The document provides an overview of an online marketing plan for a property located at 34 Wilson Terrace in Stamford, CT. The objectives are to reach the widest audience of potential buyers, generate activity to attract the best buyer, monitor traffic, and study results to sell the home. It discusses how the internet is becoming more important than print advertising for home buyers. The plan involves showcasing the listing on Realtor.com with enhanced features, reserving a featured home position, and leveraging the realtor's featured agent marketing position to attract buyers.

8. PropetyOverview

9. Advantages & Amenities
Luxury Northern Arizona master planned golf community situated on 454 acres of
beautiful Ponderosa pines and Gambal oaks.
Located close to major tourist destinations of Grand Canyon, Sedona, and Oak Creek
Canyon, with high visitor levels year round.
Quiet and private, accessed via a gated entry.
25,000 square foot Community Center.
Clubhouse and private golf memberships.
Located 10 minutes west of downtown Flagstaff and Northern Arizona University.
Four season climate vacation community.
Short drive time from the Phoenix metropolitan market.
Currently restructuring out of bankruptcy, privately funded by Robert Semple.

13. BuyerDemographics

14. Who’s Buying?
Second home/vacation buyers from:
Scottsdale Paradise Valley Phoenix
Carefree Cave Creek Anthem
Desert Highlands DC Ranch Grayhawk
Sonoran Hills McDowell Mountain Fountain Hills
North East Mesa Arcadia
Possibly a second home market for baby boomers:
Las Vegas Los Angeles East Coast
Midwest Bay Area

15. And Why?
Buyers are looking for “deals” on distressed properties and are currently on the fence.
Financing will be problematic for second homes but cash and private money sources will
be available.
Investors will be interested in land holdings and severely distressed bank owned and
short sale opportunities.
Some buyers may come from “buy and bail” scenarios in the Forrest Highlands and Pine
Canyon markets.
“I’m not really a buyer but I might in this market.”
“I could be a buyer at the right price.”

16. Market Analysis
Pine Canyon
Forest Highlands
Ponderosa Trails
Miscellaneous custom re-sales within community
Prescott Lakes
Quailwood Meadows
Payson/Show Low/Pinetop, Mogollon Rim Golf communities

20. MarketAnalysis

21. Market & Comps
Comp 1
Comp 2
Comp 3

25. Marketing&Sales

26. Marketing & Sales
A survey of home buyers who recently moved were asked, “Do you think the internet
is becoming more important than print advertising to market a home?”
Their reply:
Yes - 94.3%
No - 4.7%
Realtor.com offers ten “Preferred Agent” banners in the Flagstaff/Coconino County
market that are rotated evenly after every property search/click and property
view/click.
In April 2008, there were over 22,480 property searches in the Flagstaff/Coconino
County local market and over 2,019,010 property views.

27. Marketing & Sales
Adelman Realty Group has secured two of the ten available slots (20%) for online
display advertisements to capture 4400 searches and 400,000(+) views.
All properties will be listed on:
Arizona Multiple Listing Service (ARMLS)
Realtor.com
azcentral.com
AOL real estate pages
various other on-line sites, e.g. Facebook, Twitter, etc.
We will employ best practices for SEO (search engine optimization, or adwords), as
search engine marketing will increase market awareness and absorption in this market

28. Marketing & Sales
In addition to robust internet marketing campaign, ARG will:
Conduct open houses within the community
Employ creative marketing promotions in conjunction with other Arizona
golf communities
Foster good faith within the existing community
Source and create reasonably priced print advertisement/media buys
Effectively drive traffic to Flagstaff Ranch
Other traditional marketing tactics will include:
Direct mail
Fliers
Postcards
A key component of the plan includes event management; including the grand re-
opening, events at geographically strategic clubs to promote interest, and other
promotions within the community and from target draw areas.

32. ARGProfile

33. ARG is…
Company Overview
Principal / Broker
Associates & Affiliates

34. Company Profile
ARG’s mission is to offer Personal Brokerage Support - as no other
can.
Full service and fully qualified, the brokerage will not subordinate
clients to inexperienced agents.
With ARG, Flagstaff Ranch will benefit from the most competent,
confident and professional sales team directed by a hands-on broker.

35. Principal / Broker
James Adelman -
Licensed Real Estate Broker/entity with the Arizona Department of Real Estate.
Over 16 years of experience managing, marketing, and selling real estate in Arizona.
A proven record of success and commitment to customer satisfaction in highly
competitive markets.
Reputation for excellence and ethics.
$125,000,000 in personal career sales, closed over 3,000 homes.
Currently working with Thompson/Conant PLC/ Mortgage Mediation Group in
Phoenix, focusing on high-end distressed property sales and bank workouts.

36. Professional History
2006-2008
Richmond American Homes, Phoenix, Arizona
Vice President of Sales/ Division Sales Manager
2004-2005
Empire Residential Sales, Prescott Valley, Arizona
Sales Manager/Associate Broker
2002-2004
Maracay Homes, Scottsdale, Arizona
Sales Associate
1999-2002
Toll Brothers Inc., Scottsdale, Arizona
Sales Manager
1998-1999
Maracay Homes, Scottsdale, Arizona
Sales Associate
1993-1998
Hancock Homes/Beazer, Homes Tempe, Arizona
Sales Associate

37. Career Highlights
Major Projects:
Arboleda by Geoffrey Edmunds/Toll Brothers
Mahogany by Hancock Communities
Pointe Mountainside Golf Community by Beazer Homes
Sonoran Hills Masterplan by Maracay Homes
Power Ranch
Johnson Ranch
No complaints in +16 years of service (and Mom still loves me, too).

38. Stats & Numbers
Implemented sales and marketing campaign for 1000 site Master Plan Community.
"Sales person of the Month" awards, year on year.
Customer Service Scores exceeded company average (+95%)
Average net sales volume exceeded $12,500,000 per year.
Supervised 160-acre Semi-Custom Master Plan Community.
Top Ten Sales Associate in 2000 HBACA Phoenix MAME Awards.
Top Ten Sales Associate in 1998 HBACA Phoenix MAME Awards.
Top 2% sales agent in highly competitive sales environment.
Exceeded company averages in customer service scores and sales volume.

39. Achievements / Awards
2007 Richmond American Homes National Sales Manager of the Year
2007 National “Most Improved” Customer Service Scores
2007 Best Division Mortgage Capture” (Internal capture rate of 87.7%)
2006 Recruited, hired and trained HBACA "Rookie of the Year”
2006 Best Division Mortgage Capture” (Internal capture rate of 86.5%)
2006 1st Place-National Sales Manager Spec Sales Contest (Q3)
2006 Above and Beyond” Award – Richmond American Homes
2001 Lifetime Achievement Award – HBACA MAME Awards
2000 Top Ten Career Sales Associate - HBACA MAME Awards
1998 Top Ten Career Sales Associate - HBACA MAME Awards
Over $125,000,000 in Net Sales

40. Education / Licenses
Arizona Real Estate License
Arizona Real Estate Brokers License
Arizona School of Real Estate
Hyland Bay School
Interlochen Arts Academy, Interlochen MI

41. Associates / Affiliates
EIO Agency - Eileen O’Brien - An award-winning, full service marcoms agency
specializing in development and real estate, providing advertising, marketing,
public/media relations, event planning and promotions, film/video production,
design and communications services.
Chase Home Lending - Connie Cramer (+20 years as Senior Loan Officer) - Land
financing, construction loans, final take-out loans, lines of credit.
Wells Fargo Home Mortgage - Kevin Sacco , Manager of Phoenix Builder Services.
A & A Funding Corp - Hugh Anderson - Private money lending.
Grand Canyon Title - Kas Baird - Market updates, closed reports and title services.
Olsson Associates - Jeff Chaves - Environmental consulting.
Thompson/Conant PLC - Real Estate Attorneys.
Berens, Kozub, Lord & Kloberdanz - Real Estate Attorneys.
CFO Advisors - Chris Casalena - Financial Management Consulting.
Southwest Real Estate Auctioneers -Glenn Munson (Designated Broker/President)

45. NextSteps

46. Priorities / First Focus
Reassess all properties/offerings
Complete full competitive analysis and re-pricing exercise
Establish ARG base in Flagstaff
Re-connect property with immediate market
Plan and stage initial marketing event
Cross-sell to other geographically targeted markets
Recruit staff. All ARG agents will possess:
- strong local ties
- knowledge of the community
- familiarity with FR amenities and value proposition
ARG will ensure Flagstaff Ranch is properly marketed as not only a unique destination
golf living resort, but also as an affordable and prudent investment for the long term.

47. First Focus / Implementation
ARG will immediately begin implementing initial marketing efforts whilst a comprehensive
plan and budget are prepared.
ARG will establish the strategic sales pro-forma based on seller expectations of gross
profit, absorption and carrying costs.
Comprehensive and detailed sales forecasts will be provided after data collection and
analysis.
ARG will open sales prior to Memorial Day with e-blasts to all local agencies, Phoenix
submarkets, golf courses, restaurants, movie theaters, etc.
A ”dusty shoe review” will be held prior to the opening with special incentives (up to
opening weekend), to create a sense of urgency and initiate the "buzz."

51. LastWord

52. Why ARG?
I have watched the community of Flagstaff Ranch develop and grow since inception
and know it well, perhaps better than most of my counterparts in the industry.
ARG keeps in touch with other owners and brokers who operate similar projects (i.e.
Pine Canyon), and is familiar with both the constraints and opportunities of the local
market, and the competition.
ARG brings "big city" savvy, marketing, and connections in the buyer demographics
(PV, Scottsdale, Phoenix) which others can neither offer nor access.
ARG has marketed “out-of-market” in prior business dealings, successfully bringing
buyers outside the usual geographic targets to contract and completion.

53. Why ARG?
The success of Flagstaff Ranch will be dependent on successful teamwork - and
you are an integral part of the team.
ARG believes in the power of strategic partnership, and our intent is to establish a
powerful and lucrative brokerage in the Flagstaff market in order to meet our
collective aims.
Attaining our goals will also provide socio-economic benefits to the wider
community. We'll consider it a resounding success, knowing we're able to give
something back, thereby contributing to the greater good.

54. In Summary
With our commitment to excellence combined with our finely honed
strategic and creative approach, ARG will ensure that Flagstaff
Ranch meets and exceeds its business objectives and once again
secures its prominence in the Flagstaff market. We understand
that results are the only thing that matters.
Simply put, we get it done.

58. when shall we begin?
thankyou

60. ONLINE MARKETING PLAN
For the
Anderson Residence
34 Wilson Terrace
Stamford, CT

61. ONLINE MARKETING PLAN OBJECTIVES
• Reach the widest audience of potential buyers
• Produce activity to attract the best buyer willing to meet
a your terms, price and desired closing date
• Monitor traffic that results from our online marketing plan
• Study the results and adjust accordingly and get your
a home
SOL
D

62. YOUR HOME’S PRESENCE ON THE INTERNET
IS NOW MORE IMPORTANT
A survey of home buyers
who recently moved
asked:
“Do you think the internet
is becoming more
important than print
advertising to market a
home?” YES –
NO –
94.3%
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
4.7%

63. 32% OF BUYERS FOUND A HOME VIA THE
INTERNET - UP FROM 8% IN 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

64. NAR 2008 PROFILE OF HOME BUYERS & SELLERS
FACTS ON WHAT IS WORKING AND WHAT IS NOT
2008
buyers are now here
2004: More buyers found
their home on internet
than from signs
2002: Internet
surpassed print ads
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

65. TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions of minutes)
Your home will
be on
REALTOR.com® -
where more
consumers spend
more time
Source: comScore Media Metrix January-October 2008

66. REACHING THE WIDEST AUDIENCE
BUYERS SEARCH OUR LOCAL WEB SITE
BUYERS WHO ARE
JUST ON
REALTOR.COM®
BUYERS WHO SEARCH
PRINT ADS OUR LOCAL SITE AND
REALTOR.COM®
For illustrative purposes. Varies by broker and region.

67. CAPTURING BUYERS ON REALTOR.COM®
The more buyers we can interest, the better chance we have of finding one who
will meet your price, terms and desired closing date.
Your home appears on REALTOR.com®
The #1 National Real Estate website.*
INCLUDES:
• Multiple ways to search (map,
gallery, price)
• Multiple photos
• Neighborhood & school information
*Source: comScore Media Metrix January-October 2008

68. Because REALTOR.com® has millions of listings…
I will make yours stand out

69. CAPTURING BUYERS ON REALTOR.COM®
The more buyers we can interest, the better chance we have of finding one who
will meet your price, terms and desired closing date.
SHOWCASE LISTINGS
I have upgraded your listing on
REALTOR.com® to be more
prominent using REALTOR.com®
Showcase Listing Enhancements.

70. SHOWCASE LISTING ENHANCEMENTS
MARKETING SYSTEMSM
• Your home will be more visible to buyers
• I receive customer leads directly so I can personally
respond to buyers
• There are additional enhancements I can add to your listing
to show off the best features

71. What SHOWCASE LISTING
ENHANCEMENTS do to help sell
your property.
• More exposure for your property
• Up to 25 jumbo photos
• Listing video tours
• Promote open houses

72. CAPTURING BUYERS ON REALTOR.COM®
The more buyers we can interest, the better chance we have of finding one who
will meet your price, terms and desired closing date.
FEATURED HOMES™
I have reserved the most visible
position for your home in the
REALTOR.com® Featured Homes™
Marketing SystemSM – available
on an exclusive basis to very few
REALTORS® in each market.

73. FEATURED HOMES™ MARKETING SYSTEMSM
FEATURED HOMES™
Your home will be selected for
rotation in one of these exclusive
positions – the most prominent
location for your home on the
#1 real estate website.*
*Source: comScore Media Metrix January-October 2008

74. CAPTURING BUYERS ON REALTOR.COM®
FEATURED AGENT™
MARKETING SYSTEMSM
• I know that the best way to sell your home
is to attract as many buyers as possible,
so that you have a better chance of finding
the one who can offer you the best price,
terms and closing date
• My advertising position on
REALTOR.com® is working 24 hours,
7 days a week bringing buyers to me

75. MY COMMITMENT TO YOU
• I am accountable
• I will follow-up with
traffic
reports
• You will see the
results
• We will work together