Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
Understanding the Mobile Consumer - USA Research and StatisticsAndy Gee
Smartphones are Indispensable to Daily Life
Smartphones Have Transformed Consumer Behaviour
Smartphones Help Users Navigate the World
Smartphones Change the Way that Consumers Shop
Smartphones Help Advertisers Connect with Customers
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
Understanding the Mobile Consumer - USA Research and StatisticsAndy Gee
Smartphones are Indispensable to Daily Life
Smartphones Have Transformed Consumer Behaviour
Smartphones Help Users Navigate the World
Smartphones Change the Way that Consumers Shop
Smartphones Help Advertisers Connect with Customers
Consumer Connected Study 2014 - Results for Portugal - GooglePedro Simões 007
Um estudo da Google e da TNS sobre o consumidor conectado para Portugal.
Sabiam que...
✔ 68% dos portugueses está online.
✔ 19% dos portugueses compra online através do seu smartphone.
✔46% tem pelo menos 2 dispositivos.
✔ 62% a penetração de smartphones entre os 25-34 anos.
✔ 64% dos portugueses prefere fazer coisas de forma digital.
✔ 96% dos compradores online portugueses utilizam o YouTube e 78% tem um smartphone.
✔ 41% dos utilizadores de serviços bancários online faz compras online, 40% tem um elevado rendimento e 89% utiliza o YouTube.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4Digital (Parceiros Google Partners)
Nota: Divulgação autorizada pela equipa Google/Google Portugal
2014 Mobile Behavior Report- White PaperSam Capra ☁️
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
In the 2014 Mobile Behavior Report, you’ll discover more findings like these:
The current Covid-19 pandemic is impacting every aspect of our lives, from the places we can visit, to the way we spend our time, to the priorities we have, and to the way we plan our expenses.
This pandemic continues to evolve everyday and it is starting to develop new behaviors in our daily lives.
The deck covers:
- a bit of introduction of social media in Indonesia,
- a quick guide to create interesting content,
- social media cause examples,
- a quick guide to social media crisis,
- and a bit info of some social media tools available.
How to reach out and engage with your Indonesian audience on social media?Agence Tesla
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology based on social media analytics, manual sentiment analysis, and insights.
More about Tesla Insights : www.teslainsights.com.
D'après une étude récente de Google, le phénomène du multiécran touche de plus en plus de Canadiens. En effet, ils sont nombreux à déclarer utiliser un dispositif comme le téléphone intelligent, la tablette ou un PC pendant qu'ils regardent la télévision. Selon Google, le multiécran est dorénavant ancré dans les habitudes des Canadiens et les marketeurs peuvent optimiser leurs performances par une juste compréhension de l'impact de ce phénomène. Ce n'est pas pour rien que Twitter a ouvert récemment un bureau au Canada spécialement dédié à la social TV.
The COVID-19 pandemic has shaken many businesses globally. a lot of traditional efforts have now allocated their marketing budget to either helping in the efforts to beat the virus and/or focused their attention on digital strategies. Here we tackle the statistics on the Coronavirus outbreak, how consumers are reacting, and how should brands respond to the situation.
Passionation is a content and influencer marketing company that connects brands and influencers together to create projects that speak to different types of audiences and industries: Automotive, FMCG, Travel/Leisure, Health/Wellness, Banking/Finance, Fashion/Retail, and more.
Learn more: https://passionation.co/ph/
For inquiries and consultations, reach out to us via email at ph.marketing@innity.com
Product Brochure: Global Mobile Gaming Market 2015yStats.com
Product Brochure with summarized information of our publication "Global Mobile Gaming Market 2015".
Find more here https://www.ystats.com/product/global-mobile-gaming-market-2015/
YouTube Global User Study - Resultados para PortugalPedro Simões 007
Um excelente estudo realizado pela Ipsos MediaCT sobre o YouTube e a geração C em Portugal.
Sabiam que...
✔ 2.4X de utilizadores estão mais dispostos a criarem conteúdo online semanalmente.
✔ 2.2X de utilizadores estão dispostos a criarem ou partilharem conteúdo online para se expressarem.
✔ Youtube é uma local onde fãs e criadores se conectam.
✔ Youtube é uma rede social para seguirem os seus interesses.
✔ Youtube disponibiliza um espaço para celebrar a criatividade.
✔ 9 em 10 pessoas têm uma atividade de criação de conteúdos mensal.
✔ 2 em 5 afirmam que a 1ª coisa que fazem quando se levantam é ver o smartphone ou o tablet.
✔ 3 em 4 criadores de conteúdo constroem uma comunidade.
✔ 84% dos utilizadores do Youtube acedem semanalmente.
✔ 72% fala ou partilha o que vê no Youtube.
✔ 89% está ligado a criadores de conteúdo.
✔ 63% procura ou vê mais videos depois de fazer a sua pesquisa.
✔ 66% da geração C acede com smartphones ao Youtube e 70% acede com tablets ao Youtube.
✔ 61% entra no Youtube fora de casa.
✔ 74% fala frequentemente o que vê com amigos e familia.
✔ 129% dos utilizadores querem visitar o Youtube todos os dias.
✔ 2 em 5 pessoas da geração C dispende +/= tempo a ver o youtube do que TV na média semanal (44%).
✔ 56% Youtube complementa a TV e 54% presta menos atenção.
✔ 58% dos utilizadores estão ligados com a marca.
✔ 7% das pessoas pararam com serviços pagos por cabo.
✔ 4% vê os anúncios até ao fim , 53% vê parte do anúncio para saber do que se trata e decidir se avança e 3% desligam o som mas não fecham o anúncio e 41% avança a publicidade o mais rápidamente possível.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4digital :))
✚ Nota: Divulgação autorizada pela equipa Google/Google Portugal
»» LIKE & SHARE ««
My team and I were tasked to conduct market research on the millennial generation, and provide suggested strategies and tactics to engage with that demographic. After much hard work and determination, we were selected as the winners of the Fox Sports University Challenge at the University of Iowa.
Tasman Health stocks a range of New Zealand's most popular natural health products, nutritional supplements and vitamins available to purchase at competitive prices. Healthy options and better living with a range of health supplements from leading brands with the highest standards of quality and consistency. - See more at: http://www.tasmanhealth.co.nz/
Our joints are subject to wear and tear and with increasing age the lining of joints, the cushioning cartilage, gradually degenerates. When cartilage has reached significant abrasion articular tissue will be affected and tissue trauma initiates a local inflammation. The consequence is a reduced flexibility of joints and predominantly pain. Inflammatory cells accelerate degeneration of joints by secreting reactive oxygen species (“oxidative
burst”), pro-inflammatory cytokines and degenerative enzymes matrix metalloproteinases (MMPs).
This process is paralleled by increasing pain which, left untreated, may reach excruciating levels.
Consumer Connected Study 2014 - Results for Portugal - GooglePedro Simões 007
Um estudo da Google e da TNS sobre o consumidor conectado para Portugal.
Sabiam que...
✔ 68% dos portugueses está online.
✔ 19% dos portugueses compra online através do seu smartphone.
✔46% tem pelo menos 2 dispositivos.
✔ 62% a penetração de smartphones entre os 25-34 anos.
✔ 64% dos portugueses prefere fazer coisas de forma digital.
✔ 96% dos compradores online portugueses utilizam o YouTube e 78% tem um smartphone.
✔ 41% dos utilizadores de serviços bancários online faz compras online, 40% tem um elevado rendimento e 89% utiliza o YouTube.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4Digital (Parceiros Google Partners)
Nota: Divulgação autorizada pela equipa Google/Google Portugal
2014 Mobile Behavior Report- White PaperSam Capra ☁️
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
In the 2014 Mobile Behavior Report, you’ll discover more findings like these:
The current Covid-19 pandemic is impacting every aspect of our lives, from the places we can visit, to the way we spend our time, to the priorities we have, and to the way we plan our expenses.
This pandemic continues to evolve everyday and it is starting to develop new behaviors in our daily lives.
The deck covers:
- a bit of introduction of social media in Indonesia,
- a quick guide to create interesting content,
- social media cause examples,
- a quick guide to social media crisis,
- and a bit info of some social media tools available.
How to reach out and engage with your Indonesian audience on social media?Agence Tesla
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology based on social media analytics, manual sentiment analysis, and insights.
More about Tesla Insights : www.teslainsights.com.
D'après une étude récente de Google, le phénomène du multiécran touche de plus en plus de Canadiens. En effet, ils sont nombreux à déclarer utiliser un dispositif comme le téléphone intelligent, la tablette ou un PC pendant qu'ils regardent la télévision. Selon Google, le multiécran est dorénavant ancré dans les habitudes des Canadiens et les marketeurs peuvent optimiser leurs performances par une juste compréhension de l'impact de ce phénomène. Ce n'est pas pour rien que Twitter a ouvert récemment un bureau au Canada spécialement dédié à la social TV.
The COVID-19 pandemic has shaken many businesses globally. a lot of traditional efforts have now allocated their marketing budget to either helping in the efforts to beat the virus and/or focused their attention on digital strategies. Here we tackle the statistics on the Coronavirus outbreak, how consumers are reacting, and how should brands respond to the situation.
Passionation is a content and influencer marketing company that connects brands and influencers together to create projects that speak to different types of audiences and industries: Automotive, FMCG, Travel/Leisure, Health/Wellness, Banking/Finance, Fashion/Retail, and more.
Learn more: https://passionation.co/ph/
For inquiries and consultations, reach out to us via email at ph.marketing@innity.com
Product Brochure: Global Mobile Gaming Market 2015yStats.com
Product Brochure with summarized information of our publication "Global Mobile Gaming Market 2015".
Find more here https://www.ystats.com/product/global-mobile-gaming-market-2015/
YouTube Global User Study - Resultados para PortugalPedro Simões 007
Um excelente estudo realizado pela Ipsos MediaCT sobre o YouTube e a geração C em Portugal.
Sabiam que...
✔ 2.4X de utilizadores estão mais dispostos a criarem conteúdo online semanalmente.
✔ 2.2X de utilizadores estão dispostos a criarem ou partilharem conteúdo online para se expressarem.
✔ Youtube é uma local onde fãs e criadores se conectam.
✔ Youtube é uma rede social para seguirem os seus interesses.
✔ Youtube disponibiliza um espaço para celebrar a criatividade.
✔ 9 em 10 pessoas têm uma atividade de criação de conteúdos mensal.
✔ 2 em 5 afirmam que a 1ª coisa que fazem quando se levantam é ver o smartphone ou o tablet.
✔ 3 em 4 criadores de conteúdo constroem uma comunidade.
✔ 84% dos utilizadores do Youtube acedem semanalmente.
✔ 72% fala ou partilha o que vê no Youtube.
✔ 89% está ligado a criadores de conteúdo.
✔ 63% procura ou vê mais videos depois de fazer a sua pesquisa.
✔ 66% da geração C acede com smartphones ao Youtube e 70% acede com tablets ao Youtube.
✔ 61% entra no Youtube fora de casa.
✔ 74% fala frequentemente o que vê com amigos e familia.
✔ 129% dos utilizadores querem visitar o Youtube todos os dias.
✔ 2 em 5 pessoas da geração C dispende +/= tempo a ver o youtube do que TV na média semanal (44%).
✔ 56% Youtube complementa a TV e 54% presta menos atenção.
✔ 58% dos utilizadores estão ligados com a marca.
✔ 7% das pessoas pararam com serviços pagos por cabo.
✔ 4% vê os anúncios até ao fim , 53% vê parte do anúncio para saber do que se trata e decidir se avança e 3% desligam o som mas não fecham o anúncio e 41% avança a publicidade o mais rápidamente possível.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4digital :))
✚ Nota: Divulgação autorizada pela equipa Google/Google Portugal
»» LIKE & SHARE ««
My team and I were tasked to conduct market research on the millennial generation, and provide suggested strategies and tactics to engage with that demographic. After much hard work and determination, we were selected as the winners of the Fox Sports University Challenge at the University of Iowa.
Tasman Health stocks a range of New Zealand's most popular natural health products, nutritional supplements and vitamins available to purchase at competitive prices. Healthy options and better living with a range of health supplements from leading brands with the highest standards of quality and consistency. - See more at: http://www.tasmanhealth.co.nz/
Our joints are subject to wear and tear and with increasing age the lining of joints, the cushioning cartilage, gradually degenerates. When cartilage has reached significant abrasion articular tissue will be affected and tissue trauma initiates a local inflammation. The consequence is a reduced flexibility of joints and predominantly pain. Inflammatory cells accelerate degeneration of joints by secreting reactive oxygen species (“oxidative
burst”), pro-inflammatory cytokines and degenerative enzymes matrix metalloproteinases (MMPs).
This process is paralleled by increasing pain which, left untreated, may reach excruciating levels.
Pycnogenol® is widely used in topical and oral applications for various dermatological indications. A unique
combination of pharmacological functions of Pycnogenol® provides an unmatched variety of health benefits
for skin health.
HOT - Google report for Mobile Marketing in Vietnam Q4 2013Hai Dongkixot
This survey is designed to gain insights into how consumers use the Internet on their smartphones
How are smartphones used in daily life?
How do consumers multi-task with their smartphones?
What activities are consumers conducting on their smartphones?
What role do smartphones play in the shopping process?
How do consumers respond to ads, offline and on mobile?
IAB Always On – A Global Perspective of Mobile Consumer ExperienceNuno Acosta
Today’s consumers around the globe are living in an “always-on” world due to the ubiquity of mobile devices and mobile internet access. IAB (US) and its Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users. This study examines how consumers access and use the mobile internet and how they perceive and react to mobile advertising.
Specifically, the key interests lie in understanding and comparing the usage pattern of mobile web and mobile apps to access the internet among smartphone users across the participating countries.
The main objectives for this research project are to:
o Understand consumers’ mobile internet usage and perceptions toward the experience on mobile web and mobile apps.
o Examine whether there are differences in consumer reaction and perceptions to advertising on these two mobile platforms.
Understanding Cross Platform Behaviour Across Multiple ScreemsNigel Mark Dias
90% of all media interactions today are screen-based. There are two distinct ways people move among screens to get stuff done: simultaneously and sequentially. Google's study shows how these two modes of interaction trigger specific behaviors such as online shopping, & which devices people are using at the various stages of these interactions.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Our Mobile Planet: Australia 2013
1. Google Confidential and ProprietaryGoogle Confidential and Proprietary
Understanding the Mobile Consumer
May 2013
Our Mobile Planet:
Australia
1
2. Google Confidential and Proprietary
Executive Summary
2
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Smartphones have transformed consumer behaviour. Mobile search, video, app usage and social
networking are prolific. Smartphone users are multi-tasking their media with 81% using their phone while
doing other things such as watching TV (49%). Implication: Extending advertising strategies to include
mobile and developing integrated cross-media campaigns can more effectively reach today’s
consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local businesses.
90% of smartphone users look for local information on their phone and 86% take action
as a result, such as making a purchase or contacting the business. Implication: Ensuring that clickable
phone numbers appear in local results and leveraging location-based services on mobile make it easy
for consumers to connect directly with businesses.
Smartphones have changed the way that consumers shop. Smartphones are critical shopping tools
with 78% having researched a product or service on their device. Smartphone research influences buyer
decisions and purchases across channels. 41% of smartphone users have made a purchase on their
phone. Implication: Having a mobile optimised site is critical and a cross-channel strategy is needed to
engage consumers across the multiple paths to purchase.
Smartphones help advertisers connect with consumers. Mobile ads are noticed by 86% of
smartphone users. Smartphones are also a critical component of traditional advertising as 63% have
performed a search on their smartphone after seeing an offline ad. Implication: Making mobile ads
a part of an integrated marketing strategy can drive greater consumer engagement.
3. Google Confidential and Proprietary
Understanding the Mobile Consumer
This survey is designed
to gain insights into how
consumers use the Internet
on their smartphones
3
How are smartphones
used in daily life?
How do consumers multi-task
with their smartphones?
What activities are consumers
conducting on their smartphones?
What role do smartphones play
in the shopping process?
How do consumers respond
to ads, offline and on mobile?
DAY
In detail:
• Facts and figures about smartphone adoption
and usage
• Internet usage in general, search, video,
social networking, mobile advertising
and m-commerce behaviour via smartphones
• This country report is part of a global
smartphone study conducted in multiple
countries. Visit thinkwithgoogle.com/
mobileplanet for access to additional tools
and data
4. Google Confidential and Proprietary
Agenda
4
1 Smartphones are Indispensable to Daily Life
2 Smartphones Have Transformed Consumer Behaviour
3 Smartphones Help Users Navigate the World
4 Smartphones Change the Way that Consumers Shop
5 Smartphones Help Advertisers Connect with Customers
6. Google Confidential and Proprietary 6
Smartphone Penetration is on the Rise
Q1 2011
37%
65%Q1 2013
Base: National representative population 16+, n= 1.000
Q1: Which if any of the following devices do you currently use?
52%Q1 2012
7. Google Confidential and Proprietary
Smartphones are a Central Part of
Our Daily Lives
7
have used their smartphones
every day in the past 7 days
65%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q18: Thinking about the last seven days, on how many days were you online with ...?
8. Google Confidential and Proprietary
Smartphones are Always On, Always with You
8
don’t leave home without
their device
77%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q52: To what extent do you agree to each of these statements?, Top2 Boxes; scale from 5 – completely agree to 1 – completely
disagree. "I don’t leave house without my smartphone"
9. Google Confidential and Proprietary
Smartphones Are Used Everywhere
9
At home
96%
On the go
82%
In a store
77%
96%
82%
77%
77%
75%
70%
68%
67%
62%
58%
40%
Home
On-the-go
In a store
Cafe or coffee shop
Work
At a social gathering/function/event
Public transport
Restaurant
Airport
Doctor's office
School
Place of Use
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q16: Where do you tend to use your smartphone? Please first select at which locations you ever use it - even if only seldom.
10. Google Confidential and Proprietary
Perceived Smartphone Usage Intensity
increased in last six months
10
Spent more time
online with their
smartphone in the
last 6 months
41%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q21: Thinking about the last 6 months, have you been using your smartphone to access the Internet more or less than you had before?
11. Google Confidential and Proprietary 11
Smartphones Have Become so Important
to Consumers that …
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q52: To what extent do you agree with each of these statements?, Top2 Boxes; scale from 5 – completely agree to 1 – completely disagree. I
would rather give up TV than my smartphone. "I would rather give up my TV / desktop PC than my smartphone"
would rather give up
TV than their smartphone
29%
13. Google Confidential and Proprietary
Smartphones are
a Major Access
Point for Search
13
58%search on their
smartphones
every day
Base: Private smartphone users who use the Internet in general and who are searching via search engine, Smartphone n= 929
Q31: How often do you do searches (via Google, Yahoo!, Bing, etc.) on your smartphone?
14. Google Confidential and Proprietary
Smartphones Inform Our Daily Life
14
Apartments, Housing info
39%
Job Offers
34%
Product Info
68%
Restaurants, Pubs & Bars
Travel
47%
51%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
15. Google Confidential and Proprietary
Smartphones are a Multi-Activity Portal
15
Entertainment
91%
77%
71%
49%
45%
78%
71%
69%
59%
Emailed (sent or read)
Accessed a social network (e.g. updated a
status message, checked messages or
friends' pages)
Read news on newspaper or magazine
portals
Reviewed websites blogs or message
boards
Browsed the Internet
Played games
Listened to music
Watched videos on a video sharing
website (e.g. YouTube.com)
Stay Informed
61%
Communication
86%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
16. Google Confidential and Proprietary
App Usage is Ubiquitous
16
33
12
11Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q24: How many apps do you currently have on your smartphone?
Base: Private smartphone users who use the Internet in general and who have, at minimum, one app on their smartphone, n= 985
Q25: And of the apps that you currently have installed on your smartphone, how many have you used actively in the last 30 days?
Q26: And of the apps that you currently have installed on your smartphone, how many have you purchased for a certain amount in an app distribution platform ?
apps installed
on average
paid apps installed
on average
apps used in the
last 30 days
17. Google Confidential and Proprietary
72%watch video
19%use video at least
once a day
17Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q35: How often do you watch videos via websites or apps (e.g. short video clips,
videos of TV shows, TV movies online, etc.) on your smartphone?
Smartphones Users are Avid Video Watchers
18. Google Confidential and Proprietary
Smartphone Users are Frequent
Social Networkers
18Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q38:
How often do you visit a social network (via websites or apps) on your smartphone?
55%visit at least
once a day
81%visit social
networks
19. Google Confidential and Proprietary
Smartphones Are Used While Multi-tasking with
Other Media
19Base: Private smartphone users who use the Internet in general and who were online yesterday with their smartphone, n= 1000
Q22: When you use the Internet on your smartphone, which if any of the following – do you normally do at the same time?
81%
Use
smartphone
while…
Play video games
15%
Read a book
10%
Watch movies
27%
Watch TV
49%
Listen to music
41%
Use Internet
38%
Read magazines/
newspapers
20%
20. Google Confidential and Proprietary
SMARTPHONES
HELP USERS
NAVIGATE THE WORLD
AROUND THEM
20
21. Google Confidential and Proprietary
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q33: How often do you look for information about local businesses or services on your smartphone? (Ever)
Base: Private smartphone users who use the Internet in general and who look at least less than once a month for information on
their smartphone, Smartphone n= 902
Q34 Which of the following actions have you taken after having looked up this type of information (business or services close to your
location)?
21
of smartphone users have
looked for local
information
90%
have taken action as
a result
86%
22. Google Confidential and Proprietary
Look for local information
daily
Look for local information
at least once a week
56% 24%
Looking for Local Information is a Frequent
Smartphone Activity
22Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q33: How often do you look for information about local businesses or services on your smartphone? (Ever)
23. Google Confidential and Proprietary
Local Information Seekers Take Action
23
Base: Private smartphone users who use the Internet in general and who look at least less than once a month for
information on their smartphone, Smartphone n= 902
Q34: Which of the following actions have you taken after having looked up this type of information (business or
services close to your location)?
told others
about it
22%
48%
45%
52%
48%
14%
13%
31%
27%
Called the business or service
Looked the business up on a map or got
directions to the business or service
Visited the website of the business or
service
Visited a business (e.g. shop or
restaurant)
Read or wrote a review about a business
or service
Recommended a business or service to
someone else
Made a purchase from a business in-store
Made a puchase from a business online
visited the
business
67%
connected with the
business
64%
made a purchase
41%
25. Google Confidential and Proprietary
Smartphones Allow Users to Research Products
Anytime, Anywhere
25
At home
57%
On the go
31%
In a shop
24%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q51a: And where were you when you researched for products or services with your smartphone?
57%
31%
27%
24%
23%
19%
11%
Home
On-the-go (e.g., while commuting, walking)
Work
In a store
Public transport
Café or coffee shop
Airport
Place of Search
26. Google Confidential and Proprietary
have researched
a product or service
on their phone
78%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q51a: And where were you when you researched for products or services with your smartphone?
26
27. Google Confidential and Proprietary
Smartphones are Our Primary Shopping
Companions
27
27%
26%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q52: To what extent do you agree to each of these statements? Please answer on a scale from 1 to 5. A "1" means that you completely disagree
with the statement, a "5" means that you completely agree with the statement.
I have changed my
mind about purchasing
a product or service
in a shop as of a result of information
that I gathered using my smartphone.
I have changed my mind about
purchasing a product or service
online as of a result of information that
I gathered using my smartphone.
28. Google Confidential and Proprietary
Research that Starts on Smartphones Leads
to Purchases Across Channels
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q48: Listed below are various products or services. For each of these products or services please indicate which statement applies to you.
28
Research
on smartphone
41%
39%
then purchased
via computer
then purchased
it offline
then purchased
29. Google Confidential and Proprietary
59%of these smartphone shoppers
have made a purchase
in the past month
41%of smartphone users
have purchased
a product or service
on their smartphone
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q44: Have you ever purchased a product or service over the Internet on your smartphone? By product or service we mean everything that you can buy
excluding apps.
Base: Private smartphone users who use the Internet in general and who purchased via Internet on their smartphone n= 407
Q45: Have you made a purchase by using your smartphone in the past month?
29
Smartphones Are an Emerging Point of
Purchase
30. Google Confidential and Proprietary
Smartphones Shoppers are Frequent Buyers
30
Base: Private smartphone users who use the Internet in general and who purchased via Internet on their smartphone, Smartphone n= 407 Q47:
How frequently do you purchase products or services with your smartphone?
58%make mobile purchases
at least once a month
31. Google Confidential and Proprietary
Barriers to Mobile Commerce Still Exist
31Base: Private smartphone users who use the Internet in general and who NOT purchased via Internet on their smartphone n= 593 Q46:
Why have you not made a purchase using your smartphone? – Top 7
40%
39%
26%
24%
24%
22%
16%
Screen size is too small
Cannot trust credit card security on mobile
device
Cannot see detailed product/service information
It takes too much time to open the web site page
Hard to compare prices and options
Hard to type
Mobile online access tend to be interrupted
32. Google Confidential and Proprietary
Smartphones
Help Advertisers Connect
With Their Customers
32
33. Google Confidential and Proprietary
Offline Ad Exposure Leads to Mobile Search
33Base: Private smartphone users who use the Internet in general, n= 859
Q43a: Thinking about the last 6 months, how often have you used your smartphone to do a search in
response to an ad you have seen in a magazine, on a poster, on TV or in a shop/business?
Ad location
TV
57%
Shop/business
55%
Magazines
41%
Posters / Billboards
38%
63%
have performed
a mobile search after
seeing an ad
34. Google Confidential and Proprietary 34
86%of smartphone users
notice mobile ads
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q41: How often do you notice advertising when you are using the browser or an app on your
smartphone? (Ever)
35. Google Confidential and Proprietary
Mobile Ads Make an Impression
35Base: Private smartphone users who use the Internet in general and who at least rarely notice advertising n= 859
Q42: Where have you noticed advertising when using your smartphone?
48%
44%
33%
29%
22%
16%
While in an app
While on a website
While using a search engine
While watching a video
While on a retailer website
While on a video website
While in app
48%
While on
a website
44%
While using
a search engine
33%
White watching
a video
29%
Where Mobile Ads Are Noticed
37. Google Confidential and Proprietary
Research Methodology
• In partnership with Ipsos MediaCT, we interviewed a total of 1,000
Australian online adults (18-64 years of age) who identified themselves
as using a smartphone to access the Internet
• The distribution is according to a national representative study and the
data is weighted on age, gender, region, brand of smartphone, mobile
internet usage frequency and tablet usage
• A smartphone is defined as “a mobile phone offering advanced
capabilities, often with PC-like functionality or ability to
download apps”
• Respondents were asked a variety of questions around device usage,
mobile search, video, social, web and commerce behaviour and mobile
advertising
• Interviews were conducted in Q1 2013
37
38. Google Confidential and Proprietary
Demographics
38
Area
50%
50%
18%
31%
23%
19%
9%
27%
59%
14%
30%
18%
46%
1%
5%
Female
Male
18 - 24 Years
25 - 34 Years
35 - 44 Years
45 - 54 Years
55 + Years
Urban
Suburban
Rural
Single
Living with partner
Married
Widowed
Divorce/separated
Age
Gender
Marital
Status
Base: Private smartphone users who use the Internet in general, n= 1.000
S2. Please indicate your gender. / S1. What is your age? / D3. In what area do you live? D2. What is your marital status?
39. Google Confidential and Proprietary
Demographics
39
29%
31%
27%
11%
66%
5%
10%
17%
8%
7%
8%
15%
16%
28%
18%
Senior high school completed or below
College/ vocational completed
University completed
Postgraduate degree/ masters completed
Employed (full-time/part-time)
Retired
Student
Unemployed / housewife or househusband
Less than $ 25.000
$ 25.000 to less than $ 40.000
$ 40.000 to less than $ 50.000
$ 50.000 to less than $ 75.000
$ 75.000 to less than $ 100.000
$ 100.000 or more
Don't know/ no answer
Employment
Status
Education
Income
Base: Private smartphone users who use the Internet in general, n= 1.000
D4. What is the highest level of education that you have completed? D5. Which of the following best describes your
employment status? D8. Which of these ranges comes closest to the total (annual) income of your household
before anything is deducted for VAT, National Insurance (Social security), pension schemes, etc.?