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2014 Infinities Winner - Schibsted and Bomnegocio.com

Bomnegócio.com needed to improve the performance of their Facebook advertising campaigns while efficiently optimizing a large number of ads and ad sets. They implemented bid policies and control of ROI through Kenshoo to simultaneously change bids. This improved ROI 286% while scaling investments 233%, accurately managed the budget at 97%, and reduced optimization time to a few clicks, saving 240 hours since implementation.

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Infinities – Kenshoo Social © 2014 Kenshoo, Inc. Confidential and Proprietary Information 1
Winner: Kenshoo Social © 2014 Kenshoo, Inc. Confidential and Proprietary Information 2
BACKGROUND Bomnegócio.com is a free classifieds website, present throughout Brazil, with a mission to help people to buy and sell goods and services in a simple and practical way. Since 2011, our company has been consolidated as a leading player in the digital media marketing, running campaigns in almost all formats and vehicles. Classifieds is widely known as a broad business, so it’s hard to have a strict target. Therefore, we can’t avoid having an immense amount of campaigns and ad sets with different ads and countless targets inside Facebook. © 2014 Kenshoo, Inc. Confidential and Proprietary Information 3
CHALLENGES • Spending planned budget on performance campaigns as accounts continue to scale • Improving performance and more efficiently optimizing campaigns to create a positive ROI We needed to find an innovative solution that enabled us to perform quick account optimizations, change several bids simultaneously, keep pace on our investment, and moreover, help social to be more profitable for the company. © 2014 Kenshoo, Inc. Confidential and Proprietary Information 4
SOLUTIONS Activated bid policies with a focus on performance by configuring the "Control ROI” to meet ROI needs and goals each month. Each week, the total investment and ROI of the channel are consolidated, analyzed, and acted on. © 2014 Kenshoo, Inc. Confidential and Proprietary Information 5
RESULTS After Kenshoo implementation…  ROI increased 286% and we were able to scale our investments by 233% due to the amazing results  Budget management performed with an accuracy of approximately 97%  With over 400 ad sets and about 1600 ads, the operational work for optimization of campaigns was reduced to a few clicks  Kenshoo helped us save a total of 240 hours since July 2013 © 2014 Kenshoo, Inc. Confidential and Proprietary Information 6