14. What’s the deal?
Why does it matter?
http://www.flickr.com/photos/kk/6826896474/in/pool-35034355638@N01
15. It’s a place where brands
launch new products and
services
http://demo.tracx.com/sxswinfographic/
16. It’s a place where
startups debut ideas
and connect with
funding
http://demo.tracx.com/sxswinfographic/
17. You also like “Words with Friends.”
I guess that’s good?
“Gives you a sixth “Fun & safe way to “Discover your hidden
sense” meet new people” connections”
18. It’s a place where the
new Angry Birds gets
released.
[ It’s a place where geeks lost
control over Angry Birds ]
19. Q: Who was the most talked
about technology company at
2012 SxSW?
60. In conclusion
Convergence is over it’s about the blur
NIKE is Technology and AMEX is Social
These efforts were about Creating Action
That lead to behavior change
That will lead to loyalty