5. The KELLER WILLIAMS ® Culture Win-Win — or no deal Integrity — do the right thing Commitment — in all things Communication — seek first to understand Creativity — ideas before results Customers — always come first Teamwork — together everyone achieves more Trust — starts with honesty Success — results through people
6. Our Office Insert interior/exterior Photo(s) of Office Address: 850 E. State Hwy 114 Ste 100 Phone: (817) 329-8850 Fax: (817) 251-1522 URL/Website: www.kwdfwsouthlake.com Year Opened: 1999 Team Leader: Lesli Akers Keller Williams DFW Support Team: Brief Bio of MC: Market Center Name
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8. My Biography Insert Your Photo Name: Team Name or Individual Name Professional Designations: Certified Residential Specialist (CRS) Certified Residential Broker (CRB) Accredited Buyer Representative (ABR) Graduate Realtors Institute (GRI) Pretty Nice Person (PNP) Education: Degree or amount of training obtained Languages: English, Spanish, French, German, Italian, Japanese Family: Interesting facts about you Hobbies: Golf, Reading, Music, Racing, Performing Arts Client Testimonials: Your REALTOR® Sharon Argir
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10. Learning About The Home WHERE BUYERS FIRST LEARNED ABOUT HOME PURCHASED Compiled from NAR 2005 Profile of Home Buyers and Sellers report. Compiled from NAR 2007 Profile of Home Buyers and Sellers Report
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14. Home Warranty Plans H ome warranty plans go a long way to alleviate some risks and concerns. For a modest price, the seller can provide to the buyer a one year warranty covering specified heating, plumbing, electrical, water heater or appliance breakdowns. Coverage under most plans commences at closing. In all cases, there are important limitations and exclusions (example: appliances/systems must be operative at commencement of coverage).
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17. Home Selling Process MARKET RESEARCH LISTING SIGNED OFFICE MULTIPLE LISTING CONTACT PROSPECTS SHOWINGS OPEN HOUSE OFFER RECEIVED OFFER CONTRACT ACCEPTED INSPECTIONS BROKER’S TOUR TRANSACTION PROCESSING MLS TOURS BEGIN PROCESS GRAPHICS OFFICE TOUR MLS COMPUTER MLS MEMBERS NET SHEET COUNTER OFFER EARNEST MONEY
18. Inspections Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections. SELLER SEES THEIR HOUSE INSPECTOR SEES THE HOUSE BUYER SEES YOUR HOUSE Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!
19. Contract To Close PROCESSING MORTGAGE CO. CREDIT REPORT APPRAISAL LOAN APPROVAL UNDERWRITING VERIFICATIONS TITLE CO. ASSEMBLE PAPERS SETTLEMENT HOME SOLD REJECTION TRANSACTION PROCESSING
20. Pricing Factors As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale. +15% +10% Market Value -10% -15% 10% 30% 60% 75% 90% PERCENTAGE OF BUYERS ASKING PRICE IMPORTANCE OF INTELLIGENT PRICING
21. Pricing Misconceptions It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. Buyers & Sellers Determine Value The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area. WHAT YOU PAID WHAT ANOTHER AGENT SAYS WHAT YOU NEED WHAT YOU WANT COST TO REBUILD TODAY WHAT YOUR NEIGHBOR SAYS
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23. Focusing On Results The proper balance of these factors will expedite your sale. LOCATION COMPETITION TIMING CONDITION TERMS PRICE SOLD
24. Local Marketing Tools Insert graphics of your flyers, magazines, brochures, publications, etc. on this page. My marketing publications for your home www.kw.com was developed in 1995, making KELLER WILLIAMS ® one of the first real estate franchises to establish a presence on the World Wide Web.
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