Learning Solutions 2013 Talk Case Study: Using mLearning to Reinforce Content and Policies

1. Melissa Cline-Douthitt / @theclineseword
Jason Polete / @jpolete
Learning Solutions 2013 / #LScon
Case Study: Using mLearning
to Reinforce Content and Policies

2. (a little) About Us.

3. Metropolitan College.
Business
- UPS (Louisville’s largest employer)
- Jefferson Community & Tech. College
Education
- University of Louisville
- Commonwealth of Kentucky
Government
- Louisville Metro Government

4. Metropolitan College.
- Work part-time at UPS (Next Day Air operation)
- Receive wages and full benefits
- Eligible for full tuition* for coursework passed
with a “C” or better.
- Eligible for book reimbursement of up to $65
per class
- Eligible for academic completion bonuses
* full undergraduate Kentucky resident tuition

5. Some Context.

6. Mobile

7. &

8. Boredom

9. =
(equals)

10. Opportunity

11. Learning Opportunity

12. Mobile

13. 835 million
smartphone users

14. 5.6 billion
feature phone users

15. 55%
increase in smartphone
subscriptions

16. 98%
among those making
less than $25,000

17. 92%
among retirees

18. 371K
babies born every day

19. 371K
babies born every day

20. 378K
iPhones sold every day
371K
babies born every day

22. Mobile
is here to stay

23. Mobile
is here to stay

24. Mobile
is used for
Entertainment

25. Mobile
Entertainment

26. Mobile Entertainment
Games
43%

27. Mobile Entertainment
43% Games
Games
43%
Social Networking
26%

28. Mobile Entertainment
43% Games
Games
26% Social Networking 43%
Social Networking
26%

29. Mobile Entertainment
43% Games
Games
26% Social Networking 43%
Entertainment
10%
Social Networking
26%

30. Mobile Entertainment
43% Games
Games
26% Social Networking 43%
Entertainment
10% Entertainment (general) 10%
Social Networking
26%

31. Mobile Entertainment
43% Games
Games
26% Social Networking 43%
Entertainment
10% Entertainment (general) 10%
Social Networking
26%

32. Mobile Entertainment
43% Games
Games
26% Social Networking 43%
Entertainment
10% Entertainment (general) 10%
79% Entertainment Social Networking
26%

33. Boredom

34. Bridge a Knowledge Gap.

35. Learning

36. Avg. Attention Span
12 min.
5 min.
Last Decade

37. Avg. Attention Span
for Internet Search
12 sec.
8 sec.
since 2000

38. Abandon Slow Sites

39. Abandon Slow Sites
32% of consumers...
Abandon slow sites
within first 1-5 sec.

40. “Nuggetize” Information

41. Repetitio est mater studiorum
(Repetition is the mother of learning)

42. Motivated by Reward

43. Motivated by Reward
In 2012 60% of employers
offer wellness incentive
programs to employees

44. Motivated by Reward
In 2012, customer loyalty/
reward programs exceeded
2 billion dollars

45. Extrinsic Rewards

46. Extrinsic Rewards
+

47. Intrinsic Rewards
Satisfaction

48. Short, Fun, Rewarding
Learning Experiences

49. How Does this All Fit
Together?

50. Mobile
(everywhere)

51. Mobile
(everywhere)
Boredom
(opportunity)

52. Mobile
(everywhere)
Learning
(theory)
Boredom
(opportunity)

53. Mobile
(everywhere)
Boredom Learning
(opportunity) (theory)

54. Mobile
(everywhere)
Boredom Learning
(opportunity) (theory)

55. The Project.

56. The Project.
Mobile Trivia Challenge

57. Trivia Challenge: Goals

58. Trivia Challenge: Goals
1 Use otherwise idle moments to teach.

59. Trivia Challenge: Goals
1 Use otherwise idle moments to teach.
2 Improve our students’ program
knowledge (thus reducing missed
deadlines and lost benefits)

60. Trivia Challenge: Goals
1 Use otherwise idle moments to teach.
2 Improve our students’ program
knowledge (thus reducing missed
deadlines and lost benefits)
3 Gain insight into what our students
know and don’t know.

61. Trivia Challenge: Req’ments

62. Trivia Challenge: Req’ments
1
As widely accessible as possible across
mobile devices.

63. Trivia Challenge: Req’ments
1
As widely accessible as possible across
mobile devices.
2 Quick to play.

64. Trivia Challenge: Req’ments
1
As widely accessible as possible across
mobile devices.
2 Quick to play.
3 Offer recognition and rewards as
incentives (intrinsic & extrinsic rewards)

65. Trivia Challenge: Pilot

66. Trivia Challenge: Pilot
1 Web-based
(Widely Accessible)

67. Trivia Challenge: Pilot
1 Web-based
(Widely Accessible)
2 Survey Tool
(Rapidly prototype & pilot)

68. Trivia Challenge: Pilot
1 Web-based
(Widely Accessible)
2 Survey Tool
(Rapidly prototype & pilot)
3 Limit 10 Questions
(Quick play)

69. Trivia Challenge: Pilot
1 Web-based
(Widely Accessible)
2 Survey Tool
(Rapidly prototype & pilot)
3 Limit 10 Questions
(Quick play)
4 Offered Prizes
(Monthly & Once/Semester)

70. Trivia Challenge: Content

71. Trivia Challenge: Content
1
We covered basic program information,
like deadlines & requirements.

72. Trivia Challenge: Content
1
We covered basic program information,
like deadlines & requirements.
2
We covered information that students
should already know.

73. Trivia Challenge: Content
1
We covered basic program information,
like deadlines & requirements.
2
We covered information that students
should already know.
We displayed the correct answer after
3
each question.

74. What We Learned.

75. Participants did not know
nearly as much as we expected.
Teaching
Tool

76. Participants did not know
nearly as much as we expected.
Teaching Evaluation
Tool Tool

77. Continuing Evaluation Plans.

78. Continuing Evaluation Plans.
1 Compare challenge participants vs. non-
participants on a number of metrics.
Agreement signing before deadline, FAFSA completion
before deadline, etc.

79. Continuing Evaluation Plans.
1 Compare challenge participants vs. non-
participants on a number of metrics.
Agreement signing before deadline, FAFSA completion
before deadline, etc.
2 Pre/post quiz comparison of various
student behaviors.
Deadlines, requirements, expectations, etc.

80. Tips.
For Implementing Your Own Trivia Challenge

81. Right Tool for the Job.

82. Right Tool for the Job.
1 Best viewed as a supplement.
Probably not going to replace any of your existing tools

83. Right Tool for the Job.
1 Best viewed as a supplement.
Probably not going to replace any of your existing tools
2 Most appropriate for simple information.
Deadlines, requirements, expectations, etc.

84. Right Tool for the Job.
1 Best viewed as a supplement.
Probably not going to replace any of your existing tools
2 Most appropriate for simple information.
Deadlines, requirements, expectations, etc.
3 Best fit with a target audience comfortable
with technology.
Frequent users of mobile devices

85. Maximize Participation.

86. Maximize Participation.
1 Research Rewards
Don’t assume what will motivate your audience.

87. Maximize Participation.
1 Research Rewards
Don’t assume what will motivate your audience.
2 Promote your Trivia Challenge(s)
Posters, emails, regular organizational communications.

88. Maximize Participation.
1 Research Rewards
Don’t assume what will motivate your audience.
2 Promote your Trivia Challenge(s)
Posters, emails, regular organizational communications.
3 Promote Leader board
Publish high scores: websites, publications, other content
streams

89. Tips for Challenge Design.

90. Tips for Challenge Design.
1 Multiple choice, one question per screen

91. Tips for Challenge Design.
1 Multiple choice, one question per screen
2 No more than 10 questions

92. Tips for Challenge Design.
1 Multiple choice, one question per screen
2 No more than 10 questions
3 No more than 4 choices per question

93. Tips for Challenge Design.
1 Multiple choice, one question per screen
2 No more than 10 questions
3 No more than 4 choices per question
4 Short, simply worded questions
(simple, not necessarily easy)

94. Quimle.
Quick Mobile Learning & Evaluation

95. Quimle.com

96. Quimle.com

97. Q+A

98. quimle.com/c/8

99. Thank You.
Melissa Cline-Douthitt
mcline0006@kctcs.edu
Jason Polete
@jpolete
#LScon
#LScon-710