In the Distance… 
1. How do you Motivate? 
2. How do you Respond? 
3. How do you Adapt? 
4. How do you process 
Feedback?
How Do You 
Figure Out What’s 
INSIDE?
Would You Prefer 
This?
Or This?
Need Proof? 
Washington Post, 05/02/2013 
Fast Company, Dec. 2013 
Online Learning Insights, 18/11/2013 
New York Times, 10/12/2013 
higheredstrategy.com, 18/11/2013
Motivation…
Why is Facebook full of 
motivational quotes???
Why is Facebook full of 
motivational quotes??? 
Because it’s hard!
Extrinsic 
Motivation 
Alan Rickman a/k/a Professor Severus Snape
If you’re going 
through hell, 
! 
keep going! 
Winston Churchill
Mobile is Sensor-Rich 
1. Personal mass media 
2.Always carried 
3.Always on 
4.Built-in billing system 
5.Present at creative impulse 
6.Audience identification 
7.Captures social context 
8.Enables augmented reality 
Tomi Ahonen, Mobile as 7th of Mass Media, 2008 
Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
Mobile is Sensor-Rich 
1. Personal mass media 
Context 
2.Always carried 
3.Always on 
4.Built-in billing for system 
Toolbox 5.Present at creative impulse 
6.Audience identification 
7.Captures social context 
8.Enables augmented reality 
Tomi Ahonen, Mobile as 7th of Mass Media, 2008 
Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
Helping you to 
Make it stick!
Use the Power of 
Engagement
NOT (only) this!
Dopamine 
Thanks for the inspiration to this slide, Gabe Zicherman!
Motivation 
Arousal 
Cognition 
Decision-Making 
Reward
Perfect for 
Education!
With Him? 
Mmmh, maybe when he’s in the room…
Intrinsic 
Motivation
Solution:
Solution: 
! 
1) Become a Monk
Solution: 
! 
! 
2) Or don’t…
Solution for the 
Rest of Us…
Homework
Autonomy 
Mastery 
Purpose 
(Intrinsic)
Infographic by Huddle
Infographic by Huddle
Center 
Everything 
around the 
Intrinsic 
Motivation of the 
User!
Feedback Loops… 
So you Know…
…What’s INSIDE! 
Skull of Störtebecker, Pirate. Source: Wikipedia
Note: Complexity
Complexity in the 
Education 
System… 
gapingvoid.com
Caveat Emptor* ! * Buyer beware
Intricate Patterns
Revision Time! 
1. User-Centric Design 
2. User-Centric Content 
3. Relevant Context 
4. Intrinsic Triggers 
5. Feedback Loops
You’re There!
Thank You! 
+44 7843 599 678 
@vhirsch 
me@vhirsch.com

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