This document discusses opportunities for micro businesses in the digital age. It outlines how technology has evolved from mainframes in the 1970s to exponential changes expected in areas like artificial intelligence by 2020. The digital age has transformed businesses through increased engagement, facilitation, visibility and immediacy. While this presents challenges in meeting changing customer expectations, opportunities exist for businesses that listen to customers and embrace digital tools to gain insights, reach new markets, and build customer loyalty. The document advocates starting small with digital initiatives and prioritizing data management to help businesses adapt and get ahead.