Intro to mobile in Africa, and some case studies. Our view:
1. Africa is a mobile first society;
2. Mobile is the fastest growing mass media channel around;
3. Its’ not the phone that’s mobile – it’s the audience;
4. Mobile makes your media budgets work harder;
5. Its interactive and allows response at point of impulse;
6. Mobile adds value at every stage of the path to purchase;
The South Africa eCommerce Report April 2016 is brought to you by Visa.Digital Strategist
The South Africa eCommerce Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans. This report covers:
Demographic profiles of South African online shoppers and non-online shoppers
Internet usage and device usage
Other online activities of online shoppers
Frequency of online shopping and types of products purchased
Attitudes towards payment options, delivery times, and fees and returns
The impact of product reviews and price comparison websites on online shoppers
Drivers to increase online shopping frequency (delivery, payment methods, and discounts)
Comparison to AMPS data
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
South Africa isn't just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
Mobile in South Africa 2014 AMPS Report (Pre-Release)Raymond Buckle
A comprehensive breakdown of the SA Mobile Audience including penetration by demographic segments.
Mobile access, use/activities and trends.
Mobile internet penetration, activities and trends compared to the Fixed Internet revealing some surprising trends.
Finally, a hard number on Smartphones and Tablets in SA
Surprising stats about current device ownership.
To get access to the full report, leave a comment, email info@mmasa.org or join our mobile community on www.mmasa.org
Please like, share and spread the report around in your organisation to your colleagues, partners and friends.
Silverstone MMA Mobile in South Africa 2014: Part 1 - the Mobile MediumRaymond Buckle
With an audience of 37.2m adults (aged 15+) in South Africa, marketers can reach 36m (97%) through a cellphone in their household.
In fact there are an average of 2.4 phones per household and 32.2m individual cellphone owners.
14.6m cellphone owners (39% of all adults) only use voice, SMS or USSD, but no data. So you can reach them with text and voice marketing, and engage them with interactive SMS, USSD and IVR applications.
The other 17.7m (48% of adults) use voice, SMS, USSD and mobile data, which means they browse the mobile internet and use apps.
They are generally more affluent and can be reached through display advertising including rich media ads whilst browsing the net or using apps, MMS messaging, email and push notifications through apps.
According to the AMPS survey there are 13.2m smartphone owners out there – but since the concept of a smartphone is so nebulous, we prefer to focus on the mobile data user segment as opposed to smartphone owners.
A significant 5% of adults or 1.8m consumers own a tablet – they consume loads more data and media than the average consumer, and represent a very interesting and rapidly growing advertising audience segment.
The “Fixed Internet” accessed via desktop or laptop computer, is used by 6.5m consumers or 17% of the adult population.
The bottom line is that in South Africa we live in a mobile first society.
The audience is mobile, and even if they have access to the internet through a computer – the immediacy, utility and personal nature of a mobile phone – gives it an undeniable place in any marketing or advertising campaign or media budget.
This report is designed to provide the stats and facts to help business leadership, advertisers and marketers to get to grips with the scope of the mobile media opportunity in SA.
#MobileRocks South Africa 2014: Part 2 - The Mobile AudienceRaymond Buckle
Mobile allows access to 97% of the SA Adult Audience, but there are different access segments which require a unique approach for marketing and advertising.
Tomi Ahonen famously called mobile the 7th Mass Media. In SA mobile is 1st in mass media, and the 1st screen for multi-screeners according to AMPS and MillwardBrown AdReaction 2014.
At Silverstone, we believe in mobile first marketing.
To do it successfully requires an understanding of the mobile audience – who they are and how they engage through their phones and tablets.
Part 2 of the #MobileRocks review of AMPS, deals with the audience, their core profiles and demographics based on the channel they engage through.
There are some really cool stats and infographics, and we’ve also included an opportunity guide and media cheat sheets per segment.
If you have questions about this report, the MMA or would like to explore how to effectively incorporate mobile into your marketing mix, please get in touch.
Enjoy – and if you like it please share and tell everyone! Use the tweet sheets and icons – make a wave!
#MobileRocks http://lnq.in/MobileRocks
Raymond & the Silverstone Team
// http://silverstone.solutions
The South Africa eCommerce Report April 2016 is brought to you by Visa.Digital Strategist
The South Africa eCommerce Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans. This report covers:
Demographic profiles of South African online shoppers and non-online shoppers
Internet usage and device usage
Other online activities of online shoppers
Frequency of online shopping and types of products purchased
Attitudes towards payment options, delivery times, and fees and returns
The impact of product reviews and price comparison websites on online shoppers
Drivers to increase online shopping frequency (delivery, payment methods, and discounts)
Comparison to AMPS data
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
South Africa isn't just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
Mobile in South Africa 2014 AMPS Report (Pre-Release)Raymond Buckle
A comprehensive breakdown of the SA Mobile Audience including penetration by demographic segments.
Mobile access, use/activities and trends.
Mobile internet penetration, activities and trends compared to the Fixed Internet revealing some surprising trends.
Finally, a hard number on Smartphones and Tablets in SA
Surprising stats about current device ownership.
To get access to the full report, leave a comment, email info@mmasa.org or join our mobile community on www.mmasa.org
Please like, share and spread the report around in your organisation to your colleagues, partners and friends.
Silverstone MMA Mobile in South Africa 2014: Part 1 - the Mobile MediumRaymond Buckle
With an audience of 37.2m adults (aged 15+) in South Africa, marketers can reach 36m (97%) through a cellphone in their household.
In fact there are an average of 2.4 phones per household and 32.2m individual cellphone owners.
14.6m cellphone owners (39% of all adults) only use voice, SMS or USSD, but no data. So you can reach them with text and voice marketing, and engage them with interactive SMS, USSD and IVR applications.
The other 17.7m (48% of adults) use voice, SMS, USSD and mobile data, which means they browse the mobile internet and use apps.
They are generally more affluent and can be reached through display advertising including rich media ads whilst browsing the net or using apps, MMS messaging, email and push notifications through apps.
According to the AMPS survey there are 13.2m smartphone owners out there – but since the concept of a smartphone is so nebulous, we prefer to focus on the mobile data user segment as opposed to smartphone owners.
A significant 5% of adults or 1.8m consumers own a tablet – they consume loads more data and media than the average consumer, and represent a very interesting and rapidly growing advertising audience segment.
The “Fixed Internet” accessed via desktop or laptop computer, is used by 6.5m consumers or 17% of the adult population.
The bottom line is that in South Africa we live in a mobile first society.
The audience is mobile, and even if they have access to the internet through a computer – the immediacy, utility and personal nature of a mobile phone – gives it an undeniable place in any marketing or advertising campaign or media budget.
This report is designed to provide the stats and facts to help business leadership, advertisers and marketers to get to grips with the scope of the mobile media opportunity in SA.
#MobileRocks South Africa 2014: Part 2 - The Mobile AudienceRaymond Buckle
Mobile allows access to 97% of the SA Adult Audience, but there are different access segments which require a unique approach for marketing and advertising.
Tomi Ahonen famously called mobile the 7th Mass Media. In SA mobile is 1st in mass media, and the 1st screen for multi-screeners according to AMPS and MillwardBrown AdReaction 2014.
At Silverstone, we believe in mobile first marketing.
To do it successfully requires an understanding of the mobile audience – who they are and how they engage through their phones and tablets.
Part 2 of the #MobileRocks review of AMPS, deals with the audience, their core profiles and demographics based on the channel they engage through.
There are some really cool stats and infographics, and we’ve also included an opportunity guide and media cheat sheets per segment.
If you have questions about this report, the MMA or would like to explore how to effectively incorporate mobile into your marketing mix, please get in touch.
Enjoy – and if you like it please share and tell everyone! Use the tweet sheets and icons – make a wave!
#MobileRocks http://lnq.in/MobileRocks
Raymond & the Silverstone Team
// http://silverstone.solutions
Mobile Marketing Association South Africa AMPS 2012AB Mobile ReviewRaymond Buckle
Highlights of the MMA SA's Mobile Review of AMPS2012AB - sponsored by SilverstoneCIS.com
If this doesn't prove that nothing will get you closer to your consumers than mobile - nothing will!
Members of MMA SA will receive the full deck as part of their membership benefits. For more information contact us at MMASA.org or get in touch with SilverstoneCIS to take advantage of the power of the mobile medium.
Nothing gets you closer to your audience than mobile!
Insights into the Mobile Internet in AfricaJon Hoehler
The presentation is a collection of information, insights and stats around the mobile internet in Africa. Its purpose is to provide perspective on the mobile internet in Africa and its potential for growth.
AMPS 2011AB Mobile Review - Mobile Marketing Association SA - Raymond BuckleRaymond Buckle
AMPS2011AB Mobile Review - Mobile Marketing Association South Africa
A new perspective on the mobile medium based on the All Media and Products Survey 2011AB produced by the South African Audience Research Foundation
Produced and sponsored by www.silverstonecis.com
Media Facts 2016 | South Africa & Southern African Development CommunityDigital Strategist
"OMD published the first comprehensive guide to the media industry in South Africa in 1997. Much has changed since then! The 2015 edition has been comprehensively updated and this latest edition is also available in pdf format on our website (www.omd.co.za)."
Moving brand tracking successfully to the mobile worldOn Device Research
Tracking studies can be monsters to tame - here's how Millward Brown has moved them successfully from face-to-face to mobile.
This presentation was co-presented at the MRMW conference in Singapore in March 2014 by Yee Mei Chan of Millward Brown and Alistair Hill of On Device Research.
Mobile Internet Consumer Report 2013 - Latin AmericaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Africa Vserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Southeast AsiaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - MiddleeastVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Facebook might be the giant in social networking but WhatsApp has taken the lead in social messaging. It's not only WhatsApp thought - our smartphone users research in the US, Brazil, South Africa, Indonesia and China reveals some surprising numbers.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Mobile Marketing Association South Africa AMPS 2012AB Mobile ReviewRaymond Buckle
Highlights of the MMA SA's Mobile Review of AMPS2012AB - sponsored by SilverstoneCIS.com
If this doesn't prove that nothing will get you closer to your consumers than mobile - nothing will!
Members of MMA SA will receive the full deck as part of their membership benefits. For more information contact us at MMASA.org or get in touch with SilverstoneCIS to take advantage of the power of the mobile medium.
Nothing gets you closer to your audience than mobile!
Insights into the Mobile Internet in AfricaJon Hoehler
The presentation is a collection of information, insights and stats around the mobile internet in Africa. Its purpose is to provide perspective on the mobile internet in Africa and its potential for growth.
AMPS 2011AB Mobile Review - Mobile Marketing Association SA - Raymond BuckleRaymond Buckle
AMPS2011AB Mobile Review - Mobile Marketing Association South Africa
A new perspective on the mobile medium based on the All Media and Products Survey 2011AB produced by the South African Audience Research Foundation
Produced and sponsored by www.silverstonecis.com
Media Facts 2016 | South Africa & Southern African Development CommunityDigital Strategist
"OMD published the first comprehensive guide to the media industry in South Africa in 1997. Much has changed since then! The 2015 edition has been comprehensively updated and this latest edition is also available in pdf format on our website (www.omd.co.za)."
Moving brand tracking successfully to the mobile worldOn Device Research
Tracking studies can be monsters to tame - here's how Millward Brown has moved them successfully from face-to-face to mobile.
This presentation was co-presented at the MRMW conference in Singapore in March 2014 by Yee Mei Chan of Millward Brown and Alistair Hill of On Device Research.
Mobile Internet Consumer Report 2013 - Latin AmericaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Africa Vserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Southeast AsiaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - MiddleeastVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Facebook might be the giant in social networking but WhatsApp has taken the lead in social messaging. It's not only WhatsApp thought - our smartphone users research in the US, Brazil, South Africa, Indonesia and China reveals some surprising numbers.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
En esta edición, Meeker habla de:
1) El crecimiento de internet se ralentiza, pero el tráfico a través de dispositivos móviles aumenta, así como la publicidad en el móvil.
2) Mejoras emergentes en Educación y Salud.
3) Alto nivel de penetración en mensajería, comunicación, aplicaciones y servicios.
4) Data detrás del rápido crecimiento de sensores, información, data mining, reconocimiento de patrones, etc.
5) La evolución del video online.
6) Algunas observaciones sobre la innovación en China.
Kleiner Perkins Caufield Byers (KPCB) Internet Trends - Code ConferenceBoast Capital
The latest edition of the annual Internet Trends report includes:
1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.
2. Emerging positive efficiency trends in education and healthcare.
3. High-level trends in messaging, communications, apps and services.
4. Data behind the rapid growth in sensors, uploadable / findable / shareable data, data mining tools, and pattern recognition.
5. Context on the evolution of online video.
6. Observations about online innovation in Chin
Widely circulated Kleiner Perkins Caufield Byers report. Much data was collected and based between 2010 to 2014, including trends and projections; Released 2nd quarter 2014. Excellent review overall and provides generally reliable sources.
Material completo sobre a evolução da internet no mundo, uso de mobile e redes sociais. Documento que todo profissional de marketing digital ou redes sociais precisa ler.
Ericsson ConsumerLab: Bridging the Digital DivideEricsson
http://www.ericsson.com/thinkingahead/consumerlab
Ericsson has released its first regional consumer insight report focusing on trends and analysis of the mobile ecosystem in Sub-Saharan Africa.
Scaling Mobile Across the Organization: Strategy, Communication, Development,...Myriad Mobile
SCALING MOBILE ACROSS THE ORGANIZATION: STRATEGY, COMMUNICATION, DEVELOPMENT, AND QUALITY
For marketers and app developers alike, the ever changing world of “mobile” leaves us with both adapting to new technology and increased consumer expectations. Our panelists will share their experiences and challenges in shifting strategies, processes and technologies to stay ahead of the pack by building a solid mobile technology framework built to scale.
KEY TAKEAWAYS:
Approaching scalable mobile architecture through backend/mobile platforms
Creating mobile development teams and approaches
Developing a test plan and architecture
Establishing an organization-wide mobile vision
Increasing organizational resilience and team focus
Introducing the role of digital accelerators
Increasing ROI through iterative development and fast cycle time
Aligning mobile with an elevated consumer segmentation focus
PANELISTS:
Jake Joraanstad
Myriad Mobile, Co-Founder and CEO
jake (at) myriadmobile.com
Nick Roseth
SWAT Solutions, Vice President of Technology Delivery
nroseth (at) swatsolutions.com
Alex Murphy
Blue Cross Blue Shield, Sr. Director, Consumer and Digital Experience
alex.murphy (at) bluecrossmn.com
Sara Chapman
Lifetime Fitness, Director, Email and Mobile Communication
schapman (at) lifetimefitness.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Raymond Buckle, SilverstoneCIS at the Microsoft Marketing Academy 14 August 2013
1. Marketing and Mobile (incl. Apps)
Raymond Buckle
CEO SilverstoneCIS | Chair Emeritus, Mobile Marketing Association South Africa
Microsoft Marketing Academy, 2013/08/14
@HelloMobile
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 1
2. Awards:
2012: Assegai Leader Award : Relationship Marketing - CRM & Loyalty
2012: Assegai Leader Award : Alternative Media Activation
2010: Global Award: Best use of Mobile in Mixed Media : MMA Global
2010: EMEA Award: Best use of Mobile in Mixed Media : MMA Global
2010: Bronze Assegai - Innovation, DMA SA Assegai Awards
2009: International Echo Awards Top 5 Finalist - Business and Consumer.
2008: Nkosi Grand Prix and 2 x Gold Assegai Awards from the DMA SA
2005: Loerie for Interactive Online Software Development Project
Select clients, campaigns
and ventures…
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 2
Hybrid – hard to put a label on
us…
• Established 1996
• Internet since 1997
• Formal Internet SaaS
Platform approach since
2003
• Mobile since 2005
• Marketing on mobile at scale
since 2007
• Africa since 2010
Core infrastructure and
platform technologies are built
and run on Microsoft
including:
• Windows Server
• Internet Information Services
• SQL Server
• .NET Framework
• Visual Studio
• Office365 (dev/service/ops)
• Exploring cloud on
SMS QR NFC USSD Mobi
& apps
Email Responsive
Redirect
Social KioskPC & Internet MIS / CMS /
Analytics
Event driven
Integration,
Rules &
Flow
silverstone CIS
marketing…
advertising…
communications…
social…
digital…
mobile…
commerce…
CRM…
Delivering cross-platform content, community and audience
interaction services on our own proprietary platform – OpenWRX
capable of integrating multi-channel always on and campaign
based audience engagement applications at scale.
Core
business:
3. The business case for
mobile in Africa
Marketers and brands should care because…
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 3
4. Mobile
Marketing
You should care because:
1. Africa is a mobile first
society
2. Mobile is the fastest
growing mass media
channel around
3. Its’ not the phone that’s
mobile – it’s the audience
4. Mobile makes your media
budgets work harder
5. Its interactive and allows
response at point of
impulse
6. Mobile adds value at every
stage of the path to
purchase
Traditional ATL BTL
Direct / CRM
Digital
Social
“Nothing gets you closer to your consumers
than mobile. Nothing”
• Service
• Loyalty / Rewards
• Social /
Community
• Apps
• mCommerce
• mCRM
• Up-sell
• Cross Sell
• Mobile Advertising
• Direct Response
• Permission
Marketing
• Mobile Internet
• Apps & Games
• Branded Utilities
• Community
Awareness Acquisition
RetentionGrowth
Mobile’s role in the path to purchase…
Mobile is at the heart of
the marketing mix…
DeliversMobile
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 4
Mobile
5. Sub-
Saharan
Africa
Over the past decade, sub-Saharan Africa (SSA), a region
formed by 47 diverse countries with a combined population of
over 850 million, has experienced significant economic growth.
While SSA has only 8% of worldwide mobile connections, it has
seen the highest rate of growth worldwide.
Since 2000, the number of connections in SSA has grown by
44% (and in Africa as a whole by 43%), compared to an
average of 34% for developing regions and 10% for developed
regions.
The region includes seven of the 10 fastest growing economies
in the world according to the IMF.
• 854 million people. 2nd
Largest region in the
world
• 44% YOY Growth and
largest potential for
mobile growth worldwide
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 5
6. Mobile
compared to
SA Mass
Media
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 6
• There are more than twice as
many cellphones as there are TV
sets (31.8m vs 15.9m)
• There are 4.6 times more
households with a cellphone than
a computer
• 68% of e-mails are sent and
received from a cellphone (was
53% in 2011)
• SMS text messaging is used by 3
times more people than email
• There are 7.2 times more homes
with cellphones than landline
telephones (was 6.7x in 2011)
• 5.2x more cell subscribers than
fixed Internet users – 86% of
internet accessed is via mobile
(was 4.9x in 2011)
According to AMPS2012AB… based on ~35m adult population in South Africa
33803
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
Millions
Radio
TV
DVD
DSTV/ MNET/ Top TV
Landline telephone
Cellphone
Computer
Internet
Internet - mobile
Inflection:
In 2009 Mobile became
the most pervasive mass
media in South Africa
7. Mobile
compared to
SA Mass
Media
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 7
• There are more than twice as
many cellphones as there are TV
sets (31.8m vs 15.9m)
• There are 4.6 times more
households with a cellphone than
a computer
• 68% of e-mails are sent and
received from a cellphone (was
53% in 2011)
• SMS text messaging is used by 3
times more people than email
• There are 7.2 times more homes
with cellphones than landline
telephones (was 6.7x in 2011)
• 5.2x more cell subscribers than
fixed Internet users – 86% of
internet accessed is via mobile
(was 4.9x in 2011)
According to AMPS2012AB… based on ~35m adult population in South Africa
TV Radio Cinema Pay TV OOH
News
paper
Magazine Cellphone
SMS
/USSD
only
Mobi data Internet
Fixed
internet
Total
LSM 1-10
83 82 8 28 64 49 47 85 42 43 49 16
LSM 1 9 63 0 0 14 6 9 35 31 3 5 0
LSM 2 29 70 0 0 25 23 17 69 54 15 18 0
LSM 3 58 74 0 0 40 23 24 74 56 17 24 0
LSM 4 79 82 0 2 48 31 25 79 56 23 31 1
LSM 5 89 85 1 8 60 41 34 83 53 31 38 3
LSM 6 92 82 5 22 71 54 48 86 46 41 47 8
LSM 7 92 81 11 44 75 62 61 91 36 56 62 19
LSM 8 92 85 16 54 75 67 67 92 31 62 69 29
LSM 9 90 85 22 68 78 67 76 94 22 72 79 47
LSM 10 89 85 39 81 83 70 81 96 13 84 92 76
ice cold cold medium warm hot very hot
8. Defining
Characteristics
of mobile in
Africa…
Core demographic for key mobile use cases (according to AMPS2012AB)
Pervasive.
Multiple options to
engage.
Fragmentation in
devices, platforms
and
use-behaviour,
capabilities and
standards
Receive
please call me
SMS
Send
please call me
Photos
Mobi data
Radio
Games
Take video
Total
Soc
net
MMS
Music
Chat
Internet
Facebook
Competition/ Vote
Email
Download
content
Other
Social
network
Watch video
Apps
Twitter
Subscribe
Publication
R 5,000
R 10,000
R 15,000
R 20,000
25.0 27.5 30.0 32.5 35.0
AverageHouseholdIncome
Average Age
22,114
5,054
22,092
26,230
345
9,660
8,720
14,219
8,170
13,830
7,595
7,473
3,773
6,999
2,169
4,053
7,436
7,586
3,971
972
2,835
1,245
2,976
SMS
Competition/…
Tx Please call me
Rx Please call me
TV
Radio
Play Games
Take photos
Take video
Mobi activities
MMS
Chat
Social Net working
Facebook
Twitter
Email
Internet
Music
Download…
Read publication
Mobile apps
Subscribe/ content
Watch video
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 8
9. Defining
Characteristics
of mobile in
Africa…
Penetration by LSM. Note the capability/use gap
• Pervasive.
• Multiple options to
engage.
• Fragmentation in
devices, platforms
and use-
behaviour,
capabilities and
standards
85
35
69
74
79
83
86
91 92 94 96
27
22
39
46
61
76
40
3
15 16
22
29
38
53
58
67
77
LSM 1-10 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
%Penetration
Cellphone ownership Mobile internet Mobi data excludes inet
45% of the market has a
Data / Knowledge / Use /
Capability gap
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 9
10. Comparing
PC to
Mobile
Internet
Core demographic for key internet activities (according to
AMPS2012AB). 4m users exclusive to mobile.
Audience base sizes:
Either/Both platforms –
9.5m
Via computer – 5.5m
Via cellphone – 8.5m
Exclusive to PC 1m
Exclusive to mobile 4m
93
70
70
69
68
48
47
29
27
21
88
82
24
23
39
19
23
30
15
24
81
52
73
72
69
47
46
19
25
12
Search
E-mail
Instant Messaging
Chat
Social Networking
Music Downloads
Games
Banking
Apps
News
% of 9.5m Internet Users
19
19
18
11
10
10
9
4
3
2
23
5
19
21
8
11
3
7
4
3
2
21
19
15
10
9
6
10
7
2
2
2
18
Listen Radio
Directory
Read publication
Watch Videos
Shopping
Dating
Download a
podcast
Share Trading
Watch TV
Gambling
Other
Any platform
Via computer
Via cellphone
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 10
11. Not to
belabour
the point,
but…
Interactive profile of Muller Cluster Model V. Distribution of access channels
Lower income =
SMS, Voice, USSD
Mid – add mobile
internet, some apps ,
social and some
web.
High – add
smartphone &
mobile web apps,
internet & rich media
12
30 29
27
3
15
38
29
17
1
4
19
29
42
6
0
4
17
64
15
R 2,245
R 3,869
R 7,406
R 18,568
R 34,651
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
0
10
20
30
40
50
60
70
Traditional marketTransitional Middle ClassUpper Middle Class Elite
PercentagePenetration
Market SMS USSD Mobi data Fixed inet Income The graph reads:
12% of the market (SA population)
belongs to the Traditional market –
or 4.2m out of the market sized
34.9m people falls into the
traditional market
15% of people who use
SMS/USSD only fall into the
Traditional market or 2.2m out of
market sized 14.8m fall into the
Traditional market
Out of the SMS USSD Market
(14.8m people) – 15% fall into
Traditional market, 38% belong to
Transitional, 29% belong to Middle
Class etc – this is how the
SMS/USSD only market is
comprised
38% of SMS USSD market belong
to Transitional, the norm proportion
for Transitional market is 30%,
therefore the tendency for SMS
USSD to belong to Transitional is
above average (by 8%)
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 11
12. The premier global non-profit trade association for mobile
The Mobile Marketing Association
Leadership
• Code of Conduct
• Standards & Guidelines
• Training & Education
Promotion
• Awards
• Events
• Networking
Access
• Case Studies
• Best Practices
• Research and Insights
14 August 2013Silverstone @ Microsoft Marketing Academy, Jhb 12
13. MMA SA Members Q3 2013
14 August 2013Silverstone @ Microsoft Marketing Academy, Jhb 13
With over 70 members active in
South Africa, the South African
Local Council of the Mobile
Marketing Association was
founded in 2008, and has been
actively participating in the
promotion, establishment and
growth of the mobile marketing
and advertising industry in this
country.
Our members, active in South
Africa span global, regional,
African and South African players.
They represent all aspects of the
mobile value chain including:
Operators
Platform Service Providers
Media/Creative and Digital
Agencies
Media and Ad Networks
Publishers and Broadcasters
Research companies
Brands and marketers in all
segments of the economy.
14. SA: Leading the Mobile Revolution Globally
2009, 2010 & 2011 Global and EMEA Winners
3 Gold's, 2 Silvers
5 EMEA Regional Awards
• Lead Generation / Direct Response / Conversion
• Use of Mobile Social Media
• Messaging
• Social Impact / Not For Profit
• Relationship Building / CRM
14 August 2013Silverstone @ Microsoft Marketing Academy, Jhb 14
15. Leadership
of committees, councils and boards
to keep your company at the
forefront of industry
Efficiency
and operational excellence through
the development of guidelines and
best practice to reduce the friction
and help make it easier for buyers
and sellers alike.
Access
to MMA products, data, initiatives, &
networking to help you make better
decisions.
Promotion
of member products, services and
solutions to raise awareness,
generate more leads and business
for your company
Influence
to shape the future of the industry
Advanced Insight
via MMA products, data, initiatives and research;
helping members build your understanding of
the marketplace and make better business
decisions
Networking
via MMA initiatives and events help
support members to find business
partners and customers.
MMA
Membership
The benefits of membership
14 August 2013Silverstone @ Microsoft Marketing Academy, Jhb 15
Real value!
For $1000 per year…
www.mmasa.org
SMS MMA to
34747
16. Case Study:
Mxit VIP Community
an amazing case study of the Rapid Activation and Engagement at Scale Offered
my Mobile
2013/08/18 Proprietary and Strictly Confidential. All Rights Reserved, Silverstone 2013 16
17. >1m opted-in 100% profiled
mobile contactable users in
30 days from launch
Mxit VIP
2013/08/18 Proprietary and Strictly Confidential. All Rights Reserved, Silverstone 2013 17
A loyalty and rewards app
delivered within the Mxit
application environment,
and developed through
integration with the Mxit api
stack.
18. Media Framework
2013/08/18 Proprietary and Strictly Confidential. All Rights Reserved, Silverstone 2013 18
RoMI =
Audience (Reached + Engaged + Profiled) + Action (Engagements + Enquiries + Forwards) + Sales (# Trans X Value)
Paid Media (Campaigns) Earned MediaOwned Media
Organic
Search
+
Social
PR
Word of Mouth
Traditional
Above the Line
• TV
• Radio
• Print
• Outdoor
• Other…
Digital Media
• Mobile
• Online
• Social
• Search
• Other…
Below the Line
• Promotion
• Events
• Direct
• Other…
Earned Traffic
Mobile
Online
Apps
Apps
Other (i.e. In-store, Statements, Etc…)
Sustain
Paid
Traffic
Seed with Campaigns Leverage with ALWAYS ON
19. User Journey Framework CRM Mind Set
2013/08/18 Proprietary and Strictly Confidential. All Rights Reserved, Silverstone 2013 19
BRAND
AUDIENCE
Awareness Engagement Conversion
Acquisition
Retention and Growth
Service
Cross /
Up-sell
Advocacy
o
20. User Journey Framework Community Engagement
2013/08/18 Proprietary and Strictly Confidential. All Rights Reserved, Silverstone 2013 20
Reply…
Conversation
Paid Owned Earned
Acquire
Retain
Grow
Service
Transact
Community
Seed
SustainMaintain & Manage
One
Message
Bulk Communication Segmented Communication
Message
Message
Message
Triggered Communication
Relevant
Message
Brand
Community
Triggered
Response…
Request /
Comment
2 3
Influence
e
4
21. Activation and Engagement Journey
2013/08/18 Proprietary and Strictly Confidential. All Rights Reserved, Silverstone 2013 21
Mxit Ecosystems
Trade posts
Engage & ConvertReply - Click
Splash
Screens
28. Nokia Mobile and CRM
Platform: South East Africa
Campaign seeds – Always On retains and grows value.
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 28
29. Nokia CRM
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 29
Any Device,
Any Channel,
Any Time!
30. Traditional Media Engagement relies on Call to Action
And intrinsic to C2A is the promise of a value exchange
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 30
Call to ActionTraditional
Media
Call to Action
More information
Subscribe
Lucky Draw Competitions
Discount Vouchers / Coupons
Exclusive Promotions
Promotional Giveaways
Free Content
Free Downloads & Games
Celebrity Engagement
Free SMS
Free MMS & Email Cards
Loyalty Points (Earn & Redeem)
Social Networking Interaction
Value Added Services
Content Contribution
Review & Rate
Like and Share
Instruction may include:
1.SMS
2.Dial USSD
3.Call
4.Tweet @ or #
5.Go to Mobi
6.Go to Web
7.Go to Facebook
8.Snap QR Code
9.Email
31. Seamless Social Integration Leveraging Facebook And Driving Likes
13,000 opt-ins, 5000 mobile likes on Facebook
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 31
SMS
Raymond, if u liked
Nokia SA on
Facebook click
http://lnq.in/NOKOLf
bl/aaa to complete
the KOL VIP entry.
Ur Password is
12345
Radio and Activation
SMS KOL to 41801
Paid/Owned Banners,
Social and Mailers…
Direct click to tracked URL
http://lnq.in/KOL_c1..n
Reply SMS:
You’re on your way to Rocking
out with Nokia and the Kings of
Leon. Complete your entry-
click on http://lnq.in/KOL or
dial *120*9473*565# Rules
apply.
Traditional
Media
SMS Engage & ConvertReply - Click
32. Same Campaign : SMS and USSD works on any phone
User Journey and content re-formatted for 140 character interactive text screens
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 32
33. Social on Mobile is huge
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 33
A real life scavenger hunt where clues related to physical prize locations were
gradually revealed on a time schedule on the mobi with participants racing to
claim prizes by arriving at locations first.
Resultshttp://lumia.nokia.co.za Idea
A complex array of functional and activation activities
and mechanics were coordinated and deployed in a
single day on 29 Feb 2012 in SA
Almost 5,000 concurrent users at one time checking
out clues and engaging with the mobile platform – more
than 8000 registrations and 160,000 content
engagements for the week.
On the ground traffic jammed up in multiple locations!
Call to
Action
User sends SMS
to Short code
Receives Reply
Message with
Link to Mobi
and secret code
Gets SMS to present to
Promoter at Mystery
location
Engage &
Convertemail
Click –
Detect -
Route
Rewards
SMS
34. Totally integrated 360 campaign –10 agencies and brand team in harmony
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 34
Evolve from Campaign Platform to Always-
On Context
The Nokia Lumia mobile and CRM platform
was initiated in the context of the 800 launch
campaign, but as additional Lumia family
members were added and promos change
fluidly, the content strategy required
restructuring.
The Lumia family product profiles now have a
standardised format. All Windows features
are housed in a standalone section enabling
easy inclusion of Windows 8 coming soon.
Accessories, Marketplace Apps, Windows Live
Demo and the Store-finder is now in its own
sections independent of product profiles.
Promotional engagement campaigns are
hosted in a standalone section, but cross
promoted across the entire portal.
A Lumia phone owners section has been
launched, where CRM rewards, product
education and peer-to-peer engagement will
be supported.
Idea
http://lumia.nokia.co.za
Engage &
Convert
email
Click –
Detect -
Route
SMS
Traditional
Media
m
Online
media
35. Join, Earn, Win>>>
Let’s QWERTY
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 35
Gamification and
Rewarding
engagement in
Campaign
Tiers Interests Moderator
#Sessions >300,000
#Views >1,200,000
#Registrations >20,000
7% Registration Rate
Average pages 4.3 visited
#Points earned >580,000
How To
My Dashboard
Winners
Share, Tweet, Like
Challenges
36. From Campaign
Participant to
Asha Owner
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 36
Rewarding Asha
Owners with
Content, Free
Games and Points
Earning
36
Campaign
Activation
37. 14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 37
38. NOKIA
Man of
Steel
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 38
As the Mobile call to
action and response
was wired in from the
start…
To extend the
conversation through
mobile
Engage and convert
consumers in the path
to purchase
ATL
SMS
Social
Device
Detect &
Redirect
URL
QR
Codes
39. NOKIA
Man of
Steel
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 39
User identity is key
Hard sell and
brochure ware is not
as effective as real
audience
engagement
SMS
Social
Device
Detect &
Redirect
URL
QR
Codes
40. NOKIA
Man of
Steel
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 40
Post campaign
actions, and HQE
(High Quality
Engagements) can
drive purchase
SMS
Social
Device
Detect &
Redirect
URL
QR
Codes
41. NOKIA
Man of
Steel
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 41
Extended
conversation to
media partner mobi
sites
SMS
Social
Device
Detect &
Redirect
URL
QR
Codes
42. NOKIA
Man of
Steel
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 42
The app extends to
connected touch
screen kiosks
43. NOKIA
Man of
Steel
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 43
Social content is
streamed out as text
casts at events.
44. NOKIA
Man of
Steel
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 44
And of course web,
social, email…
45. Integrated marketing framework
concepts & OpenWRX Architecture
For the marketing technologists - if you’re interested.
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 45
46. It starts with an
integrated plan
and execution
framework
IntegratedMarketing
PlanningandDeliveryFramework
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 46
• Integrated thinking
• Cause and effect
• Real-time and Agile
• Optimisation
happens on the fly
• Mobile and social
means you need to
think of scaling at
the outset
Tracking & Redirection
Logging & Tracking
2. Interaction & Engagement
Strategy
1. Activation
Short
Code
USSD Mobi Web …
Traditional
• Print
• Radio
• TV
• Outdoor
• Promotion
• Point of
Presence
CRM
• SMS
• MMS
• Email
• Print/Post
Digital /Direct
• Display (CPM /
PPC)
• Messaging
• Social
• Search
Planning Execution Track + Measure
3. Retention
Social
Paid Media Owned
Online
• Web
• Mobi
• Apps
Social
• Facebook
• Twitter
• LinkedIn
• Flickr, Etc…
Earned
Viral
• SMS
• Email
• Social
Optimise
ObjectivesMessageMetrics
Touch
• Message
• Content
• Creative
Engage
• Info
• Interaction
• Consumption
Convert
• Opt-in
• Profile
• Intent
• Redeem
• Transact
• Refer
Measurement
Message
• Alerts
• Notification
• News
Service
• Care
• Support
• Self-Help
Reward
• Points
• Incentives e.g.. Airtime
• Vouchers
47. Every interaction
is facilitated by an
App!
And every
moment is
mobile!
Get your leadership,
marketing teams and
agencies exposed to the
power of mobile
Think mobile from the start,
but add incrementally
Experiment, Measure and
Learn – but go ALWAYS
ON
Build / mould a team who
gets it! Think marketing
technologists…
Awareness
Reach millions of
consumers through voice,
data or text and promote
your brand, message or
product
Response
Add a call to action,
track response and drive
sales
Engagement
Build a community
around your brand and
get deep insight into your
audience
Voice
• Triggered or
Outbound Calls
• Interactive IVR
• Click to Call
• Call Backs
Internet
enabled
• Display Ads
• Text Ads
• Video
• Rich Media Ads
• Lead Generation
• Community
• Apps
• Outbound
Messaging
•Bulk
•Segmented
•Personalised
•Triggered
• Messaging Types:
•SMS
•MMS
•Email
•App Push
•USSD Push
•SIM Smart
Messaging
Data
Text
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 47
48. For engaging, inclusive and integrated
multi-channel mobile campaigns and always-on
strategies in South Africa and across Africa…
Contact us at SilverstoneCIS.com
14 August 2013 Silverstone @ Microsoft Marketing Academy, Jhb 48
Editor's Notes
Access: Population (Pop weights)Population in SA with entertainment / communication technology in their householdInternet – includes mobi users (ie home internet access [place access=home OR home inet connection] plus those who access mobi data via their cellphones)
Access: Population (Pop weights)Population in SA with entertainment / communication technology in their householdInternet – includes mobi users (ie home internet access [place access=home OR home inet connection] plus those who access mobi data via their cellphones)
Our members, active in South Africa span global, regional, African and South African players. They represent all aspects of the mobile value chain from Operators, Platform Service Providers, Media/Creative and Digital Agencies, Media and Ad Networks, Publishers and Broadcasters to Research companies and brands and marketers in all segments of the industry.