Leo Burnett hit SXSW Interactive to tell the story of the conference through the lens of an advertising agency. To break through the clutter of the annual event,
we brought our own cameras and caught up with speakers, panelists, press and our delegates to uncover the trends and technologies
that are shaping the future of the industry.
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers Digiday
There’s a mainstream audience that is not just connected, but hyper-connected, with zero degrees of separation between them and a global universe of influences. Iris Worldwide conducted a study to determine the differences and similarities between these individuals, what they choose to share and how brands can insert themselves into the conversation with these influencers.
Presenter: Esty Gorman, director of strategy, Iris Worldwide @Esty501
How to connect with urban millennials: results from a global research communityJoeri Van den Bergh
This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers Digiday
There’s a mainstream audience that is not just connected, but hyper-connected, with zero degrees of separation between them and a global universe of influences. Iris Worldwide conducted a study to determine the differences and similarities between these individuals, what they choose to share and how brands can insert themselves into the conversation with these influencers.
Presenter: Esty Gorman, director of strategy, Iris Worldwide @Esty501
How to connect with urban millennials: results from a global research communityJoeri Van den Bergh
This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
Video Landscape--A Rising Tide: Video Today by Kari WallesMarcel Media
Video Landscape--A Rising Tide: Video Today by Kari Walles was presented at Marcel Media's 4th annual Seminar. Includes: Online video statistics, YouTube growth metrics, best practices for online video and case studies.
Public Engagement in the Conversation Age Vol. 2 (2009)Edelman Digital
This second volume of Edelman’s annual publication, Public Engagement in the Conversation Age, is a collection of thought pieces written by the UK team about the communications challenges facing brands, corporate, politics and NGOs – as well as our own industry, as we evolve from Public Relations to Public Engagement.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
Keeping up to date & comparing journal apps. the stockholm workshop 2016Guus van den Brekel
Workshop 1: Comparing journal apps and Keeping up to date
Beskrivning: The aim of this workshop is an extensive update of the numerous possibilities for librarians and medical professionals to keep up to date about medical scientific publications and news. The latest developments of content aggregation and curation offer opportunities for librarians to not just keep up to date, but also to share and publish the acquired knowledge among colleagues and patrons.
After this workshop, participants will be able to keep up to date more efficiently and have a broad knowledge of a wide range of tools for advising patrons. Supporting and facilitating medical professionals in education, patient-care and research is the main focus for medical and health librarians. We constantly have to attempt to make their workflow more efficient and easier. To be able to advise patrons about efficient ways of keeping up to date, we have to know ourselves what tools are out there. Because if we do not advise them, they will (have to) find out themselves, with a risk of missing out on relevant resources or possibilities. No one tool fits all. It is all about knowing in detail what a patron wants and match it with tools that can facilitate that requirement most efficiently. And the options for them to choose from are almost limitless either for free or via commercial parties.
In this workshop we will go more into more detail on these possibilities. I will cover the scope of common practices and possibilities as completely as possible, showcased by various licensed and free web tools. Email alerts, Saved search, RSS and Readers, Table of Contents, Apps by Publishers and content providers will be discussed, but Journal Apps plus Web Media content aggregation and curation will take the main part of this course.
Inför workshoppen: No prior knowledge required. Bringing your own mobile device(s) will enhance the hands-on learning effect.
Workshopledare: Guus van den Brekel
Tid & lokal: 8.30 - 12.00 Strix, von Eulers väg 4 b
Antal deltagare: 30
Cockpit for Big Systems and Big IoT Systems Leveraging IBM Bluemix and WatsonCapgemini
In our current world, we need to manage very big systems with a huge number of assets. In this context, SOGETI developed by leveraging IBM software and IBM Cloud solutions (Bluemix, Watson) a cockpit to control and command those systems of systems. This session will present one of our first implementations of Cockpit for Big Systems (CBS) and Cockpit for Big IoT Systems (CBIoTS) for precision farming with Drotek—a new solution for better analysis and control of crop production with improved efficiency and reduced environmental impact.
We overload our minds with so much information. Our rate of communication goes up, and the quality of our communication goes down. We are in danger of losing ourselves.
Video Landscape--A Rising Tide: Video Today by Kari WallesMarcel Media
Video Landscape--A Rising Tide: Video Today by Kari Walles was presented at Marcel Media's 4th annual Seminar. Includes: Online video statistics, YouTube growth metrics, best practices for online video and case studies.
Public Engagement in the Conversation Age Vol. 2 (2009)Edelman Digital
This second volume of Edelman’s annual publication, Public Engagement in the Conversation Age, is a collection of thought pieces written by the UK team about the communications challenges facing brands, corporate, politics and NGOs – as well as our own industry, as we evolve from Public Relations to Public Engagement.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
Keeping up to date & comparing journal apps. the stockholm workshop 2016Guus van den Brekel
Workshop 1: Comparing journal apps and Keeping up to date
Beskrivning: The aim of this workshop is an extensive update of the numerous possibilities for librarians and medical professionals to keep up to date about medical scientific publications and news. The latest developments of content aggregation and curation offer opportunities for librarians to not just keep up to date, but also to share and publish the acquired knowledge among colleagues and patrons.
After this workshop, participants will be able to keep up to date more efficiently and have a broad knowledge of a wide range of tools for advising patrons. Supporting and facilitating medical professionals in education, patient-care and research is the main focus for medical and health librarians. We constantly have to attempt to make their workflow more efficient and easier. To be able to advise patrons about efficient ways of keeping up to date, we have to know ourselves what tools are out there. Because if we do not advise them, they will (have to) find out themselves, with a risk of missing out on relevant resources or possibilities. No one tool fits all. It is all about knowing in detail what a patron wants and match it with tools that can facilitate that requirement most efficiently. And the options for them to choose from are almost limitless either for free or via commercial parties.
In this workshop we will go more into more detail on these possibilities. I will cover the scope of common practices and possibilities as completely as possible, showcased by various licensed and free web tools. Email alerts, Saved search, RSS and Readers, Table of Contents, Apps by Publishers and content providers will be discussed, but Journal Apps plus Web Media content aggregation and curation will take the main part of this course.
Inför workshoppen: No prior knowledge required. Bringing your own mobile device(s) will enhance the hands-on learning effect.
Workshopledare: Guus van den Brekel
Tid & lokal: 8.30 - 12.00 Strix, von Eulers väg 4 b
Antal deltagare: 30
Cockpit for Big Systems and Big IoT Systems Leveraging IBM Bluemix and WatsonCapgemini
In our current world, we need to manage very big systems with a huge number of assets. In this context, SOGETI developed by leveraging IBM software and IBM Cloud solutions (Bluemix, Watson) a cockpit to control and command those systems of systems. This session will present one of our first implementations of Cockpit for Big Systems (CBS) and Cockpit for Big IoT Systems (CBIoTS) for precision farming with Drotek—a new solution for better analysis and control of crop production with improved efficiency and reduced environmental impact.
We overload our minds with so much information. Our rate of communication goes up, and the quality of our communication goes down. We are in danger of losing ourselves.
Presentation given at Internet Librarian International 2013 - 15 October 2013 on developments in social media - looking at new social media tools, the importance of mobile for social media, etc.
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
In this new report, Engauge executives share their perspectives on the most important challenges and opportunities facing the advertising industry, revealing thought-provoking ideas about what it takes to truly engage consumers in today’s culture.
Emerging technology insights include evaluations of the most important platforms for digital marketing and what to expect from interactive TV, as well as key takeaways from the retail industry on managing convergence.
The report also features critical perspectives on important issues in contemporary culture, including privacy concerns in the social media ecosystem, and the radical reorientation of the relationship between brands and consumers.
Digital Insights for SDG oriented Development organizations - Debrief from We...Pooja Munshi
What does the digital landscape look like for development organizations that focus on the Sustainable Development Goals? What are the digital trends and insights they can take advantage of to get ahead and achieve their communication mandates?
Leo Burnett London’s in-house experts and partners present “Predictions: 2017,” a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
The Buying Acceleration and Incentive Tool (B.A.I.T.)Leo Burnett
A new marketing tool created by Leo Burnett and Arc identifies how short-term sales offerings might align with long-term brand building. B.A.I.T was based on a six-month, 9,300-person study to help brands quicken the path to purchase and reinforce brand affinity.
Twitter’s new algorithm ranks tweets based on users’ past engagements. The new timeline can increase visibility of a brand’s tweets hours after they have been published.
Where is this year’s mobile battleground? Will virtual reality become mainstream? Who will be catalysts of change? Let’s explore with Leo Burnett London’s annual predictions — a collection of thoughts about future trends of 2016.
Over the past few weeks, the shopping experts at Arc have inundated you with the best of the best in holiday shopping hacks. With the holiday shopping season still in full swing, be sure to check out our full infographic with all of the tips you don’t want to miss.
Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about children’s eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/
Hi there. Welcome to the latest Frisk special!
We’ve got a rather chewy edition for you this month. You see, there’s a general election happening - you’ll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. It’s kind of a big deal.
The Big Three – Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping on his yellow gloves – have been set for a rumble for some time, closing in on the last corner of the ring where Farage, Sturgeon, Wood and Bennett are fighting for the title of ‘fourth credible option’. A subjective notion, of course.
Free democratic elections are the ultimate expression of modern fairness – if you don’t put an X in the box, you don’t have the right to complain about whoever’s in power, right? Well, that may or may not be the case, as voter apathy continues to plague the ballot boxes (or rather, totally leave the ballot boxes alone while going to the pub instead to complain about how ‘they’re all the same’ or ‘none of them are worth voting for’) – so will this general election be any different to those of recent-ish years? Have the televised leaders’ debates and massive social media buzz turned this into our first truly digital election? Are people better informed today, or just angrier and more annoyed? This report aims to give you an eye-opening view on the nature of the whole hoopla.
Flipping through these colourful pages you’ll find insight from all corners of Leo Burnett London – what politics can learn from advertising (and vice versa), the culture of voting as it applies to women and to youth, a data angle, a social media angle, and a retrospective snapshot from the Creatives. There’s much to intrigue here.
I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN.
See you next month for more of this punchy wordism.
Daniel Bevis
Senior Knowledge Editor
Leo Burnett London
Howdy. Welcome to the latest Frisk special.
We’re deep into 2015 now – still not quite sure how that happened, something to do with the Higgs Boson probably – and it’s been making us think a lot about the subject of Loyalty.
Did you make a new year’s resolution? And if so, did you stick to it? We’ve found a fairly even split between people who’ve remained loyal to their self-imposed vows and those who gave up after about fifteen minutes...
Of course, Loyalty spreads much wider than simply remembering to cycle to work because you told everyone you would. Giles Hedger’s Admap piece, which you’ll find within, posits that we need to think about brand loyalty as an outcome of successful brand building. We’ve also spoken to Canvas8, who suggested that a key facet of building customer loyalty is to be a bit annoying and rude, as well as quizzing the team in Arc Sponsorship for their views on the loyalty journey. And, as ever, we’ve picked the brains of the Planning department to get their own entertainingly disparate views on the subject.
So, plenty there to stimulate the ol’ grey cells. I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN.
See you next month for more of this thoughtsmithery.
Daniel Bevis
Senior Knowledge Editor Leo Burnett London
Hugs and Disses: Valentine's Day Insights from ArcLeo Burnett
Have you ever felt like your partner missed the mark on Valentine’s Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupid’s arrow hits its target. A new survey reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, “Hugs and Disses” uncovers the differences between how men and women approach Valentine’s Day as well as statistics specific to different generations.
Arc shares these national survey results that help us better understand consumer behavior and attitudes surrounding Valentine’s Day. The survey is an extension of Humans Being, an ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition.
“As marketers, we’re always seeking to better understand how people think and behave in the real world,” said Nick Jones, EVP, retail practice lead, Arc Chicago. “The survey gives us a glimpse into the personal expectations, purchasing behaviors and attitudes of couples as they celebrate this annual romantic holiday.”
The special edition of Leo Burnett London's Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Unveiling the Secrets How Does Generative AI Work.pdf
South By Leo Burnett 2012
1. South by #SXLB | 2012
Leo Burnett hit SXSW Interactive to tell the story of the
Leo Burnett
conference through the lens of an advertising agency.
To break through the clutter of the annual event,
we brought our own cameras and caught up with
speakers, panelists, press and our delegates to
uncover the trends and technologies
that are shaping the future of the industry.
Delegate Perspectives
Interviews with Leo Burnett’s intrepid team captured throughout the week.
First impressions from Brian Barthelt, Dan Edwards, Miles Green and Mobile payments, geo-location and the use of creative technology
Rob Allen on topics including engineering serendipity, brand participation to create better user experience are a few subjects discussed with Ethan
and the proliferation of content creation. Goodman, Rock Darlington and Susan Treacy.
Watch on Vimeo. Watch on Vimeo.
Delegates Mark Moll, Dustin Tomes and Dan Fisher bring the theme The week ends with conversations about storytelling, transmedia and
of social good to life, touching on how gaming can change the world content strategy with Carey Isom, Jake Setlak, Alina Cowden
and what SXSW can teach everyone about taking risks. and Stephen Clark.
Watch on Vimeo. Watch on Vimeo.
Read more on Deeper Dish: Carey Isom expands on the importance of
storytelling; Fran Diamond dives into transmedia lessons gleaned from
screenwriter/producer Joss Whedon’s seminar.
2. South by
Leo Burnett #SXLB | 2012
The Startups
From Twitter to Foursquare, new companies have flocked to SXSW for a shot at
instant fame. A few of this year’s most promising entrepreneurs take the time to
share their success with Leo Burnett.
Sonar
CEO and cofounder Brett Martin of location-based, meet-up app
Sonar talks about uncovering hidden connections in data and using
social information to navigate the physical world.
Watch on Vimeo.
NeighborGoods.net
Daniel Hengeveld stands out for capturing the entrepreneurial
enthusiasm in Austin. Daniel is a cofounder of NeighborGoods.net,
a co-sharing service that allows users to lend and borrow everyday
items. He speaks about the inspiration behind the company and how
NeighborGoods facilitates efficiency and a sense of community.
Watch on Vimeo.
Glancee
Easily one of the more buzzed-about startups at SXSW, Glancee is a
mobile application that merges two huge trends—data and
location—to allow users to discover and connect with like-minded
people. Glancee has been hyped by everyone from Ad Age to CNET.
CEO and cofounder Andrea Vaccari tells us how it came to be.
Watch on Vimeo.
Meeps
Cofounder and CEO of Meeps, Mat Ranauro, explains how the
conversation app combines Web 1.0 with Web 2.0, taking the
antiquated nature of AOL chat rooms into the 21st century via mobile,
geo-location and shared interests... all for the purpose of sparking
conversation.
Watch on Vimeo.
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Leo Burnett #SXLB | 2012
The Speakers
SXSW Interactive attracts a wide range of A-list speakers and panelists,
reaching across multiple disciplines. Keynotes and industry leaders share
some one-one-one time with Leo Burnett to offer some insight.
Guy Kawasaki
Author, speaker and former chief evangelist for Apple, Guy Kawasaki
is a SXSW celebrity. Here he talks about his latest book, “What the
Plus!” and explains why it’s smart to jump on the Google+ platform.
Watch on Vimeo.
Read more on Deeper Dish: Dan Fisher writes about Kawasaki’s
keynote interview with Google’s Vic Gundotra.
Pandora
Founder and CEO of Pandora, Tim Westergren, shares his insights
about the evolution of the music industry in the digital era. Through
personalization, discovery and data, Tim predicts that the future of
music will give rise to a “musician’s middle class.”
Watch on Vimeo.
Funny or Die
Funny or Die President and CEO Dick Glover and VP of Sales Ed
Wise explain how keeping the cost of both content and marketing low
is the secret behind their incredibly popular video site. The pair also
talk about why relationships with both agencies and brands will be
critical to their future success.
Watch on Vimeo.
Mobile Future Institute
As CEO of The Mobile Future Institute, Chuck Martin urges brands
to harness the power of mobile. Chuck emphasizes the need for
marketers to understand that the mobile phenomenon is just now
underway, and recommends that they focus on carrying a mobile
strategy through their entire media stream.
Watch on Vimeo.
Jonathan’s Card
Mobile web developer Jonathan Stark talks about how the unexpected
genesis of Jonathan’s Card provoked a conversation about social good
and explains why open APIs can bring big value to brands.
Watch on Vimeo.
Read more on Deeper Dish: Dustin Tomes writes about lessons
learned from Jonathan’s Card in a post about content and clutter.
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Leo Burnett #SXLB | 2012
Press & Pundits
Few at SXSW can provide an objective glimpse into what’s really happening at the
event as well as the reporters who cover it. A few authoritative voices offer an
honest opinion on the state of technology and advertising.
PSFK
As CEO and founder of trend-forecasting site PSFK, Piers Fawkes arrived
armed with a handful of thoughts as to what attendees might expect. The hot
topics he discusses include co-sharing, gaming for good and social pairing.
Watch on Vimeo.
Read more on Deeper Dish: While Piers questions the role of brands at
SXSW, Marina Molenda identifies five that ‘nailed it’ at the conference.
Contagious Magazine
Emily Hare and Nick Parish from trends/tech/commerce publication
Contagious chat about why SXSW Interactive matters. Emily describes it as
a “convergence of consumer culture, marketing and technology,” while Nick
offers some advice to agencies on how to make the most of the conference.
Watch on Vimeo.
Digiday
Brian Morrissey, editor in chief of Digiday, uncovers a number of ideas
circulating in Austin. Brian talks about the challenges faced by ad agencies at
SXSW, but emphasizes that startups can learn a lot by following their lead.
Watch on Vimeo.
Read more on Deeper Dish: Jake Setlak writes about the relationship be-
tween major internet players and advertising.
Mashable
Sarah Kessler, startups reporter for Mashable, gives an objective review
of the latest and greatest startups, notably the location-based apps Highlight,
Glancee, Sonar and Banjo.
Watch on Vimeo.
Read more on Deeper Dish: Ana Maria Matta outlines three lessons that
agencies can learn from the startup culture at SXSW.
USA Today
Silicon Valley-based USA Today reporter Jon Swartz reflects on how SXSW
has become a launching pad for new ideas and creativity. Jon talks about
bringing digital serendipity to real life, and explains why larger tech companies
come to SXSW to scope out startups.
Watch on Vimeo.
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Leo Burnett #SXLB | 2012
Screen Magazine
Publisher and Editor of Screen Magazine, Andrew Schneider, describes the
role of content interaction design in the world of production. Andrew also
explains why we need to rethink our use of social platforms like Facebook.
Watch on Vimeo.
Read more on Deeper Dish: Nick Fotis on ‘Contradictions, Facebook and
Agency Responsibilities.’
Joseph Ahern
Bringing a unique perspective at the crux of the SXSW Interactive and Music
events, Syracuse University student Joseph Ahern analyzes what the music
industry can expect in the coming years. Joseph explains that user experience is
increasingly becoming a crucial part of a band’s success.
Watch on Vimeo.
The Future of Media
Companies looking to improve, customize and disrupt the content landscape
are full-force this year. Three major players changing the distribution of everything
from music to film discuss the implications for brands and media.
Spotify
Spotify’s David Altarescu chats about the role music plays in social identity, the
importance of open APIs and the future of Spotify as an advertising platform.
Watch on Vimeo.
Boxee
Avner Ronen, CEO and cofounder of Boxee, outlines his vision for the future of
television. As the worlds of television and internet collide, Avner explains that
consumers will place more importance on ownership of content and the video
discovery process—and why that’s an opportunity for advertisers to create
more cohesive, branded experiences.
Watch on Vimeo.
Shazam
David Jones, executive vice president of marketing at Shazam, talks about the
future of the music discovery application and the company’s
growing need for advertising.
Watch on Vimeo.
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Leo Burnett #SXLB | 2012
Four Findings
To wrap, here are four topline findings
we uncovered from our interviews:
1. Betting on Data and Location
No, there wasn’t a Twitter or Foursquare breakout startup among the mix of new players in 2012.
But the most hyped ‘next big things’ all seemed to have similar purposes in mind: Merging the
online and offline worlds.
Sonar, Glancee and Highlight, the three top startups on Radian6’s 2012 Twitter buzz list, each take
insights from information posted to social networks and fuse them with location data to uncover
hidden connections in real environments – whether that’s in an early-morning NoSQL seminar or at a
late night 6th Street bar.
2. Rising ‘Middle Class of Content’
It’s not “Mad Men” but it’s also not that clip of a piano-playing cat your aunt forwarded. It’s not
Radiohead, though it’s certainly not your uncle’s after-work garage band’s performance last
weekend.
It’s an emerging ‘middle class’ of content providers that caught our ear in Austin this year… and an
influential cast of new media tech players that are staking a claim. While TV set-top device Boxee
is urging all to ‘cut the cord’ and subscribe to a new delivery model, providers like Funny or Die are
dedicated to keeping the cost of production and marketing low in order to deliver a quality product.
Meanwhile, players like Pandora are working to perfect algorithm-based music personalization
models that provide the serendipity of discovery, bringing users’ attention to a range of unlabeled
artists that are precisely suited to their tastes.
3. Actualizing Social Good
“Doing good is good for business.”
That’s been a recurring theme, though we heard many more talking about social good this year. One
of the major emphases in 2012 has been gaming. Applying game mechanics to change behavior
and habits for the better – whether that’s in the realm of health care or environmental responsibility.
Many of our delegates came away enthusiastic about the possibility of changing the world for the
better. Social good isn’t just good for business… it’s hip.
4. Moving Toward Storytelling 2.0
While the concept of ‘transmedia’ has circulated for years, until now it’s been largely relegated to
the worlds of alternate reality gaming and ivory tower pontification. No longer. As platforms and
channels – both on and offline – continue to proliferate, agencies and marketers are being required
to rethink their delivery system for messages.
Storytelling remains as essential as ever, but taking narratives to a higher participatory level will be
tantamount. Brands should think in terms of a broader content strategy and create an ecosystem
that tells its story across channels in a natural, cohesive way.