Storytelling platforms are those platforms which are used by companies to promote their products. These platforms also help companies in maintaining long-term relationship with existing customers. These platforms are Paid, Owned and Earned Media
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Spinta Digital, digital marketing company in Chennai and London give you a digital strategy that can be implemented for the healthcare industry. We have explained how various strategic digital marketing services can be optimized to suit sectors from healthcare and increase their presence in the web. To know more visit our blog https://www.spintadigital.com/blog/digital-marketing-strategy-healthcare-industry/
Presented at TMKedu by Sean Galligan on July 16, 2014
Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Spinta Digital, digital marketing company in Chennai and London give you a digital strategy that can be implemented for the healthcare industry. We have explained how various strategic digital marketing services can be optimized to suit sectors from healthcare and increase their presence in the web. To know more visit our blog https://www.spintadigital.com/blog/digital-marketing-strategy-healthcare-industry/
Presented at TMKedu by Sean Galligan on July 16, 2014
Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
“Software is eating the world” said Netscape founder Marc Andreessen in his Wall Street Journal 2011 op-ed to describe how digital technology has transformed the world of business. We divide the disruption into two stages; efficient pipelines disrupting inefficient pipelines and platforms disrupting pipelines. Most Internet applications during the 1990s involved the creation of highly efficient pipelines—online systems for distributing goods and services that out-competed incumbent industries. Online pipelines tended to have very low marginal costs of distribution—sometimes as low as zero. This allowed them to target and serve large markets with much smaller investment. We are now in stage two where platforms disrupt pipelines. They bring news sources of supply to market, change value consumption by facilitating new forms of consumer behavior, change quality control through crowd sourced curation, and bring new market middlemen by aggregating fragmented markets.
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
The new new competition - How digital platforms change competitive strategyPlatform Revolution
Based on the book PLATFORM REVOLUTION.
Learn more at platformrevolution.com
Follow us on @platrevolution and https://www.facebook.com/platformrevolution/
Platform Revolution - Ch 02 Network Effects: Power of the PlatformGeoff Parker
Contents: (1) Two sided market definitions (2) How demand- and supply-side economies of scale differ (3) Free goods: when and why to subsidize one side or the other (4) How switching and homing costs affect winner take all outcomes.
These slides provide course materials that complement the second chapter of Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You. The final slides provide additional reading suggestions for industry and academia.
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
Predavanje obuhvata preporuke za kreiranje internet sadržaja i to kroz korake do kvalitetnog sajta, faze rada na internet sadržaju, klјučne veštine kreatora sadržaja, osobine dobrog internet sadržaja, savete za pripremu internet sadržaja i najčešće zaboravlјene elemente web sajta.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
“Software is eating the world” said Netscape founder Marc Andreessen in his Wall Street Journal 2011 op-ed to describe how digital technology has transformed the world of business. We divide the disruption into two stages; efficient pipelines disrupting inefficient pipelines and platforms disrupting pipelines. Most Internet applications during the 1990s involved the creation of highly efficient pipelines—online systems for distributing goods and services that out-competed incumbent industries. Online pipelines tended to have very low marginal costs of distribution—sometimes as low as zero. This allowed them to target and serve large markets with much smaller investment. We are now in stage two where platforms disrupt pipelines. They bring news sources of supply to market, change value consumption by facilitating new forms of consumer behavior, change quality control through crowd sourced curation, and bring new market middlemen by aggregating fragmented markets.
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
The new new competition - How digital platforms change competitive strategyPlatform Revolution
Based on the book PLATFORM REVOLUTION.
Learn more at platformrevolution.com
Follow us on @platrevolution and https://www.facebook.com/platformrevolution/
Platform Revolution - Ch 02 Network Effects: Power of the PlatformGeoff Parker
Contents: (1) Two sided market definitions (2) How demand- and supply-side economies of scale differ (3) Free goods: when and why to subsidize one side or the other (4) How switching and homing costs affect winner take all outcomes.
These slides provide course materials that complement the second chapter of Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You. The final slides provide additional reading suggestions for industry and academia.
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
Predavanje obuhvata preporuke za kreiranje internet sadržaja i to kroz korake do kvalitetnog sajta, faze rada na internet sadržaju, klјučne veštine kreatora sadržaja, osobine dobrog internet sadržaja, savete za pripremu internet sadržaja i najčešće zaboravlјene elemente web sajta.
This deck was used in a panel discussion at the India Social Summit (ISS10) on Dec 17. It has:
a. view on ROI
b. case studies
c. pointers on how to get started
Estrategias más efectivas para conseguir tráfico web y leads cualificadosMiguel Florido
Presentación de mi ponencia en el Congreso Markepedia 2016, donde te explico todas las estrategias que he ido aplicando a mi blog y me han permitido conseguir más de 250.000 visitas al mes.
Espero que puedas aplicar estrategias en tu blog o página web y puedas aumentar tu tráfico web.
В своей лекции Андрей Афанасьев рассказал о стартапах в биотехе и биоинформатике и своем биоинформатическом проекте iBinom, разобрал несколько биотехнологических проектов глазами инноваторов и инвесторов, а также коснулся вопроса поиска инвестиций и поделился личным опытом взаимодействия с венчурными фондами и институтами развития.
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
Mejores Técnicas para conseguir tráfico web MulticanalMiguel Florido
Presentación de mi ponencia en el congreso Inbound Marketing Day donde te explico la importancia de basar nuestra estrategia en diferentes canales de captación de tráfico web.
The power of brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.
Storytelling has become the “new black” in business communications.
And for good reason.
This deck shares some of the science and anecdotal evidence on why storytelling works.
It also reminds us storytelling wins over corporate speak virtually every time (perhaps not in a quarterly earnings news release).
All with a touch of levity.
Virtually every buyer around the world conducts some form of online due diligence, often plugging keywords into Google.
As search engines increasingly favor quality of content in delivering search results, there’s a mega opportunity for PR to lead the charge in helping companies establish online presence and specifically addressing organic search.
This deck makes the case that building online presence depends on integrating digital marketing, storytelling, SEO and traditional PR into single campaigns.
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...Nick Kellet
A curated list
Originally via
http://list.ly/list/Rt3-70-plus-paid-owned-earned-and-shared-media-models-graphics-posts
There's no commentary here. That's to follow in a second deck with a new model. This is purely research document - one that's useful for anyone who needs to fasttrack their learning on POEM
Find the Risk vs. Reward Balance in Social MediaGerardo A Dada
Businesses are increasingly expected to adopt social networking tools, but it must be done with a firm grasp of the risks, rewards and options.
- Determine how social media tools affect your compliance with regulatory and internal requirements
- Identify the right types of social networking solutions for your enterprise
- Measure a real return on your social networking investment
- Develop guidelines for employees to understand the do's and don'ts
Social media platforms provide a vast audience base, allowing businesses to reach a wider range of potential customers. By creating engaging content and actively participating in social media conversations, companies can enhance their brand visibility and recognition.
Social media marketing offers numerous benefits for businesses of all sizes. Here are some key advantages:
Increased brand awareness: Social media platforms provide a vast audience base, allowing businesses to reach a wider range of potential customers. By creating engaging content and actively participating in social media conversations, companies can enhance their brand visibility and recognition.
New Microsoft Office Power Point Presentation (2)Partnerplank
Partnerplank is an independent Online Business Community for doing Business collaborations. It Collaborates the Business Partners to provide the opportunities for the growth of Business.
This presentation is designed to introduce you to social media, provide examples of companies that are successfully using social media and tips for integrating social media into your existing marketing strategies.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3. Paid Media
Example
You pay to
leverage a
channel
Advertising in
any
medium, e.g.
print, broadc
ast or digital
Paid search
Sponsorships
Role
Shift from a
foundation to a
catalyst that
feeds owned and
can stimulate
earned media
Source: blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
Benefits
On demand
Immediacy
Scale
Control of
message
Challenges
Clutter
Declining
response
rates
Poor
credibility
5. Owned Media
Example
You own and
control the
channel
Company
websites
Mobile Apps
Blogs
Corporate
brochures
Twitter
account
Facebook
page
YouTube
Role
Build a long-term
relationship with
existing and
potential
customers, and
earned media
Source: blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
Benefits
Control
Cost
efficiency
Delivers
brand
promise
Challenges
Company
communicati
on not
trusted
Takes time to
scale
No
guarantees
7. Earned Media
Example
You reach
out and
interact
through
third-party
channels
PR in
traditional
media outlets
Twitter
account
Facebook
page
YouTube
channel
Flickr account
WOM, Buzz
or ‘Viral’
Role
Two-way
information flow
between
company, custom
ers and between
various media
types. Talk, listen
and respond –
earned media is
often the result
of well-executed
and well
coordinated
owned and paid
media
Source: blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
Benefits
Most
credible
Increasingly
key role in
sales
Transparent
and lives on
Cost
efficiency
Versatility
Organization
al learnings
Humanizes
organization
Challenges
Little or no
control
Can be
negative
Takes time to
scale
Can be hard
to measure
9. Control & Reach
Source: conversations.marketing-partners.com/2011/01/paid-owned-and-earned-media-channels-are-you-in-the-right-place/
10. Myths
Myth #1: All you need is owned media.
Myth #2: Paid media is more expensive
than any other kind of media.
Source: smallbiztrends.com/2013/08/what-is-owned-earned-paid-media.html
13. Disadvantages
Fragmented messaging, inconsistent branding
Redundant efforts, no communication
collaboration
Departments competing for budget
Low customer engagement/advocacy
Source: www.web-strategist.com/blog/category/converged-media/
14. Quiz
Which media type are Facebook and Twitter?
Answer: All three!
Paid Media
Sponsored ads, promoted tweets
Owned Media
Branded Facebook or Twitter page
Earned Media
Fan/user-generated content posted related to brand
May be on brand’s page or elsewhere
Source: www.web-strategist.com/blog/category/converged-media/
17. Key Takeaways
All three elements, owned, earned and paid are important
to a marketing strategy.
Paid media is a great way to promote content in order to
generate more earned media and can also be used to drive
traffic directly to your owned media properties.
Owned media is an extension of your brand and create
additional avenues for people to interact with your brand.
Earned media is the vehicle that drives traffic, engagement
and sentiment around a brand.