Download to read offline
Uploaded byWill Lynch
MSN Consumer Packages July Sept 2010
MSN Ireland offers advertising packages on their websites and platforms targeting different consumer groups by age, gender and interests, with options for display ads and upgrades like takeovers, for a flat cost per thousand impressions. Packages include ads on MSN, Hotmail and Messenger and can be customized with targeting and formats, with reporting on impressions and performance. Advertisers choose a basic or premium package and upgrade options to extend reach of their campaigns.
MSN Consumer Packages July Sept 2010
- 1. MSN Ireland ConsumerPackages 2010Offer ends September 2010
- 2. Consumer & IndustrySector Packages now available from the biggest display website in Ireland.Harness our unbeatable reach to a variety of target markets with multi-format display package across the Microsoft Advertising platforms in Ireland – MSN PortalWindows Live HotmailWindows Live MessengerProvide at least four of the following formats:MSN/WL Hotmail 300x250 MPUMSN 728x90 LeaderboardWL Hotmail 160x600 or 120x600 SkyscraperWL IM 65 Character TextlinksWL IM 234x60 Half BannersWL IM 180x150And we will Deliver based on Availability and Format Performance!
- 3. Microsoft Advertising Ireland- Snapshot*#1 Display Ad Website in Ireland1.5 million Unique Users*80% Reach to Irish Users136 Million Page Views Per Month*Comscore May 2010
- 4. A New StrategicApproachSpecial offer flat CPM across ALL FormatsScale and reach without compromiseFree Demo-targeting & Day-Parting as requiredNo extra charge for rich media or expandable formatsProducts which deliver resultsScale & capability to group specific inventory to create “virtual” channelsTimeDelivering maximum ROIAgeGender0Performance100
- 5. Extend Your CampaignReach & Impact with an Optional UpgradeThen...Optional Upgrade to increase Impact & Reache.g. Homepage Takeover for Campaign LaunchChoose Your Consumer Package
- 6. iWantsTarget:13 – 21Year Olds, gender targeting if required*Stats:Approx 390,000 Unique Users
- 7.
- 8. 30 Million PageViews / Month
- 9. 13 Average Minutes/ visitCampaign Delivery Focus:Windows Live Messenger & HotmailCompetitions, ‘free stuff’, mobile & social media sharing optionsCreative Recommendation: And then Upgrade with:Windows Live Messenger 24hr roadblock*Comscore March 2010
- 10.
- 11.
- 12. 3.5 Average Minutes/ visit
- 13. 25 Million PageViews / MonthCampaign Delivery Focus:Windows Live Hotmail & Messenger
- 14.
- 15. Irish Gossip &Entertainment Channel
- 16. Irish Diet &Fitness ChannelCreative Recommendation: Free samples, giveaway competitions, self-indulgenceAnd then Upgrade with:Fashion Channel Reskin or Roadblock*Comscore March 2010
- 17. ELM’s – ElusiveYoung MalesTarget:Male 18-35311,000 Unique Users
- 18.
- 19. 9.5 Average Minutes/ visit
- 20. 27 Million PageViews / Month*Stats:Campaign Delivery Focus:Windows Live Hotmail & Messenger
- 21.
- 22.
- 23. Irish DVD ChannelCreativeRecommendation: Interactive rich media inc. video & in-ad gamesAnd then Upgrade with:Xbox InGame Advertising*Comscore March 2010
- 24. Affluent ConsumersTarget:Age 35-55,gender targeting if required555,000 Unique Users
- 25.
- 26. 9.1 Average Minutes/ visit
- 27. 54 Million PageViews / Month*Stats:Campaign Delivery Focus:Windows Live Hotmail
- 28. Occupational Targeting –Professionals & Executives
- 29. Irish News, Business& Sport ChannelsCreative Recommendation: Quality, factual, financial, relevant, complemented by the trusted MSN brandAnd then Upgrade with:Sponsored Content on News & Business*Comscore March 2010
- 30.
- 31.
- 32. 10 Average Minutes/ Visit
- 33. 51 Million PageViews / Month*Stats:Campaign Delivery Focus:Hotmail
- 34. Irish Entertainment, Diet& Fitness ChannelsCreative Recommendation: Product trials, testimonials, lifestyle & inner health focus.And then Upgrade with:Health & Lifestyle Channel Roadblocks, 24hr buyouts*Comscore March 2010
- 35. Silver SurfersTarget:Age 55+195,000Unique Users
- 36.
- 37. 12.4 Average Minutes/ visit
- 38. 18 Million PageViews / Month*Stats:Hotmail
- 39. Irish News ,Sport & Travel Channels
- 40. MessengerCampaign Delivery Focus:CreativeRecommendation: Sentimental, family, financial, leisure, simplicityAnd then Upgrade with:Windows Live Hotmail Buyout, or Channel Roadblocks *Comscore March 2010
- 41. Package OptionsLevel 1:Basic Package - €2,5001 Million Impressions across multiple formats to target consumer group or groups of choice Flat CPM Rate of €2.50 on all formatsLevel 2: Premium Package - €5,0003.3 Million Impressions across multiple formats to target consumer group or groups of choice Flat CPM Rate of €1.50 on all formatsUpgrade OptionsHPTO, Windows Live Roadblock, Channel Buyout, Xbox ingame advertising *Impressions will be delivered and optimized according to targeting & availabilityAt least 4 of the following formats must be supplied –728*90, 300*250, 160*600, 234*60, 180*150, Messenger Textlink
- 42. ContactMaurice RiceHead ofSales01 672 8789Or your Generator account manager
Editor's Notes
- #4 Great technology and Media can only go so far to providing you the results.It’s the detail in the data that makes the difference.Across the MMN we inform every targeting segment, campaign optimisatio and performance recommendation through advanced analytics.Our data access is unique as we are the only network to carry 21m registered users through the WLID. This ensures we provide quantifiable targeting based on actual user facts such as age, gender, postcode.Our campaign reporting provides market insight across vertical and seasonal indexed performance enabling you to compare and understand your campaign.