The document discusses Microsoft's vision for an information platform of the future to meet growing business requirements. It aims to empower IT with pervasive insight through dynamic development on a mission critical cloud platform for desktop, mobile and server/datacenter. Microsoft's strategies involve simplified and scalable data warehouse management with complete BI and DW solutions in the cloud and on-premises with familiar and collaborative tools. The goal is to continue being the leader in BI and DW through massive parallel processing innovation and a complete solution portfolio.

1. Information Platform of the Future Mark Jewett Senior Director, Server & Tools Group Microsoft Asia Pacific

2. Trends Business Requirements Constantly Growing Right Information At the Right Time Consumerization of IT Experiences in Business Globalization IT Agility andCost Efficiency Game Changers Driving Technology Innovation Hardware Innovation Virtualization Integrated Solutions Cloud Services

3. Vision Empowered IT Pervasive Insight Dynamic Development Mission Critical Platform Cloud Desktop & Mobile Server & Datacenter

4. Microsoft’s BI StrategyBusiness Intelligence for Everyone Collaborative Managed Familiar

5. Microsoft’s DW Strategy Simplified Data Warehouse Management Massive Scalability at Low Cost Complete Data Warehouse Solution Flexibility and Choice

6. Managed Self-Service BI Cloud Database Service Innovation Massively Parallel Processing

8. Complete offering

9. Growing 2x competition“Microsoft SQL Server has come long way -supporting small-to-Med Apps in 90's to very large mission critical Apps today.” Noel Yuhanna, Forrester Source: Magic Quadrant for Business Intelligence Platforms, 2011—January 2011

10. © 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.