The document summarizes key topics and presentations from SXSWi 2010, including mobility, user-generated content, social change, and the future of publishing. It discusses panels on creating viral videos, using Drupal for publishing, and the role of social media in business and public relations. New technologies like HTML5 and opportunities in education were also covered at the conference.

1. Things I learned at SXSWi2010 Friday, March 12 to Tuesday, March 16

2. SXSW Interactive Hot Topics for 2010 Mobility and geo-location Future of traditional publishing models (especially print and news) Content (especially leveraging user generated content) Social change Standards and accessibility (especially HTML 5)

3. SXSW Interactive Education Specific Sessions Universities in the ‘Free’ Era Student Start-Ups: Entrepreneurship in the University Web Education Rocks: 2010 WaSP InterAct Annual Meeting Cracking the books: User-Generated Content in Education

4. Panel Presentations I Attended Day 1 Chasing Virtual Good in the Real World Josh Williams, Gowalla Pay TV vs Internet - The Battle for Your TV Mark Cuban, HD Net/Dallas Mavericks Avner Ronen, Boxee Ukulele for Geeks Christian Crumlish, Yahoo Day 2 Web CMS from a Designer’s Perspective Scott Fegette, Adobe Chris Charlton - XTND.US How to Create Viral Video Jonathan Wells, Flux Margaret Gould Stewart, YouTube Jason Wishnow, TED Damian Kulash, OK Go Media Armageddon: What Happens When the NY Times Dies Greg Beato, Reason Magazine Markos Moulitsas, Daily Kos Amy Langfield, New Yorkology David Carr, NY Times Henry Copeland, Blogads.com Day 2 (cont’d) Keynote: Privacy and Policy Danah Boyd, Ethnographer New Publishing and Web Content Erin Kissane, Incisive.nu Jeffrey Zeldman, Happy Cog Studios Lisa Holton, Fourth Story Media Paul Ford, Harper’s Magazine Day 3 Keynote: Systems Design Valerie Casey Crowd Sourcing Innovative Change Amy Sample Ward, Netsquared Beth Kanter, Beth’s Blog David J Neff, Lights Camera Help Holly Ross, NTEN: Nonprofit Technology Network Kari Saratovsky, The Case Foundation

5. Panel Presentations I Attended ( cont’d ) Day 3 (cont’d) HTML 5 Accessibility Cynthia Shelly, Microsoft John Foliot, Standford University 13th Annual SXSWi Web Awards Day 4 RIP CMS Dries Buytaert, Drupal creator Keynote: The Next Generation of Social Media Evan Williams, Twitter Adobe All-Access Photoshop Flash Mobile Browser Lab Day 5 14,000 Songs in 28 Days Day 5 (cont’d) Social Business Social Media in Marketing David Meerman Scott - Freshpot Marketing Social Media in Public Relations Captain Nathan Broshear, US Air Force Social Media in Customer Service Melanie Baker, PostRank Inc Keynote: The Future of Music Delivery Eliot Van Buskirk, Spotify Cracking the Books: User Generated Content in Education Clyde Boyer, Trinity Education Group Ron Reed, RL Reed Consulting Anita Givens, Texas Education Agency Margarity Pinkos, M Pinkos Education Effects of Twitter on the News Brian Drescher, USA Today Brian Stetler, NY Times Ana Marie Cox, GQ Magazine

6. Chasing Virtual Good in the Real World Josh Williams, CEO Gowalla If social games can motivate a person to alter their life online, can a game like experience inspire people to go out and explore the world around them?

7. Web CMS from a Designers’ Perspective Scott Fegette, Adobe and Chris Charlton, XTND.US http://xtnd.us Video tutorials: http://tinyurl.com/theme-drupal Written tutorials: http://adobe.com/devnet

8. How to Make a Viral Video There is a positivity about content that is viral - we like to share good news more than bad news. Surprise unexpected combinations INSERT PHOTO Lorem ipsum Jonathan Wells, Flux Margaret Gould Stewart, YouTube Jason Wishnow, TED Damian Kulash, OK Go

9. How to Make a Viral Video Building your audience Embed Metadata Distribute on Multiple Fronts Superspreaders Exclusivity INSERT PHOTO Lorem ipsum

10. New Publishing and Web Content Pro: it's a good time to be in publishing. When you have an industry in the midst of change opportunities for new models emerge Con: it’s a terrible time to try to shoehorn existing content models into the web Erin Kissane, Incisive.nu Jeffrey Zeldman, Happy Cog Studios Lisa Holton, Fourth Story Media Paul Ford, Harper’s Magazine

11. If you’re going to do publishing online… First ask, ‘How do I serve and interact with people?’, then build publishing and editorial above that.

12. Keynote: Systems Design Inspiration Valerie Casey http://www.designersaccord.org

13. Goals of The Designers Accord http://www.designersaccord.org Increase awareness in the creative community Graduate the next generation of designers and thinkers Best practices to achieve the greatest impact Influence policy

14. HTML 5 Accessibility Cynthia Shelly, Microsoft John Foliot, Standford University One of the goals of HTML5 is to build some assistive technologies into rich media List of updates: New link semantics New document semantics Tools concerning video and accessibility Captions Sign language Audio descriptions Textual audio descriptions (screenreader/Braille) Subtitles Support materials bound to the media

15. RIP CMS Dries Buytaert, Creator and Project Lead, Drupal CTO Aquia “ Users are your content creators now.”

16. Examples of Organizations Using Drupal The Whitehouse IBM Sun Microsystems java.net CNN Forbes.com Intel Atom Sony Erickson Symantec (community)

17. Examples of Universities Using Drupal/ Acquia Clients Alfred State College Ashland University University of Minnesota University of Delaware University of Colorado Empire State College Washington State University MIT International Baccalaureate Delaware County Community College Virginia Tech University of Southern Mississippi Duke Webster University University of Prince Edward Island University of Toronto New York University

18. Adobe All-Access Day Stage Event Updates and Demos: Dreamweaver Flash Mobile Browser Lab

19. Social Business David Meerman Scott - Freshpot Marketing Captain Nathan Broshear, US Air Force Melanie Baker, PostRank Inc New rules of Marketing in Business (David Meerman Scott) Marketing is about generating attention. Traditionally is was purchased, today the new rule is earning attention by publishing content If you want people to share their stories about you realize that nobody cares about your products Speak to your buyers in their language not yours Create triggers that encourage people to share No coercion required. It’s about NOT forcing people

20. Social Business David Meerman Scott - Freshpot Marketing Captain Nathan Broshear, US Air Force Melanie Baker, PostRank Inc Social Media and Public Relations - Captain Nathan Broshear "We don't call the media anymore. They call us" - big endorsement to Twitter for press communication People are coming to the US Air Force for bite-sized pieces of information when they need us - noticing huge chunks of traffic during times of crisis. Why do ‘official’ military blogs fail? First lesson: Social communication cannot be about you. People trust a peer More and more, mainstream media is not our main source of communications it’s social media and it’s happening in minutes

21. My SXSWi 2010 stuff Blog - otherlondon.blogspot.com / Bookmarks - delicious.com/theotherlondon/sxsw Notes and presentations - www.slideshare.net/theotherlondon Pictures - www.flickr.com/photos/otherlondon/sets/72157623606423572/

22. Things I learned at SXSWi2010 Friday, March 12 to Tuesday, March 16