The annual report discusses Telkomsel's transformation into a digital business to adapt to changing market dynamics and consumer behavior trends driven by digital technology. It outlines Telkomsel's strategy to grow its digital services across four pillars: digital advertising, digital enterprise solutions, digital payments, and digital lifestyle services including games, social media, music and more. The report also notes that Telkomsel needs innovation to address challenges like declining revenue from traditional voice and SMS services as the cellular market reaches maturity, and increasing competition from over-the-top players and other digital services.

1. PT Telekomunikasi Selular 2013 Annual Report
Continuing to Win
GROWING
THE DIGITAL
BUSINESS
THANK!!
YOU!!
WELCOME
TO
DIGITAL ECOSYSTEM
TELKOMSEL
Khomeini Mujahid

2. LOCAL
SEARCH
SOCIAL
VIDEO
MOBILE
ADVERTISING
Table of ContentsMOBILE EVOLUTION
“…perkembangan teknologi mobile terus berkembang
tanpa batas mengikuti perkembangan era digital ...“

3. There are 6.8 BILLION
people on the planet.
4 BILLION of them use
a mobile phone.
Only 3.5 BILLION of
them use a toothbrush.

4. Video

5. LOCAL
SEARCH
SOCIAL
VIDEO
MOBILE
ADVERTISING
Table of ContentsDigitally changed
“...digital tidak merubah apapun.... namun saat ini,
seglanya telah berubah secara digital … di sekeliling
kita“

6. HTTP://BIGHUGELABS.COM/ONBLACK.PHP?ID=3812261243&SIZE=LARGE
MARKET telah berubah drastis....

7. 150 Smart Stats: Online Marketing Trends Every Business Needs to Know 18
Consumers are
Always Connected
The typical mobile user spends an average of
2 hours a day using their mobile phone.44
Communicating with others is one of the main reasons people use
mobile devices, but they are also spending a substantial amount of
time on the mobile Web.
Consumers Have Used
Their Phones To...
MOBILEThe rise of mobile gives you a chance to stay connected to
consumers wherever they go.
Percentage of mobile phone owners reporting using their phones for these activities45
74%
Send Text
Messages
36%
Access Blogs
or Social
Networks
50%
Download
Apps
33%
Play
Games
49%
Use a
Browser
25%
Listen to
Music
Tipikal Pengguna Handphone adalah: rata-rata mereka
menghabiskan 2 jam sehari hanya untuk bermain-main
dengan handphon nya. Memang, hubungan komunikasi
adalah alasan utama ornag menggunakan mobile phone, namun
mereka juga menghabiskan sebagian besar waktunya (yang
substasial) untuk Online / Mobile Web.

8. Consumers Spend
A Lot of Time
Online
Today, most Americans have access to and
are using the Internet.In the U.S. alone, 82% of adults
use the Internet,4
with the typical user spending an average of 38.8
hours per month online.5
That’s a little over an hour a day. And
they spend a lot of that time on social networking, searching, and
reading content.
Percentage of time spent online6
5% Shopping
20% Reading
Content
21%
Searching
19% Emailing
22% Social
Networking
13% Viewing
Entertainment
Saat Ini, lebih dari 65% penduduk Indonesia mempunyai
akses dan terkoneksi ke internet. secara statistik, 82%
orang dewasajelas menggunakan internet, dengan frkuensi
rata-rata 40 jam online dalam sebulan. Itu berarti lebih dari 1
jam perhari nya. Uniknya, sebgaian besar dari waktunya itu
digunakan untuk Social Networking, Searching dan Membaca
Berita / Informasi

9. 150 Smart Stats: Online Marketing Trends Every Business Needs to Know 6
What Consumers Do Online
Internet users report performing a wide variety of activities when they are online. In some
cases, these online activities replace the tasks they used to do offline.
Sent or
Read Email
Used Search
Engines
Checked Weather Read News
Watched
Videos
Purchased
Products
Used Social
Networking
Made Travel
Reservations
Used Online
Banking
Rated Products
or Services
92%
71%76%
This is what your potential customers are doing online.
Are you reaching them?
71% 65%
92%
65% 61% 37%
Types of activities consumers reported performing online7
81%
LOCAL
Beberapa aktifitas pengguna internet yang mereka lakukan saat mereka sedang ONLINE. pada beberapa kasus,
aktifitas online ini sifatnya MENGGANTIKAN aktifitas yang biasanya mereka lakukan secara OFFLINE

10. Consumers Use Search Engines
There are over 17.5 billion explicit searches conducted each month in the U.S. among various search
engines.8
Of these, Google leads with the majority of primary searches. And in 2011, Bing surpassed Yahoo! to claim the number 2 spot.
{ verb
: to use the Google search engine to obtain
information about someone or something on
the World Wide Web
Core search engine market share9
“Google” as a verb added to English-language dictionaries10
3.0% Ask.com
13.4% Yahoo!
1.5% AOL
15.4% Bing
66.7% Google
Terdapat Lebih Dari 17.5 Milyar pencarian secara esplisit berdasarkan beberapa search engine di iternet. Dalam hal
ini, Google sementara memimpin untuk mesin pencari yang paling favorit, dan sejak tahun 2011 Bing (punya microsoft) telah
mendahuluiYahoo! yang dulunya sangat populer.

11. 150 Smart Stats: Online Marketing Trends Every Business Needs to Know 14
Online Reputation Affects
Consumer Decisions
Online reviews and recommendations are playing an important role in how consumers
make their purchasing decisions. In fact, 76% of consumers reported considering online reviews when
determining which local business to use. 72% of consumers surveyed said they trust online reviews as much as they trust personal
recommendations. And 52% of consumers said they were more likely to use a local business that has a positive reputation.34
Your offline reputation isn’t the only one that matters. Now, what people
are saying about your business online and how you react and respond to
those mentions can affect a consumer’s decision to buy from you.
SOCIAL
7 out of 10Consumers said they trust online
reviews as much as personal
recommendations.
5 out of 10Consumers said they were
more likely to use a local
business that has a positive
reputation.
Ulasan secara online serta rekomendasi online sangat berperan penting dalam bagaimana seorang konsumen
menentukan pilihannya saat ingin membeli sesuatu. Kenyataannya, 76% konsumen dilaporkan sangat mempertimbangkan
komentar secara online untuk menentukan bisnis lokal yang ingin dipilih di sekitarnya. 72% dari konsumen yang di survey,
mengatakan bahwa mereka percaya akan komentar-komentar yang bersumber dari online sama halnya mereka mempercayai
komentar pribadi orang terdekatnya. Dan, 52% dari konsumen mengatakan bahwa merekaakan menggunakan, membeli produk
lokal yang telah mempunyai reputasi yang positif
150 Smart Stats: Online Marketing Trends Every Business Needs to Know 14
Online Reputation Affects
Consumer Decisions
Online reviews and recommendations are playing an important role in how consumers
make their purchasing decisions. In fact, 76% of consumers reported considering online reviews when
determining which local business to use. 72% of consumers surveyed said they trust online reviews as much as they trust personal
recommendations. And 52% of consumers said they were more likely to use a local business that has a positive reputation.34
Your offline reputation isn’t the only one that matters. Now, what people
7 out of 10Consumers said they trust online
reviews as much as personal
recommendations.
5 out of 10Consumers said they were
more likely to use a local
business that has a positive
reputation.

12. Indonesian’s Digital Landscape
Penetrasi Internet
tertinggi :
Remaja usia 15-24,
Di Perkotaan
dan
Tingkat pendidikan
universitas

13. Emotionally
Insecure
Narsis n’ Eksis
Explore New Things
Moment Update

14. 4 MILLION
USERS in INDONESIA
30 %
TRAFFIC AROUND
the WORLD
23.000.000
USERS in THE WORLD
DOMINATING
PATH in INDONESIA
Source: Dave Morin, CEO Path’s statement, 2014

15. Video

16. LOCAL
SEARCH
SOCIAL
VIDEO
MOBILE
ADVERTISING
Table of ContentsTrans-foR-ma-tion
“…era digital yang dulunya merupakan pesan satu arah yang bisa
ter-kontrol, kini telah BERUBAH menjadi dialog atau percakapan
yg real-time dengan jutaan milyaran penggunanya ...“

17. TelkomselTransforms
!
!
!
TELKOMSEL is approaching Decline Stage of Cellular
Industry Lifecycle ….
! Uncertain in terms of
demand
Product/
Service
Market
Dynamics
Consumer
Behavior
! Not standardized
! Need to support new
product development
! Barriers to entry is low
! Potential competition
may be high
! Sophisticated and difficult
to understand
! The demand in the market
starts to decline
! The new products and
applications are harder to
come by
! Barriers to entry is high
! Some companies may
seek business
opportunities overseas
when the industries reach
the maturity stage
because the penetration
might be saturated
! Growth Slowing
! Declining number of rivals
as many are forced to leave
the industry, or
! They may develop new
products or services that
meet the demand in the
market
! Need new Innovation
breakthrough
! Fully satisfied with the
current and starts
seeking something new
! New innovation &
invention
! No barrier to entry
! The behavior is not
develop and need to
create
Embrionic! Developing! Mature! Decline!
1995 2004 2005 2008 2009 2010 2011 + ….
TELKOMSEL
Industry)
Maturity)

18. - 0
25,000
50,000
75,000
100,000
1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015F 2017F
legacy
core
digital
Kejenuhan pasar dan
masa perang tarif
Pesatnya bisnis data dan
persaingan dengan OTT
Momentum
pertumbuhan dan
kompetisi
1) 2015: Triple 3
target
‘33% revenue from
data and digital’
3) Proyeksi penurunan
pertumbuhan revenue
2) Proyeksi penurunan
revenue voice dan
SMS
revenue
Mempertahankan revenue voice dan SMS
Mengembangkan layanan digital sebagai
bisnis masa depan

19. 2015: target vs expected
33%
78
73.7
67% 67%
1 2 3
‘33% revenue dari data
dan digital’ ->
significant gap !
Telkomsel 2015 : 333 Target & Beyond
32%
1%
33%
0.74
74.1
data: 28%
dig.: 4%
Proyeksi penurunan
revenue voice dan SMS
2015
49.9 T
46 T
2018
Proyeksi penurunan
pertumbuhan revenue
2015
10%
7%
2018
legacy will no longer be growth engine
data pipeline growth stable
Big.Opportunity digital market size
“ Mempercepat
Inovasi Layanan
Digital“

20. transform 2.0
People
Business
Organization
Culture
“...Be a world-class, trusted provider of mobile digital
lifestyle services and solutions...”
Visi Telkomsel:
TelkomselTransforms

21. ta for just 11% of all
ons *CEB
TelkomselTransforms
S.M.A.R.T - InternalTransformation
apakah TELKOMSEL siap.. !?
Advanced
Infrastructures
Supported
Systems
NewBiz
Platform
Working
Spirits
People
Business
Organization
Culture

22. TelkomselTransforms
YESTERDAY:
B2C
Business-to-Consumer
meskipun bisnis traditional telkomsel masih sangat digemari dan
masih sangan menguntungkan bagi mitra telkomsel, namun
tuntutan jaman dan gaya hidup digital-lah yang membuat
telkomsel terus berkreasi untuk indonesia
B2B
Business-to-Business
People
Business
Organization
Culture
TODAY:
B2C2C2B2C2C2C2B...

23. DIGITAL
MARKETING
WWW.THEFWA.COM/
Digital Marketing is the practice of promoting products and services using digital distribution channels to reach
consumers in a timely, relevant, personal and cost-effective manner.
Whilst digital marketing does include many of the techniques and practices contained within the category of
Internet Marketing, it extends beyond this by including other channels with which to reach people that do not
require the use of the Internet. As a result of this non-reliance on the Internet, the field of digital marketing
includes a whole host of elements such as mobile phones,
sms/mms, display / banner ads and digital outdoor.
Marketing ServicesI
TelkomselFLASH
BlackBerry
Digital Music
Digital Payment
Digital Music
Mobile News
Voucher DATA
Modern Channel
Device Channel
Ambasadors
Lifestyle Outlet
Non-Telco
Cross Selling
Communities
People
Business
Organization
Culture DIGITAL
TelkomselTransforms

24. LOCAL
SEARCH
SOCIAL
VIDEO
MOBILE
ADVERTISING
Table of ContentsHOW To ?
“... bagaimana merubah business-as-usual menjadi bisnis yang
luarbiasa di dunia yang sudah serba digital

25. Video

26. Mau dibawa kemana,
BisnisTelkomsel ?

27. Continuing to Win
GROWING
THE DIGITAL
BUSINESS

28. Planning and Transformation Directorate - 2013
DIGITAL
ADVERTISING
DIGITAL
ENTERPRISE
SOLUTION
DIGITAL
PAYMENT
DIGITAL
LIFESTYLE
Digital Lifestyle
Games, Contents, SocMed, Music
Digital Advertising
Targeted SMS, Display, Coupon, Data Analytic
Digital Payment
M-Banking, T-Cash, SMS notification,
LCB
Digital Enterprise Solution
M2M, Femto, Cloud
Telkomsel Grow The Business
With 4 Pillars in Digital Services
4 pillars of Telkomsel Digital Services

29. 29
Be
Prepared
for
The
Next
Big
Thing
Mobile Games & Entrtainment

30. User
Indonesia
8
Juta
Revenue
Indonesia
Rp
144
M
Revenue
TSEL
Rp
32
M
Revenue Rp
2T
Revenue
9
month,
TSEL
Rp
8
M
Revenue
Indonesia
Rp
1
T
Revenue
9
month,
TSEL
Rp
7
M
User
Indonesia
12
Juta
User
TSEL
35
Juta
70%
of
data
user
ONLINE
GAMES
MOBILE
GAMES
SPECIAL
DEVICE
PC
Online
Games Facebook
Games
Arcade Console
Data
Enabled
Phone
Games is already big business in Indonesia
Most of the revenue generated from Online and Special Device
TOTAL
REVENUE
GAME
DI
INDONESIA:
Rp
3-­‐4
T

31. 31
LE/HE Feature
phone
•Mobile apps
•Web and mobile
web
First, Telkomsel must have the right strategy
to target the potential segment
Large customer base for
basic phone
Large basis of data
users
13% of mobile
base
Platform Product
Smartphone
•Mobile apps
1. Conversion
to
data
users
2. Monetization
3. Increase
data
consumption
Future
growth
Basic
phone
Feature
phone
Smartphone
41% of
mobile base
46% of
mobile base
Basic phone
Smaller but
growing base
Text
/USSD
Game
Online Games

32. 32
SMART
PHONE
GAMES
LINE
STORE
LINE
STORE
portal
adalah
portal
pembelian
stiker
dan
credit
Game
LINE
menggunakan
pulsa
Telkomsel.
Dapat
diakses
melalui:
http://store.line.me
LINE
GAME
Game-­‐game
LINE
dapat
didownload
gratis
di
Google
Play
dan
AppStore:

33. 33
34
Yuk Cobain Beli Stiker LINE
pakai Pulsa Telkomsel!

34. Video

35. Mobile News & Directory

36. 42
Benefit
Pelanggan dapat mengirimkan pesan yang unik dan lucu ke nomor teman yang akan ditelepon.
Pelanggan juga dapat menunjukkan identitasnya sehingga nomor tujuan dapat mengetahui siapa yang
menelepon. Akses *500*38# untuk mengaktifkan PopCall.
PopCall
Harga Value
Rp.
330 Aktivasi
Pop
Call
masa
aktif
1
hari
Rp.
1,650
Aktivasi
Pop
Call
masa
aktif
7
hari
Rp.
3,300
Aktivasi
Pop
Call
masa
aktif
15
hari
Rp.
5,500
Aktivasi
Pop
Call
masa
aktif
30
hari
PopCall
adalah
layanan
khusus
pelanggan
Telkomsel,
di
mana
pelanggan
(A
number)
ketika
menelepon
pelanggan
lain
(B
number)
akan
muncul
pesan
berupa
pop
up
USSD
di
layar
ponselnya
(B
number).

37. 37
40
UMB
One
Stop
Content
yang
menyediakan
bermacam-­‐macam
content
baik
BERLANGGANAN
maupun
ON
DEMAND.
UMB
*500#
di
update
setiap
seminggu
kali
dan
memuat
Konten-­‐konten
tematik/
event
base:
•
Konten
Artis
(info,
foto,
video,
ringtone)
•
SMS
Dahsyat
(SMS
Pro,
SMS
Gift,
SMS
Translator,
SMS
Stiker,
dll)
•
Konten
untuk
Ibu
dan
Anak
•
Aneka
Konten
SMS
(Humor,
Tips
Cinta,
Ramalan
Horoskop,
dll)
•
Mobile
Game
•
Digital
Music
(NSP
dan
LangitMusik)
•
Zona
Seru
Tariff/content
Rp.
550,
Rp.1100,
Rp.
2200
for
text
1100,
2200,
3300,
5500
for
Rich
Content
Service
category
SMS
Push/
SMS
Pull

38. 38
41
Benefit
Keuntungan menggunakan Layanan SMS Pro adalah mempermudah pelanggan dalam ber-SMS, baik mengirim
dan menerima SMS. Pelanggan akan lebih aman dan lebih nyaman untuk mengirim dan menerima SMS.
SMS Pro
Layanan SMS Pro adalah layanan yang memungkinkan pengguna mengaktifkan fitur canggih dalam ber-SMS.
Ada lima fitur utama dari SMS Pro:
1. SMS Auto – Reply / Out of Office SMS: Balasan SMS secara otomatis
2. SMS Copy : Menyalin SMS yang diterima ke nomor lain
3. SMS Divert : mengalihkan SMS ke nomor lain
4. SMS Blacklist : menolak SMS dari beberapa nomor tertentu
5. SMS Whitelist : menerima SMS hanya dari nomor tertentu yang masuk daftar
whitelist, di luar daftar whitelist tidak akan bisa menerima SMS
Harga Value
Rp.
1,000 Layanan
SMS
Auto
Reply
selama
30
hari
hari
+
Rp
150/SMS
yang
dikirim
sebagai
auto
reply
Rp.
1,000
SMS
Copy
selama
30
hari
+
Rp
150/SMS
yang
di
copy
ke
nomor
lain
Rp.
1,000
SMS
Divert
selama
30
hari
+
Rp
150/SMS
yang
dialihkan/
divert
ke
nomor
lain
Rp
2,000
Blacklist
selama
30
hari
Whitelist
selama
30
hari
Akses
*500*22#

39. 39
43
Cara
Akses:
Hubungi
*808*[Nomor
Teman]#
Contoh:
*808*08120812xxxx#
Call Me
Layanan
yang
memungkinkan
pelanggan
untuk
meminta
teman/
kerabatnya
untuk
menghubunginya.
Sangat
cocok
dalam
keadaan
darurat
seperti
kehabisan
pulsa
prabayar.
Rp
75
/
Permintaan
Tarif
telepon
normal
berlaku
untuk
teman
yang
menelepon.

40. 40
45
Cara
Akses:
•
Aktifkan
Wifi,
PIlih
SSID
Speedy
instan@wifi.id,
kemudian
buka
browser
dan
pilh
akses
speedy
instan
(SPIN)
•
Untuk
membeli
paket
SPIN,
ketik
Net(spasi)5000
kirim
ke
8108
•
Pelanggan
akan
mendapatkan
username
dan
password
•
Masukkan
username
&
password
di
welcome
page
Speedyinstan@wifi.id
•
Login
berhasil,
silahkan
browsing
dengan
nyaman
dan
kencang
Tarif Rp 5.000 per hari untuk internetan sepuasnya
Speedy Instant Wifi ID
Speedy
Instan
merupakan
layanan
WiFi
berkecepatan
tinggi
berbayar
persembahan
dari
PT
Telkom
Indonesia.
Pembayaran
menggunakan
pulsa
TELKOMSEL.

41. Video

42. Portal & Social Media

43. Paket
Facebook
(SNC)
• Akses
sepuasnya
ke
situs-­‐situs
jejaring
sosial
seperti
Facebook,
Twitter
• Chatting
sepuasnya
di
FB
Messenger,
Yahoo
Messenger
&
Whatsapp
Paket
Opera
Mini
• Browsing
sepuasnya
dengan
Opera
Mini
browser
• Chatting
sepuasnya
lewat
whatsapp,
Line,
Kakao
Talk,
WeChat,
Yahoo!,
dan
Facebook
Messenger
Facebook
(SNC)
Opera
Mini
Paket
Nokia
Xpress
• Akses
sepuasnya
di
handphone
Nokia
ke
Facebook
dan
Twitter
• Chatting
sepuasnya
di
Line,
Whatsapp,
Yahoo
Messenger,
dll
Nokia
Xpress
Paket Social Media

44. 44
56
Pelanggan
cukup
download
aplikasi
PicMix
di
Apps
Store
(tersedia
untuk
platform
Android
dan
BlackBerry).
Pelanggan
dapat
membeli
item
frame,
stiker
atau
filter
dengan
menggunakan
pulsa
TELKOMSEL.
Pelanggan
akan
dikenakan
biaya
sesuai
dengan
item
yang
dipilih.
Harga
item
bervariasi.
PicMix
Aplikasi
untuk
edit
foto
dengan
menambahkan
frame
dan
filter
khusus
untuk
smartphone
Android
dan
BlackBerry.
Pelanggan
dapat
langsung
upload
foto
yang
telah
diedit
ke
FB/Twitter/Instagram/
Path.

45. Zona Seru Telkomsel App Store
Akses zonaseru.com, tsel.me/
zonaseru
atau hubungi *500*77#

46. Video

47. Digital Music

48. 48
58
Layanan Nada Sambung Pribadi adalah layanan berlangganan berbayar untuk personalisasi
nada sambung. Dengan Layanan ini pelanggan TELKOMSEL dapat mengganti nada “tut…tut…
tut” menjadi konten suara atau lagu yang diinginkan di saat nomor pelanggan tersebut
ditelepon.
Nada Sambung Pribadi (NSP)
Benefit:
Dengan menggunakan layanan Nada Sambung Pribadi maka pelanggan dapat
mengganti nada sambungnya dengan lagu favoritnya. Masa berlangganan NSP
bervariasi mulai dari 3 hari hingga 1 bulan.
Harga Value
Keterangan
Rp.
500 Aktivasi
NSP
masa
aktif
3
hari
Bebas
memlih
lagu
apa
saja
Rp.
3,000
Aktivasi
NSP
masa
aktif
7
hari Bebas
memlih
lagu
apa
saja
Rp.
5,000
Aktivasi
NSP
masa
aktif
14
hari Bebas
memlih
lagu
apa
saja
Rp.
9,000
Aktivasi
NSP
masa
aktif
30
hari Bebas
memlih
lagu
apa
saja

49. “
“
H
O
T
UPLOAD NSP KAMU YANG PALING KREATIF. BISA APA AJA KOK!
APAPUN YANG KAMU BISA BUAT. BISA PANTUN, PUISI, CURCOL,
MOTIVASI, ATAU BANYOLAN, YANG JELAS YANG BISA BIKIN KAMU
TERKENAL BRO KALO BANYAK YANG DOWNLOAD NSPMU

50. Free
membership
on
LangitMusik
Basic
to
get
1
minute
song
preview
or
Simply
by
pay
Rp
10.000/30
days
to
get
LangitMusik
Premium
and
enjoy
unlimited
music
streaming
and
download
www.langitmusik.com
1,000,000+
SONGS
ON YOUR LIBRARY

51. A La Carté itu apa sih?
“LangitMusik A La Carte
(mp3) adalah layanan
download lagu legal dalam
format Mp3 khusus bagi
pelanggan Telkomsel”
Features nya?
Dolby Digital.
Bitrate 128
Bebas Virus.
Tanpa Batas Waktu.
Free Data*
* = Kecuali menggunakan browser proxy
seperti Nokia Xpress Browser, Blackberry
Browser, Bolt Browser, UC Browser dsb,
#Notes!#
khusus untuk smartphone berbasi iOS & WindowsPhone,
penyimpanan MP3 ini ga bisa otomatis, nanti link URL nya di
buka nya di Browser dan di copy manual ke storage device-nya

52. PINGIN%DENGER%LAGU%TERBARU%AKU?%
DOWNLOAD%MP3%NYA%AJA%DI%*616#%

53. Cara Belinya Gimana?
via UMB *616#
CARA
PERTAMA
AKSES%%
*616#%
PILIH%LAGU%
FAVORITMU%
KLIK%LINK%UNTUK%
DOWNLOAD%LAGU%
MENUNGGU%
SMS%LINK%
DONWLOAD%
via SMS 6161
CARA
KEDUA
Kamu Cukup Ketik : ALIAS,
terus sms ke 6161
via WAP
CARA
KETIGA
dari HaPe kamu, masuk ke browser nya,
trus ketik URL ini: http://
wap.telkomsel.com

54. Planning and Transformation Directorate - 2013
DIGITAL
ADVERTISING
DIGITAL
ENTERPRISE
SOLUTION
DIGITAL
PAYMENT
DIGITAL
LIFESTYLE
Digital Lifestyle
Games, Contents, SocMed, Music
Digital Advertising
Targeted SMS, Display, Coupon, Data Analytic
Digital Payment
M-Banking, T-Cash, SMS notification, LCB
Digital Enterprise Solution
M2M, Femto, Cloud
Telkomsel Grow The Business
With 4 Pillars in Digital Services
4 pillars of Telkomsel Digital Services

55. Digital Payment

56. Telkomsel has initiated , the first mobile money in Indonesia since 2007

57. Video

58. WHAT IS
Electronic money is governed under Bank Indonesia:
PBI Nomor 11/12/PBI/2009 tentang Uang Elektronik
SE BI Nomor 11/11/DASP/2009 tentang Uang Elektronik
Call Text Data Content
Airtime
Pocket
1
E-­‐money
is
a
‘cash
value’
prepaid
source-­‐of-­‐fund
that
enable
mobile
subscribers
to
do
any
micro-­‐commerce
transactions
Airtime
Topup
Merchant
Payment
Pay
Bills
Money
Transfer
Cash
In/Out
Money
Pocket
2

59. Build a robust digital payment ecosystem that focus on consumer experiences
To add more
source of funds
to the wallet
Channels
Use Cases
Top-up Pulsa
Pay merchants
Pay bills
Buy contents
Shop online
Send money
Cash out
*828#
USSD
Cash In
ATM
Mobile
Banking
Corporates
(payroll)
Agents
Merchants
Internet
Banking
Grapari
Debit Card
(Bank A/C)
Credit Card

60. Accessible to any
source-of-funds
for cash-in/out
+80 banks, +30k ATMs +7k outlets
Bank Channels MerchantsGrapari Agents
+30k agents
Partners (FIs)
Virtual account
(for all banks, incl non-atmbersama)
96 outlets
Coming soon:
• Grapari Kios
• Airtime resellers
PPOB Agents

61. Utilities Internet
Cable TV
Insurance
Phone Bills
… and many more
Ticketing
Pay any bills
from your
phone
Finance companies
Bill Payment
Fulfill consumers basic needs on household life, and provide direct access to consumers for biller partners

62. 62
83
Untuk menikmati layanan ini, pelanggan terlebih dahulu harus melakukan registrasi SMS Banking di masing-
masing bank. Tiap bank dan jenis transaksi memiliki keyword SMS yang berbeda.
SMS Banking
Kemudahan dan kepraktisan transaksi perbankan cukup lewat SMS. Dengan SMS Banking, pelanggan dapat mengetahui
mutasi transaksi via notifikasi SMS yang dikirim langsung ke nomor TELKOMSEL yang didaftarkan. Jenis transaksi dibagi
menjadi 2; non-finansial (cek saldo, mutasi, info kurs, dll) dan financial (bayar, beli, transfer).

63. Digital Advertising

64. Why Telkomsel Digital?
360 Mobile Solution
to Empower Your Business.
Every cent of your ad spend counts.

65. Postpaid Marketing – Corporate Business Solution Division
Digital Solutions

66. Video

67. THANK!!
YOU!!@KhomeiniMuj
http://khomeinimuj.me
PT TELEKOMUNIKASI SELULAR
Wisma Mulia
Jl. Jend. Gatot Subroto No. 42
Jakarta 12710, Indonesia
Phone +62-21-5240 811
Fax +62-21-5290 6122
investor@telkomsel.co.id
www.telkomsel.com