The document provides information on digital advertising trends in Malaysia. It shows that digital ad spending in Malaysia increased 26.6% from 2011 to 2012 and is projected to account for 20% of total ad spending by 2020. It also discusses how Malaysians increasingly use smartphones and the internet, with 53% of online users spending an average of 21 hours per week online. Common online activities include social media, online music/videos, gaming, searches, and emailing.
Here's a look at our favourite product - the Innity Lightbox and its journey to where it is today. We've always advocated moving beyond the click; towards creating brand experiences and there's no better example than the Lightbox :)
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...Zuberance
On March 10th, Robin Korman of Wyndham Hotel Group, John Moser of Deniah Hotel Group and Rob Fuggetta of Zuberance led an HSMAI webinar on how to turn your best customers into a marketing force.
Here's a look at our favourite product - the Innity Lightbox and its journey to where it is today. We've always advocated moving beyond the click; towards creating brand experiences and there's no better example than the Lightbox :)
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...Zuberance
On March 10th, Robin Korman of Wyndham Hotel Group, John Moser of Deniah Hotel Group and Rob Fuggetta of Zuberance led an HSMAI webinar on how to turn your best customers into a marketing force.
Dass sich eine Investition in Gamification lohnt, das versucht Scott Schnaars (Badgeville) anhand verschiedener Beispiele erfolgreicher Gamification-Programme zu zeigen. »Heutzutage tun die Kunden nicht das, was ich mir als Unternehmen wünsche, also muss ich ihr Verhalten ändern, um Waren zu verkaufen und sie an mich zu binden und genau das gelingt mir mit Hilfe von Gamification«, ist sich Schnaars sicher.
NYU Stern 2017 Spring Social Entrepreneurship & Sustainable Development final group presentation
Instructor: Susan Davis
Presented by Molly Arnn, Yamani Chandra, Avril Chang, Fatema Dalal, Natalie Hollier
Project name: Valyu
About: Online platform that provides ethically conscious consumers an easy, accessible and accurate way to shop for products that align with their values.
Unlocking the Power of Facebook to Build and Monetise Your Audience_Warrick L...PerformanceIN
Social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years, yet only 11.5% of marketing leaders report a quantitative impact from the channel. The question begs - why is social media's impact proving so elusive?
Redu's Warrick Lambert will be looking to answer a few questions around social's ROI factor with a crash course in building a community on Facebook and, more importantly, how to turn that social audience into tangible sales.
Attendees will explore the importance of a customer-centric social strategy based upon needs, motivations, and behaviours, how to get the content right - playing to the News Feed's algorithm - and tap into the social sales funnel that accounts for the more erratic path buyers follow today.
This session will cover the critical role that social media plays at key touchpoints in the path to purchase, and how to maximise the opportunity of each. Nods will also be given to the success of brands that have turned hundreds of thousands of likes into millions in sales. It's not to be missed.
Creating Marketing Strategy For Your Organization Complete DeckSlideTeam
A powerful marketing strategy can skyrocket your business to new heights. Marketing, however, is a very wide field. Businesses cannot leave any opportunity to pitch a customer wherever he or she might be. How do marketing executives ensure their marketing campaign will reach the audience and become a success. This extensively researched marketing strategy PPT is your answer to unleashing your marketing potential. Ensure that your product service value proposition is a killer one. Half the battle is won when a brand has a powerful value proposition that sets it apart from other competitors. Amplify this powerful value proposition with your marketing campaign that reaches potential customers at every stage of their buying journey- awareness, interest, decision, and action. Marketing professionals need to have complete knowledge of media mix and different media channels such as paid, owned, earned media etc. to leverage these for maximum impact. Through our marketing strategy templates, learn how to go step by step in building a marketing plan. Get fully editable marketing templates, target customer templates, market insights, customer purchase funnel, etc. to execute your plan effectively. Get the approval of your stakeholders for your marketing campaign by following this structured marketing approach that guarantees success and viral marketing. https://bit.ly/2WMRdox
Win The Game Of Googleopoly For Your DealershipSean Bradley
Sean V. Bradley, CEO of Dealer Synergy's presentation about how to Win The Game of Googelopoly for your dealership will teach you ways to dominate search engines through your website, social media platforms, online reputation and more.
Odigma is a leading online reputation management agency in Bangalore . which offers innovative solutions for developing the digital marketing startegy to connect Brands with their consumers on the web.
https://www.odigma.com/
How to Expand Your Advertising Efforts with Native AdsHanapin Marketing
Are you looking to expand your advertising efforts, and aren’t sure where to turn? Native, in combination with your PPC efforts, may be the way to boost your funnel and supercharge your ROI. Native advertising is an excellent indicator of brand awareness because it cuts through the noise and plays a strong role of planting the seed with your audience. A wonderful segway into PPC efforts that push users down your funnel to conversion.
In this presentation, Taboola’s Mike Gifis and Hanapin’s Andrew Harder will show you how you can marry your native and search efforts, and help you understand how you can use campaigns tailored toward upper funnel goals and drive bottom funnel goals.
You’ll learn:
- How native can help grow your remarketing lists, prospecting, increase ROAS, etc
- How to navigate goal setting in different verticals
- What creative performs well for native advertising
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
Your customers are mobile! Shopping is becoming mobile! Why are you not spending ⅓ of your advertising budget on mobile? In his presentation Michael will present the advantages of using mobile advertising, and update you on Rich Media, Targeting and RTB options
When one of the most innovative digital marketing firms needed to help a top 10
global automotive company improve its national online marketing and advertising campaigns, it knew where to turn. Understanding that proper measurement is the key to improving any online marketing campaign, the agency tapped some of the most
advanced attribution technologies on the market to help.
Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shop...Aggregage
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.
This philosophy still remains a staple for eCommerce growth, but the approach has had to evolve drastically as a result of the pandemic. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies.
This session will dive into how organizations can still leverage historical customer and product data, but also think about how to augment development of strategies with marketing research and other shopper signals to efficiently drive e-Commerce growth.
Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
In this webinar you will learn:
• A high-level approach to how personas can be developed utilizing 1st, 3rd party, and outside research to enrich understandings of your customer base
• Thoughts around how to leverage persona development to put in practice new marketing experiences to drive more growth
• How to create an environment to stay ahead of key macro shopper trends to help inform evolutions with marketing strategy development
Did you know that according to the Sensis 2015 social media report, the average Australian owns three internet enabled devices (laptops, smartphones and tablets) and 79% of Australians access the internet daily?
In such a digitally connected world it has become even more important for businesses to understand and leverage digital marketing in order to connect and engage with their customers, supporters and global audience. Skilled digital marketers have become a valuable asset to any business or organisation.
This Introduction to Digital Marketing presentation will provide an overview of the skill areas that are important to becoming successful digital marketers.
You will learn:
1. The core principles of digital marketing.
2. The most popular channels for engaging with an online audience.
3. Examples of good and bad digital marketing practises.
This is intended for complete beginners, and will give you your first step towards learning more about the digital marketing world.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Dass sich eine Investition in Gamification lohnt, das versucht Scott Schnaars (Badgeville) anhand verschiedener Beispiele erfolgreicher Gamification-Programme zu zeigen. »Heutzutage tun die Kunden nicht das, was ich mir als Unternehmen wünsche, also muss ich ihr Verhalten ändern, um Waren zu verkaufen und sie an mich zu binden und genau das gelingt mir mit Hilfe von Gamification«, ist sich Schnaars sicher.
NYU Stern 2017 Spring Social Entrepreneurship & Sustainable Development final group presentation
Instructor: Susan Davis
Presented by Molly Arnn, Yamani Chandra, Avril Chang, Fatema Dalal, Natalie Hollier
Project name: Valyu
About: Online platform that provides ethically conscious consumers an easy, accessible and accurate way to shop for products that align with their values.
Unlocking the Power of Facebook to Build and Monetise Your Audience_Warrick L...PerformanceIN
Social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years, yet only 11.5% of marketing leaders report a quantitative impact from the channel. The question begs - why is social media's impact proving so elusive?
Redu's Warrick Lambert will be looking to answer a few questions around social's ROI factor with a crash course in building a community on Facebook and, more importantly, how to turn that social audience into tangible sales.
Attendees will explore the importance of a customer-centric social strategy based upon needs, motivations, and behaviours, how to get the content right - playing to the News Feed's algorithm - and tap into the social sales funnel that accounts for the more erratic path buyers follow today.
This session will cover the critical role that social media plays at key touchpoints in the path to purchase, and how to maximise the opportunity of each. Nods will also be given to the success of brands that have turned hundreds of thousands of likes into millions in sales. It's not to be missed.
Creating Marketing Strategy For Your Organization Complete DeckSlideTeam
A powerful marketing strategy can skyrocket your business to new heights. Marketing, however, is a very wide field. Businesses cannot leave any opportunity to pitch a customer wherever he or she might be. How do marketing executives ensure their marketing campaign will reach the audience and become a success. This extensively researched marketing strategy PPT is your answer to unleashing your marketing potential. Ensure that your product service value proposition is a killer one. Half the battle is won when a brand has a powerful value proposition that sets it apart from other competitors. Amplify this powerful value proposition with your marketing campaign that reaches potential customers at every stage of their buying journey- awareness, interest, decision, and action. Marketing professionals need to have complete knowledge of media mix and different media channels such as paid, owned, earned media etc. to leverage these for maximum impact. Through our marketing strategy templates, learn how to go step by step in building a marketing plan. Get fully editable marketing templates, target customer templates, market insights, customer purchase funnel, etc. to execute your plan effectively. Get the approval of your stakeholders for your marketing campaign by following this structured marketing approach that guarantees success and viral marketing. https://bit.ly/2WMRdox
Win The Game Of Googleopoly For Your DealershipSean Bradley
Sean V. Bradley, CEO of Dealer Synergy's presentation about how to Win The Game of Googelopoly for your dealership will teach you ways to dominate search engines through your website, social media platforms, online reputation and more.
Odigma is a leading online reputation management agency in Bangalore . which offers innovative solutions for developing the digital marketing startegy to connect Brands with their consumers on the web.
https://www.odigma.com/
How to Expand Your Advertising Efforts with Native AdsHanapin Marketing
Are you looking to expand your advertising efforts, and aren’t sure where to turn? Native, in combination with your PPC efforts, may be the way to boost your funnel and supercharge your ROI. Native advertising is an excellent indicator of brand awareness because it cuts through the noise and plays a strong role of planting the seed with your audience. A wonderful segway into PPC efforts that push users down your funnel to conversion.
In this presentation, Taboola’s Mike Gifis and Hanapin’s Andrew Harder will show you how you can marry your native and search efforts, and help you understand how you can use campaigns tailored toward upper funnel goals and drive bottom funnel goals.
You’ll learn:
- How native can help grow your remarketing lists, prospecting, increase ROAS, etc
- How to navigate goal setting in different verticals
- What creative performs well for native advertising
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
Your customers are mobile! Shopping is becoming mobile! Why are you not spending ⅓ of your advertising budget on mobile? In his presentation Michael will present the advantages of using mobile advertising, and update you on Rich Media, Targeting and RTB options
When one of the most innovative digital marketing firms needed to help a top 10
global automotive company improve its national online marketing and advertising campaigns, it knew where to turn. Understanding that proper measurement is the key to improving any online marketing campaign, the agency tapped some of the most
advanced attribution technologies on the market to help.
Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shop...Aggregage
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.
This philosophy still remains a staple for eCommerce growth, but the approach has had to evolve drastically as a result of the pandemic. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies.
This session will dive into how organizations can still leverage historical customer and product data, but also think about how to augment development of strategies with marketing research and other shopper signals to efficiently drive e-Commerce growth.
Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
In this webinar you will learn:
• A high-level approach to how personas can be developed utilizing 1st, 3rd party, and outside research to enrich understandings of your customer base
• Thoughts around how to leverage persona development to put in practice new marketing experiences to drive more growth
• How to create an environment to stay ahead of key macro shopper trends to help inform evolutions with marketing strategy development
Did you know that according to the Sensis 2015 social media report, the average Australian owns three internet enabled devices (laptops, smartphones and tablets) and 79% of Australians access the internet daily?
In such a digitally connected world it has become even more important for businesses to understand and leverage digital marketing in order to connect and engage with their customers, supporters and global audience. Skilled digital marketers have become a valuable asset to any business or organisation.
This Introduction to Digital Marketing presentation will provide an overview of the skill areas that are important to becoming successful digital marketers.
You will learn:
1. The core principles of digital marketing.
2. The most popular channels for engaging with an online audience.
3. Examples of good and bad digital marketing practises.
This is intended for complete beginners, and will give you your first step towards learning more about the digital marketing world.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Define a Promotional Calendar
Analyze/Track sales records
Project Sales
Project Results
Conciliate Sales and Results
Detail the Plan
Control, Evaluate, Adjust
by Alain Winandy
www.infovarejo.com.br
www.awac.com.br
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
Social Media Bootcamp 2013
Cory Edwards-Adobe Presentation
Adobe's Journey:>From Social as an After-Thought to an Integrated Social Business Framework that Scales
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????Browne & Mohan
This presentation will give you a deeper insight about the Current B2B Social media trends/Challenges in the Middle East. And also provide a sturdy process framework to overcome these challenges.
Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer CampsOur Kids Media
Marketing tips and marketing trends for privates schools, summer camps and kids programs about marketing to moms in Canada. [Our Kid Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Seagull Advertising, a 17 year old Branding and Advertising agency from Pune, recently held a Digital Summit on branding in the digital age at Courtyard Marriott, Pune. Hosted by Seagull’s MD Mr. Sameer Desai, the event saw more than 116 participants, including brands like Thermax, Kirloskar Brothers, Lokmat, Sakal, Reliance, 3Di Systems and Solutions, P. N. Gadgil Jewellers, Amanora, O & P Hospital, Kalpaturu, Foliage Outdoors, Jaihind, Akemi Excellence, NeoGrowth, Crème Pure, MAD Beverages and more.
Mr. Sameer Desai touched upon the necessity and benefits of branding in the digital space, backed by powerful case studies. His simple but vital insights about the use of digital medium to help brands connect with their audience, gained a lot of appreciation.
This ppt. is about advising clients on social media marketing, the advantages, what to do (and not to do!), as well as some simple strategies for efficient presence.
By 2015, 42% of internet traffic from AP
2011, digital ad spend was US$24.8B, By end 2012 it will be US$31.4B(+26.6%)
Every $1 spend on digital, the return is $1.78
80% of Singaporean goes online everyday
Users spend 25 hours average per week
Online advertising could account for 20% of total ad spend in Singapore by the year 2020
Singapore's mobile broadband penetration rate reached 70% in 2011
Nearly three quarters (74%) of Singaporeans have access to the mobile internet on a daily basis.
There are 2.7 million social networkers in Singapore, 94.3% of all online users.
On average, Singaporeans spend 4.4 hours on social networks.
Advertisers are spending more on digital platform
Branding is critical for our marketing plan, not just Direct response
Mobile & Social are so HUGE that we cannot ignore
With so many choices, what is your digital marketing strategy?
Digital Marketing = Performance
Performance
Performance
Digital Marketing = Performance
Performance
Performance
Fun with Data & Stats:
Most lipsticks contain fish scales
On average there are 178 sesame seeds on a McDonalds Big Mac bun.
Termites eat wood 2 times as fast when listening to Mick Jagger
33% of women lie about their weight
Each year 13 people die from a vending machine falling on them
Average talker sprays 300 microscopic saliva droplets per minute!
When nobody is looking, 47% of people drink straight from the carton
On average a teenager will text 4,732 times every month
Globally in one day, 2 billion Youtube videos are watched
70 Billion pieces of content shared on facebook every month
Source: Statisticbrain.com
Fun with Data & Stats:
Most lipsticks contain fish scales
On average there are 178 sesame seeds on a McDonalds Big Mac bun.
Termites eat wood 2 times as fast when listening to Mick Jagger
33% of women lie about their weight
Each year 13 people die from a vending machine falling on them
Average talker sprays 300 microscopic saliva droplets per minute!
When nobody is looking, 47% of people drink straight from the carton
On average a teenager will text 4,732 times every month
Globally in one day, 2 billion Youtube videos are watched
70 Billion pieces of content shared on facebook every month
Source: Statisticbrain.com
A lot of data growth to analyse and support business objectives.
A lot of data growth to analyse and support business objectives.
What exactly is the data & in what format?
Video
Social
Demographics
Online Behavior
Interests
Personal Information
Fire customers – meaning to direct and to suggest a direction that the client can go in and so form measurements and stats on your strategy
Customers are Savvy
Demanding
Habitual
Exposed to multiple ads daily
Prefer to “have an experience”
No longer wish to be “sold”to
The use of data allows brands to reach the right audience but does it ensure engagement. Native Advertising and Content are two strategies a brand can employ
“native ads are displayed so the ad looks like editorial or entertainment content”
Opportunity to build the brand, and share more information
Tailor creative to the data available, so that the content is interesting to the customer
Ensures editorial integrity and audience experience from media owner perspective
Customers want to have a choice, to opt in on their terms and be entertained
Facebook Population: 9,945,000 (Est) 3,361,000 (Est)
Internet Population: 11,800,000 (Est) 2,346,000 (Est)
% : 84% 69.8%
Fan base Conversions should correlate to the level of internet access and level of social media use
5 Tips on keeping the Fan Page Fresh
Encourage Creativity
Think page managers as copy writers instead of email marketeers
Regular weekly or monthly contest can help the passing time
Have fun with Tech
Apps aren’t essential but would certainly help
Photo sharing can help in viral and Geo location app can map users activities
Keep on Reaching out
Reach beyond core fans to friends of fans
New blood brings new enthusiasms to the page
Aim for seamless social
Juggling content on FB, Twitter & Client’s Site
Integrate and enhance offline content
Brands need to integrate their social activity with other media and promotional activity.
So the brand message can gets amplified and reiterated
Identify social element in an ad to and invite consumers to comment & discuss
Display = Engaging the ad
Video = Time spend on the ad
Social = Engage the ad on Facebook
Mobile = Slide on the mobile ad
MultiChannel Engagement!