Facebook & Yahoo! are both launching ad formats designed to turn word of mouth into paid marketing. What are the opportunities for brands, and what are the dangers?
Nuke Suite Whitepaper: Key Trends in Social AdsNukeSuite
This whitepaper outlines the trends and ideas that are shaping Social Advertising. Across Facebook, Twitter, Google+, Pinterest, Instagram, and many, many more social networks, social media advertising is becoming a high-stakes game. This whitepaper goes over what brands need to know to play their best.
Nuke Suite Whitepaper: Key Trends in Social AdsNukeSuite
This whitepaper outlines the trends and ideas that are shaping Social Advertising. Across Facebook, Twitter, Google+, Pinterest, Instagram, and many, many more social networks, social media advertising is becoming a high-stakes game. This whitepaper goes over what brands need to know to play their best.
The Power of_Like - How Social Marketing WorksBoris Loukanov
ANDREW LIPSMAN VP, Marketing, comScore
GRAHAM MUDD, Head of Measurement Partnerships, Facebook
Carmela Aquin, Senior Marketing Manager, comScore
Patric Kemp, Senior Data Analyst, comScore
La compañía ComScure en colaboración con Facebook ha elaborado el informe "The power of Like" un estudio dónde analiza el alcance e influencia del contenido de los perfiles de las marcas presentes en Facebook. (inglés)
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Learn how experts from the eBay Enterprise affiliate network have embraced user behavior to crack the code to performance based social commerce marketing and build brand advocacy.
Storytelling platforms are those platforms which are used by companies to promote their products. These platforms also help companies in maintaining long-term relationship with existing customers. These platforms are Paid, Owned and Earned Media
Native Advertising, Sponsored Endorsements and Paid PostsMariana Rodriguez
From SMX Social 2014.
The identification of influencers/publishers that are a good match for your brand and can produce authentic content that works both for the brand, and the audience.
The presentation includes:
-Steps to identifying the best partners
-Negotiating the deal so your brand gets the most out of the partnership
-Ensuring authentic content that resonates, and does not confuse or upset the audience, is produced
-Case Study: Litter Genie
Presentation from Content Marketing Institute's Joe Pulizzi on the State of Native Advertising, including multiple examples of what Native Advertising is, the goals of Native, and what publishers and media companies need to think about when approaching a content marketing solution for advertisers and clients.
The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial.
The key takeaway is that we found a direct link between how consumers already feel about the brand advertiser, the publisher and the potential success of the new format.
Learn more: http://edl.mn/iabscstudy
The Power of_Like - How Social Marketing WorksBoris Loukanov
ANDREW LIPSMAN VP, Marketing, comScore
GRAHAM MUDD, Head of Measurement Partnerships, Facebook
Carmela Aquin, Senior Marketing Manager, comScore
Patric Kemp, Senior Data Analyst, comScore
La compañía ComScure en colaboración con Facebook ha elaborado el informe "The power of Like" un estudio dónde analiza el alcance e influencia del contenido de los perfiles de las marcas presentes en Facebook. (inglés)
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Learn how experts from the eBay Enterprise affiliate network have embraced user behavior to crack the code to performance based social commerce marketing and build brand advocacy.
Storytelling platforms are those platforms which are used by companies to promote their products. These platforms also help companies in maintaining long-term relationship with existing customers. These platforms are Paid, Owned and Earned Media
Native Advertising, Sponsored Endorsements and Paid PostsMariana Rodriguez
From SMX Social 2014.
The identification of influencers/publishers that are a good match for your brand and can produce authentic content that works both for the brand, and the audience.
The presentation includes:
-Steps to identifying the best partners
-Negotiating the deal so your brand gets the most out of the partnership
-Ensuring authentic content that resonates, and does not confuse or upset the audience, is produced
-Case Study: Litter Genie
Presentation from Content Marketing Institute's Joe Pulizzi on the State of Native Advertising, including multiple examples of what Native Advertising is, the goals of Native, and what publishers and media companies need to think about when approaching a content marketing solution for advertisers and clients.
The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial.
The key takeaway is that we found a direct link between how consumers already feel about the brand advertiser, the publisher and the potential success of the new format.
Learn more: http://edl.mn/iabscstudy
Business Case #3 Social Media Marketing Between 2004 a.docxRAHUL126667
Business Case #3
Social Media Marketing
Between 2004 and 2014, more than 2 billion people around the world became Internet users.
During that period, mobile applications (apps) became increasingly important as phone and tablet
usage grew. The Google Play store for Android devices and Apple’s iTunes store each offer more
than 1 million apps. In June of 2015, cumulative app downloads from the Apple store totaled 100
billion, compared to just 5 billion app downloads five years earlier. By 2017, more than one-third
of world’s population will own a smartphone. At the same time, companies are facing a more
difficult globally competitive environment and seek opportunities to increase sales or decrease
costs. As a result, companies are exploring how to connect with customers online and through apps
at an increasing rate. Companies using these platforms to connect with customers, potential
customers, and fans has led to the rise of social media marketing.
Social Media Marketing
Social media is “forms of electronic communication (as web sites for social networking and
microblogging) through which users create online communities to share information, ideas,
personal messages, and other content (as videos).” When companies engage in social media to
connect with users and communicate about their brand, they are engaging in social media
marketing.
Social media marketing differs from traditional marketing in many ways, three specifically. First,
social media marketing exists completely online, whether via website or app. This technical no te
will provide further details on numerous popular social media marketing platforms. Second, social
media is available in real time and 24/7. Companies can initiate or respond to live events as soon
as they happen. Third, social media marketing is constantly evolving with technology.
These key differences in the nature of social media marketing provide multiple benefits for
companies and explain why the marketing method has grown so rapidly. Social media marketing
provides companies the opportunity to present more marketing content to more consumers at a
lower cost. Social media’s CPM (advertising dollars needed to reach 1,000 people) is only $2.50
compared to $57 for direct mail, $28 for broadcast TV, $16 for magazine and newspaper, $10 for
radio, and $5 for billboards Most of the apps and websites companies are using are free to start an
account. This places more emphasis on the quality of the content and levels the playing field for
companies. Start-ups with small marketing budgets have the opportunity to gain users and potential
customers for free if they can gain traction with social media marketing. Large companies can also
save money on the free platforms, but face increased pressure to develop content that contends
with the many other brands that have opportunities to market via social media.
Social media marketing also provides opportunitie ...
Social@ogilvy Social Platform Advertising Updates POV: February 2014Ogilvy Consulting
This POV highlights recent updates and changes to social advertising offerings by Facebook, Twitter, Google+, Tumblr and Pinterest.
Throughout the year, social networks test and roll out new advertising products to improve their offerings for brands to better reach consumers. The social networks listed in this POV have added new ad units to their advertising suites that are currently or are about to be public to all brands.
By understanding each social network’s new advertising products, brands can leverage the options that best fit their business goals from driving awareness of a campaign to increasing website traffic to boosting ROI.
Whitepaper I developed while working at CitizenNet. Covers strategy for audience discovery and programmatic optimization of targeting using Facebook's interest categories
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
Everyone remembers the story of the boy who cried wolf. In the digital world our equivalent is mobile. We are so used to mobile evangelists proclaiming it’s the “year of mobile” that you can actuall hear the collective groans at industry conferences. Eyes roll, shoulders shrug, minds tune out, and eventually people start playing around with their mobile phones. Now I’m from Ohio so I’m not entirely sure but I think that’s what they call irony.
1. Background Facebook has launched its first major ad format in some time with the release of Sponsored Stories. Furthermore, Yahoo has also launched a new “social ad” unit. Both are examples of how media owners are striving to combine the social graph with paid media to tap into the power of friend recommendations and advocacy with advertising. DetailsSponsored Stories allows consumers to take branded content (ads, applications, events, locations, etc) and share it with their friends. Sponsored Stories are activated when a user engages with branded content on Facebook via taking an action such as likes, check-ins, and posts to brand pages. Once activated, the branded content turns into an ad unit that is officially “sponsored” by your Facebook friend, thus avoiding potential complaints that the ad unit is intrusive. However, sponsored ads will only appear if the advertiser pays for placement. As with most Facebook developments, Sponsored Stories is initially only available in the US, with a limited number of advertisers on board for launch. The new ad unit is expected to be rolled out to major global markets over the course of 2011.In the meantime Yahoo is also rolling out a similar ad format called “Social Ads”, which simply enables you to “like” an ad running on its site or network and then have it shared with your friends via your Facebook newsfeeds. Implications Sponsored Stories is being launched off of the back of Facebook’s research partnership with Nielsen, which showed the benefit of advocacy-based advertising, and could well turn out to be a truly revolutionary product for the platform. Both Stories and Social Ads are designed to replicate the much higher interaction rates that are seen on organic impressions (when users see notifications in their stream) compared to standard advertising formats. According to Syncapse research, 38% of respondents reported that they would likely become a fan of a brand if they saw a family member or close friend do so. However, the last time Facebook tried to launch a revolutionary ad-product (Beacon) it all went terribly wrong, with claims of privacy abuses from consumer groups. Facebook will need to carefully manage the way that Sponsored Stories appear and more importantly how permission is granted from the consumer to avoid a similar crisis. If Facebook and Yahoo can avoid a Beacon-style controversy, there is a significant opportunity for innovative brands to turn consumer interactions into a new, incredibly effective type of communication with paid and earned media seamlessly integrated at scale. In addition to being very impactful, these units also deliver incremental reach to a relevant customer-base at minimal cost. SummarySponsored Stories is one of Facebook’s most innovative and exciting developments in some time. Together with initiatives like Yahoo “Social Ads” it could open up a whole new way of advertising to consumers. However, as privacy fears continue to grow, and regulators on both sides of the Atlantic start to examine the ways in which consumers’ data is used, taking consumer generated content, and turning it into communications, without explicit consumer consent, could risk pushing Facebook, and its advertisers, into brands that are seen by consumers as crossing that fine line into intrusion.<br />