This document discusses trends in internet usage in Vietnam. It notes that over 30 million people in Vietnam now use the internet, more than the populations of Australia, New Zealand, and Singapore combined. It states that the majority of customers are online and increasingly accessing the internet via mobile phones and devices. People are using the internet for social networking, chatting, and searching for information about products. The document encourages companies to ensure their branding and communication strategies adequately engage customers online, where many customers now spend much of their time.