This document is a marketing plan from a real estate agent named Renae Thimm to sell Mr. and Mrs. Seller's home. It outlines the agent's credentials and experience, promises to create a customized marketing plan, negotiate the best deal, and guide the sellers through the entire home selling process. The plan also discusses pricing strategies and tips for preparing the home for showings to attract buyers.

1. Personalized Marketing Plan Exclusively for ~ Mr. & Mrs. Seller 1234 Somewhere Nice North Shore Area, WI

2. Thank you for allowing me to come into your home today. I know we’ll have great success if we commit to working together.

3. All Realtors are Not the Same! Choosing the “Right Realtor” Does make a difference!

4. Credentials ~ • Licensed Broker Agent • CRS - Certified Residential Specialist • GRI - Graduate Real Estate Institute • ABR - Accredited Buyers Representative • e-Pro - Internet Marketing Professional • Realtor of the Year Award 2000 • Multiple Quality Service Awards • Three Centurion Awards - Top 1% Nationwide & Seven Top Producer Awards

5. Experience ~ • Large Developments • Condo Projects • New Construction • Energy Star Homes • Lake & Luxury Homes • Single Family Residences • Side by Sides and/or Duplexes • Land & Farms • Investment - Apartment Buildings • Investment - Business • Foreclosures & Short Sales

6. Professional Affiliations Member of ~ • MLS-Metro Milwaukee Listing Service • NAR-National Association of Realtors • WRA-Wisconsin Realtors Association • Ozaukee Realtors Association • Centurion, Masters, Diamond and Million Dollar Clubs • Nationwide Professional Women's Association Online Networking: Linked In, Active Rain

7. Our Mutual Objective for Selling Your Home... BEST POSSIBLE OUTCOME - Highest possible price In the shortest amount of time With the most favorable terms I hope to be working together as a team Communication and cooperation ensures a successful sale.

8. My Personal Promise to You Listen carefully Explain the entire process Review your home as “buyers” might Make recommendations where appropriate Create a specific marketing plan Review the comparable properties “together” Determine a list PRICE for SUCCESS Keep you posted with timely information Negotiate the BEST POSSIBLE DEAL for YOU! Follow everything from offer to closing Be your advocate...

9. Keep your home in clean and tidy condition Provide easy access for potential buyers. Make yourself available by phone or email.. Allow Photos and Videos Ask Questions when uncertain Refer potential buyers to talk to your REALTOR Your Help is Necessary for a Successful Sale

10. Why Use the Largest Real Estate Company in the World?

11. RE/MAX stands for R eal E state MAX imums MAXIMUM Experience MAXIMUM Market Exposure MAXIMUM Service

12. Make a personal financial investment in every listing Control a customized marketing plan for each home they sell Average more sales per agent than other real estate companies The typical RE/MAX Sales Associate is the most experienced in the industry, averaging over 13 years of service RE/MAX SALES ASSOCIATES

13. RE/MAX is a world leader in residential real estate with over 4,500 full-service offices. Over 70% of RE/MAX Sales Associates’ business comes from repeat business or referrals from past customers and friends - more than twice the industry average. RE/MAX Sales Associates proudly number over 81,000 full-time, professional agents, in 43 countries worldwide. RE/MAX SALES ASSOCIATES

14. Where Do Buyers Come From? REALTOR ® Contact 40% For Sale Sign 20% Responded to Ad 18% Responded to Open House 8% Referral by Relocation Service 7% Bought Advertised Property 3% Bought for Combination of Reasons 3% Bought Open House They Saw 1%

15. Standard Marketing Plan To Attract Potential Buyers ~ Install Large Yard Sign with Flyer Box Directional Signs where Allowed Place Lock Box for Security Take Several Interior - Exterior Photos Enter Website & Internet Information Place Print Ads for Open Houses Qualify Buyers Set and Document All Showings Use MLS Reverse Marketing Feature Obeo Virtual Tours with Every Listing Prepare Flyers and Brochures Research New Options Continually Able to Customize Property Specific

16. Enter Into MLS within 48 hours of Listing Use Referral Websites Linked In Connections Broker Open House when Appropriate Personal Invitation to Top Agents Faxed & Downloadable Document File Posted on Realtor to Realtor Message Boards Influential Top Agent Discussions Working in a Large Professional Office with Many other Hard Working Individuals Earned Respect from Long Time Industry Affiliations To Market to Other REALTORS ® Also Very Important to ~

17. Present and Negotiate All Offers & Counter Offers to YOUR best interests Deposit All Earnest Checks Handle All Paperwork Including Title Follow Up on Inspections Confirm Appraisal Ordered Forward Complete File with All Final Documents to Closing Department Post-Closing Follow up Successfully SELL your PROPERTY! The Home Selling Process

18. By Using the Customized Marketing Plan for Mr. & Mrs. Seller Sign Calls Direct to My Cell Phone Internet Hits can “Click to Talk” - Also Direct to Cell REALTOR ® -to- REALTOR ® Marketing to Top Area Associates Multiple Home Photos - Seasonal Changes When Appropriate Customized Showing Service Hub List - Pulls Automatically to Property Search Engines Open Houses that DRAW Multiple Websites with Multiple Photos Virtual Tour - Obeo

19. www.remax-nc.com Company Website www.remaxrenae.com Realty 100 Professionals MAKING A DIFFERENCE

20. PRICING The Advantages of Proper Pricing Higher Net Sales Attract Better Offers Better Response from Advertising and Sign Calls Faster Sale Increased Agent Response Avoid Your Home from Becoming “Shopworn”

21. PRICING The Role of a Real Estate Agent in Pricing The Market determines value. I will show you a range of prices being paid for homes in your area. Together, we determine the listing price.

22. PRICING Who’s In Control? Listing Price Seller Location Seller Condition Seller Showing Access Seller Financing Market Marketing REALTOR ®

23. Regression Regression: The value of a larger home is reduced by the influence of smaller surrounding homes. Progression Progression : The value of a smaller home is increased by the influence of larger surrounding homes. PRICING

24. PRICING The Disadvantages of Overpricing If You Overprice … The right buyers won’t see it. The higher priced buyers won’t want it.

25. Quick Overview in our Success for Selling this Gorgeous Home

26. Clean Every Room Turn on All Lights Open All Drapes, Shades and Blinds Turn on Air Conditioner or Light Fireplace Turn TV and Radio Off Take the Pets for a Walk Maintain a Low Profile Clean Closets Clean and Repair Entrance Organize Basement, Attic and Garage During Showings of Your Home

27. My mission statement and promise to you. While holding myself to the highest professional and ethical standards, I will strive to help my clients make prudent Real Estate decisions and, in the process, prove worthy of their trust and friendship so that I may become their long time friend and adviser. Sincerely Yours, Renae Thimm , Broker/Realtor Re/Max Realty 100 (262) 689-3675

28. We Could Be a Great Team Let’s Work Together at getting it SOLD!