3. 1. From wet-market shopper to credit-card holder, the
majority of your customers are likely to be online...
Base: Urban users of stated category
3
4. 2. Key Decision Makers & Influencers for household
brand-purchases are predominantly online...
Base: Urban Key Decision Maker/Influencer for household purchase of stated category
4
5. 3. Consumers are online every day of the week and
they are not quiet...
67%
Mon Tues Weds Thurs Fri Sat Sun
every day
48% chatting weekly
45% socially networked
Base: Urban online consumers
5
6. 4. There is a mobile revolution going on...
48% have accessed the
internet via mobile phone
of whom
25% have looked up a product in-store
19% have price-checked a product in-store
Base: Urban online consumers
6
7. 5. Consumers are probably looking for you now...
75% say the internet
helps them find out about new products
Base: Urban online consumers
7
8. Questions worth asking for 2013...
1. Is your communication & brand engagement strategy
taking online sufficiently into account?
2. Are your online assets currently building brand and
product understanding effectively?
3. Are your online assets suited to the mobile revolution
and are they easy to use via tablet or phone?
4. Have you considered a POS online strategy to help
consumers make their choice, e.g. with QR codes?
5. Do you sufficiently understand how consumers are
using the internet to engage with your brand?
8
10. What next? Expansion into Rural & Smartphones...
These headline results come from Cimigo’s annual “NetCitizens” study of online behaviour in
Vietnam. They are the result of over 5,800 interviews of on- and off-line consumers across Urban
Vietnam covering Metro, Tier 1, & Tier 2 urban centres.
Cimigo is about to launch the fieldwork for its next study. There will be important changes to this
year’s design:
1. We will be going Rural: In addition to the Urban study, we will be covering both rural
towns and communes to get a full national perspective on internet usage in Vietnam.
Are rural consumers important to your growth? Is a digital campaign truly national? Can
you reach the rural mass via online engagement?
2. Special focus on smartphone users: We will be adding a further bank of questions to
pose to smartphone users. How can you benefit and utilise this rapid evolution and
adoption of internet connected handsets?
10
11. Gain access to need-to-know analysis for your specific
category, Rural, or Smartphone users...
Through subscribing to the additional specialist reports you will gain an understanding of: how
consumers of your specific category are engaging online; how Rural consumers use the internet;
or how smartphone users are leading the way.
NetCitizens 2013 Report Type Access Fee (USD)
Urban Vietnam Free – as usual!
Rural Vietnam 2500
Includes rural district towns & communes
Smartphone Users* 2000
Includes additional questions on smartphone users & usage
Your Specific Category Analysis*
Have the NetCitizens report cut specifically to users of your category; e.g. 2000
beer drinkers, insurance holders, personal-care decision-makers etc.
* These reports will be Urban-only unless the Rural Vietnam component is subscribed to.
20% Early Bird Discount for subscriptions confirmed before 31-10-12
11
12. Contact us...
To register to receive your free Urban NetCitizens report, to subscribe to the Rural or Smartphone
NetCitizens reports, or to have the 2013 analysis cut by your category, please contact us using the
following methods:
Or
send an email request to:
Mr. Joe Wheller
Managing Director
joewheller@cimigo.com
Ms. Huynh Xuan Uyen
Scan this QR Code Business Support Manager
with your uyenhuynh@cimigo.com
smartphone
12
14. Starting 9 years ago in HCMC
Cimigo
we’ve expanded to...
India Hong Kong
IndonesiaVietnam
ChinaSingapore Philippines
We now have the privilege of representing
3 billion customers
14
16. Cimigo’s extensive set of resources and expertise...
5 Call Centres
130 Full-time staff Online Panels
45 Consultants Face-to-face
12 Qualitative Specialists 650 Fieldworkers
…put the consumer into the boardroom to deliver
consumer-rooted growth
16
17. Cimigo delivers a full range of services to ensure your
business remains connected to your consumers
1. Consulting Services
Motivational research Market tracking
Market scoping and segmentation Product optimisation
Concept testing Brand equity
New product development Touch point management
Brand positioning Customer loyalty
2. Research Services
Ethnography Telephone interviewing
Accompanied shopping Street intercepts
In-depth interviewing Mystery shopping
Focus groups On line surveys
Vox pops Social media tracking
18. Net-gains for Brand Value
And for stronger consumer engagement &
intelligence.
www.facebook.com/CimigoVietnam
www.linkedin.com/company/cimigo
www.chaocimigo.vn
@cimigovietnam
18
19. We look forward to
talking with you.
cimigo.com
The Voice of the Customer
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