K8 2015: Kenshoo Product Update

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Kenshoo

Will Martin-Gill, Senior Vice President, Product, Kenshoo gives a product update at K8 on May 20 2015.

Marketing

2© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
William Martin-Gill
Senior Vice President, Product

44© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
The Marketer Journey
retain growengagediscover convert

5© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Audiences

66© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Leveraging Intent Further
$$$
$
Identify highest value customers
Targeteasily across channels and devices
CHALLENGES

7© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Who Are Your Customers ?
YourBrand

8© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
A customer’s green light to engage
Expressed intent is a direct signal that can drive actions
and build customer LTV across channels and devices
The Power of Intent

9© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Resonate with potential customers by giving them
what they’re looking for

10© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Andrea Kaduk
Intent-Driven Audiences Client

1111© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Leveraging Intent Further
$$$
$
Identify highest value customers
Targeteasily across channels and devices
Analyzeaudience performance
Act on insights
CHALLENGES

1212© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Managing Your Audiences: Personas

1313© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Personas

1414© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Vs.
Clicks
CTR
ROI
1,309
2%
2.3
1,525
3.4%
4.3
Clicks
CTR
ROI

15© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Mobile

16© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
The Mobile Opportunity
DID YOU KNOW?
77% of smartphone
owners indicated that
their phone made
them feel “happy”.
- PewInternet.org
DID YOU KNOW?
1 in 3 babies have
used a mobile
device..
- Mediapost

17© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
The Thing About Mobile
*Mediapost – Erik Sass, April 28, 2015; Study by UC San Diego School of Medicine, Department of Pediatrics
DID YOU KNOW?
79% of smartphone
users have their
phone on or near
them for all but two
hours of their waking
day.
- AdWeek.com
Mobile is more
…than just connectivity.
…than just an access point.
It’s the API to your customer.

18© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Access to quality inventory
in a diverse mobile landscape
CHALLENGE

19© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
89% of global mobile advertising is accessible
through Kenshoo
SOLUTION

20© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
How do I maximize my
results on mobile?
CHALLENGE

21© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
182% in mobile app installs for Kenshoo clients
driven by social advertising
SOLUTION

22© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Mobile Shopping on the Rise
DID YOU KNOW?
48% of all Kenshoo
retail paid search
clicks during
shopping season
came from mobile
devices
- eMarketer

23© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
What’s New?
KENSHOO MOBILE SOLUTIONS

24© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Keep the conversation going at all touchpoints.

25© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
+

26© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Stay top of mind, wherever
they go.

27© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Powered by AppNexus
Access top inventory to
reach your customers
wherever they are.

28© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Optimization

29© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
PERFORMANCE FLEXIBILITY

3030© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
PERFORMANCE FLEXIBILITY
• Shopping campaign
portfolio optimization
• Improved handling of
missing data
• Algorithmic modification
of budget caps as well
as bids
• KPO reasons for
changes
• Performance report
more graphical

3131© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
PERFORMANCE FLEXIBILITY
Portfolio+
INTRODUCING

32© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Portfolio
Priority
Keywords
“I have one budget, but some keywords need to maintain certain positions.”
Position
Keywords
“I want to prioritize certain keywords due to seasonality.”

33© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Priority
Keywords
Position
Keywords
Portfolio+
Portfolio

34© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Predictive
Bidding
Intra-day
Optimization
Performance
Agility
Intelligent
Budget
Re-Allocation
Ad Level
Bidding

35© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Bid Modifiers (beta)
State-of-the-art optimization
Specific audiences. On specific devices.
In specific geos. At specific times.
NEW!

37© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Zac Moffat
Social Optimization Beta

3838© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Closing the Loop
retain growengagediscover convert

39© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Thank You

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K8 2015: Kenshoo Product Update

3. Audiences Mobile Optimization

8. 8© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit A customer’s green light to engage Expressed intent is a direct signal that can drive actions and build customer LTV across channels and devices The Power of Intent

11. 1111© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Leveraging Intent Further $$$ $ Identify highest value customers Targeteasily across channels and devices Analyzeaudience performance Act on insights CHALLENGES

16. 16© 2015 Kenshoo, Ltd. Confidential and Proprietary Information The Mobile Opportunity DID YOU KNOW? 77% of smartphone owners indicated that their phone made them feel “happy”. - PewInternet.org DID YOU KNOW? 1 in 3 babies have used a mobile device.. - Mediapost

17. 17© 2015 Kenshoo, Ltd. Confidential and Proprietary Information The Thing About Mobile *Mediapost – Erik Sass, April 28, 2015; Study by UC San Diego School of Medicine, Department of Pediatrics DID YOU KNOW? 79% of smartphone users have their phone on or near them for all but two hours of their waking day. - AdWeek.com Mobile is more …than just connectivity. …than just an access point. It’s the API to your customer.

22. 22© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Mobile Shopping on the Rise DID YOU KNOW? 48% of all Kenshoo retail paid search clicks during shopping season came from mobile devices - eMarketer

30. 3030© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit PERFORMANCE FLEXIBILITY • Shopping campaign portfolio optimization • Improved handling of missing data • Algorithmic modification of budget caps as well as bids • KPO reasons for changes • Performance report more graphical

32. 32© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Portfolio Priority Keywords “I have one budget, but some keywords need to maintain certain positions.” Position Keywords “I want to prioritize certain keywords due to seasonality.”

35. 35© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Bid Modifiers (beta) State-of-the-art optimization Specific audiences. On specific devices. In specific geos. At specific times. NEW!

36. 3636 Social Optimization (beta)

K8 2015: Kenshoo Product Update

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