Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Highlights from WPP's Stream (Un)Conference 2015Young & Rubicam
The WPP Stream (Un)Conference was a mash-up of discussions on the industry's biggest challenges, demos of new potentially-disruptive technology, a pitch to solve a major world crises - and so much more!
With no agenda, no PowerPoints and no pre-determined content planned, Y&R worked with an on-site illustrator to capture the loose structure of the conversations, the honesty of the questions, and the openness of the participants.
Enjoy the highlights...and Stream On!
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've curated a list of recommended sessions for each day (everything from AI to fashion to gaming and more), transit options, restaurant ideas, and key advice on how to navigate the festival,
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Highlights from WPP's Stream (Un)Conference 2015Young & Rubicam
The WPP Stream (Un)Conference was a mash-up of discussions on the industry's biggest challenges, demos of new potentially-disruptive technology, a pitch to solve a major world crises - and so much more!
With no agenda, no PowerPoints and no pre-determined content planned, Y&R worked with an on-site illustrator to capture the loose structure of the conversations, the honesty of the questions, and the openness of the participants.
Enjoy the highlights...and Stream On!
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've curated a list of recommended sessions for each day (everything from AI to fashion to gaming and more), transit options, restaurant ideas, and key advice on how to navigate the festival,
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Planners in advertising embark upon all sorts of quests to uncover the truths about our audiences, learning about people through data and focus groups— eXploring, as we call it at Y&R. But rarely do they attempt something as ambitious as a recent Y&R project: seven days of literal exploration in Myanmar, a country that’s a mystery to the outside world.
Through the pains of early British colonization and decades of military rule, today’s Myanmar is finally emerging from isolation. We wanted to understand this wildcard of a country—and potential new market. Rather than researching from a distance, we explored the country. The result is a new VML, Y&R, VICE Media collaboration: an adventurous, groundbreaking new feature called “7 Days Out.”
The collaboration was the brainchild of VML Singapore planning director, Rahul Chawra. Vice Media sent VML Planner Siddharth Seth to Yangon, the cultural capital of Myanmar, where he immersed himself for seven days in its culture and uncovered unexpected and inspiring insights. In “The New Faces of Yangon” Seth met with modern day artists, spiritual leaders, business innovators, and trailblazers like Thazin Nyut Aung from the female rap group Y.A.K.
Read more and watch the feature produced with VICE Media here:
http://bit.ly/2cEzSWe
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Planners in advertising embark upon all sorts of quests to uncover the truths about our audiences, learning about people through data and focus groups— eXploring, as we call it at Y&R. But rarely do they attempt something as ambitious as a recent Y&R project: seven days of literal exploration in Myanmar, a country that’s a mystery to the outside world.
Through the pains of early British colonization and decades of military rule, today’s Myanmar is finally emerging from isolation. We wanted to understand this wildcard of a country—and potential new market. Rather than researching from a distance, we explored the country. The result is a new VML, Y&R, VICE Media collaboration: an adventurous, groundbreaking new feature called “7 Days Out.”
The collaboration was the brainchild of VML Singapore planning director, Rahul Chawra. Vice Media sent VML Planner Siddharth Seth to Yangon, the cultural capital of Myanmar, where he immersed himself for seven days in its culture and uncovered unexpected and inspiring insights. In “The New Faces of Yangon” Seth met with modern day artists, spiritual leaders, business innovators, and trailblazers like Thazin Nyut Aung from the female rap group Y.A.K.
Read more and watch the feature produced with VICE Media here:
http://bit.ly/2cEzSWe
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
Mongolia is a country better known for its vast wilderness and harsh climate than its business potential, but a growing number of international brands are warming to this fast-growth market – and with good reason.
4 Questions About Amazon.com that Every Marketer Must AskOgilvy
4 Questions About Amazon.com that Every Marketer Should Ask
By Sean Muzzy, CEO, NA, Neo@Ogilvy via Ogilvydo
Click here for more about Continuous Commerce™: http://bit.ly/1gKiRXv
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
Progressive Profiling Strategy: The Power of Incremental DataBen Grossman
Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate – and it’s expected consumer databases are even worse.
Progressive profiling is an important strategy for marketers to understand and use across the board – both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. What’s at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brand’s consumers.
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
"Yes, and...": What Agencies Can Learn from ImprovYoung & Rubicam
Y&R Canada’s SVP and Strategic Planning Director Kasi Bruno – who recently completed her first improv class, and Sulaiman Beg, Director of Global Digital and Social Communications – who is a performer at the Magnet Theater in New York highlight some of their key improv learnings that will make agencies more innovative and effective as brand champions.
The Brand in the Boardroom: Making the case for investment in brand by Joanna...Ogilvy
The Red Papers represent the marquee thought leadership from the Ogilvy & Mather network. Research into effectiveness shows that the more we tie individual marketing and advertising efforts to hard measures, the better that advertising performs. That is true on the much larger scale of the brand itself.
It has been challenging, however, to measure the real impact of a brand. Past brand assessments have been limited by an accounting bias and reflexive secrecy about methodology. There is a better way, described here, which has the potential to transform marketing.
The vision of Brand Valuation set forth in this paper can help us all make a better case for investment in brand even as it links our brand strategies to measurable financial outcomes—shareholder value included. That makes a powerful argument for introducing the brand into the boardroom conversation, where it can have a meaningful impact on the health of the whole enterprise.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
In this issue of WIN World Insights, we bring you the basics of the latest technological trends. Because, when you begin to understand them, you realize how they will hugely
impact our businesses, our lives and our future.
Top Trends Driving Event Marketers in 2015Opus Agency
Here's whats coming in 2015...
The new year embodies a sense of optimism and energy. It’s
the time to start fresh, move fast, and make no small plans. In
that spirit, we wanted to know what’s on the minds of some
of the most influential players in event marketing.
We asked them to discuss the trends, large and small, that
are driving their decision-making for 2015.
Top Trends Driving Event Marketers in 2015Pat McClellan
Top Event Marketers discuss the trends that are driving their decision-making for 2015, and their answers are thought provoking. Big Data, personalization, event ROI, authenticity and more.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. 2015 Asia Trends with Tension report takes on an array of topics from women to craftsman to culture.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
Closing the Money Gap: What Marketers Need to KnowYoung & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow.
Find out more at www.yr.com
Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.
In the two decades that Y&R’s BrandAsset® Valuator (BAV®) - the world’s largest database of brand perceptions - has studied the brandscape, brands have become 200% less distinct from one another. Marketers must work harder than ever in order to make their brands stand out. But how? By studying thousands of brands - from the most iconic to the most commoditized - we found that breakaway brands have an inherent tension that makes them irresistible. We call this BRAND TENSITY®
Cinco de Mayo – or the fifth of May – observes the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. While a relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of all things Mexico.
Y&R’s BrandAsset Valuator® – our proprietary brand management tool and global database of consumer perception of brands – looked at its latest data figures on brand Mexico to get a glimpse of what the country represents to the consumers who are passionate about it.
Reduce, Reuse, Rethink: 9 Things You Can Do Right Now to Make Your Office Mor...Young & Rubicam
In celebration of Earth Day, Y&R's INSPIRE shares practical tips on how you can "go green" in your office today. INSPIRE is Y&R's sustainability practice, find out more at www.yrgrp.com/inspire
Newton’s Third Law of Physics states “For every action, there is an equal and opposite reaction” – and Y&R’s Global Planning Director Sandy Thompson has found this to be true for consumer trends, as well. She and her global planners put together "Trends with Tension," a new report that examines how emerging trends tend to have two, oppositional sides.
The Dead. Serial Killers. Mutants.
Halloween staples, sure. But these genre titles can also be applied to brands and their life cycle.
Brand graveyards are littered with brands that were one-dimensional, not innovative, and generally lost value in culture (RIP Tower Records). No one is immune to the curse, but, with proper care, brands can be resurrected.
This Halloween season, Y&R’s BrandAsset Valuator® (BAV) - our proprietary brand management tool and global database of consumer perceptions of brands – looked at 20 years of data to analyze The Good, The Bad, and The Dead. Using BAV’s measurements on four key pillars of brand health and 48 brand imagery dimensions, we looked at brands that are seemingly immortal, the ones that risk becoming irrelevant, and those that have gone to that great big brand grave in the…well, ground.
We all know what social media is. The majority of us tweet, post, snap, and check our feeds on a regular basis. In our work lives, we also think about social as a marketing tool. We've all seen great cases (and even built some ourselves) that have driven brand awareness, engaged with consumers on extremely high levels, created brand loyalists, and even closed a sale on the final step in the path to purchase. It is imperative as we strive to achieve the things listed in the prior sentence that we step back and ensure we stick to key principles every digital strategist considers as a first step in any situation when dealing with social media.
To serve as a reminder of “what” those principles are, Y&R Midwest’s Social/Digital Planning Director Greg Getner and Account Executive Zach Kraemer compiled a deck showcasing a top-line view of those key social media principles gleaned from the Social Media Week 2014 in Chicago.
Social Media Week: Towards Social AwesomenessYoung & Rubicam
Y&R Chicago Social/Digital Planning Director Greg Getner's "Social Awesomeness" presentation from Social Media Week looks at various brands-states in the social space.
It's Game 5 of Y&R's Brand Cup powered by BAV!
Today, Japan takes on Colombia, so we pit Sony, the legendary electronics manufacturer, against Colombia's national airline, Avianca.
Which brand will come out on top? Game on!
Want to know who will win when Chile goes up against Australia?
We can’t predict the final goal count, but we can tell you who would win when we compare two of the countries' strongest brands!
Y&R has created its own Brand World Cup tournament using our BrandAsset® Valuator (BAV) data to celebrate the competing countries through culturally significant brands.
BAV is the world’s longest-running quantitative study of brands— actively tracking 50,000 brands in hundreds of categories in 51 countries.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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2. A tortilla you could have your face printed on?
A 10-foot tall robot that gives out free hugs? A
VR experience that allows artists to work inside
a 3D space and draw life size images? And
cocktails created based on your taste prefer-
ences, hobbies and lifestyle?
Ah, SXSWi – the tech industry spinoff of the
annual film and music festival in Austin featured
four days of technology, innovation, creativity,
and, of course, barbecue and tacos.
Y&R once again sent some of its brightest
minds to the interactive portion of the annual
event and here’s what they had to say about
the trends at the intersection of technology
and advertising, and what they mean for brands
today.
3. In years past, SXSWi has been the place where people launched “the next big thing,” surrounded by lots
of fanfare. But this year, there was no Meerkat or Highlight to generate buzz. As a result, some industry
observers have declared SXSW 2016 a bust.
SXSW this year felt more grown up. More corporate and more branded, to be sure. But also more
introspective and philosophical. Sure, it is still a tech conference, just like CES is still a gadget
conference. But the tech conversations felt more anchored to a sense of purpose.
So maybe, SXSW has become more about the long view? After all, last year’s darlings Meerkat and
Highlight are already irrelevant. So maybe, like the millennials — who make up growing percentage of the
attendees — SXSW is simply growing up. But it is too early to tell. We’ll find out next year if introspection
is a new trend, or simply the latest flash in the pan.
SXSW Grows Up?
Alan Vassberg, Vice President,
Communications Planning, Y&R Austin
4. The Medium Becomes the Greater Part of the Message
Sam Stein, Sr. Data Strategist, Y&R NY
Deep consumer engagement can no longer be achieved strictly through great
storytelling. Sophisticated storytelling now requires genuine content, relevant
platforms, and eye catching technology.
Virtual Reality was all the craze at SXSW, with every tech (and non-tech) brand
showing their newest capabilities, but brands still need to further develop their
presence on already established platforms to create a full connected brand expe-
rience. With major digital publishers admitting that most of their content is not
consumed on their website, brands should take a cue and prepare for the
majority of their content to be consumed on non-brand platforms. This challenge
requires creating content true to individual platform experiences will being true
to the bands voice and message across multiple platforms.
5. From start-ups that solve complicated food decisions for the poor to aggregated concierge services for Airbnb,
the idea of “mobility on demand” was a strong presence at this year’s conference.
To me, the pick of the bunch was a start-up named Integrated Roadways.
Consider first that 40 percent of U.S. roadways are in need of immediate repair, at an estimated cost of $2 trillion
and growing…and you quickly understand it’s not a conversation government wants to have. Combine this with the
upcoming launch of the 5G networks and Telco’s resistance to invest in cell tower infrastructure, and you now
have the kernel of an inspired new business.
Integrated Roadways builds precast Lego-style roadway blocks that contain embedded Telco technology and sen-
sors that facilitates a public + private partnership that drastically reduces cost to government, and eliminates the
need for Telco tower investment (plus it makes for a smooth ride; currently used in German autobahns).
The product improves cell services in remote communities, eliminates the need for tower construction and main-
tenance, aids live traffic analysis and is increasingly appealing to brands. McDonald’s, for example, is considering
push notifications to drivers via the roadway as they approach a drive-thru and encouraging pre-orders via mobile.
As governments increasingly look to outsource and avoid asset ownership, I sense Integrated Roadways may be
on the cusp of something big.
Mobility on Demand
Julian Bell, Managing Partner,
GPY&R Melbourne
6. Nolan Bushnell, co-founder of Atari, spoke of a future where technology will offer us a lot of fun and
added value, albeit as invisible as possible. “Reality has the biggest resolution,” he said.
And indeed if I saw any trend, it’s how technology is blending with reality faster and faster. With AI, sen-
sors, robots, big data, etc. not being an end in itself, but merely being instruments to give us an as
smooth and as human as possible ride. Human experience instead of user-experience.
Don’t misunderstand me: there’s still a lot of mucking around. Earphones with pads that stimulate your
vestibular system while gaming in VR so that your body thinks it’s really real (really!), haptonomy built into
mobile phones so you can add a tactile “score” to your video on top of graphic and sound effects…But in
the long run it’s clear: devices, screens and buttons are just an in-between phase. We’ll have a thousand
invisible computers in our homes and lives, all performing simple tasks, all costing less than a dollar and
all working perfectly together, running on AI fuel. And all enriching our lives. I tend to believe Nolan. After
all, he brought us Pong. It’s certainly something to keep in mind, especially while working for brands.
Technology is great, but it should never get in the way of a great idea or make things more complex.
That said: while we’re waiting for invisible technology, those VR goggles are ridiculously visible.
Tech Should Never Get in the Way of a Great Idea
Samuel De Volder, Executive Creative Director, These Days Antwerp
7. When your tech festival kicks off with President Barack Obama imploring tech
professionals and tech-minded citizens to apply their talents toward solving some of
the country’s biggest societal challenges, you know this is going to be a different
SXSW. Perhaps it’s only fitting that on the eve of the festival’s 30th anniversary,
SXSWi is maturing. Sure, it’s more of a brand experience than the tech conference it
used to be, but with that shift comes a renewed focus on putting people first.
Government is slow, big, bloated and risk-averse, while the tech industry is sleek and
willing to take chances. “Culturally unalike,” President Obama remarked. “How do we
get them to work together? It’s not enough just to focus on what’s the cool next
thing. Part of what we have to do is to figure out how do we use and harness the
cool next thing to make sure that everybody in this country has opportunity.”
The tech and innovative thinking this year had less to do with hardware and software
(do we really need another photo-sharing app?), but more to do with physical prod-
ucts bettering consumer’s lives. There was a stronger push for products that would,
for example, make us healthier like advancements in clothing, nutritional drinks, and
coffee. It’s this kind of thinking that will really resonate with people.
People Come First
Sulaiman Beg, Director of Global Digital
and Social Communications, Y&R
8. For me, the most memorable, insightful and downright necessary session I attended was the closing
keynote “Why Happiness is Hard and How to Make It Easier” by Headspace Co-Founder Andy
Puddicombe, a former monk-turned-entrepreneur.
In today’s world, especially in business, stress and non-stop movement are constants in the lives of many
of us. We tend to overwork ourselves and forget to step back and relax, to allow for a more joyful life as
well as the opportunity to clear our minds and make better business decisions.
“Meditation is not about clearing the mind,” Puddicombe says, “Rather, it’s about stepping back and
seeing your thoughts more clearly.”
At one point in his keynote, Puddicombe had more than 1,500 people meditating at the same time for five
minutes. Many for the first time in their lives. For those five minutes, he brought every single person in
the room into a state of relaxation and mindfulness. That moment of pause is something we all forget to
do in our daily lives, and if we all just took a moment to just stop, let go, and relax, we’d have a world full
of smarter, happier, more efficient, clear-minded, more productive and straight up friendly business
people.
Enjoy the Silence
Skye Duster, Account Supervisor, Y&R Austin
9. One of the greatest takeaways is the self-driving car movement and
how close we are to it becoming a reality. Self-driving cars will open
up so many opportunities and as a marketer, the idea of a captive
audience inside a car that can be fed very powerful advertising in a
way that was never before possible. I envision cars with an app store
and apps that make mobile phones pale in comparison.
Imagine if your car could get your tires rotated while you are at work,
but before it drove off, it would price compare the local shops and
estimate the required gas to complete the journey in order to find
the best offering. Delivery of anything will completely change when
your car can do the pickup itself. The experience of driving could be
paired with so many other experiences like movies, gaming, commu-
nication, and business.
The Car of the Future
Marc Fischman, CEO and Co-Founder,
Hyperactivate
10. Algorithms are important factors in the decision making process.
We trust them because they make a promise to make our lives
easier by decreasing the amount of decisions we have to make,
thereby decreasing our “cognitive load.” There are two types of
algorithms of which to be aware: closed (help you decide) and
open (help you discover).
As a brand, you do not want to be left out of a closed algorithm.
In other words, you don’t want an algorithm to make the decision
that you are not needed in a person’s life – think Google deciding
that you are not relevant to a user’s search query. However, you
do want to be a brand that is included in an open algorithm, i.e.
people are able to discover you – think Spotify’s discovery
playlists where you can listen to new artists.
The Future is Algorithms
Danica Ferrell, Media Manager, Y&R Austin
11. Diversity and inclusion was a hot topic at SXSW this year. The keynote panel “Elephant
in the Valley” led by two of the survey’s authors, provided a deep-dive into the respons-
es of more than 200 women executives in Silicon Valley that explores how they are
subject to significant amounts of direct and indirect bias in the workplace.
• 84% of women have been told they are too aggressive (with half hearing that on
multiple occasions)
• 88% have experienced clients/colleagues address questions to male peers that
should be addressed to them
• 60% of women in Tech reported unwanted sexual advances
This session was only one of hundreds of gender and racial bias conversations being
had at SXSW. It was the key topic for The First Lady, Rev. Jesse Jackson, and big brands
like Google, Facebook, AOL and Johnson & Johnson.
For me, SXSW underscored that despite all the progress there’s a real need to build ap-
propriate support programs for women, minority groups and people of color, to bridge
the gap across our industries and enable a more creative and prosperous future for us
all.
Bridging the Gap
Olivia Chamberlain, Corporate Communications Manager, Y&R
12. The Art of Storytelling
Cameron Hogan, Sr. Program Manager, Hyperactivate
Video storytelling was ever present at SXSWi with Snapchat the big winner.
The introduction of Stories to Snapchat in December 2014 has allowed users and brands to create a
narrative that lasts a full 24 hours. This might not seem long but if you think about the average window
of opportunity to grab a consumer's attention (maybe just a few seconds?), really this is an eternity and
one better - the consumer can view the content on their own time in the course of a day whereas a
tweet is "lost to the scroll" after only a few hours. Also, you can't say in a photo what you can in a 6 or 10
second clip or in a 20-minute live stream. This is the very reason brands and influencers have flocked to
leverage these emerging video platforms - they allow for better storytelling and people are engrossed.
And here’s why storytelling is so important - our subconscious brain can’t differentiate between reality
and imagination, or in the case of social media, simply hearing a story and actually living it. It's why we
cry during a sad, heartbreaking moment while watching a movie or reading a book - our conscious
knows it’s only a movie/book but the subconscious does not.
I love this quote from Phillip Pullman - “after nourishment, shelter, and companionship, stories are the
thing we need most in the world.” How many times have you been on a first date, an interview, or talking
to a random stranger and the first question to arise is "so what's your story, tell me about yourself..." We
as humans love a good narrative, and these video-focused platforms cater to that.
13. While we all know the way we engage with consumers is evolving, this year there
was a notable focus on the experience brands cultivate with consumers. We have
to forget what we know about reaching consumers and think about where they are
and how they interact with brands in order to deliver better experiences. As Iris
Bohnet, Professor of Public Policy at Harvard, outlined in her session, we need to
remember to share information simply, saliently and comparatively. In her perfect
example, we have moved from the complex food pyramid to the intuitive and
simple plate proportion “pyramid.”
Meanwhile, digital analyst, speaker and author Brian Solis presented the examples
of the Heinz ketchup bottle redesign, as well as the case of the parking sign
redesign. All of these examples clearly demonstrate how we need to evolve our
thinking from just saying the right thing or having great design to providing a brand
experience that resonates and/or improves the lives of consumers.
Evolving the Brand Experience
Jennifer Wilson, Group Account Director, Y&R Austin
14. I noticed an interesting trend as I researched this year’s panels: SXgood. SXSW Interactive 2016 felt less
about technology and more about what we plan to do with it. I felt the focus this year was on social good,
purpose and intentionality.
These themes were clearly evident during President Barack Obama’s keynote, where he told us that it’s not
enough to focus on the next cool thing but that we need to figure out what to do with it to help create op-
portunity for people. In the closing keynote, former monk Andy Puddicombe, enlightened all in attendance
about the importance of mindfulness. He told us that the individual defines mediation in the way we choose
to use it.
That idea, the way we choose to use our talents, our ideas, and our technology to do more felt refreshing
and powerful at a technology conference. It’s interesting that many panels shared an element of social good
infused within their messages, considering that the selected panels are crowdsourced by festival attendees.
Perhaps these are the themes on people’s minds—as we continue to make strides in technology what will
we do with it, how will we use it to do good?
The Importance of Mindfulness
Divya Darsi, Strategist, Y&R Austin