Creating great customer experiences is the new competitive battleground for businesses. Digital is changing the game and companies that fail to meet the ever increasing expectations of their customers leave the field open for disruption. MagicForces will help you discover new opportunities and design superpowering experiences for both customers and coworkers. You never again have to start with a blank sheet, empty on ideas. Like a set of puzzle pieces, you can play and create with the MagicForces throughout the co-creation process.

2. Corporation Inc
Market B
Market A
Product
marketing
THE WORLD BEFORE THE INTERNET
(as perceived by the industrial corporation)

3. Know me
See my needs
Engage me
Reward me
See my potential
Make me understand
Be personal
Be relevant
Be consistent
Be proactive
Be transparent
Coach me
IN THE WORLD TODAY,
EXPERIENCE IS KEY

4. Expectations
Consumer Company
OUR EXPECTATIONS ARE RISING
Great experience
Poor experience
Ability

5. Expectations
Ability
Consumer Company
Possibilities
Great experience
Poor experience
AS ARE THE (DIGITAL) POSSIBILITIES

6. Expectations
Consumer Company
…FOR DISRUPTION
Great experience
Poor experience

7. ”Business has only
two functions -
marketing and
innovation.”
Peter F DruckerLET’S
REMIND
OURSELVES

8. Use
services
Data &
feedback
Create
insights
Improve
services
TIE THEM TOGETHER IN A LOOP!
MARKETING INNOVATION
EXPERIENCE

9. YOU HAVE TO BE A BIT MADTHE LONE INNOVATOR
YOU MUST THINK BIGINNOVATION HAPPENS IN THE LAB
DON’T BELIEVE IN THE MYTHS

10. INNOVATION THRIVES FROM MANY
DIFFERENT VIEWPOINTS
(so bring people with different perspectives together)

11. THE VALUE OF NEW IDEAS
CANNOT BE ANTICIPATED
(so generate many ideas and don’t throw any away)

12. MOST IDEAS COME FROM EMPLOYEES,
CUSTOMERS, PARTNERS
(so make sure to connect their minds)

13. WHAT ABOUT
INNOVATION IN A
DIGITAL WORLD?

14. SMART ASSISTANTS AND AIWEARABLES & CONNECTED DEVICES
VIRTUAL & AUGMENTED REALITY BIG DATA ANALYTICS
TECH CREATES NEW OPPORTUNITIES

15. Smarter
together
Use
together
Alert me
DIGITAL SHAPES NEW BEHAVIORS
Rate my
experience

16. Producer Consumer
Platform
Value
Unit
Filter
NEW WAYS OF CREATING VALUE*
CAUSE DISRUPTION
*platforms are eating the world

17. START HERE:
Problem
FIND A PROBLEM WORTH SOLVING

18. LOOK FOR SOLUTIONS HERE
Value
Creation
Models
Behavior
Patterns
Emerging
Technologies
Humans
Business
Technology
Innovation
sweet spot

19. NEW TECH
EXISTING
TECH
EXISTING
BEHAVIORS
NEW
BEHAVIORS
Paving cow
paths
Struggling
to change
Superpowered
Designed
experience
Status Quo
DESIGN SUPERPOWERING EXPERIENCES

20. SO HOW CAN WE
GO ABOUT IT?

21. BUSINESS
(viability)
TECH
(feasibility)
PEOPLE
(desirability)
DESIGN THINKING IS A MUST
START
HERE

22. TEST PROTOTYPE
DEFINE & IDEATEEMPATHY
REPEAT

23. BUT THERE IS MORE
THAN ONE WAY TO DO IT
GDS
(God Damn
Stupid)
PFS
(Pretty
F**king
Smart)

24. SO, WE ASKED OURSELVES
WHY START WITH AN EMPTY
SHEET OR WHITEBOARD?

25. THEN WE ASKED
WHY COVER THE WALLS
WITH POST ITS?

26. AND WE PONDERED
CAN’T IT BE MORE REAL AND
ENGAGING THAN THIS?

27. OUR ANSWER IS:

28. VALUES
BEHAVIOR
PATTERNS
EMERGING
TECHNOLOGIES
FEARS
BUILDING BLOCKS OF INNOVATION
BUSINESS
PATTERNS
KPI’S
WE SIMPLY CALL THEM
DISCLAIMER: We use a fictional example to illustrate the concept and ways of working in the following slides

29. DESIGNED FOR CO-CREATION

30. …DIGITAL AND PHYSICAL

31. HOW TO MODEL
WITH MAGICFORCES

32. 1. MAP THE TYPICAL JOURNEY

33. 1. MAP THE TYPICAL JOURNEY

34. 2. ANALYZE THE CURRENT STATE

35. 2. ANALYZE THE CURRENT STATE
FEARSVALUES

36. EMERGING TECHBEHAVIOR PATTERNS
3. IDEATE OPPORTUNITIES

37. 3. IDEATE OPPORTUNITIES
KPI’SBUSINESS PATTERNS

38. 4. VISUALIZE SOLUTIONS

39. 5. REPEAT AND BUILD
THE FUTURE JOURNEY

40. REMEMBER, IT’S ALL ABOUT

41. Find out more at unicorntitans.com