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Listing Presentation

  1. 1. Home Selling Proposal Prepared for Mr. & Mrs. Smith of 1234 Easy Street, St. Louis, MO 63129
  2. 2. Home Selling Proposal <ul><li>Prepared for [Buyer’s Name] </li></ul><ul><li>For Marketing the Property at: [Property Address] </li></ul><ul><li>Presented by [Sales Professional’s Name] </li></ul><ul><li>[Prudential Company Name] </li></ul><ul><li>[Address] </li></ul><ul><li>[Office Phone] </li></ul><ul><li>[Home Phone, Mobile, Pager] </li></ul><ul><li>[E-mail/Web Site Address] </li></ul><ul><li>[Date] </li></ul>
  3. 3. Identifying Your Goals
  4. 4. Your Needs Come First <ul><ul><li>The agency laws that may apply as we work together in the marketing and sale of your property. </li></ul></ul><ul><ul><li>The objectives you want to achieve from the sale of your house and the support you expect to receive from me. </li></ul></ul><ul><ul><li>How the home selling process should be tailored to fit the characteristics of your property. </li></ul></ul>In order to best serve you, I will want to learn more about your plans. These items can help me understand your goals to build a strong working relationship:
  5. 5. Agency Relationships <ul><ul><li>Seller’s Agent: represents the interests of the seller and has a fiduciary responsibility of reasonable care, loyalty, confidentiality and disclosure to the seller. Works to assist the seller in locating a buyer and in negotiating a transaction suitable to the seller’s needs. </li></ul></ul><ul><ul><li>Buyer’s Agent: represents the buyer during the home buying process and has a fiduciary responsibility to represent the buyer’s best interests. </li></ul></ul><ul><ul><li>Disclosure Dual Agent: represents the interests of both the seller and the buyer during the same transaction. A dual agent has responsibilities to both seller and buyer and must act in the interests of both parties. </li></ul></ul><ul><ul><li>Designated Agent: Acts as your specific agent. When the broker makes this appointment the other real estate licensees in the company do not represent you. </li></ul></ul><ul><ul><li>Transaction Broker : Does not represent either party, therefore, does not advocate the interest of either party. </li></ul></ul><ul><ul><li>Prudential Select Properties will offer “Designated Agency” as provided for under Missouri Real Estate Commission rules and regulations. </li></ul></ul>When real estate professionals work with buyers and sellers, “agency” relationships are established .
  6. 6. Understanding Your Expectations <ul><ul><li>Communication </li></ul></ul><ul><ul><li>Previous home selling experience </li></ul></ul><ul><ul><li>Concerns </li></ul></ul><ul><ul><li>Price </li></ul></ul><ul><ul><li>Marketing Plan </li></ul></ul><ul><ul><li>Positive Experiences </li></ul></ul><ul><ul><li>Time Frame </li></ul></ul><ul><ul><li>Expectations </li></ul></ul><ul><ul><li>Motivation </li></ul></ul><ul><ul><li>Relocation assistance </li></ul></ul>Your answers to questions on the following topics will help me understand what is most important to you in the sale of your property.
  7. 7. Appreciating Your Property Each property has special features that may interest buyers. Please tell me about your house. 1. What do you feel are the most appealing features of this property? 2. What features does this property have that differentiate it from other similar properties? 3. What changes or enhancements would you suggest to make your property as salable as possible? 4. What do you regard as the most attractive features of the surrounding neighborhood ? 5. Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? 6. Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?
  8. 8. Establishing Pricing
  9. 9. Understanding Market Value Market-sensitive pricing can be the key to maximum market exposure and ultimately a satisfactory sale. Location Design Amenities Condition Competition Economy <ul><ul><li>Factors that have little or no influence on the market value of a house include the price the seller originally paid for the property, the seller’s expected net proceeds, and the amount spent on improvements. </li></ul></ul>
  10. 10. Determining Price An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price. Have sold in the recent past This shows us what buyers in this market have actually paid for properties similar to yours. Are currently on the market These are properties that will be competing with yours for the attention of available buyers. Failed to sell Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
  11. 11. The Dangers of Overpricing <ul><ul><li>Fewer buyers are attracted, and fewer offers received.  </li></ul></ul><ul><ul><li>Marketing time is prolonged, and initial marketing momentum is lost.  </li></ul></ul><ul><ul><li>The property attracts &quot;lookers&quot; and helps competing houses look better by comparison.   </li></ul></ul><ul><ul><li>If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan.  </li></ul></ul><ul><ul><li>The property may eventually sell below market value. </li></ul></ul>An asking price that is beyond market range can adversely affect the marketing of a property.
  12. 12. Preparing to Sell Your Home
  13. 13. The Selling Process Initial Consultation Design and Implement Marketing Plan Review Offer & Reach Agreement Complete Settlement Process After-Sale Service
  14. 14. Protect Your Property Written disclosure A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood. Home warranty A home warranty can give prospective buyers peace of mind by providing repair-or-replace coverage of major home operating systems and appliances. Professional home inspections Professional inspections, such as structural, roof and termite, will reveal the current condition of the property. By providing peace of mind to prospective buyers these steps can enhance the salability of your home.
  15. 15. How Will Buyers See Your Property? It is important for a property to make the best possible impression on prospective buyers. <ul><li>Exterior </li></ul><ul><li>Clutter </li></ul><ul><li>Lawn needs mowing and edging </li></ul><ul><li>Untrimmed hedges and shrubs </li></ul><ul><li>Dead and dying plants </li></ul><ul><li>Grease or oil spots on the driveway </li></ul><ul><li>Peeling paint </li></ul><ul><li>Anything that looks old or worn </li></ul><ul><li>Interior </li></ul><ul><li>Worn carpets and drapes </li></ul><ul><li>Soiled windows, kitchen, baths </li></ul><ul><li>Clutter </li></ul><ul><li>Pet and smoking odors </li></ul><ul><li>Peeling paint, smudges or marks on walls </li></ul>Don’t let the following interfere with a buyers appreciation of your home:
  16. 16. Show Off Your Property <ul><li>Interior </li></ul><ul><li>Make beds; clean up dishes; empty wastebaskets. </li></ul><ul><li>Remove clutter throughout and put away toys. </li></ul><ul><li>Set out “show towels” in baths. </li></ul><ul><li>Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set a comfortable temperature. </li></ul><ul><li>Do quick vacuuming and dusting. </li></ul><ul><li>Arrange fresh flowers throughout. </li></ul><ul><li>Fire in fireplace (when appropriate). </li></ul><ul><li>Play soft background music. </li></ul><ul><li>Exterior </li></ul><ul><li>Remove toys, newspapers, yard tools and other clutter. </li></ul><ul><li>Tidy up; pick up after pets. </li></ul><ul><li>Park vehicles in the garage or on the street; leave the driveway clear. </li></ul><ul><li>Add color with flowers and potted plants. </li></ul>These tips can help your house make the best impression, every time it is shown to prospective buyers:
  17. 17. You Are the Key Player on the Home Selling Team <ul><li>Here are some ways your participation can contribute to a successful sale: </li></ul><ul><ul><li>Maintain the property. </li></ul></ul><ul><ul><li>Ensure that the property is easily accessible. </li></ul></ul><ul><ul><li>Try to be flexible when scheduling showings. </li></ul></ul><ul><ul><li>Let me know where you can be reached when not home in case an offer is received. </li></ul></ul><ul><ul><li>Remove or lock up valuables. </li></ul></ul><ul><ul><li>Secure pets. </li></ul></ul><ul><ul><li>Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell. </li></ul></ul>No one has a more important role in the home selling process than you.
  18. 18. Prudential Select Properties
  19. 19. The Prudential Brand <ul><li>Reputation </li></ul><ul><li>Dating back to 1875, the Prudential Financial name, along with the &quot;Rock&quot; logo, has stood for strength, stability, integrity and trust </li></ul><ul><li>Commitment to customer service </li></ul><ul><li>The needs of home sellers and buyers come first. </li></ul><ul><li>Network strength </li></ul><ul><li>One of the largest real estate brokerage franchise networks in North America </li></ul><ul><li>High standards </li></ul><ul><li>Only those companies that measure up to the demanding </li></ul><ul><li>criteria established by The Prudential Real Estate Network </li></ul><ul><li>are invited to join The Network. </li></ul><ul><li>Effective Advertising As a Prudential Real Estate Network member Prudential Select Properties benefits from one of the most effective advertising and public relations efforts in the industry. The Prudential name is know across street and across the world. Millions of dollars in multi-media advertising ensure that is stays that way. </li></ul>A name you know, A name you trust. Prudential Real Estate can do more to meet you home selling needs.
  20. 20. The Prudential Brand Prudential Real Estate advertises on high profile shows creating millions of impressions with potential home buyers and sellers .
  21. 21. Prudential Relocation Commitment to Customer Service Prudential Relocation, the nation’s second-largest relocation firm is a premier provider of global mobility. Prudential Relocation associates work directly with relocating employees on a daily basis and use advanced information and communications capabilities as a commitment to customer service. As a result, Prudential Relocation achieved a 94 percent transferee satisfaction rate in 2003. Company Strength In 2003, Prudential Relocation served approximately 47,000 relocating employees from Fortune 500 companies, small industrial and service companies, and U.S. government agencies. After completing approximately 187,000 relocation transactions with approximately 1,000 clients in 2003, Prudential Relocation continues to have a 95 percent client retention rate.
  22. 22. Total Pended Units Total Pended Sales Volume Agent Population Average Sales Price Prudential Select Properties Growth
  23. 23. One Stop Shopping Prudential Select Properties delivers one-stop shopping without the additional fees other real estate companies charge. 
  24. 24. Gibraltar Circle Member The Gibraltar Circle is a national distinction shared by only the top 50 real estate companies in the Prudential Network nationwide. 2003 - 2005
  25. 25. Prudential Select Properties In the Prudential Gibraltar Circle, Prudential Select Properties ranks higher than any other affiliate in the entire 11 state Midwest region.
  26. 26. Your Name Here
  27. 27. Resume <ul><li>[Title, Designations] </li></ul><ul><li>Here are some things you might like to know about me. </li></ul><ul><ul><li>An active member of the community </li></ul></ul><ul><ul><li>* [Insert copy] </li></ul></ul><ul><ul><li>* [Insert copy] </li></ul></ul><ul><ul><li>* [ Insert Copy] </li></ul></ul><ul><ul><li>An experienced real estate professional </li></ul></ul><ul><ul><li>* [Insert copy] </li></ul></ul><ul><ul><li>* [Insert copy] </li></ul></ul><ul><ul><li>* [Insert copy] </li></ul></ul><ul><li>I am ready to help you find your next home! </li></ul>
  28. 28. Marketing Your Home
  29. 29. Premium Marketing Plan To receive the highest possible price in the shortest amount of time, your home must have maximum exposure in the marketplace. Prudential Select Properties provides maximum exposure through our premium level marketing plan.
  30. 30. Advertising and Promotion Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property. <ul><li>Once your home is listed, a Prudential Select Properties yard sign will be placed in your yard. Our sign: </li></ul><ul><li>Capitalizes on the tremendous brand recognition and respect the Prudential name and “rock” logo enjoy among consumers </li></ul><ul><li>Brings instant credibility and confidence to potential buyers </li></ul><ul><li>Promotes your home 24 hours a day, 7 days a week </li></ul><ul><li>Directs buyers to the office or website for more information </li></ul>Yard Sign
  31. 31. Advertising and Promotion Experience has proven open house receptions are an ideal way to show a home at its best. <ul><li>Private Broker Reception </li></ul><ul><li>Presents your home to key real estate professionals </li></ul><ul><li>Generates word of mouth interest </li></ul><ul><li>Often leads directly to buyer showings and offers </li></ul><ul><li>Public Open House Events: </li></ul><ul><li>Convenience. Allows groups of potential buyers to see your home at one scheduled time so your daily schedule is less interrupted. </li></ul><ul><li>Advertised bi-weekly in the St. Louis Post Dispatch strip ads, weekly in the Suburban Journal, and online at, and 850+ agent websites. </li></ul>Open House Events
  32. 32. Advertising and Promotion Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property. <ul><li>High Quality brochures can be one of the most effective methods of presenting the unique qualities of your property </li></ul><ul><li>Brochures featuring professional photography and copy will be created for your home </li></ul><ul><li>Brochures will be made available at your home and Prudential Select Properties offices </li></ul>Home Brochure
  33. 33. Advertising and Promotion Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property. <ul><li>A full-color postcard featuring a photograph of your home and a brief description will direct buyers to my website for full information </li></ul><ul><li>Direct Mail is a way to create awareness for recently listed properties </li></ul><ul><li>Postcards will be mailed to your neighborhood and other select groups of prospective buyers. </li></ul><ul><li>Postcards are also sent to neighbors after your home has been sold. </li></ul>Direct Mail Campaigns
  34. 34. Advertising and Promotion Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property. Print Advertising <ul><li>Prudential Select Properties will advertise your Public Open Houses in the classified section of the St. Louis Post Dispatch. </li></ul><ul><li>Prudential Select Properties has secured the full front page of the Suburban Journal’s Real Estate Section. Your home will appear here with a photo ad. </li></ul><ul><li>Add other advertising here such as home magazines, Picture Perfect Homes, PSP Post Display Ad, classified ads with photos, spotlight homes, other community papers, Wall Street Journal Advertising, etc. </li></ul>
  35. 35. Serious About Technology Prudential Select Properties has formed relationships with some of the most powerful names in technology today. In today’s market, if you’re serious about selling your home you need to be serious about technology. Nobody is more serious about technology than Prudential Select Properties.
  36. 36. Where Are Buyers Finding Homes? There has been a significant shift away from print to online resources.
  37. 37. Home Buyers Using the Internet Studies how that 79% of home buyers nationally and 83% in the Midwest now use the Internet to search for homes.
  38. 38. Advertising and Promotion Your home needs to be marketed not only to potential buyers, but selling agents! 90% of homebuyers used a real estate agent during their search. MLS Entry <ul><li>The entry of your property into the Multiple Listing System (MLS) is one of the most powerful ways to gain exposure for your home. </li></ul><ul><li>The Multiple Listing System (MLS) is a searchable computer database that inventories all real estate company listings and is accessible only to real estate professionals. The MLS is one of the most powerful ways to gain exposure for your home. </li></ul><ul><li>Your home needs to capture the interest of selling agents! If the agent is not motivated to show your home, their buyers may never see it! . That’s why I insist on uploading multiple photos to the MLS to showcase your homes best attributes and features. Your MLS listing needs to showcase interior and exterior pictures along with the a detailed listing description to attract selling agents to your property </li></ul>
  39. 39. Advertising and Promotion Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property. Photography 84% of home buyers say that photos and detailed property descriptions are the most important feature when searching for homes online.
  40. 40. Advertising and Promotion IDX Participation <ul><li>Prudential Select Properties participates in Internet Data Exchange (IDX) which allows us to make information about your listing available not only to local realtors via the MLS system, but to hundreds of other websites available to consumers. </li></ul><ul><li>This ensures we generate the most overall exposure for your property to give you the broadest audience available, and in the end, the best sale price . </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>, </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>; </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  41. 41. Do You Yahoo? We do. Prudential Select Properties has formed relationships with some of the most powerful names in technology today. <ul><li>Prudential Real Estate has an exclusive, multi-year marketing agreement with Yahoo! to be the sole provider of real estate listings on the Internet portal's real estate channel. </li></ul><ul><li>When homebuyers search Yahoo! Real Estate online, they can access more than one million MLS listings from local Prudential Real Estate Network members. Our affiliation with Yahoo generates over 2 million Internet leads per month </li></ul><ul><li>Our relationship with Yahoo provides the most exposure for your home and drives more web-traffic to your listing. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide, reaching more than 80% of all Internet users. Over 325 million unique users visit Yahoo! each month. </li></ul>
  42. 42. Yahoo Exposure vs Prudential Select Properties has formed relationships with some of the most powerful names in technology today. 300,000 vs. 1,400 visitors!
  43. 43. Prudential Select Properties has formed relationships with some of the most powerful names in technology today. <ul><li>LendingTree is the leading online lending and realty services exchange. </li></ul><ul><li>Our reputation for outstanding customer service led LendingTree to name Prudential Select Properties as its primary provider of real estate services in the St. Louis area. </li></ul><ul><li>All Prudential Select Properties listings are available through and their site which increases the volume of buyers looking at your home online . </li></ul>
  44. 44. Prudential Select Properties has formed relationships with some of the most powerful names in technology today. <ul><li>, the world’s most popular real estate website, attracts almost 5 million unique visitors each month providing you local, national and international reach. </li></ul><ul><li>Your home will be shown on with listing description </li></ul><ul><li>All inquiries on your home are routed directly to me so I can keep track of the interest your home is generating. </li></ul>
  45. 45. Prudential Select Properties has formed relationships with some of the most powerful names in technology today. <ul><li>The Post-Dispatch website,, is read twice as much as the printed newspaper! In fact it’s the #1 St. Louis website. The real estate section draws more than 1 million page views each month. </li></ul><ul><li>Your property will be available on 24/7. Potential buyers can see additional pictures, read all the detail, view open house information or request a showing. </li></ul><ul><li>Prudential Select Properties has made this type of commitment to our seller’s because the benefits of outweigh those of a tiny ad in the newspaper. Your home has a better chance of being seen and since all requests go directly to me, I can keep track of the interest your home is generating. </li></ul>
  46. 46. The PSP Website System Prudential Select Properties has formed relationships with some of the most powerful names in technology today. <ul><li>Your home will be listed on the PSP Website system which includes,, and over 850 agent sites. </li></ul><ul><li>Visitors to your online listing will be captured through registration points so I can follow-up to their inquires. These cutting-edge tracking features allow us to capture and secure more potential buyers than was ever possible on a website before. </li></ul><ul><li>Your listing will include a detailed description of the home, multiple photos and will be capable of saving, emailing and printing. </li></ul><ul><li>Your home will be shown as a Featured Property on my personal website and as one of the Featured Properties on the </li></ul>
  47. 47. Search Engine Results Prudential Select Properties has formed relationships with some of the most powerful names in technology today. <ul><li>According to Forrester Research Media, attracting a loyal consumer audience is best accomplished by implementing Search Engine Placement. </li></ul><ul><li>In 2005 81% of consumers found websites via a search engine. </li></ul><ul><li>Prudential Select Properties has purchased key real estate terms to secure top-of-engine placement on major search engines such as Yahoo!, Google, MSN, AltaVista, CNN, Infospace, Earthlink, America Online, AT&T WorldNet, Ask Jeeves, Netscape, CompuServe and more. Our end goal is to drive more consumers to to draw more attention to our listings. </li></ul>
  48. 48. Marketing Updates <ul><li>I update my sellers on all activities related to the marketing of your home. This chronological report includes: </li></ul><ul><li>a list of agent showings and agent feedback </li></ul><ul><li>a list of website activity including the # of views your home has received on the PSP website system </li></ul><ul><li>a list of ad placement and dates as well as copies of the ads where your home appeared </li></ul>