The document discusses how to identify and capitalize on emerging trends and the "next big thing" in digital marketing. It provides 10 tips for spotting emerging trends, including being active in new communities to understand them from within, grouping channels by format, listening to consumers, moving quickly when things start trending, interacting with audiences, playing to each channel's strengths, offering incentives for users, testing strategies, keeping an open mind, and paying attention to what consumers are actively engaging with and talking about. While ideas for what may be bigger than Google in 2009 are proposed, like Facebook, YouTube and Twitter, the document emphasizes that consumers will ultimately decide what emerges as the next big thing by their enthusiasm and usage of a new site or
All business is personal. Social networks spawn social commerce--what may well become the most important outcome of 2008 as we see 2009 unfold. This and other trends discussed.
comScore is a global leader in measuring the digital world with over 1,600 clients worldwide. The document discusses comScore's global coverage through measurement in over 170 countries and local presence in over 30 locations across 21 countries. It also summarizes key findings about the growth of the online audience in Brazil and Latin America, including that the Brazilian online population grew 20% from 2009 to 2010 and now totals over 40 million users who spend on average 24 hours per month online.
This document discusses social media strategy and recruitment. It provides examples of social media services including strategy creation and implementation, social media monitoring, campaigns, and training. It highlights that most top UK websites are social media platforms and shows data on where people spend time online. It emphasizes developing a social media plan, listening to understand trends, targeting appropriate channels, and engaging effectively. It asks questions about a company's current social media use and proposes what an effective social media strategy could entail.
How social media revolutionized search marketing final deckOptify
The document discusses how social media has revolutionized search marketing. It provides an overview of a webinar with speakers Eric Enge, president of the SEO firm Stone Temple Consulting, and Erez Barak, vice president and co-founder of Opitfy. The webinar focuses on how search engines are increasingly integrating social metrics and engagement into their ranking algorithms, and how marketers can best leverage social media and track key metrics to improve search rankings and business results.
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
In the past year, TWI Surveys has conducted a number of research studies on the use of social media with IABC and other communication organizations.
Ryan and Tudor Williams will share the findings of their studies and present the implications they see for the future of social media in the lives of communicators in the next few years
The document summarizes a workshop agenda for digital mums through social media. The agenda covers topics like how to target audiences through Facebook and Twitter, identify key influencers, use blogs and targeted advertising. It also discusses that digital mums account for 40% of women online and engage heavily with social networks and gaming. Mums spend over 18 hours per week online, especially on social networks. Advertisers can create interactive relationships with digital mums by understanding their evolving media use and new online routes.
This document provides an overview and guidance on integrating social media into marketing plans and client engagement. It discusses how to sell social media strategies to stakeholders, develop social media campaigns, monitor online conversations, and effectively use various social media platforms and tools like Facebook, Twitter, LinkedIn, blogs and more to engage customers, build brands and measure results.
comScore is a global leader in measuring the digital world with over 1,600 clients worldwide. They have a global presence with measurement in over 170 countries and local presence in over 30 locations across 21 countries. The Brazilian online audience continues to grow, with the total number of internet users in Brazil reaching 40 million in December 2010, a 20% increase from December 2009. The average Brazilian internet user spends 24.3 hours online per month, higher than the global average of 22.4 hours. The Brazilian online population skews young, with 63% of users between the ages of 15-35.
All business is personal. Social networks spawn social commerce--what may well become the most important outcome of 2008 as we see 2009 unfold. This and other trends discussed.
comScore is a global leader in measuring the digital world with over 1,600 clients worldwide. The document discusses comScore's global coverage through measurement in over 170 countries and local presence in over 30 locations across 21 countries. It also summarizes key findings about the growth of the online audience in Brazil and Latin America, including that the Brazilian online population grew 20% from 2009 to 2010 and now totals over 40 million users who spend on average 24 hours per month online.
This document discusses social media strategy and recruitment. It provides examples of social media services including strategy creation and implementation, social media monitoring, campaigns, and training. It highlights that most top UK websites are social media platforms and shows data on where people spend time online. It emphasizes developing a social media plan, listening to understand trends, targeting appropriate channels, and engaging effectively. It asks questions about a company's current social media use and proposes what an effective social media strategy could entail.
How social media revolutionized search marketing final deckOptify
The document discusses how social media has revolutionized search marketing. It provides an overview of a webinar with speakers Eric Enge, president of the SEO firm Stone Temple Consulting, and Erez Barak, vice president and co-founder of Opitfy. The webinar focuses on how search engines are increasingly integrating social metrics and engagement into their ranking algorithms, and how marketers can best leverage social media and track key metrics to improve search rankings and business results.
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
In the past year, TWI Surveys has conducted a number of research studies on the use of social media with IABC and other communication organizations.
Ryan and Tudor Williams will share the findings of their studies and present the implications they see for the future of social media in the lives of communicators in the next few years
The document summarizes a workshop agenda for digital mums through social media. The agenda covers topics like how to target audiences through Facebook and Twitter, identify key influencers, use blogs and targeted advertising. It also discusses that digital mums account for 40% of women online and engage heavily with social networks and gaming. Mums spend over 18 hours per week online, especially on social networks. Advertisers can create interactive relationships with digital mums by understanding their evolving media use and new online routes.
This document provides an overview and guidance on integrating social media into marketing plans and client engagement. It discusses how to sell social media strategies to stakeholders, develop social media campaigns, monitor online conversations, and effectively use various social media platforms and tools like Facebook, Twitter, LinkedIn, blogs and more to engage customers, build brands and measure results.
comScore is a global leader in measuring the digital world with over 1,600 clients worldwide. They have a global presence with measurement in over 170 countries and local presence in over 30 locations across 21 countries. The Brazilian online audience continues to grow, with the total number of internet users in Brazil reaching 40 million in December 2010, a 20% increase from December 2009. The average Brazilian internet user spends 24.3 hours online per month, higher than the global average of 22.4 hours. The Brazilian online population skews young, with 63% of users between the ages of 15-35.
Social Media Business Marketing Hub Spotguestbf93f0d
The document discusses social media and inbound marketing. It begins with an agenda covering why social media is important, the social media mindset, three types of social media (publish, share, network), and measuring results. It then covers each type of social media in more detail and provides tips for marketing on each platform. It concludes by discussing HubSpot's inbound marketing system and services.
This document discusses social media and inbound marketing. It begins with an agenda that includes why social media is important, the social media state of mind, three types of social media (publish, share, network), and measuring results. It then covers each topic in more detail, providing examples and tips for using different social media platforms like blogs, Facebook, and LinkedIn as part of an inbound marketing strategy. It concludes by discussing HubSpot's inbound marketing system and services.
Highlights from the 2014 Adobe Summit - The Reinvention of Marketing.
- Digital Roadblock Survey
- The Marketing Cloud
- 3rd Party Cookie
- Channel Attribution
- Data Storytelling
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, responding to feedback, creating compelling content, using platforms like social networks, blogs and podcasts, and practicing public relations online. Specific tips are provided for activities like creating social media campaigns, engaging corporate audiences, pitching to bloggers and more. The goal is to leverage new marketing approaches for clients in today's digital landscape.
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, identifying target audiences, creating compelling content, and using various social media platforms like Facebook, Twitter, LinkedIn and blogs. It also covers topics like crisis management online, creating mobile-friendly websites, podcasting, pitching to bloggers and using analytics tools to measure results. The goal is to leverage these channels to spread messaging and create brand ambassadors in a cost-effective manner.
The document summarizes the mission, capabilities, and success of a video advertising technology company. The company's mission is to deliver the most awesome social video campaigns globally. It runs over 14,000 campaigns annually for 84% of Ad Age's top 100 brands, reaching over 1.36 billion monthly unique users across 15 offices worldwide. The company uses data on user emotions and behaviors to drive user engagement and has achieved strong revenue growth and repeat business from the world's biggest brands by delivering engaging, native video formats that outperform YouTube.
Module 1 online marketing ratan kk_masterclass on online marketingeTailing India
The document discusses an upcoming marketing master class to be held in Mumbai from 1-7 PM on March 22, 2013. It outlines the five modules to be covered: 1) how online channels are impacting businesses, 2) understanding customer behavior online, 3) digital marketing tactics like search, social media, mobile and email marketing, 4) developing an online strategy, and 5) creating a blueprint for an online marketing strategy. It introduces the primary trainer, RatanKK, and outlines some agreements for participants, such as taking notes and participating actively while avoiding distractions.
Bell is Canada's largest communications company, providing telephone services, wireless communications, high-speed Internet, digital television and voice over IP to consumers. It also offers ICT services to businesses and governments. Bell is a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. It is wholly owned by BCE Inc.
The What & The Why: Small Business Social Web StrategyNatalie Alvanez
The document discusses developing a social media strategy for small businesses. It covers identifying relevant consumer social media tools, examining customer behavior, setting business objectives, and differences between small and large brands. It provides a methodology ("POSTm") for the strategy, which involves focusing on people, objectives, strategy, tools, and measurement. Key aspects include listening first, getting a professional plan, allocating most funds to staff, and measuring return on participation over time.
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
Gravity Summit: How Social Media Will Transform The Fortune 500Gravity Summit
1) Social media is transforming how customers engage with companies as customers are changing faster than companies can adapt. Customers are more global, rely on sites like YouTube for information, and spend most of their time online socializing rather than shopping.
2) Conversation and influence have shifted online to social media platforms where people communicate in their own languages and at different times of the day. This represents a major change in how brands are discussed.
3) For companies to succeed, they must meet customers where they are already engaging rather than asking them to visit separate company sites. E-commerce is becoming e-community as customers spend 99% of their time online socializing rather than shopping.
Social Media Marketing: Principles and EconomicsEthan Bauley
This document discusses principles of social media marketing. It begins by defining key terms like industrial media, which is expensive and owned by few, versus social media, which is relatively cheap and ownership is distributed. It then covers topics like how networked people can outperform firms, the importance of listening tools, reaching out to bloggers, and integrating social media into marketing plans. It provides examples of how social media was used to help Cisco's public relations efforts.
The document provides three tips for digital success in 2012. It recommends getting more mobile by developing mobile-friendly websites and apps, getting more social by leveraging social media platforms, and getting more relevant by optimizing search engine results through tactics like SEO. The rest of the document discusses current online trends like the growth of mobile and social media usage and how these trends will continue in the new year.
Social media-activating-your-employee-ambassadors william-tollWilliam Toll
This document discusses how companies can energize and incentivize their employee brand ambassadors on social media. It recommends having employees actively participate on social networks where B2B buyers are already talking. Employees should engage in conversations naturally and helpfully without overtly selling. When employees become influential members of online communities, it can help drive sales, conversions, referrals and lower customer acquisition costs for their employer. The document provides examples of companies that have successful social media employee brand ambassador programs and outlines an action plan for implementation.
This document discusses business models for social networks and communities as well as video. For social networks, it describes how sites like MySpace and Facebook have become major traffic drivers. It discusses challenges with monetizing through advertising on social networks and alternatives like virtual goods. Examples like Fotolog and Glam Media's business models are provided. For video, it discusses the engagement of users and opportunities for monetization through ads, targeting, and analytics.
Forget Kotler by Mahesh Murthy @ Social Media Summit 2011echoVme
The document discusses 20 new rules of marketing in the digital age. It notes that digital media like social networks now reach far more people in India than traditional media like television and print. The key rules discussed are that digital is mainstream; social media is the fastest growing channel; digital media is often free to use; campaigns must be built in minutes not months; and marketing requires constant listening, reacting, planning and proaction across all digital channels in real-time. It argues marketers need to change how they work to integrate efforts across different teams and specializations for effective digital marketing.
This document summarizes key statistics about social media usage and provides recommendations for businesses to develop social media strategies. Some of the key points include:
- Over 50% of US internet users are on Facebook and 25% of online views are on social media sites.
- 90% of consumers trust recommendations from people they know over sponsored ads.
- Social networking accounts for 11% of total online time in the US.
- The document recommends that businesses determine target audiences, unique activities for each network, goals, and assets like websites, profiles and media channels to engage audiences. Measurement of traffic, community, exposure and engagement is also advised.
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205Encore Media Metrics
Here is my presentation from OMS 2/5/09 on Web strategy, metrics and ROI measurement. Also check out the Google Trends data to see how you can have a barometer of how your campaign compares to the market.
Presentation for the "Geeks On a Plane" tour to Asia. The purpose of this presentation is to re-assess assumptions on innovation, cultural differences and arbitration opportunities. It also involves Underpants Gnomes, Mexican burritos and a gallery of deceased scientists.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Social Media Business Marketing Hub Spotguestbf93f0d
The document discusses social media and inbound marketing. It begins with an agenda covering why social media is important, the social media mindset, three types of social media (publish, share, network), and measuring results. It then covers each type of social media in more detail and provides tips for marketing on each platform. It concludes by discussing HubSpot's inbound marketing system and services.
This document discusses social media and inbound marketing. It begins with an agenda that includes why social media is important, the social media state of mind, three types of social media (publish, share, network), and measuring results. It then covers each topic in more detail, providing examples and tips for using different social media platforms like blogs, Facebook, and LinkedIn as part of an inbound marketing strategy. It concludes by discussing HubSpot's inbound marketing system and services.
Highlights from the 2014 Adobe Summit - The Reinvention of Marketing.
- Digital Roadblock Survey
- The Marketing Cloud
- 3rd Party Cookie
- Channel Attribution
- Data Storytelling
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, responding to feedback, creating compelling content, using platforms like social networks, blogs and podcasts, and practicing public relations online. Specific tips are provided for activities like creating social media campaigns, engaging corporate audiences, pitching to bloggers and more. The goal is to leverage new marketing approaches for clients in today's digital landscape.
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, identifying target audiences, creating compelling content, and using various social media platforms like Facebook, Twitter, LinkedIn and blogs. It also covers topics like crisis management online, creating mobile-friendly websites, podcasting, pitching to bloggers and using analytics tools to measure results. The goal is to leverage these channels to spread messaging and create brand ambassadors in a cost-effective manner.
The document summarizes the mission, capabilities, and success of a video advertising technology company. The company's mission is to deliver the most awesome social video campaigns globally. It runs over 14,000 campaigns annually for 84% of Ad Age's top 100 brands, reaching over 1.36 billion monthly unique users across 15 offices worldwide. The company uses data on user emotions and behaviors to drive user engagement and has achieved strong revenue growth and repeat business from the world's biggest brands by delivering engaging, native video formats that outperform YouTube.
Module 1 online marketing ratan kk_masterclass on online marketingeTailing India
The document discusses an upcoming marketing master class to be held in Mumbai from 1-7 PM on March 22, 2013. It outlines the five modules to be covered: 1) how online channels are impacting businesses, 2) understanding customer behavior online, 3) digital marketing tactics like search, social media, mobile and email marketing, 4) developing an online strategy, and 5) creating a blueprint for an online marketing strategy. It introduces the primary trainer, RatanKK, and outlines some agreements for participants, such as taking notes and participating actively while avoiding distractions.
Bell is Canada's largest communications company, providing telephone services, wireless communications, high-speed Internet, digital television and voice over IP to consumers. It also offers ICT services to businesses and governments. Bell is a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. It is wholly owned by BCE Inc.
The What & The Why: Small Business Social Web StrategyNatalie Alvanez
The document discusses developing a social media strategy for small businesses. It covers identifying relevant consumer social media tools, examining customer behavior, setting business objectives, and differences between small and large brands. It provides a methodology ("POSTm") for the strategy, which involves focusing on people, objectives, strategy, tools, and measurement. Key aspects include listening first, getting a professional plan, allocating most funds to staff, and measuring return on participation over time.
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
Gravity Summit: How Social Media Will Transform The Fortune 500Gravity Summit
1) Social media is transforming how customers engage with companies as customers are changing faster than companies can adapt. Customers are more global, rely on sites like YouTube for information, and spend most of their time online socializing rather than shopping.
2) Conversation and influence have shifted online to social media platforms where people communicate in their own languages and at different times of the day. This represents a major change in how brands are discussed.
3) For companies to succeed, they must meet customers where they are already engaging rather than asking them to visit separate company sites. E-commerce is becoming e-community as customers spend 99% of their time online socializing rather than shopping.
Social Media Marketing: Principles and EconomicsEthan Bauley
This document discusses principles of social media marketing. It begins by defining key terms like industrial media, which is expensive and owned by few, versus social media, which is relatively cheap and ownership is distributed. It then covers topics like how networked people can outperform firms, the importance of listening tools, reaching out to bloggers, and integrating social media into marketing plans. It provides examples of how social media was used to help Cisco's public relations efforts.
The document provides three tips for digital success in 2012. It recommends getting more mobile by developing mobile-friendly websites and apps, getting more social by leveraging social media platforms, and getting more relevant by optimizing search engine results through tactics like SEO. The rest of the document discusses current online trends like the growth of mobile and social media usage and how these trends will continue in the new year.
Social media-activating-your-employee-ambassadors william-tollWilliam Toll
This document discusses how companies can energize and incentivize their employee brand ambassadors on social media. It recommends having employees actively participate on social networks where B2B buyers are already talking. Employees should engage in conversations naturally and helpfully without overtly selling. When employees become influential members of online communities, it can help drive sales, conversions, referrals and lower customer acquisition costs for their employer. The document provides examples of companies that have successful social media employee brand ambassador programs and outlines an action plan for implementation.
This document discusses business models for social networks and communities as well as video. For social networks, it describes how sites like MySpace and Facebook have become major traffic drivers. It discusses challenges with monetizing through advertising on social networks and alternatives like virtual goods. Examples like Fotolog and Glam Media's business models are provided. For video, it discusses the engagement of users and opportunities for monetization through ads, targeting, and analytics.
Forget Kotler by Mahesh Murthy @ Social Media Summit 2011echoVme
The document discusses 20 new rules of marketing in the digital age. It notes that digital media like social networks now reach far more people in India than traditional media like television and print. The key rules discussed are that digital is mainstream; social media is the fastest growing channel; digital media is often free to use; campaigns must be built in minutes not months; and marketing requires constant listening, reacting, planning and proaction across all digital channels in real-time. It argues marketers need to change how they work to integrate efforts across different teams and specializations for effective digital marketing.
This document summarizes key statistics about social media usage and provides recommendations for businesses to develop social media strategies. Some of the key points include:
- Over 50% of US internet users are on Facebook and 25% of online views are on social media sites.
- 90% of consumers trust recommendations from people they know over sponsored ads.
- Social networking accounts for 11% of total online time in the US.
- The document recommends that businesses determine target audiences, unique activities for each network, goals, and assets like websites, profiles and media channels to engage audiences. Measurement of traffic, community, exposure and engagement is also advised.
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205Encore Media Metrics
Here is my presentation from OMS 2/5/09 on Web strategy, metrics and ROI measurement. Also check out the Google Trends data to see how you can have a barometer of how your campaign compares to the market.
Presentation for the "Geeks On a Plane" tour to Asia. The purpose of this presentation is to re-assess assumptions on innovation, cultural differences and arbitration opportunities. It also involves Underpants Gnomes, Mexican burritos and a gallery of deceased scientists.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
1. What’s Bigger than
Google in 2009?
[and how to spot the next big thing]
Mike Groves
Client Services Director
2. CheezeDMG | Who are we?
• CheezeDMG is an award winning full service
digital direct marketing agency
• Delivering successful digital direct marketing
campaigns since 1999
• Part of DMG the UK’s leading digital
marketing agency group
• We focus on driving sales, revenue, ROI and
profit for our clients
Last year:
• Google Adwords Qualified Company • £320 million of client revenue generated.
• Yahoo Ambassadors • 50 million clicks.
• Microsoft adExcellence Qualified • Over one million keywords.
• Over one billion display impressions
• Members of the IPA
• Members of the DMA
We achieved an average ROI of £20 for every £1
• Members of SEMPO
spent across our client base
3. CheezeDMG | What do we do?
We’re a full service digital direct marketing agency
We specialise in delivering response driven, targeted and measured digital marketing campaigns
We focus on driving sales, revenue, ROI and profit for our clients
6. What’s going to be bigger than Google?
• Facebook?
• You Tube?
• Twitter?
• Cuil?
• Wolfram Alpha?
• Or something we’ve not heard of yet?
• Who knows?
14. What is currently ‘big’?
Top Sites by Brand
Rank: Unique Audience
Unique
Rank Rank
Brand Audience
Feb09 Jan09
(000)
Google 1 31,028 1
MSN/Windows Live 2 23,911 2
BBC 3 19,898 5
Microsoft 4 19,385 3
UK Active Online Universe 35,289,501;
Source: NetView UK, Feb09 (Internet
Applications Included, Home & Work)
Yahoo! 5 18,723 4
15. What is currently ‘big’?
Top Categories
Unique
Rank Rank Rank: Unique Audience
SubCategory Audience
Jan Dec
(000)
Search 1 32,123 1
General Interest Portals
2 30,193 2
& Communities
Software Manufacturers 3 25,315 4
Member Communities 4 25,006 3
UK Active Online Universe
E-mail 5 23,355 5 35,289,501; Source: NetView
UK, Feb09 (Internet Applications
Included, Home & Work)
16. What is currently ‘big’?
Time Spent Online
Search doesn’t make the top 10!
Note: Previous month ranking in between brackets
UK Active Online Universe 35,289,501; Source: NetView UK, Feb09 (Internet Applications Included, Home & Work)
19. Who decides what is big?
• Google - initial market share grown by usage
and recommendation - not advertising
• MySpace - users
• Facebook - users
• Stumble Upon - users
• Twitter – users
• The next big thing?
24. 1. Be in it to win it
• Pick your channels & join in
• Your business can take a ‘passive’ role in these communities
• Team members can be active without flying the brand flag
• Understanding from within is 10 x more valuable than reading about it from outside
28. 3. Listen
• There are some very big hints out there!
• The consumer is already telling us what they
want and what they like
• We need to understand this before we jump in
• Tools like Blogpulse and Radian6 can help gain
an understanding of what people are talking
about
• But you also need to look at the current
‘trending’ topics
30. 4. Move Quickly
• If something starts trending, get someone to jump on it.
• Being in, will give you greater understanding than watching from the
sidelines
• Remember: you can have a passive presence
32. 5. Interact with your audience
• If you are on Twitter, plan what you are going to use it for
• Follow others, listen to what they have to say.
• Comment on and engage with others in your stream
• Ask them what they would like to hear
• If you are open, you will learn more and gain more from the channel
than simple broadcasting
• Develop a communications strategy
• Enrich it with your consumers’ opinions
• Ask them what other networks they are on – find out where else they
would like you to be
34. 6. Play to the channels strengths
• Facebook users are looking for multimedia content, interaction & dialogue
• YouTube users are looking for engaging content
• Twitter users are looking for the personal angle, the ‘behind the scenes’
• Ensure you take each aspect of your content and maximise to the right channel
• Ultimately not every channel will be right for your brand
• Some channels may surprise you
• Let the actions & results define the strategy, not your personal opinion
39. 8. Do your groundwork
• Think about why you want to be involved
• Listen to / understand consumer opinion?
• Communication / dialogue with key influencers?
• Brand / PR value?
• Sales?
• TEST, TEST, TEST
• Investment should be tempered for each channel
• Establish measurement and evaluation criteria
• Work out how you are going to track your chosen criteria
• Think about what success looks like and agree the criteria for roll out
• Be ready to move quickly
41. 9. Keep an open mind
• Don’t be afraid to take part
• Don’t be afraid if sometimes you don’t ‘get it’
• Not every channel will be a success
• Some channels may surprise you
• Consumers don’t always do what we expect them to
• The ‘best’ technology doesn’t always win
• Watch, listen and engage and be prepared to go with the flow
43. 10. Pay Attention!
• It will be the consumer that decides what the
next big thing will be
• They will be so excited they will talk about it
and actively consume it
• If you are connected, engaging and paying
attention you might be able to spot and
harness the next big thing
44. Ten Tips for Spotting & Harnessing the next ‘big thing’
1. Be in it to win it!
2. Group channels into formats
3. Listen
4. Move quickly
5. Interact with your audience
6. Play to the channel’s strengths
7. Offer users a reason to connect
8. Do your groundwork
9. Keep an open mind
10. Pay attention
45. Conclusion
• What’s going to be bigger than Google in 2009?
• The consumer
• What is the next big thing?
• We have some ideas, but we don’t decide
• We have a ‘bundle’ of sites we watch
• But ultimately the consumer decides
46. Connect with us
www.cheezedmg.com Mike.groves@cheezedmg.com
www.cheezedmg.com/blog @cheezedmg
@mikegroves
www.cheezedmg.com/facebook
www.cheezedmg.com/blog
http://www.slideshare.net/cheezedmg
Editor's Notes
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14
15
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Do you see a connection here?
Do you see a connection here?
Where next?
You may recall P&G poo pooed Facebook a little while ago because they didn’t think it was right. Having not been on there this was just someone’s naïve opinion.