The document discusses Microsoft's vision for an information platform of the future to meet growing business requirements. It aims to empower IT with pervasive insight through dynamic development on a mission critical cloud platform for desktop, mobile and server/datacenter. Microsoft's strategies involve simplified and scalable data warehouse management with complete BI and DW solutions in the cloud and on-premises with familiar and collaborative tools. The goal is to continue being the leader in BI and DW through massive parallel processing innovation and a complete solution portfolio.

1. Information Platform of the FutureMark JewettSenior Director, Server & Tools Group Microsoft Asia Pacific

2. TrendsBusiness Requirements Constantly GrowingRight InformationAt the Right TimeConsumerization of IT Experiences in BusinessGlobalizationIT Agility andCost EfficiencyGame Changers Driving Technology Innovation Hardware InnovationVirtualizationIntegrated SolutionsCloud Services

3. VisionEmpowered ITPervasive InsightDynamic DevelopmentMission Critical PlatformCloudDesktop & MobileServer & Datacenter

4. Microsoft’s BI StrategyBusiness Intelligence for EveryoneCollaborativeManagedFamiliar

5. Microsoft’s DW StrategySimplified Data Warehouse ManagementMassive Scalability at Low CostComplete Data Warehouse SolutionFlexibility and Choice

6. Managed Self-Service BICloud Database ServiceInnovationMassively Parallel Processing

7. LeaderExecution Leader

8. Complete offering

9. Growing 2x competition“Microsoft SQL Server has come long way -supporting small-to-Med Apps in 90's to very large mission critical Apps today.”Noel Yuhanna, ForresterSource: Magic Quadrant for Business Intelligence Platforms, 2011—January 2011

10. © 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.