Selling Your Home, Online Listing Presentation

1. ONLINE MARKETING PLAN

2. ONLINE MARKETING PLAN OBJECTIVES
88% of consumers begin their home search on
the internet
Reach the widest audience of potential buyers
More buyers = better chance of finding one
willing to meet your terms, price and desired
closing date

3. NEW MOVER SURVEY
94.3% said internet
was becoming more
important than print
YES – 94.3%
NO – 4.7%
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

4. 32% OF BUYERS FOUND A HOME VIA THE
INTERNET - UP FROM 8% IN 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

5. NAR 2008 PROFILE OF HOME BUYERS & SELLERS
FACTS ON WHAT IS WORKING AND WHAT IS NOT
2008 35
Signs Print ads Internet buyers are now here
30
25
2004: More buyers found
20
their home on internet
than from signs
15
2002: Internet
10
surpassed print ads
5
0
1997 1999 2001 2003 2004 2005 2006 2007 2008
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

6. TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions)
Your home will be on
REALTOR.com® - where
more consumers spend the
most time
Source: comScore Media Metrix, April 2009

7. BEST OF BOTH WORLDS
BUYERS SEARCH OUR LOCAL WEB SITE
BUYERS WHO ARE
JUST ON
REALTOR.COM®
BUYERS WHO SEARCH
OUR LOCAL SITE AND
PRINT ADS
REALTOR.COM®
For illustrative purposes. Varies by broker and region.

8. Because REALTOR.com® has millions of listings…
I will make yours stand out

9. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• Enable your home to rise to the top of the search
aabove all other homes by adding more photos

10. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• Place my cell phone on multiple points to increase
buyer calls for your property

11. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I will make your home stand out with a video or virtual tour
150 million Americans
watch videos on the
internet every month

12. FEATURED HOMES™ MARKETING SYSTEMSM
• Front page positioning for your home

13. FEATURED HOMES™ MARKETING SYSTEMSM
• Triple the number of buyers who
see your home

14. FEATURED HOMES™ MARKETING SYSTEMSM
• Exclusive position gets your home
seen before all others

15. ONLINE LISTING PERFORMANCE REPORT
• Weekly tracking report shows
how many buyers are looking
at your home
©2009 REALTOR.com® All rights reserved. rdc_listing_presentation_081909