Seller's Presentation


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Seller's Presentation

  1. 1. Home Sale Strategy The Saraiya Group Tradition of Sound Advice
  2. 2. Home Selling Proposal Property Address Goes Here Prerana and Hiren Saraiya Better Homes And Gardens Mason-McDuffie 43430 Mission Blvd., Suite 100 Fremont, CA 94539 510.492.4155 [email_address]
  3. 3. Understanding Your Expectations What concerns do you have about working with a real estate agent? What are your expectations of your real estate agent? What would it take for you to refer us to your friends? Tradition of Sound Advice
  4. 4. Understanding Your Expectations We are here to address your concerns: Price - How much will our house sell for? Time - How long will it take? Convenience - How difficult will it be for our family? Communications - How often will we hear from our agents? Marketing Steps - What will our agents do to maximize our net proceeds from the sale of our home? Diligent Efforts - Will our agents work hard to sale our home quickly and minimize stress for us? How will our agents’ strengths benefit us? Tradition of Sound Advice
  5. 5. Job Description Our objective is to get the most amount of money with the least amount of inconvenience within your time frame. Preparation – Prior to listing the home List the home – Complete legal documents Merchandising – To maximize flow of buyers Communicate / Advise – During the transaction Contract Negotiations – Once the offer is received Escrow Management – While the sale is pending Close the Escrow – Close all the loops and deliver the check After Sales Service – Stay in touch with you Tradition of Sound Advice
  6. 6. 1. Preparation Research and gather necessary legal data of your property including parcel number, zoning, liens and easements, size, age and school district Advise you of changes that need to be made to make the home more desirable for potential buyers Advise you of the inspections that need to be ordered to eliminate guesstimate of repair work Prepare an extensive current market analysis that will help you determine the best asking price Prepare an estimated net proceeds so we can plan accordingly Show you homes for sale which may be our competition Assist you in relocating and arranging any necessary financing for your new home Tradition of Sound Advice
  7. 7. Preparation Curb Appeal
  8. 8. Preparation Interior Condition
  9. 9. Preparation Staging
  10. 10. 2. List Your Home Complete the Exclusive Right to Sell the home paperwork Complete necessary sellers' disclosures Explain how property disclosures and a home warranty enhance the salability of your property Collect 2 sets of keys from you List your home in multiple service listing system for maximum exposure Submit the copy of multiple service listing printout and full color brochure for your review Revise the necessary data Submit the entire file to our office for review Tradition of Sound Advice
  11. 11. How Buyers Find the Home They Purchase Sources used by homebuyers to find homes In 2009, 36% of buyers found the home they purchased through an agent. An additional 36% of buyers found their home on the Internet. The Internet has surpassed print advertising as a significant source for home buyers.
  12. 12. 3. Merchandising Our merchandising plan is tailored to your individual property: Order Web tours for advertisement in various internet media, such as,,, Google. com,, and many others to bring a world of potential buyers at your doorstep Gain further exposure by providing a "For Sale" sign Place an electronic key safe on your property to increase secure showings Distribute a computer printout of your home to agents in our office to bring strength of network behind you Attend Real Estate Board meeting to promote your home to as many agents as possible so they can sell your home to their buyers Contact past clients to promote your home in their respective work place Tradition of Sound Advice
  13. 13. Merchandising Our marketing plan is tailored to your individual property: Reach out to homeowners in your area to find out if any of their friends or family members may want to live in the area Distribute information about your homes to relocation departments of large companies Utilize the power of social media such as Facebook and Twitter to market your property to the Eco generation Open Houses with web postings will inform potential buyers Professionally designed Flyer and Just Listed cards Mobile texting sign rider Pinpoint marketing to Meredith Publisher’s Database Tradition of Sound Advice
  14. 14. Online Promotion Source: National Association of Realtors 2009 Home Buying and Home Selling Survey
  15. 15. Additional Exposure for Your Property
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  17. 17. Online Exposure Your Home on When you list your home with us, it receives maximum exposure on – the #1 real estate website. The benefits are: Interested buyers who call on your listing are responded to quickly Up to 25 photos of your home can be shown Buyers see a detailed display of neighborhood information about schools, places of worship, demographics, and maps on your listing Virtual tours can be included Descriptive copy on your home will be included Your Open House dates can be promoted on Tracking reports showing the number of times the property was viewed Maps and directions to your home
  18. 18. Online Exposure 11.2 million buyers search each month   Home buyers and sellers stay 3-times longer on than any other real estate site*   * Source: Media Metrix
  19. 19. iPhone: The app was built around the ideas of combining social media and information with the picture collection process that happens through the open house experience.   SHARE Seamlessly share with your friends through Facebook and email SCORE Give a star rating to your fav photos and properties in one click STORE Store all your photos by album, property address, neighborhood and tag by room type IN OTHER WORDS: CORE FEATURES: SNAP STORE SCORE SHARE SNAP Take a photo at any open house as you embark on your home search
  20. 20. Marketing Your Home Attract more buyers with mobile searching When you list your home with our company: Your home receives a text sign at no cost Interested buyers text: 4Info to 59559 You receive information within minutes: Your listing agents will respond immediately to set up showing appointments and provide additional information Street address Beds and baths Square footage Name and mobile number of your listing agents Tradition of Sound Advice
  21. 21. Offline Promotion
  22. 22. Marketing Your Property to Meredith Publishing’s Database Better Homes and Gardens Real Estate has exclusive access to one of the largest consumer databases in the world, through Meredith Publishing’s database of 85 million subscribers. Through Pinpoint, our proprietary direct marketing platform, agents can conduct highly targeted direct mail programs, demographically and by location. This provides them with the ability to provide cost effective and targeted exposure for your property to find the right buyer.
  23. 23. Networking Personal sphere of influence Professional agent network Business network
  24. 24. What’s in a name?
  25. 25. The Power of Branding What do you think when you hear or see Better Homes and Gardens? An American staple since 1924 Magazine circulation of 7.6 million Readership of nearly 40 million Consumers know and trust the Better Homes and Gardens brand Tradition of Sound Advice
  26. 26. Why Better Homes and Gardens Mason-McDuffie Our company has offices in Northern California and Northern Nevada. Our network has: 36 offices 1,900 sales associates $2.8 billion in sales volume 7,600 transactions The marriage of a lifestyle media brand and legacy real estate company: Innovative technology Robust business tools Enhanced consumer information We are the only real estate company with the ability to market client properties to 85 million subscribers in the Meredith database
  27. 27. Relocation and Referral Services How can our relocation and referral programs help the sale of your home? Cartus Relocation: Largest relocation service provider globally Has contracts with thousands of corporations Manages the affinity program for USAA and other organizations Cartus Network Brokers member companies closed about 55,000 transactions in 2009 Tradition of Sound Advice
  28. 28. 4. Communication and Advice Update you once a week about marketing progress Follow up with the agents who have shown the home to get their and their buyers' feedback and provide that to you Update you on current market activity that includes new listings and sale of the homes that are similar to ours Advise you of changes that may be necessary to compete with other homes in the market Monitor results of marketing activities and advise you of modification in the marketing plan and pricing strategy Tradition of Sound Advice
  29. 29. 5. Contract Negotiations Create and capitalize on Buyer urgency Discuss buyers' agent's experience in the industry and relationship with the buyers Discuss and clarify proposed terms and conditions Contact buyers' lender to check buyers' credit worthiness and loan approval status Shorten the inspection and other contingency period Increase buyers' earnest money deposit to 3% of purchase price Arrange your occupancy requirement and possession Discuss the repair work requested by the buyers Prepare net sheet for us to get approximate proceeds Report the sale to our office and the Multiple Listing Service Look for back up offers as a precautionary measure Tradition of Sound Advice
  30. 30. 6. Escrow Management Advise the escrow officer of sales terms and conditions Verify with the escrow officer for the earnest money deposit Order Geological disclosures and HOA documents and provide to the buyers along with Property Disclosures Order title search from the title company to verify all the liens Request pay off information from your current mortgage lender and advise the escrow officer to pay off for you at the closing Follow up on the appraisal with the loan agent Arrange for inspections( Roof, Property, Pest control, etc.) Negotiate necessary repair work with the buyers and inspection company to minimize repair cost Order Home Protection Insurance Plan Stay in constant communication with the buyers' agent and the lender to make sure we are on track Tradition of Sound Advice
  31. 31. Our Online Transaction Management Gives You 24/7 Access Our company provides you with full transaction management and online file access. Through the TransactionPoint platform, we provide you with a secure web site to check “real time” status of your transaction.   Your online transaction management benefits: Always know exactly what is happening with your transaction Web based - no software required (Log on anywhere, anytime!) DocuSign e-signatures technology accommodates you in any location Number One Rated Transaction Management System Complete transaction control from start to finish Green! eSignatures reduce consumption of paper and printer supplies Comprehensive on-line transaction information available 24 hours a day / 7 days per week Provides secure and efficient online document allowing you to view, print, and email documents directly from TransactionPoint. CD for you at the completion of the transaction
  32. 32. 7. Coordinating and Closing Once the loan is approved, verify the terms with the title company Provide the title company with repair completion reports and invoices so they can pay them for you Arrange for you and buyers to sign the documents at the title company Coordinate your and the buyers' moving schedule Request funds from the lender Request balance of the down payment from the buyers Close the escrow Deliver keys to the buyers Deliver your check to you!!! Tradition of Sound Advice
  33. 33. Understanding Market Value A property’s value is based on: The status of the local real estate market Hard facts such as lot size, square footage, and condition of your home Desirability factors including location, special amenities, and property attributes Selling and listing prices of comparable (competing) homes Economic conditions that affect real property transactions Your level of motivation Tradition of Sound Advice
  34. 34. Understanding Market Value Continued… Factors that have little or no influence on the market value: The price the seller originally paid for property The seller’s expected net proceeds The amount spent on improvements The importance of accurate pricing: Properties priced within market range generate more showings and offerings Properties priced within market range sell in a shorter period of time Properties priced too high have a difficult time selling Tradition of Sound Advice
  35. 35. Comparative Market Analysis (CMA) The most important tool in establishing an asking price is to compare similar properties We will: Profile your property Look at similar properties that sold recently Review similar properties that are active in the market Check if there are similar properties that failed to sell Create a report that summarizes all data Provide a graph analysis of available data Discuss a list price range based on CMA Tradition of Sound Advice
  36. 36. The Dangers of Overpricing Overpricing can adversely affect the marketing of a property   Fewer buyers are attracted and fewer offers received Marketing time is prolonged and initial marketing momentum is lost The property attracts “lookers” and helps competing houses look better by comparison If a property does sell above true market value, it may not appraise at the sale price and the buyers may not be able to secure a loan The property may eventually sell below market value By pricing your property at market value, your chances for a sale increase
  37. 37. Determining a Market-Sensitive Price An impartial evaluation of market activity is the most effective way to estimate a selling price Comparative Market Analysis considers similar properties that: Have sold in the recent past Are currently on the market Failed to sell Shows what buyers have paid for similar properties These properties will be competing with yours This helps us avoid disappointment in marketing your property
  38. 38. Prerana and Hiren Saraiya Over 95 percent of our business are referrals from our past clients. Lifelong professional relationship and personal friendship is our goal with every new client we meet. We can only achieve that when we treat our clients with respect by listening to their needs and fulfilling them. We devote ourselves for serving our clients before, during and after each transaction. Most realtors spend 75 percent of their time prospecting for new business. We don't do that. We spend the majority of our time and energy taking care of our clients. We will be with you before, during and most importantly after your transaction. All we ask is that while you are working with us, if you come across anyone comparable to you who is thinking about selling or buying a home, and would like the same attention that we provide you, please let us know. As long as our clients refer us business, we don't have to go out prospecting for new business and we can take care of you even better! Tradition of Sound Advice
  39. 39. 23 Years of Experience Prerana Saraiya Real Estate Broker 2000 Certified Residential Specialist 1994 Real Estate Institute Graduate 1990 Real Estate Sales Associate 1983-1984 Business Management 1982-1983 Bachelor’s of Science-Microbiology St. Xavier’s College 1975-1979 Tradition of Sound Advice
  40. 40. Professional Experience Hiren Saraiya Real Estate Sales Associate Anthony Schools 1990 Master’s of Science-Engineering University of Tennessee 1975-1976 Bachelor’s of Science-Engineering Sardar Patel University 1969-1974 Tradition of Sound Advice
  41. 41. Areas We Serve
  42. 42. Testimonials “ From the moment we met Prerana and Hiren, we knew they were the right real estate agents for us. They made us feel so much at ease in entering into this new challenge. At our first meeting, their presentation was clear and they provided us with all the information needed to get our home on the market (we needed to get our home sold so that we could buy another on contingency). Through out the process we were able to call Prerana or Hiren anytime with our questions and always received a return call. With their guidance we were able to sell our home very quickly in these difficult financial times. We are so grateful for their encouragement, professionalism, and friendship during this hectic time. We are now enjoying our new home!”   - Patrick McCaulley and Mary Amrhein Tradition of Sound Advice
  43. 43. Testimonials “ I have had Prerana and Hiren as my Realtors for over 15 years. In that time they have sold three of my houses and represented me in the purchase of four houses. My first California house was originally being sold with another Realtor and sat with little activity for 6 months. I switched to using Prerana and Hiren and the house was sold in less than a month. The other two homes sold with them sold quickly and at really good prices. I have made money on each house sold with Prerana and Hiren. When buying each of my houses, they would patiently show me homes, sometimes for over a year. They would not give up or ever lose patience until I found what I wanted. Prerana and Hiren are in a class by themselves in terms of ability to get great results quickly and total service to clients.”   -Steve Reynolds   Tradition of Sound Advice
  44. 44. Testimonials “ I have worked with Prerana and Hiren thrice so far. Once to buy my first home in Fremont in 1995 and then sell it in 2000 to purchase my current home. They did a good job in supporting the open houses required to sell my home. They were always on time and had creative suggestions and ideas to sell the home. We were able to sell my first home within 1 month of listing. They also did a very good job in helping me find and close the deal on the current home I live in. Overall I have been very satisfied with them and will use them again for any real estate transactions I will do in the future.”     - Laxman (Lucky) Murugesh Tradition of Sound Advice
  45. 45. Testimonials “ Two of the Best real estate agents, we have ever seen. They know bay area by feet. They understand one's requirement and they are always ready to show/help people find the real estate they are looking for. They have great in-depth knowledge of the bay area market and I am again hiring them to help us find our investment property after they got us our first home.”   -Naval Mohta   Tradition of Sound Advice
  46. 46. Managing the Sale of Your Home Determine Time Frame Make Improvements & Complete Needed Repairs Interview & Select Agent Complete all Inspections Understand Selling Process Sign Listing Paperwork Purchase Contract Acceptance Further Inspections at Buyer Expense Moving Day! We Receive Offers & Qualify Buyers & Buyer’s Agent Property Goes On Multiple Listing Service Marketing: Pictures, Flyers, Open House, Tour, Ads, Internet Close of Escrow, Receive $$$ Buyers Remove Loan, Appraisal, & Property Contingencies Sellers “Sign Off” with us & escrow officer We Orders Inspections & Open Escrow Bank Appraisal Negotiate Offer *Final underwriting approval Prior to document/ funding conditions
  47. 47. Our Office Location Better Homes and Gardens Real Estate 43430 Mission Blvd., Suite 100 Fremont, CA 94539 Phone: 510.492.4155 www.bhg /TheSaraiyaGroup To Hear What our Clients are Saying, Please Visit: