Home Marketing Proposal by O & A Home Team


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Home Marketing Proposal by The O & A Home Team. Buyers are looking at the homes they eventually purchase through their mobile devices. The marketing of homes for sale on mobile and internet platforms is crucial to a successful sale. We are broker-associates and real estate consultants with Berkshire Hathaway HomeServices Fox & Roach, REALTORS(r).

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Home Marketing Proposal by O & A Home Team

  1. 1. About Us Our Company The New Real Estate Reality Marketing Your Home Selling Your Home Our Guarantee to You Home Marketing Proposal Prepared by: Oscar del Alcazar, Ana Monroy & Justin J. Footerman Real Estate Brokers & Consultants Berkshire Hathaway HomeServices Fox and Roach REALTORS 44 Princeton Hightstown Rd. Princeton Junction, NJ 08550 609-799-2022; Fax:866-734-3615
  2. 2. What we will do for you. (The Value Creation Process) About Us As your Berkshire Hathaway HomeServices Fox & Roach Sales Associates, we will launch a dynamic process that will result in a sales price that will exceed your expectations. Here’s how: Step 1. We will help you set the best price. Step 4. We will negotiate offers. Step 2. We will help you “stage” your home. Step 5. We will navigate the settlement. Step 3. We will find qualified buyers. Step 6. We will deliver superior results.
  3. 3. Exceeding Expectations What can you expect from us as your Berkshire Hathaway Fox & Roach Sales Associates? Constant Communication Increased Understanding Personal Attention Enhanced Confidence Problem Solving Being Your Real Estate Representatives for Life! About Us
  4. 4. What Our Company Will Do for You Berkshire Hathaway HomeServices Fox & Roach is not only the region’s Market Leader, but we have a powerful connection to the world’s outstanding real estate network. It’s an unparalleled combination of professionals and resources at work for you.
  5. 5. What our company will do for you. (The power of market leadership) Our Company #1 Real estate company in the Region #1 Single-market real estate company in the United States #1 Franchise Member in the United States of Berkshire Hathaway HomeServices Affiliates, LLC #1 In the local luxury and high-end housing market. 4,000 Sales Associates in the Market 65 Offices in Pennsylvania, New Jersey and Delaware
  6. 6. The Oracle of Omaha According to Barron’s, this brand… Our Company …is the most respected on this planet Our chairman Warren Buffet, is the decision-maker whose companies lead Wall Street. He’s an icon of the American success story. Time Magazine ranks him among the world’s most influential leaders. Now, for the first time, he brings the name and the business worth more than $200 Billion to a national real estate network. “Berkshire Hathaway is built to be forever… It’s true of all the businesses we own.” -Warren Buffet Chairman and CEO
  7. 7. Our Company is the Region’s dominant real estate company SALES TERRITORY BY STATE AND COUNTY DELAWARE New Castle MARYLAND Cecil NEW JERSEY Atlantic Burlington Camden Cape May Cumberland Gloucester Hunterdon Mercer Middlesex Monmouth Ocean Salem Somerset Our Company PENNSYLVANIA Bucks Chester Delaware Lehigh Montgomery Northampton Philadelphia
  8. 8. The New Reality Checklist 1. Make sure your Realtor embraces the New Media. The web is where buyers start (and stay with) their search for their dream homes. If your agent doesn’t passionately embrace the web, you’re at a disadvantage. 2. Set the best price from Day One. Competition is fierce. Read our information about calculating a “market sensitive price.” It will pay off for you. 3. “Stage” your house. You’re competing with every property in your price range. Make sure your home is in great condition. And we’ll help you “stage” it for maximum appeal. 4. Consider a premarketing inspection. This is a great way to eliminate any negatives and ward off any surprises. To say nothing of heading off a buyer wanting to subtract thousands at the Settlement table. 5. Know the buyer’s qualifications. Credit checks and verifiable information have never been more important. As your representative, we’ll be sure that people who look at your home can afford it. The New Real Estate Reality
  9. 9. The New Real Estate Reality What happens when sellers don’t set a market-sensitive price? • Fewer buyers are attracted, and fewer offers received • Marketing time is prolonged, and initial marketing momentum is lost • The property attracts “lookers” and helps competing homes look better by comparison • If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan • The property may eventually sell below market value
  10. 10. The New Real Estate Reality The dangers of overpricing: Percent of buyers who’ll view your property if it doesn’t have a market-sensitive price:
  11. 11. Three things you need to know about how Home buyers look at the New Media: Source: The 2013 National Association of Realtors®, Profile of Home Buyers and Sellers. Due to rounding, percentage distributions may not add up to 100 percent. The New Real Estate Reality
  12. 12. The New Real Estate Reality This embrace of the New Media by home buyers has increased 39% in 9 years! Source: The 2012 National Association of REALTORS‚ Profile of Home Buyers and Sellers.
  13. 13. The New Real Estate Reality And look at “how useful” buyers consider the information they get via the Internet. Source: The 2012 National Association of REALTORS®, Profile of Home Buyers and Sellers.
  14. 14. The New Real Estate Reality …Our Exclusive Package of Powerful Initiatives to give your home maximum web exposure.
  15. 15. Your property’s listing will appear on this worldwide network of top real-estate sites… The New Real Estate Reality
  16. 16. …and on the four most-visited sites in the world, we’ve upgraded our listings so they ALWAYS appear at the top of a buyer’s search! The New Real Estate Reality
  17. 17. Of all the real estate web sites out there, foxroach.com is the fastest, smartest and most powerful. The New Real Estate Reality
  18. 18. Each and every one of our listings gets its own “Virtual Tour.” The New Real Estate Reality
  19. 19. The New Real Estate Reality
  20. 20. The New Real Estate Reality
  21. 21. Our New Home Text technology lets a buyer use a smart phone to access instant information about your home! The New Real Estate Reality
  22. 22. Our major relocation efforts can be a major benefit for you. No Realtor does a better job at connecting with the relocation market. Here is a sampling of corporations and organizations currently serviced by our Relocation Division: The New Real Estate Reality
  23. 23. To sum up... The New Real Estate Reality
  24. 24. Here’s how your home gets big play on the biggest and best web site in the region: Marketing Your Home
  25. 25. With our new mobile app, Buyers can find your home right in the palm of their hand! Marketing Your Home
  26. 26. Two other great tools that drive traffic to foxroach.com. And to your home! Marketing Your Home
  27. 27. Home buyers will love our new Market Trends Videos that give them specific, dynamic market data about your neighborhood. Marketing Your Home
  28. 28. Your needs come first. Selling Your Home Our process of marketing your property must match Your objectives, priorities and needs. We will want to learn more about your plans. These topics can help me understand your goals and help us build a strong working relationship: • The agency laws that may apply • The objectives you want to achieve • How the homeselling process should be tailored to fit your property
  29. 29. The Homeselling Process Selling a house is a journey with the following phases. We will be your resource and guide every step of the way. • Initial consultation • Design and implement the Marketing Plan • Review offer(s) and reach agreement with Buyer • Complete the Settlement process • After-sale service Selling Your Home
  30. 30. Important ways to help promote your property Here’s how you can provide peace of mind to prospective buyers and enhance your property’s salability 1. Create a Written Disclosure Statement to give buyers a clear understanding of your property and the surrounding neighborhood. 2. A Home Warranty can provide buyers with reassuring repair-or-replace coverage. 3. A Professional Home Inspection will disclose the property’s current condition. Selling Your Home
  31. 31. The benefits of a pre-listing inspection for sellers • Discover property conditions before a buyer walks through the door • Fix problem(s) and display receipts showing what repairs have been made • Prevent buyers from subtracting thousands for what may be a hundred dollars worth of repairs • Shop contractors to find the best price for repairs • Set your listing apart from the others • Demonstrate your motivation and strengthen your market position Selling Your Home
  32. 32. How will buyers see your property? The following factors can interfere with a buyer’s appreciation of your property: Exterior Interior • • • • • • • • • • • • Clutter Lawn needs mowing and edging Untrimmed hedges and shrubs Dead and dying plants Grease or oil spots on the driveway Peeling paint Anything that looks old or worn Worn carpets and drapes Soiled windows, kitchen, bath Clutter Pet and smoking odors Peeling paint, smudges or marks on walls Selling Your Home
  33. 33. Show off your home – every time! Selling Your Home These tips can help your property make the best impression. Exterior Interior • Remove clutter • Tidy up • Park vehicles in the garage or on the street; leave the driveway clear • Add color with flowers and potted plants • • • • • • • • • Make beds, clean dishes, empty wastebaskets Remove clutter Set out “show towels” in the bathroom Freshen the air with potpourri Vacuum and dust Fresh flowers Fire in the fireplace (when appropriate!) Turn off TV; play soft background music Open drapes and shades; turn on the lights
  34. 34. You are the key player on the homeselling team! Selling Your Home Some ways your participation can contribute to a successful sale: • • • • • • • • Maintain a ready-to-show condition Easily accessible Flexible in the scheduling showings Let us know how to reach you in case an offer is received If approached by a buyer directly, contact me Remove or lock up valuables Do not be present when property is shown Pen up pets, or take them with you • Be cautious about saying anything to prospective buyers or agents that could weaken your position • Collect business cards and pass them on to us • Let us know of any changes in the property’s condition • Be available to review list price and condition of your property if it has not sold in a reasonable period of time • Contact us at any time
  35. 35. From offer to completed sale... When our marketing efforts bring forth a purchase offer, you can count on us to: • Negotiate the agreement • Complete the transaction • Follow up after the sale closes Selling Your Home
  36. 36. Here is our Guarantee to You We don’t just facilitate the sales of thousands of home sales each year. We create them. To do that, we guarantee that you will receive an exceptional level of service. To be specific...
  37. 37. As your Sales Associates, here’s our guarantee to you... Our Guarantee to You We will set the Best Price. We will “stage” your home for sale. We will market your home with professionalism and passion. We will manage the negotiation process to create a sense of excitement and urgency. We will take every step to insure a smooth, on-time settlement. To sum up, we won’t just facilitate the sale, we will create value for you.
  38. 38. About Us Our Company The New Real Estate Reality Marketing Your Home Selling Your Home We know that with our expertise and our Company’s resources behind us, We can exceed your expectations. We’d love the chance to prove it. So, let’s get started! Our Guarantee to You
  39. 39. Berkshire Hathaway HomeServices Fox and Roach REALTORS Our Commitment to You • • • • Provide you with excellent service and support. Communicate with you every step of the way. Represent your interests ethically and professionally. Make every effort to sell your home promptly. We’re ready to go to work for you now! Oscar del Alcazar, Ana Monroy & Justin J. Footerman Real Estate Brokers & Consultants Berkshire Hathaway HomeServices Fox and Roach REALTORS 44 Princeton Hightstown Rd. Princeton Junction, NJ 08550 609-799-2022; Fax:866-734-3615