Downloaded 28 times
Uploaded byMicrosoft Singapore
Xinmsn wl jonathan hardy
This document summarizes Microsoft's digital advertising opportunities across its portfolio of properties including MSN portal, Windows Live services like Hotmail and Messenger, and the Microsoft Media Network. It highlights how advertisers can reach large audiences across Microsoft's properties, use innovative rich media formats to boost engagement, and target users along their consumer decision journey from initial awareness to purchase. Case studies show how brands like Sony, KFC, and Nike have successfully used Microsoft's properties and advertising solutions to increase their brand awareness, engagement, and reach among digital audiences.
More Related Content
Similar to Xinmsn wl jonathan hardy
Xinmsn wl jonathan hardy
- 1.
- 2.
- 3.
- 4.
- 5.
- 6. Rich MediaPresenter NamePresenterTitle… Generation “C”…More ChoicesMore ConnectedMore Control
- 7.
- 9. 6Source: The “Facebook& Brands” survey – DDB, 2010 (UK, US, Italy, France, Australia, Chile)“Ads are the primary driver to (Facebook) brand pages, followed by invitations from friends and Web searches”And it’s proven…
- 10. Digital Media Brandinfluence journeyTARGETEDCALL TO ACTIONMicrosoft Media NetworkActive Evaluation(Information gathering, shopping)Moment of PurchaseMASSInitial ConsiderationMicrosoft Media NetworkLoyalty LoopTriggerPost Purchase Experience (Ongoing exposure)SOCIALSource: McKinsey – The Consumer Decision Journey
- 11. Our digital landscapecovers: Portal, Video, Social, NetworkReceptive audiences at the point of influence
- 12. Broad reach acrossmultiple touch points8
- 13. Introducing the #1Digital Property#1 email service
- 14. User reach at1.2 million
- 15. Used by 61%of email users
- 16.
- 17. User reach at1.1 million
- 18. 8 out of10 IM users are on WL Messenger
- 19.
- 20. Reaches 1.9 millionunique users
- 21. Reaches 67% ofweb usersSource: comScore Oct 2010, SG only
- 22. The formula ofsuccess lies in Extending User ReachReaches 67% of Singapore’s Internet populationReaches 63% of Singapore’s Internet populationShows that less than 50% of users across MSN and Windows Live actually duplicate 2.5 million UUs88% user reachSource: comScore Oct 2010, SG only
- 23. Size does matterSource:comScore Oct 2010, SG only
- 25. XINMSN – Singapore’stop search term in 2010! Google’s Top 10 Fastest Rising Queries in SGSource: Google Zeitgeist 2010Note: Visualization shows normalized search numbers, which reflect how many searches have been done relative to the total number of searches done on Google over time.
- 26. Portal (Entertainment), Social,EmailSource: comScore Dec 2010, SG only
- 27. Portal (Lifestyle), Social,EmailSource: comScore Dec 2010, SG only
- 28. The web getssocial
- 29.
- 39.
- 42. Tip: Messenger givesyou Toast notifications for incoming email and facebook updates
- 46. “86% of internetusers prefer to share content by email”Strongmail Systems Inc, Social Influence Benchmark ReportSee what’s newat a glanceAd Sizes: 300x250
- 47.
- 48. Targeting availableLive DemoRichMedia Opportunities:Full Screen
Editor's Notes
- #4 Here’s The World of Yesterday, – ONE BRICK WALLcomputing interaction largely walled off and isolated, consumers expecting and experiencing a very functional approach to digital technology with the focus for applications and devices being on singular, isolated tasks.<CLICK> And then THE WALLS CAME DOWN… A new consumer experience that redefines the way that we interact and use technology. Starting with the internet and evolving into web 2.0, social media, mobile, multiple touch and no touch … a compounded effect on what people want and need…when and how they want it, and how we in the marketing and advertising space can join that journey successfully<CLICK> From work to play: Consumers want socially and experientially driven experiences for a world more connected than ever.You are still be in your pajamas and have already caught up on the latest news from your network, checked work email, watched news and checked sports results, and maybe your not even out of bed yet.Consumer expectations are high and immediacy of is critical ..and expected. Interfaces like “live tiles” and hubs present what your into upfront in a format that works for you, and we thought accessing individual apps was new?
- #5 I think that a pendulam is a good way of describing our industry todayThere are two very distinct sides of the pendulum.On the one side you have creativity, content, video, TV, print, ooutdoor – a place where traditional brand advertisers have been comfortable. They believe their brands come to life on that side, and they know what they are getting - they have been doing it for decades. On the other side of the pendulum is the world we are more focussed, a data and fact based world where machines can create a plan and exchange inventory, where algorithms are used make decisions. Many marketers are struggling with how to best manage the 2 sides of the pendulum, how do they work together, how much time should be spent on each side ?I think there is a really unique opportunity for Microsoft advertising actually to be right in the middle and that doesn’t’ mean that we are not going to be focused on either one of them – it actually means that we have to excel at both. To create environments that are really enticing for brands to come to life, embrace creativity and work with the creative community, relying on data to be very smart about whatmarketers are doing in our environment, and that’s what the benefit of data. Really I think in order to get brand advertisers to actually swing and start to spend a lot more in digital and we have to realize that we cannot forget the creative and the love affair that consumers have with brands.
- #6 That’s our story of the paid, earned and owned media. Social Media is the media that you earn by participating with your customers, which then becomes another channel to communicate with them.Paid media is the advertising that you pay for to reach a large and targeted audience. Earned media is the amplification of paid media to further engage your audience. And Owned Media are those web sites, newsletters and other online efforts that you own and manage. By leveraging other marketing channels, advertisers can amplify social media goals by driving awareness to social media campaigns. Advertisers can leverage paid media to build on social media campaigns and drive the brand story home, to connect with the right audience and to create an interactive and unique brand experience. Paid media allows you as the advertiser to use the feedback you’ve gathered from social media to have a more meaningful conversation. Best of all, you have full control over this message.
- #7 Here are some interesting statistics proving that the only way to generate earned media is through paid media:75% of Facebook users polled in September 2010 said that an ad is what spurred them to like a brand. (DDB Worldwide and Opinionway Research, “Facebook and Brands,” Oct 11, 2010)61% of users unsubscribe from a brand due to poor sustained messaging efforts. (DDB Worldwide and Opinionway Research, “Facebook and Brands,” Oct 11, 2010)22% unsubscribe because the information was not interesting. (DDB Worldwide and Opinionway Research, “Facebook and Brands,” Oct 11, 2010)7% unsubscribe because the information was not updated frequently and 32% unsubscribe because they lost interest in the brand. (DDB Worldwide and Opinionway Research, “Facebook and Brands,” Oct 11, 2010)
- #13 Welcome to Microsoft Advertising.
- #34 Introduce Jonathan
- #36 Commercial Email Targeting with Domain Targeting:Hotmail Domain Targeting focuses on users who are interested in your company so you can reach them in a relevant environment. Commercial Email Targeting with Industry Targeting:Hotmail Industry Targeting focuses on users who are interested in your industry so you can reach them in a relevant environment.
- #39 SLIDE 8: NETWORK Profile targeting allows your clients’ to target consumer groups online based on key characteristics about their profile, such as their age, gender and location as well as by day, time and type of internet connection.Microsoft Media Network is a way to connect with audiences across Microsoft owned and operated properties, either on a targeted or performance basis.Premium Media:Across MSN and Windows Live2. Advanced Technology: Able to reach right audience for clients and optimizes high responded placements3. Better Results: Maximizes results for client with reasonable price and enhance value of inventory for publishers.
- #43 Let’s take a look at the DEMO (CLICK TO NEXT SLIDE)
- #46 Let’s take a look at the DEMO (CLICK TO NEXT SLIDE)