This panel discusses the idea of marketing as a service by re-imagining what brands do to help the customer by providing utility in real time.

1. #TDISXSW
now where are the flowers?
We built the beehive,
#MaaS

2. #TDISXSW
Tony Vecchiato
VP, Digital Strategy and Enablement
Team Detroit
Marketing as a Service
#MaaS

3. #TDISXSW
Panelists
#MaaS

4. #TDISXSWMarketing as a Service Panelists
• Tony Vecchiato – Team Detroit, VP, Digital Strategy & Enablement (Moderator)
• David Murphy – Team Detroit, President-USA
• Doug Stovall – Chief Operating Officer, Hipcricket
• Helen Ectors – SVP, Global Director Creative Business
• Jim McArthur – Managing Director, Big on Mars
#MaaS

5. #TDISXSWMarketing as a Service Logistics
• Audience Participation Required
– Raise your hand and tell us your Name and Company
– Twitter #TDISXSW or #MaaS
– White Paper
• Content Studio
• HAVE FUN!!!!
#MaaS

6. #TDISXSWTeam Detroit Panel What Success Looks Like
#MaaS
Panel
Audience
PARTICIPATION

7. #TDISXSW
Big Data
#MaaS

8. #TDISXSW
How do your customers behave, react or feel
differently because of big data?
#MaaS

9. #TDISXSW
How has the concept of loyalty changed?
#MaaS

10. #TDISXSW
How must brands treat their customers now?
#MaaS

11. #TDISXSWLoyalty
Brands Must Serve their CustomersCustomers Being Loyal to Brands
#MaaS

12. #TDISXSWMarketing as a Service Defined
Re-imagine everything you do to help the customer
by providing utility in real time.
#MaaS

13. #TDISXSW
What are some of your Inspirations of
Marketing as a Service?
#MaaS

14. #TDISXSW
Can you think of a brand that uses multiple
channels of Marketing as a Service to provide a
more unified approach through big data?
#MaaS

15. #TDISXSWUnified Channel Approach Amazon
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16. #TDISXSWUnified Channel Approach Amazon
#MaaS

17. #TDISXSW
Appendix
#MaaS

18. #TDISXSWSocial as a Service Delta Assist
#MaaS

19. #TDISXSWMobile as a Service Starbucks
Mobile Applications
#MaaS

20. #TDISXSWCustomer Service as a Service Amazon Mayday
#MaaS

21. #TDISXSWBrick and Mortar as a Service Apple
#MaaS

22. #TDISXSWInteractive as a Service Dominos
#MaaS