The document summarizes key findings from a survey of 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some of the main findings include:
- The internet is a major source for gathering information, with seniors spending as much time online weekly as watching TV. YouTube is the most popular video site.
- Search engines are the top online activity, and often prompt further action like online searches or visits to retailers. Traditional media and family also drive search activity.
- Social networks like Facebook are daily activities for most, and are used to follow groups, watch videos, and support causes.
This is report for a study about social media behaviour by Canadian advertising agency People from Cossette.
The goal of the research is to transcend trends and hype, avoid the brands and buzz of the moment, and focus on behaviour.
The research covered Canada, the US and the UK.
Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...Kevin Bekker, MBA
Using behavioral targeting to target demographics is like using a horse to pull a hybrid vehicle. It works, but it's really not the best use of technology.
Using 1st and 3rd party data to target consumers is more actuate and cost effective then traditional methods. With behavior, we can identify consumers looking for products or services within the week of the activity taking place.
@kevinBekker
www.linkedin.com/in/kevinbekker104/en
plus.google.com/+KevinBekker
KevinBekker.com
Kristen Purcell presents the latest Pew Internet findings on participatory and mobile news consumption, and the level of public interest in religious and spiritual news and information. More: pewinternet.org
How today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information. Read more: pewinternet.org
This is report for a study about social media behaviour by Canadian advertising agency People from Cossette.
The goal of the research is to transcend trends and hype, avoid the brands and buzz of the moment, and focus on behaviour.
The research covered Canada, the US and the UK.
Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...Kevin Bekker, MBA
Using behavioral targeting to target demographics is like using a horse to pull a hybrid vehicle. It works, but it's really not the best use of technology.
Using 1st and 3rd party data to target consumers is more actuate and cost effective then traditional methods. With behavior, we can identify consumers looking for products or services within the week of the activity taking place.
@kevinBekker
www.linkedin.com/in/kevinbekker104/en
plus.google.com/+KevinBekker
KevinBekker.com
Kristen Purcell presents the latest Pew Internet findings on participatory and mobile news consumption, and the level of public interest in religious and spiritual news and information. More: pewinternet.org
How today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information. Read more: pewinternet.org
STUDENTS ARE SPEAKING UP ABOUT SPEAKING OUT.
Today’s high schoolers are more supportive of First Amendment rights than at any time during the past decade, while adults are more likely to say the First Amendment
“goes too far.”
Surveyed students overwhelmingly wanted freedom from government
surveillance and tracking by business, although they were less
certain when terrorism was evoked.
Research Specialist Aaron Smith recently was part of a panel at RTIP discussing how people actually use social media and ways in which the racing industry can use it to their advantage.
The Digital Boomer and Senior
How digital are Boomers and Seniors? Do they really use the internet like other consumer groups? If so why do we (hearing aid/ medical industry) not see more digital conversions?
Boomers and Seniors are the largest consumer of digital services and information. Boomers and Seniors use digital is their daily lives to gather information, help them make decision, and keep them connected to friends and family.
KevinBekker.com
Personal privacy in the networked age is limited by three dimensions of “veillance.” They shape people’s behavior and their anxieties about the future of privacy. Lee Rainie will present the latest survey findings from the Pew Research Center about how people try to navigate this new environment in their relationship with government, commercial enterprises, and each other. He will also discuss how some technologists are trying to respond.
Lee Rainie, Director, Internet, Science and Technology from the Pew Research Center to delivered a keynote address at WAN-IFRA’s first World Media Policy Forum. Rainie is one of the world’s top academic researchers on the internet and the social changes triggered by information and communication technologies (ICT.) He talked about what research is showing us about privacy strategies and statistics.
Mary Madden presented at a meeting convened at the University of Michigan to discuss the current state/future direction of research looking at older adults and tech use.
Mary will discuss the Pew Internet Project’s latest research on Americans’ use of social media, including how different demographic groups use various platforms. She’ll also present findings from a recent report looking at the phenomenon of “Facebook fatigue,” and help us to understand how usage patterns might be shifting in the future.
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
Media Logic Media Preferences of Older Adults 2023Media Logic
Staying on top of the latest shifts in older adults' media habits is vital for delivering engaging, effective Medicare marketing. After all, this group of more than 65 million eligible people is ever evolving amid national and global changes. To that end, we conducted our sixth annual consumer survey to get a sense of media consumption among Medicare-eligible individuals.
STUDENTS ARE SPEAKING UP ABOUT SPEAKING OUT.
Today’s high schoolers are more supportive of First Amendment rights than at any time during the past decade, while adults are more likely to say the First Amendment
“goes too far.”
Surveyed students overwhelmingly wanted freedom from government
surveillance and tracking by business, although they were less
certain when terrorism was evoked.
Research Specialist Aaron Smith recently was part of a panel at RTIP discussing how people actually use social media and ways in which the racing industry can use it to their advantage.
The Digital Boomer and Senior
How digital are Boomers and Seniors? Do they really use the internet like other consumer groups? If so why do we (hearing aid/ medical industry) not see more digital conversions?
Boomers and Seniors are the largest consumer of digital services and information. Boomers and Seniors use digital is their daily lives to gather information, help them make decision, and keep them connected to friends and family.
KevinBekker.com
Personal privacy in the networked age is limited by three dimensions of “veillance.” They shape people’s behavior and their anxieties about the future of privacy. Lee Rainie will present the latest survey findings from the Pew Research Center about how people try to navigate this new environment in their relationship with government, commercial enterprises, and each other. He will also discuss how some technologists are trying to respond.
Lee Rainie, Director, Internet, Science and Technology from the Pew Research Center to delivered a keynote address at WAN-IFRA’s first World Media Policy Forum. Rainie is one of the world’s top academic researchers on the internet and the social changes triggered by information and communication technologies (ICT.) He talked about what research is showing us about privacy strategies and statistics.
Mary Madden presented at a meeting convened at the University of Michigan to discuss the current state/future direction of research looking at older adults and tech use.
Mary will discuss the Pew Internet Project’s latest research on Americans’ use of social media, including how different demographic groups use various platforms. She’ll also present findings from a recent report looking at the phenomenon of “Facebook fatigue,” and help us to understand how usage patterns might be shifting in the future.
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
Media Logic Media Preferences of Older Adults 2023Media Logic
Staying on top of the latest shifts in older adults' media habits is vital for delivering engaging, effective Medicare marketing. After all, this group of more than 65 million eligible people is ever evolving amid national and global changes. To that end, we conducted our sixth annual consumer survey to get a sense of media consumption among Medicare-eligible individuals.
Tài liệu nghiên cứu này sẽ giúp bạn hiểu rõ hơn về xu hướng sử dụng Internet ở Việt Nam cũng như những hoạt động của người tiêu dùng khi sử dụng các công cụ tìm kiếm và sử dụng mạng Internet.
Bluespire Marketing presented its first installment in the TrendLab webinar series for 2015, “Digital is the New Traditional,” on April 9. In case you were unable to attend, we’ve provided full audio and visuals from the webinar.
Our experts covered these main trends (among many more) during the webinar:
- Review of current trends regarding marketing to seniors.
- Overview of the differences between marketing to seniors and marketing to adult children.
- Where digital is headed in terms of senior living budgeting and technology.
- Discussion of current technology available that meets the needs of seniors as well as insights into what marketers should expect in the future.
Estudio que analiza el comportamiento de la internauta brasileña en relación al uso de dispositivos tecnológicos e internet y el espacio que las marcas pueden aprovechar con el uso de este tipo de dispositivos.
In The Digital North—the 21st report in our SUBSCRIBERS, FANS, & FOLLOWERS research series—we provide marketers with an overview of how Canadian consumers are behaving online. If Canadian consumers are part of the target audience for your email, Facebook, and Twitter marketing efforts, this detailed look at their habits and preferences will offer invaluable insights.
In this report, we explore three main themes:
• When and how Canadian consumers use email, Facebook, and Twitter
• What motivates consumer interactions within each of these channels
• How digital marketers can communicate more effectively with Canadians
An article I undertook pertaining to on line marketing strategy for audiology practices. The article appeared in Audiology Practices, the official publication of The Academy of Doctors of Audiology
A presentations that give an overview of the current state of play for the social media world. Latest stats, examples of ROI formulas and definitions of the major aspects of your social media strategy.
Dani Burlacu shares Google's latest market information and product updates, ensuring you have the inside knowledge to make the most of the AdWords tools that Google provides.
Deloitte Media Consumer Survey 2014 - Australian media and digital preference...Francois Van Der Merwe
This third edition of Deloitte’s Media Consumer Survey, previously known as the State of the Media Democracy report, is a snapshot of how Australians are consuming different media and entertainment. In it we consider:
* How we like to be entertained
* Our preferred technologies and devices
* How we use social networks and their influence
* What and who we respond to
* Where advertising fits.
For more information visit: http://www.deloitte.com/au/mediaconsumer
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
The State of Content: Expectations on the RiseAdobe
We released findings from a survey of more than 2,000 U.S. consumers that shows standards for digital content are rising as people are inundated with content across multiple devices. This report highlights consumers’ changing attitudes about content, including a growing skepticism about online content, and reveals a new imperative for brands and creators to develop content that is well-designed, easily accessible and authentic.
Similar to Google/Ipsos Seniors Online April 2013 (20)
AARP's Integrated Communications & Marketing (ICM) team has won awards in a variety of categories and disciplines, from publication design and branding, to media relations and digital. Here is a sampling of the organizations that have recognized our stellar work.
1. Google Confidential and Proprietary 1
1
2013 Seniors Research
Summary
Google/Ipsos MediaCT
U.S., March 2013
2. Google Confidential and Proprietary 2
2
Objective
To gain a better understanding of the Boomer and Seniors audience
overall, but particularly in terms of their behaviors related to decision
making and how they search for information via both offline and
online channels.
Methodology
15 minute Attitude & Usage survey to examine attitudes and
behaviors among a total of 6,100 U.S. respondents; recruited from
May 6th to March 18th, 2013
• N=1,020 Seniors ages 67+
• A general population control cell of 1,000 respondents ages
18–64 year olds was also included for comparison purposes
3. Google Confidential and Proprietary 3
3
Key Findings
The Internet is a growing part of seniors’ lives; it is the top source for
gathering information on topics of interest with time spent online
comparable to TV. As an advertiser, it is important to be present across many
digital platforms in order to engage this audience. Online video, search, and
social networks build upon each other.
Watching online video is a key activity for seniors online. YouTube is
reported as the preferred video site with 71% of video watchers using
it. Online video advertising has huge potential in captivating this group as seen
by the percentage of online video viewers who have taken action as a result of
watching a video.
Social networking sites are used daily by the majority of seniors with
Facebook ranking #1 as the most used social network. Almost half follow
a group or organization on a social platform.
The top online activity for seniors is using a search engine with 85%
taking action as the result. Both personal connections and traditional media
drive search activity.
1
2
3
4
4. Google Confidential and Proprietary 4
4
Key Findings
A growing number of seniors are going online using smartphones and
tablets. 1 in 5 seniors is likely to purchase a smartphone or tablet device in the
next 12 months. Further, multi-screen use is common with over 66% of mobile
device owners reporting using more than one device at a time.
This audience is involved and/or interested in a variety of US societal
causes and government-related issues surrounding healthcare and
senior issues. 64% of seniors currently participate in a cause or movement.
Senior living is an important topic to this audience – close to 70% of
seniors actively search for information on senior living. The internet is
the number one source with 36% going online followed by talking with friends at
31%.
5
6
7
5. Google Confidential and Proprietary 5
5
Internet consumption is the #1 source used to
gather info; time spent online comparable to TV
Sources used to learn more about a topic of interest
Q1: Approximately how much time do you spend on each of the following activities in an average week? Please select an amount of time for each activity.
Q6: We'd like to get a sense of how you typically gather information on topics that interest you or that you want to learn more about. Select all the sources you use
to gather information.
Base: Seniors (n=1,020)
15.8hrs
Time spent online in
an average week
16.3hrs
Time spent watching TV
in an average week
Radio
Direct Mail
Brochures
Magazines/Newspapers
Television
Internet 77%
66%
58%
36%
35%
22%
6. Google Confidential and Proprietary 6
6
News & shopping content is accessed more
broadly online than other types of information
Information accessed online – past month
Q5: Which of the following type(s) of information have you accessed online in the past month? Select all that apply.
Seniors (n=1,020)
61%
48%
41%
41%
40%
39%
33%
32%
30%
27%
25%
22%
22%
18%
13%
7%
3%
News & weather
Shopping
Coupons
Food information
Medical
Finance
Dining/restaurant
Gaming
Navigational
Travel
Sports
Health & fitness
Political
Entertainment
Home improvement
Housing
Online dating
7. Google Confidential and Proprietary 7
7
38%
18%
16%
15%
13%
12%
11%
8%
3%
2%
Facebook
MSN
Amazon
Hulu
Yahoo! Video
AOL
Netflix
Other
MySpace
Vimeo
Close to half of seniors watch online video;
YouTube is most used online video website
Online video websites used
Q3: Here is one more list of online activities. Which of these activities do you ever do online? Select all that apply
Q13: Which of the following online video websites (e.g., YouTube, Yahoo! Video, Hulu) do you use to watch online videos (including all online content such as videos,
shows, movies, etc.)? Select all that apply.
Q
71%
4 in 10
Seniors watch online video
8. Google Confidential and Proprietary 8
8
News, humor and weather are the most preferred
video types watched, offering utility + entertainment
Types of video like to watch (top choices)
Q14: Which of the following kinds of online videos (including all online content such as videos, shows, movies, etc.) do you like to watch?
Base: Online Video Users. Seniors (n=454)
37%
29%
27%
19%
17%
16%
News Humor Weather Food and cooking Sports Full-length
movies/TV shows,
trailer clips
9. Google Confidential and Proprietary 9
9
Online video viewing prompts action among
seniors
Q17: Have you ever taken any of the following actions as a result of viewing videos (including all online content such as videos, shows, movies, etc.) on online video
websites (such as YouTube, Yahoo! Video, Hulu)?
93%
68%
41%
38%
35%
17%
16%
12%
of online video watchers have taken action as a result of online video
Forwarded a link or video to someone
Clicked on a link I was interested in
Searched online for more information
Looked for related online videos
Posted a comment on the video
Rated a video
10. Google Confidential and Proprietary 10
10
Q4: How often do you go online using an Internet-enabled device to do the following every day?; Q11: Which of the following social networking
sites (like Facebook, Google+, MySpace, etc) do you use or are you currently a member of?
59%
Seniors (n=294)
Social networking sites used daily by most seniors;
Facebook ranks #1
22%
21%
17%
17%
11%
7%
1%
1%
2%
Google+
LinkedIn
Twitter
Classmates.com
Pinterest
MySpace
Tumblr
Foursquare
Other
97%
11. Google Confidential and Proprietary 11
11
Seniors engage in a variety of activities on social
networks
Q12: Which of the following do you typically do while on social networking sites (like Facebook, Google+, MySpace, etc)?
Activities done on a social network
48%
Follow a group or organization
27%
Post and watch videos
19%
Support a cause
29%
Update my status
12. Google Confidential and Proprietary 12
12
#1 Use a search engine 75%
#2 Shop for products or services 65%
#3 Read news 58%
#4 Visit social network sites 49%
#5 Watch videos 39%
Search tops the list for online activities conducted
by seniors
Top activities done online
* Read and/or write personal email was 81%.
Q2: Which of the following activities do you ever do online? Select all that apply.
Q3: Here is one more list of online activities. Which of these activities do you ever do online? Select all that apply. N=1020.
13. Google Confidential and Proprietary 13
13
Both family and traditional media drive online
search activity
Sources prompting an online search – at least weekly
Q7: How often, if ever, do you see or hear about a topic that interests you from the following sources and then search for information online? Select one for each.
Base: Use Source To Gather Info. N=479.
Spouse 54%
Television 47%
Radio 42%
Magazines 43%
My children 32%
Friends 28%
14. Google Confidential and Proprietary 14
14
48%
46%
35%
31%
31%
30%
Looked for more information online
Like online video, search prompts action
Q10: Which of the following actions, if any, have you taken as a result of using search engines (like Google, Yahoo!, Bing, etc.)? Please select up to three responses.
85%
of search users take action as a result of search
Visited a retailer/store
Talked to others about something I learned from a search
Shared search results with others
Called or contracted a business, store or organization
Thought more favorably about a topic of interest
15. Google Confidential and Proprietary 15
15
Mobile devices are a growing platform for seniors
to access online content
Online sources used to gather info on mobile
Q18: Which of the following types of mobile devices, if any, do you use regularly? Select all that apply.
Q21: Which, if any, of the online sources have you used on your device to gather information on topics that interest you or that you want to learn more about?
Base: Seniors Who Gather information online using mobile device
use a tablet
16%
use a smartphone
14% of seniors have spent more time on a
tablet this year compared to last
42%
of seniors have spent more time on a
smartphone this year compared to last
46%
16. Google Confidential and Proprietary 16
16
10%
7% 43%
23%
44%
Those with devices are multi-tasking- engaging
simultaneously & sequentially with multiple devices
Q22: Do you ever use more than one device at the same time (i.e. watching TV while using your PC or laptop)?
Q23: Do you ever look for information on one device and continue on another? For example, you might be looking for information on your mobile device, but then go
on your PC to examine further, or vice versa.
Base: Smartphone and Tablet Users. Seniors (n=259)
Simultaneous
66%
Sequential
43%
PC
TV
Smartphone
17. Google Confidential and Proprietary 17
17
Seniors are involved and interested in a variety of
societal causes and movements
Source: Ipsos MediaCT 2013 Boomers/Seniors Research Study; Seniors (n=2064). P4 You mentioned you are interested in the
following cause(s). What types of activities, if any, have you participated in for the cause(s) listed below? Select all that apply. P2: How
interested are you in getting involved in each of the following type(s) of US societal causes or government related issues in the future?
Select one for each.
Social Security 63%
Medicare 61%
Senior Issues 57%
Healthcare 48%
Medical Research/Disease Prevention & Awareness 28%
Retirement 26%
Affordable Home Energy 17%
Medicaid 13%
Age Discrimination 13%
Eldercare (for self) 12%
Top 10 US societal causes & issues for seniors:
Interest in future involvement
64%
of seniors
currently participate in a
cause or movement
18. Google Confidential and Proprietary 18
18
Seniors have diverse interest in topics and issues;
health & wellness being the number one
Activities seniors are interested in
(DEMO1) Which of the following activities are you interested in?
Base: All Respondents. Seniors (n=1,020)
54%
Health & Wellness
47%
Travel
38%
Music
38%
Fitness
54%
47%
38%
38%
32%
25%
25%
24%
22%
19%
15%
Health & wellness
Travel
Music
Fitness
Home Improvement
Films
Sports
Technology
Volunteering
Arts
Photography
19. Google Confidential and Proprietary 19
19
Online is a key source for seniors seeking
information on living options
Sources used to gather information about services related to senior living
C8: Which of the following sources do you use to gather information about services related to senior living?
Base: All Respondents. Seniors (n=1,020)
52%
36%
31%
29%
25%
22%
20%
18%
16%
16%
7%
Word of mouth
Internet
Friends
Brochures
Magazines
Television
Direct mail
Professional expert
Other family or relative
My children
Spouse
69%
of seniors actively
seek information on
services related to
senior living
20. Google Confidential and Proprietary 20
20
C10: Thinking about this stage of your life, how important is it to you to be able to access information online related to senior living for yourself or
others? Base: Boomers (n=3,294)
Accessing information online related to senior
living is important to seniors
74%
of seniors believe it is
important to be able to
access information online
related to senior living
21. Google Confidential and Proprietary 21
21
Cost and quality of care are key factors for seniors
deciding where to live
Important factors for deciding on senior living arrangements
C7: Thinking about the inability to care for yourself or other family members, which of the following factors are important
to you when deciding on senior living (e.g. retirement communities, assisted living, nursing homes) arrangements?
69%
67%
44%
37%
34%
33%
23%
21%
19%
19%
Cost
Quality of care
Proximity to children
Ability to live with spouse
Transportation
On-site activities
Ability to have a pet
Proximity to other family and relatives
Proximity to friends
Opinion of person in need of care