SXSW 2012 saw over 25,000 attendees gather in Austin, Texas to discuss emerging trends in technology and social media. Several key themes emerged, including the growth of "SoLoMo" platforms that integrate social, local, and mobile features; the importance of user privacy as data sharing increases; and the potential for using new technologies to drive social good. Many brands actively engaged attendees through hackathons, sponsored events, and other interactive experiences, demonstrating the power of social media for business. The festival highlighted the growing influence of online communities and importance of transmedia storytelling across multiple screens.
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
The Edelman Cloverleaf forecast reflects our latest thinking on the digital information ecosystem and the convergence of content publishers and technology platforms.
The research is based on dozens of interviews conducted across six parts of the Edelman Cloverleaf™.
This presentation is grounded in primary research conducted throughout 2016. This includes in-depth discussions with the major technology platforms as well as Edelman and industry experts.
The goal is to provide an overview of how the total ecosystem is changing and offer guidance on how communications and marketing programs can succeed in 2017.
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
The Edelman Cloverleaf forecast reflects our latest thinking on the digital information ecosystem and the convergence of content publishers and technology platforms.
The research is based on dozens of interviews conducted across six parts of the Edelman Cloverleaf™.
This presentation is grounded in primary research conducted throughout 2016. This includes in-depth discussions with the major technology platforms as well as Edelman and industry experts.
The goal is to provide an overview of how the total ecosystem is changing and offer guidance on how communications and marketing programs can succeed in 2017.
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
SXSW 2018
I’ve Got No Screens: Internet’s Screenless Future
Christopher Ferrel
Digital Strategy Director
The Richards Group
Fairmont Congressional A
March 10, 2018
9:30 AM
What does the Internet look like without screens? We are about to find out. Within three years, 30 percent of all web-browsing sessions will be done without a screen. More than 10 million homes will possess screenless devices like Google Home and Amazon Echo. For some, screenless digital time will eclipse digital screen time. What’s a marketer to do? Join Chris Ferrel as he explores how brands can embrace the Screenless Internet.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Brands & Marketing
Level: Intermediate
Tags: artificial intelligence, branding, design, digital voice assistants, voice-enables speakers, smart speakers
#screenlessfuture
Social media is out of beta. We’re entering the era of validation. In the Validation Era, intimacy is in and publicness may be out - or at least on the decline. Quality is the new black. What this means that both individuals and businesses will need to increasingly work harder to earn their way in and remain in their stakeholders' circle of trust. During this session, Steve Rubel will explain how businesses can activate their domain-level experts to share their knowledge across four spheres of media – traditional, “tradigital,” owned and social.
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
The Revenge of Subcultures: the real value of Social Media for brandsLaurent François
This deck aims to demonstrate that marketers shape a wrong targeting for the social brands, focusing only on demographics and "average" consumers. But analysing average behaviors can only drive to weak and non relevant communication pillars, then a strong dismissal of consumers against brand digital properties.
This demonstration has been presented during Digital Shoreditch 2013, Future Brands day, by Laurent Francois
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
Gen Z are digital pioneers, making them a dream target for brand marketers around the globe. Being sceptical, hyper-aware and socially conscious, this generation is all about expressing individual identity, inextricably blending the physical and digital worlds as never before. And with accounting for 40% or all customers, they are the most powerful consumer forces in the market today. But how can you market to Gen Z on social media?
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
I recently attended SXSW In Austin and have put together the attached recap to share with you. There was a lot to take away and a lot written about SXSW – it was my 7th year so I’ve seen it grow from a digitally-focused conference to a full-fledged festival where tech innovation can often take a backseat to marketers and big brands spending big money to get noticed. Through it all, it’s still a great place to learn, meet industry people and connect or reconnect with professional contacts.
Key takeaways include:
• Top trends
• Key learnings
• Trending topics
• Social media trends
• What’s on our radar
• Beauty & fashion brands at SXSW
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
SXSW 2018
I’ve Got No Screens: Internet’s Screenless Future
Christopher Ferrel
Digital Strategy Director
The Richards Group
Fairmont Congressional A
March 10, 2018
9:30 AM
What does the Internet look like without screens? We are about to find out. Within three years, 30 percent of all web-browsing sessions will be done without a screen. More than 10 million homes will possess screenless devices like Google Home and Amazon Echo. For some, screenless digital time will eclipse digital screen time. What’s a marketer to do? Join Chris Ferrel as he explores how brands can embrace the Screenless Internet.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Brands & Marketing
Level: Intermediate
Tags: artificial intelligence, branding, design, digital voice assistants, voice-enables speakers, smart speakers
#screenlessfuture
Social media is out of beta. We’re entering the era of validation. In the Validation Era, intimacy is in and publicness may be out - or at least on the decline. Quality is the new black. What this means that both individuals and businesses will need to increasingly work harder to earn their way in and remain in their stakeholders' circle of trust. During this session, Steve Rubel will explain how businesses can activate their domain-level experts to share their knowledge across four spheres of media – traditional, “tradigital,” owned and social.
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
The Revenge of Subcultures: the real value of Social Media for brandsLaurent François
This deck aims to demonstrate that marketers shape a wrong targeting for the social brands, focusing only on demographics and "average" consumers. But analysing average behaviors can only drive to weak and non relevant communication pillars, then a strong dismissal of consumers against brand digital properties.
This demonstration has been presented during Digital Shoreditch 2013, Future Brands day, by Laurent Francois
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
Gen Z are digital pioneers, making them a dream target for brand marketers around the globe. Being sceptical, hyper-aware and socially conscious, this generation is all about expressing individual identity, inextricably blending the physical and digital worlds as never before. And with accounting for 40% or all customers, they are the most powerful consumer forces in the market today. But how can you market to Gen Z on social media?
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
I recently attended SXSW In Austin and have put together the attached recap to share with you. There was a lot to take away and a lot written about SXSW – it was my 7th year so I’ve seen it grow from a digitally-focused conference to a full-fledged festival where tech innovation can often take a backseat to marketers and big brands spending big money to get noticed. Through it all, it’s still a great place to learn, meet industry people and connect or reconnect with professional contacts.
Key takeaways include:
• Top trends
• Key learnings
• Trending topics
• Social media trends
• What’s on our radar
• Beauty & fashion brands at SXSW
Nearly 25,000 people attended the SXSWi conference in Austin, Texas, held
in March 2012. At more than 1,000 panel discussions over the course of five days, rich
conversations followed more than 14 tracks, ranging from the impact of the digital
discourse on everything from education to culture, science + play to government.
In this brochure, you’ll find our technology/social media experts from MSLGROUP Americas – Mark
McClennan of Schwartz MSL Boston and Laura Chavoen of MSL Chicago -- sorting through and reacting to trends,
conference themes and take-aways.
Music, creatives and techies all collide for SXSW. Fashion and brands are part of the experience, too. That's a ton of rich content in one tiny space. From a brand marketing perspective, user-generated content will grow and brands must be ready.
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
The story so far in social networking has been the incredible growth in the numbers of people using them. But Wave 6 shows that in the future the biggest impact will come from the increasing amount of time people are spending on them. Social networks are now legitimate rivals to all forms of media and will continue to have a huge effect on online consumption in particular.
Consumers are continuing to move away from increasingly siloed brand websites, viewing it as a one dimensional experience compared to that offered by social media. Brands will need to reach out to consumers in the social spaces if they are to connect online.
Attachment to social networks is stronger than ever, with over 40% of people saying they are worried about missing out if they don’t visit their social network. As a result users are fully prepared to share their data in return for the benefits they bring.
Social experiences deliver very clear value to brands. Understanding the social experiences the consumer wants AND which of these experiences deliver the brand’s marketing objectives is the key to unlocking this value. This is an important part of making social media a legitimate platform for brand development.
Despite the reluctance of many companies to discuss problems, particularly in social media, our research has shown that actually responding to a customer’s issues is one of the most powerful social experiences a brand can deliver. In the future social CRM should be a fundamental part of any brand’s communication strategy.
The consumer has many devices through which they can interact with a brand digitally but not all of these devices are a suitable environment for every experience. Tablets and smartphones, for example, have very different strengths. Marrying the right experience to the right device is key to creating a compelling social strategy.
Brands will need to create content that engages and “reaches” consumers across channels, provide valuable services over mere advertising and master an increasingly complicated and expansive content distribution model. And, of course, they will need to rethink the way they create relationships (or conversations) with
consumers before it’s too late.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
In this week's updates see expanding Story placements, new YouTube industry verticals (watch out especially for upcoming automotive and food versions), plus a definitive study on where hashtags should appear within Instagram posts to boost engagement
We like to keep a razor-sharp focus on the digital and
social trends, conversations and people that matter to
our audiences. Our social round-up curates the most
essential news that brands need to be aware of.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
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Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
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Speakers:
Bob Boule
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Gopinath Rebala
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2. Last
month
Gravity
Thinking
were
invited
as
part
of
a
UKTI
mission
to
a:end
SXSW
Interac?ve
the
annual
geek
pilgrimage
to
Aus?n
Texas
where
words
like
“ecosystem”,
“transmedia”,
“Hack?vism”
and
cura?on”
are
used
unashamedly
in
every
bar,
demo,
presenta?on
and
panel
–
this
is
our
take
on
the
madness
of
Aus?n
INTRODUCTION
From originally being a film and music festival
SXSW Interactive has outgrown both with over
25k attendees this year – it seems the geeks
are the new rock and film stars.
For us no one overriding technology or
platform broke through but rather a
patchwork of ideas, messages and concepts
that we have ‘curated’ into 7 themes that
we thought everyone should consider in
2012 and beyond (or at least until SXSW
2013)
The event attracts an enticing mix of people
from strategists to scientists, philosophers to
VC, music legends to Vice Presidents and
journalists to developers, SXSW is certainly a
veritable smorgasbord of religions.
It is this melting pot that what brings all the
digerati to Austin’s yard - it the biggest
festival of its kind in the World and THE place
to launch a new platform, trend or immersive
technology – just ask Twitter and Foursquare .
The variety and vastness hit me after only an
hour, I felt about SXSW the same way that a
consumer probably feels about social media -
cool, hectic, unsettling, inspiring, scary,
social ……all at once !
SOCIAL SERENDIPITY
One of the biggest pre-event hot
topics was ‘SoLoMo’ (Social Local
Mobile), in essence Minority
Report for your mobile.
As Amber Case, a social anthropologist who
was launching GeoLoqi at Austin, pointed
out in her keynote - everyone’s technology
has become extension of them, and
whether they realize it or not, they are in
a symbiotic relationship with their devices.
Her assertion that "the best technology is
invisible and just gets out of your way to
let you live your life.” was spot on and
something that every developer of new
apps and brands considering social
campaigns needs to consider carefully.
This development of frictionless sharing of
data has been gleaned from a mix of app
usage, local search results, social streams
and location integrated with mobile and
has given rise to apps such as Highlight,
Glancee, Banjo, Sonar and Uberlife all of
which were in attendance in Austin.
3. SOCIAL FOR GOOD
Interestingly I tried these and ended up
‘finding’ and meeting up with 5 different
contacts from London I hadn’t seen for a year
or so – so I guess it works albeit in a confined
highly relevant location – success has been
less prolific since being back in London unless
you count the other 8.7m who also ‘like’
Nike !
One panel did focus on one of the most
important barriers to development of this
trend – raising the thorny issue of privacy.
‘SoLoMo Redefined: Next Gen Social Local
Mobile’ argued that with data libertarianism
at the heart of these apps there is a clear
joint responsibility between users and
companies to ensure full disclosure and
complete understanding - after all do you
really want everyone to know where you are
and what you are up to all the time ?
One app in particular, Highlight, was probably
the most discussed due to its ability to match
anyone to yourself using their social profile –
on the face of it this is great but the reality is
that if you like fairly mainstream FB pages
then everyone is your match!
Social media and emergent
technologies have given us new
forms of power as citizens,
consumers, and cultural creators
and a big part of SXSW was focused
on how this can be amplified and
developed for a greater social
benefit – indeed there was even a
whole subject area devoted to
“Better Tomorrow”
The social sharing element of the web has
presented huge opportunities for
organisations and brands to develop new
business models built around a strategic
Specific reference was given to the
opportunities for using tech and social to
do good within sectors such as healthcare,
education and finance
The key take out seemed to be
sustainability and transparency –
sustainable in terms of long term
commercial viability and transparent in
terms of commitment and it being rooted
in the strategic direction of the
organisation – something that Al Gore and
Sean Parker discussed at length (more on
this later).
purpose focused on doing good and
ensuring that it is inextricably linked to
their corporate strategy. Across the
various talks at the festival Unilever, IBM,
Nike and Google were referenced for
creating win – win economic value for the
company and society – as one session
named it - ‘Don’t just sell things. Change
the World’
4. BIG ‘SEXY’ DATA
It’s official! the nerd in the
corner that was previously
overlooked and under
appreciated is now everyone’s
new best friend – after years of
being ignored ‘Big data’ is now
‘sexy’
Given the creative nature of the festival
this data ‘love in’ appears to be counter
intuitive however as data is at the core of
social – from checking in, to status
updates to running routes to social
commerce and web searches - it is
understandable and hugely encouraging
how many ‘Big data’ sessions there were
over the 5 days.
The sessions addressed the subject of ‘big
data’ from a number of different angles -
from the importance of data in the
development of the cutting edge social
solutions based on matching data such as
Highlight and Glancee, to the ambitions of
big companies such as Pepsico to capture
as much data as possible about their
consumers to develop a single customer
view and relevant Social CRM. No sound
conclusions were drawn except that data
will continue to be at the centre of social
debates for a while yet
However there was one big watch out that
was discussed repeatedly, namely that
consumers are struggling to manage a
multitude of online profiles from Facebook
and Twitter to Foursquare and LinkedIn, let
alone the rapid proliferation of apps as
evidenced by the plethora of new offerings
at this year’s SXSW - ’Push Fatigue’ may
soon be the next diagnosable condition.
Dave Morin of Path focused on this wider
view in the session entitled "why
happiness is the new currency” which
showed how beneficial it is for brands to
tap into general positivity via the most
‘warm’ channel – mobile.
LIFE LESSONS
Amongst all the chat about new
developments in social it was
good to also see a focus away
from what Hugh Forrest, the
Event Director, called "start-up
mania" to more personally
focused parts of the event and an
emphasis on self development
and fulfillment.
5. BEFRIENDING GEEKS
SXWW even found a app for that in Happstr,
developed during a mobile hackathon called
the ‘The Start Up Bus’ en route to SXSW
where users mark the place where they are
happy.
The concept of achieving happiness
overflowed into the business World in a
fascinating talk from Reid Hoffman (founder
of Paypal, Linked In and a prominent
Facebook, Zynga and he is still 44!) who
encouraged us to adopt a beta mindset and
follow his 3 pieces of advice – Plan to adapt
(using an A,B,Z plan), Strengthen your
network and Take Intelligent risks. Most
importantly perhaps his biggest piece of
advice was ‘Learn to fail, learn from it and
move on quickly…and enjoy the journey’
This view was echoed by Biz Stone, one of the
founders of Twitter, who used his keynote to
reflect on his experience over the course of
his entrepreneurial career and in particular
the need to fully commit to any startup
rather than taking on consulting jobs in order
to pay their way, as he put it "To succeed
spectacularly you need to be ready to fail
spectacularly”
Nike took a huge presence at the show with
giant screens and an athletic park but more
interestingly ran a hackathon opening up
the API of their new Fuelband to third-
party developers giving them the
opportunity of infusing the features of
NikeFuel into their respective apps or
platforms – we await the results with great
anticipation.
It was also interesting to see a Google and
Lego sponsored a Hackathon at the Google
Developers House which challenged
developers to build a Lego Mindstorm robot
to navigate an obstacle course that was
built during the hackathon so the
contestants had to design toward a moving
target.
Perhaps the most audacious play at
befriending geeks was the free Jay Z
concert we attended on Sunday night
highlighting Amex’s new Twitter based
discount service – minimally branded but
perfectly judged it drew the most tweets
and discussions of the whole 5 days.
The aforementioned melting pot of
attendees at SXSW was best
characterised by the different types
of brand activity at SXSW- from
hackathons, sponsored concerts,
pop up restaurants and free rides to
phone charging stations and bike
rentals, brands spent the whole
festival trying to get a piece of the
action and attention.
The brands that succeeded were those that
integrated themselves and embraced the
spirit of SXSW -
6. POWER OF INFLUENCE
Sessions such as “Influencers will
inherit the Earth. Quick market
them” showed the growing
importance of online influence and
the power of amplification which
became a consistent theme of the
festival however a lot of the
conversation focused on influence
versus popularity.
One man – Gary Vaynerchuk showed us the
power of both influence and popularity when
he announced a ‘secret wine party’ at
midnight on Saturday resulting in a queue of
over 500 within 10 minutes !
A lot of the debate centred around the
quantitative way that companies such as
Klout and PeerIndex measure influence and
that this does not take into account context
and passion but as Joe Fernandez of Klout
pointed out they are trying to understand
people’s influence at a topic level and
reduce the measurement of ‘chit chat’.
So the lesson here is in essence - Don’t count
the people you reach focus on reaching the
people who count.
With over 70% of today’s core TV
audience going online whilst they
are watching, and a large
number using 3 screens, the
blurring of the internet and real
World is encroaching upon us all
making ‘Social viewing’ an
increasingly important
consideration for every
advertiser.
SOCIAL BROADCAST
Broadcasters were in Austin in force – from
CNN’s and Fast Company’s Grill to Turner
Broadcasting’s overall sponsorship and
BBC’s keynote session it seems that Social
TV is here to stay. Indeed some argued
that times are changing and the social tail
is now going to wag the broadcast dog
with social leading the way in
programming and advertising
development.
The focus for this development was not
only on the platforms and technology
fueling this, but also the fact that this
necessitated a transmedia approach to
storytelling whether that be for a scripted
drama, a reality TV series or even live
Sports coverage.
This is an area that we think will only go in
one direction as the need for content
develops and the demand for disruption and
engagement becomes more and more tricky.
7. CONTACT
It seems TV is not something that you watch
anymore it is a experience you live– as Nisha
Chittal, social media manager at the Travel
Channel put it: “Social
media for TV has gone far beyond a ‘like’ on
Facebook or follow on Twitter — it’s about
empowering viewers to participate in
programs they love in an organic and
authentic way”
SO WHAT DOES ALL
THIS MEAN ?
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this article or how you can
achieve World Class social media
for your company or brand then
please contact;
Andrew Roberts, Managing Partner
E andrew@gravitythinking.com
T 020 7654 7693
M 07775 612 853
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I think Jeremiah Owyang best
summed up the event as “A petri
dish of social and interactive
behaviours, a bellwether of what
could be a trend for the year. It also
has.…overhype, fanboyism and an
overinflated view of behaviors” so
whilst nothing swept the show, the
sheer number of tools, ideas and
trends showed that the Geeks are
certainly taking over the World and
brands can do a lot worse than
listen, learn and follow !