Presented at fremtidensmedarbejder.dk (The Future Employees) National Museum in Copenhagen, June 3rd, 2014.

1. Social Business
Adoption in Grundfos
Christian Carlsson
Social Business Lead Consultant
Grundfos Global Working Culture
@chris_carlsson, socialbusinessjourney.com

2. “To drive business growth, innovation, and strategy
execution, by making it normal to engage openly in the
globally connected Grundfos – internally and externally
– with a sincere intent of leveraging opportunities and
ideas, collaborating effectively, or reducing inefficiencies.”
Global Working Culture

3. Purpose & Results
Cases & Recipes
Ingredients

4. Purpose & Results

5. Cases & Recipes

6. Ingredients

7. Ingredients
 One Grundfos Community
 Community Literacy
 Working Out Loud
 Digital Literacy
 Organizational Maturity
 Social Business Ecosystem
 Participation

8. Micro Engagements

9. Crowd source your strategy
INPUT &
DISCUSSION
CONSOLIDATE
STRATEGY
WORKSHOP
CONSOLIDATE
COMMUNICATE &
FEEDBACK
IMPLEMENT
COMPLETE

10. Endorse people
“Christian was one of the most dedicated professionals through his work at Grundfos. Christian is a very good,
motivated, creative and great natural born leader, a person you can trust when you want to be sure that
important tasks will be completed in a systematic and precise way. His open-minded approach could not be
overestimated.”
DISCLAIMER: This was a joke! I don’t endorse this type
of automated endorsements. Never fake your self!

11. Take aways
bit.ly/5simplewaystoengage
 5 simple ways Executives &
Managers can engage
bit.ly/socbizcookbooksoft
 Social Business Cookbook – soft
version for all culture hackers
 Don’t fake it – be you.
 Endorsement and “thumbs up” is not Internal engagement drives
enough – leaders must participate external excellence

12. socialbusinessjourney.com
twitter.com/chris_carlsson
linkedin.com/in/christiancarlsson
+45-21 54 17 71
ccarlsson@grundfos.com