The document summarizes key themes from SXSW 2012, including:
1) Emerging apps and platforms, with startups coming from everywhere;
2) Brands using services like shuttles and food delivery to stand out;
3) Storytelling through content and experiences like interactive demonstrations;
4) Discussion of trends like transmedia, collaboration, and a maturing conference.
Mass Media vs. User-Generated Content is a thought-provoking presentation about media bias. It gives voice to anyone download, remix and share their own version:
http://www.mediacorpse.org
8 trends of Creativity at #CannesLions 2016 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
More info on hubinstitute.com
Mass Media vs. User-Generated Content is a thought-provoking presentation about media bias. It gives voice to anyone download, remix and share their own version:
http://www.mediacorpse.org
8 trends of Creativity at #CannesLions 2016 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
More info on hubinstitute.com
SXSW Interactive 2015 was bigger than ever. How can brands and audiences connect amid the chaos? In this presentation, we identify 8 common pain points for attendees and brands, and highlight the experiential work produced by PBJS for PayPal and Salesforce, plus other buzz-worthy brand activations around the Austin Convention Center.
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
Digital Marketing trends from SXSW Interactive 2013. BBDO New York focused in on 5 themes most relevant to Brands and Agencies by launching www.DigitalLabLive.com.
SXSE: South By South West comes to Southwark with iris worldwideIris
South By South West in Austin TX is the biggest festival of innovation, technology and entrepreneurial creativity in the world.
We sift through the buzz, hype and hyperbole in Austin to identify the things that will really matter to consumers and marketeers in 2015.
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Eight of our GES team members set out in Austin, TX, to explore how brands are finding new and unique ways to stand out at SXSW. This is a visual summary of the activations they experienced
Takeaways from the last edition of the creativity festival in Cannes. Purpose, inclusivity, tech and media: how the role of the brands in changing with and for the customers of the future.
Corporate accelerators and disruptive innovation KITE Solutions IncMark Silva
This presentation summarizes thought leadership on Corporate Innovation with a focus on Accelerators and Incbators shared by Evangelos Simoudis, VC Partner at Trident Capital, during the KITE open house sessions at #NewCoSF 2014. Follow @ESimoudis on Twitter and you can read his blog at http://corporate-innovation.co/
This is the first in a series of posts exploring a wide range of aspects of Corporate Innovation brought to you by KITE, the first end-to-end innovation partner management solution.
SoLoMo backgrounder for eBev conference, the first ever cross-beverage symposium. The panel presentation following this backgrounder includes MomentFeed, Ready Pulse and Foursquare talking about how to reconsider scale and economics to engage and win in SoLoMo. This intersection is the most important one for beverage.
SXSW Interactive 2015 was bigger than ever. How can brands and audiences connect amid the chaos? In this presentation, we identify 8 common pain points for attendees and brands, and highlight the experiential work produced by PBJS for PayPal and Salesforce, plus other buzz-worthy brand activations around the Austin Convention Center.
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
Digital Marketing trends from SXSW Interactive 2013. BBDO New York focused in on 5 themes most relevant to Brands and Agencies by launching www.DigitalLabLive.com.
SXSE: South By South West comes to Southwark with iris worldwideIris
South By South West in Austin TX is the biggest festival of innovation, technology and entrepreneurial creativity in the world.
We sift through the buzz, hype and hyperbole in Austin to identify the things that will really matter to consumers and marketeers in 2015.
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Eight of our GES team members set out in Austin, TX, to explore how brands are finding new and unique ways to stand out at SXSW. This is a visual summary of the activations they experienced
Takeaways from the last edition of the creativity festival in Cannes. Purpose, inclusivity, tech and media: how the role of the brands in changing with and for the customers of the future.
Corporate accelerators and disruptive innovation KITE Solutions IncMark Silva
This presentation summarizes thought leadership on Corporate Innovation with a focus on Accelerators and Incbators shared by Evangelos Simoudis, VC Partner at Trident Capital, during the KITE open house sessions at #NewCoSF 2014. Follow @ESimoudis on Twitter and you can read his blog at http://corporate-innovation.co/
This is the first in a series of posts exploring a wide range of aspects of Corporate Innovation brought to you by KITE, the first end-to-end innovation partner management solution.
SoLoMo backgrounder for eBev conference, the first ever cross-beverage symposium. The panel presentation following this backgrounder includes MomentFeed, Ready Pulse and Foursquare talking about how to reconsider scale and economics to engage and win in SoLoMo. This intersection is the most important one for beverage.
SocialTV Overview presentation delivered June 26, 2012 in Hollywood to studio marketing, media and agency executives. The goal was to overview technologies, but in the volatile, evolving and nascent space of SocialTV we thought it was better to define, rame and propose new ways to engage in the space. This deck is the resulting distillation.
Bridging the Big Brand Gap in Mobile DevelopmentMark Silva
Use this deck to kick off the Big Brand Hackathon June 16-17 featuring Kraft Foods and The Home Depot. Frames the opportunity, discusses the gaps and sets the objectives for the Hackathon.
Brands for Augmented Reality Dev EcosystemMark Silva
Presentation for the Augmented Reality Event May 8, 2012, a gathering of some of the leading minds and developers in the field. The audience was expecting PepsiCo's CMO and Chief Engagement Officer, Frank Cooper, who asked me to step in due to schedule conflicts. I presented three brands of radically different scale and fit in consumer's lives from Pepsi to Red Bull to La Chouffe beer. The core themes were:
1) that AR and other technologies make it mainstream when they cross over to culture
2) that SoLoMo is an advantaged experiential and consumer opportunity for AR development
3) that developers have to think about brands as more than a paycheck b/c brands are thinking about content, curation and extending consumer engagement over their marketing platforms in more sophisticated ways
4) that AR is still nascent with much room for creativity and the budget/rationale unlocks will be via metadata and path to purchase while the story over them must be entertainment/culture
Storytelling with AR HTML5 and Whats NextMark Silva
On April 4 at ad:tech SF Tommy Giovagnoli, Executive Creative Director at Anthem Worldwide and Kevin Doohan, head of Digital at Red Bull chatted about where Augmented Reality and HTML5 fit in the tradition of storytelling and marketing for Big Brands. You can also find a Pinterest Board with all of the examples pinned here: http://pinterest.com/anthemdigital/
An all-star big brand session presented during ad:tech SF 2012 April 3, 2012 led by Anthem Worldwide's Mark Silva with Citi's Vanessa Colella, Walmart's Paul Cousineau, The Weather Channel's Bill Drolet, and Walgreen's Adam Kmiec.
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
Apps and APIs for Brands-The New Creative by Oren MichelsMark Silva
Oren Michels, CEO of Mashery, came by Anthem Worldwide's digital digs in NY to brief on the state of APIs and discuss "The New Creativity" that apps and an open API ecosystem represents for businesses and brands.
On Wednesday, May 8, 2011 Peter Farago, Vice President of Marketing for Flurry, took Anthem & Schawk through their unique view of the Apps Ecosystem by the numbers. Flurry earns their perspective by powering the analytics aggregated on nearly 1/4 of the apps in AppsStore. Included are trending data on demographics, devices/platforms, types of apps and a look at key issues in going to market. It's early days in what's already shaping up to be a significant market that's threatening to disrupt every industry and medium.
Upon returning from 2011 South by Southwest Interactive (SXSWi) event in Austin, TX Tarah Feinberg and Mark Silva of Anthem Worldwide provided this recap to the company. In this presentation we also do a bit of deeper dive assessment of emerging companies/platforms based on the information we were provided, an experiential audit and a briefing matrix we apply for our practice. You can follow Tarah on Twitter @TarahFO and Mark @MarkSilva
Apps Ecosystem Overview by Drew Ianni, Chairman, AppNation ConferenceMark Silva
On Thursday, April 14, 2011 AppNation Conference Chairman Drew Ianni presented this view from the top of the Apps EcoSystem to kick-off the Anthem Worldwide eight week immersion into the world of Apps.
To learn more about this movement, catch AppNation in San Francisco on April 27-28, 2011. More at http://www.appnationconference.com/2011/
Social Gaming Overview: Too Big To IgnoreMark Silva
This presentation was delivered on April 12, 2011 for ad:Tech San Francisco in a standing room only session. If you tweet this please include #socialgaming hashtag and feel free to cc any of the presenters.
Lessons Learned Launching Dozens of Brands on TwitterMark Silva
This is the presentation for Web 2.0 Expo on Tuesday, March 29, 2011 in San Francisco. Co-presented by Mark Silva @marksilva of Anthem Worldwide and Katie Van Domelen @ktvan of CoTweet.
Delivered this presentation at the iMedia Breakthrough Summit on Monday, 3/21/11. The sister video, which summarizes dozens of interviews with influential and smart people at South-by-Southwest (SXSWi), hel
Presentation for Loyalty Labs client immersion day on hot topics in digital marketing. Audience of smart, rigorous emarketers with robust curriculum and practices in direct marketing, crm, search and other data-driven, accountable marketing disciplines. Objective: to introduce a theoretical approach in influencing consumers and offer additional forms of ROI that complement lifetime value of direct influence such as brand, consideration, new market development and search effect from Social Marketing.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
9. PARTIES - DONE RIGHT
AND WRONG
9
Seemed like every agency and brand at SXSW threw a
party, and so many of them seemed exactly the same.
RSVP lists you could ignore, rented a bars, free weak
drinks, and bad house music.
10. ALL HAT (NO BULL)
10
But a few stood out. In it’s fourth year an intimate
gathering that started as a casual meetup to get away
from the growing SXSW crowds, “All Hat, No Bull” has
become a super-connector shindig. David Armano,
Frank Binhammer, Mark Drosos, Geoff Livingston and
Jeremiah Owyang are chief instigators for this low key,
high social currency event. Along with top executives
from A-B, Citibank, Dell, GM, The Home Depot and
other leading companies are a mixture of thought
leaders, dreamers, social media evangelists, agency
folk and entrepreneurs of all walks and regions. True
to its roots, this event stays low-to-no-bull even with
a high-profile Chevy sponsorship.
11. BARBARIAN GROUP +
TUMBLR
11
Key learning, if you are a brand or an agency trying to
get noticed at SXSW, and you are going to throw a
party, do something different. Ex: Barbarian Group
and Tumblr Robotrip party. No RSVP, lines around the
block 2 hours before doors opened, 2 venues, 2000
people + 16 bands came out to equal one pretty large
evening.
13. STARTUP AMERICA
SETS UP SHOP
http://www.s.co/content/top-five-reasons-startup-america-live-sxsw-2012-rocked
13
We have a bias from the Valley that StartUps outside of
SF Bay Area are rare and challenged because they
don’t benefit from similar culture & ecosystem that
exists here. StartUp America is working hard to
support broader startup activity everywhere. At SXSW
they hosted a lounge where many entrepreneurs,
Angels, VCs & media set up shop. They had pitch-offs,
brainstorms, office hours and more. Really inspiring to
see the innovation and energy at work.
15. SHUTTLES
15
One way that agencies and brands shined at SXSW was
by providing a service, rising above the expected.
16. RIDES
16
With “Catch a Chevy” attendees where able to grab a
free ride around Austin during the conference, charge
their phones on the way and enter for a chance to win
one of the vehicles. They also got a lot of people
checking out the cars, as though it was a mobile
showroom
17. FOOD DELIVERY
17
Uber, the on-demand transportation service,
expanded their service from taxi to pedicabs--a
popular way to get around Austin--at last year’s
SXSW. This year, they expanded to deliver BBQ from
Ironworks. Great idea because days can run past you
in the content & event-packed days and before you
know it, late afternoon has crept up on you without
having anything to eat. We found this and ordered BBQ
for the team, which was delivered in the rain in <2
minutes. Great value and worth talking about and
sharing on social media.
18. CHARGING STATIONS
18
Special FedEx jackets were equipped with portable
battery packs woven through the arms and back.
These "power couriers" had a constant crowd around
them, both of onlookers and those living by the SXSW
motto “Always Be Charging.”
19. RAINY DAYS, PONCHOS
& UMBRELLAS
19
It rained, a lot during the first two days. Brands like
Fandango and GroupMe were able to respond rapidly
by providing branded rain gear. Kraft Mac and Cheese
had umbrellas made that read “don’t get your noodle
wet.”
22. FOOD + TECH
22
An inaugural gathering of food+technology folks
working together to unite multitudes of diverse and
disconnected data for better understanding and
quantification of our selves and our food supply. Props
to @foodtree for bringing this to our attention
24. SOCIAL DISCOVERY
24
Maps show us Points or Places of Interest. Highlight
sought to bring us People of Interest. The knock on
this app--beyond discussion of “creepy factor” with
proximity awareness--was that it drained even the
most miserly of Smartphone batteries in minutes.
25. AUDIENCE SHOWCASE
Audience Showcase
25
Skype's "Be Human" event made the audience an active
part of the live-band performances, setting up
photobooth-like backdrops for attendees to dance in
front of. Live video feeds brought the audience
dancers onto the stage in large screens above the
performers.
26. FROM “POST-DIGITAL”
TO “RE-PHYSICAL”
26
"Materiality" was a recurring term, pointing to a
refocusing on physical objects - and how they’re a
part of the digital world. The left frame is Sphero--
http://gosphero.com--the imaginative RC robotic orb
you drive w/any of 5 different iphone/ipad apps.
Upper right is an instagram photo printer and below
that the Makerbots.
27. CRITERION 4SQUARE
SCAVENGER HUNT
27
Foursquare scavenger hunts aren’t a new thing, but
Criterion really did on right at SX this year by hiding
their DVD’s and Bluerays at Austin points of interest
that could be overlooked, or off the beaten path.
29. 29
A large number of panels and conversations were
concerned with how to design systems that inspired
better, healthier behavior.
30. REAL-LIFE PLUS DIGITAL
real-life plus digital
30
Nike's outdoor setup featured basketball courts,
skateboard ramps, and other accommodations for
physical activity, letting people see Nike's activity-
tracking FuelBand in action.
31. VISUALIZING AUDIENCE
ENTHUSIASM
31
A second Nike space hosted live bands; during one set
specially modified FuelBands were worn by attendees,
able to sync the activity levels in real-time. These
levels were then visualized on the face of a nearby
building, which went from red to green as the
performance attendees got more energetic.
33. OGILVY NOTES
33
Ogilvy continued a second year with the illustrators at
ImageThink to bring talks to life through visually
sketched notes. These were drawn live as the
presenter or panelists were on stage, and displayed on
exit as the audience left the auditorium.
34. #I JUST PLANTED A TREE
34
#IJustPlantedATree was a social campaign by Nokia to
restore Austin’s trees after devastating wild fires
swept through the city in September 2011. One of the
most tweeted hashtags as all of SXSWi; top trending
Twitter hashtag in Austin, SF & Nationwide. Proves
newcomers can still breakthrough.
35. DIGITAL-TO-PHYSICAL
STORYTELLING
35
Skype got a small bit of attention through their "town
crier," reading tweets sent to Skype's hashtag out loud
to the public. Experiments like this can go over well in
some cases, and can be found lacking in others - in
spite of the intentions this one left passersby feeling
like it was more of a stunt.
36. DIY STUDIOS
36
GE's told the story of their charge to bring imagination
to life with the DIY Garages. After signing a safety
waiver attendees could participate in workshops
featuring MakerBots, laser cutters, and even welding
equipment to put together various self-made objects.
37. BBH HOMELESS
HOTSPOTS
37
BBH gave portable wifi transmitters to people without
homes in Austin, so that attendees could connect at
the price of a donation. This later became a point of
controversy, raising a discussion around the
dehumanization of the homeless population.
38. INSTANT DISCOUNTS
38
American Express revealed a new integration with
twitter during SXSW, allowing cardholders to sync their
twitter with their AmEx accounts. Once synced,
tweeting particular hashtags results in a discount on
the next purchase at the related merchant.
39. HANDS-ON DEMOS
39
The Nokia Labs location was the most visually
intriguing, brought up in conversation not only among
attendees but remarked upon by taxi drivers and
others from Austin at large. Inside were very hands-on
demonstrations of the technology in Nokia's phones, a
stage for performances and areas for table-top games
like four-way pingpong and “Sauna Confessionals.”
41. FROM T-SHIRTS TO
SUITS
41
A lot more sales guys showing up displacing some of
the doers. Bruce Sterling in his Keynote remarked that
interactive attendees are now the better dressed,
instead of the musicians - trying to live up to their
well designed products and services.
The new types of attendees joining SXSW were
reflected in the trade show floors, where a more
international presence was starting to emerge.
42. COLLABORATIVE WORK
MODELS & SPACES
42
The future of work was a question that appeared in a
good number of panel topics. We saw the refinement
of collaborative business models and spaces,
exemplified by Grinds' pop-up office building.
43. HOLISTIC APPROACHES
TO MOBILE PAYMENTS
43
The mobile wallet concept has been bubbling around
in conversations and attempted in startups for a
couple of years now, but companies like Isis are
emerging with holistic models that account for not
only NFC payment technology but account
management, merchant relations, and phone/network
compatibility.
44. DEVELOPING IDEAS IN
TRANSMEDIA
44
Transmedia and social content were frequent themes
in panel topics. The speakers and presentations in
general pointed to how the thinking around content in
a digital, connected world is evolving, with content
models becoming more refined.