Our marketing plan to sell your home.

2. Prepared for Potential Sellers Presented by Martin Castro Prudential BKB, REALTORS ® 400 Shadow Mountain (915) 799-6806 www.findhomez.com E-mail: [email_address] Spring 2007

3. Identifying your goals Marketing your property Establishing a pricing strategy Preparing your property for sale Who we are

8. 1. Communication. 2. Motivation. 3. Time frame. 4. Relocation assistance. 5. Home-selling decisions. 6. Price. 7. Marketing Plan. 8. Previous home-selling experience. 9. Positive experiences. 10. Concerns. 11. Expectations. The following topics will help me understand what is most important to you in the sale of your property .

9. Each property has special features that may interest buyers. Please tell me about your house. 1 . What do you feel are the most appealing features of this property? 2. What features does this property have that differentiate it from other similar properties? 3. What changes or enhancements would you suggest to make your property as salable as possible? 4. What do you regard as the most attractive features of the surrounding neighborhood ? 5. Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? 6. Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?

10. Initial Consultation Design and Implement Marketing Plan Review Offer and Reach Agreement with Buyer Complete Settlement Process After-sale Service Selling a house typically includes many of the following elements. I will be your resource and guide every step of the way.

12. Prudential Real Estate has an agreement with Yahoo!, the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. This agreement enables visitors to the Yahoo! Real Estate section of the site to connect directly to the real estate website of a Prudential Real Estate affiliate. In the January of 2004, Yahoo! reached 70% of all Internet users, drawing over 325 million unique visitors each month. Consumers who perform a search on Yahoo! Real Estate will be taken to a search results page co-branded Yahoo! Real Estate and Prudential Real Estate. The most important words in Real Estate when selling your home. EXPOSURE! EXPOSURE! EXPOSURE! Source: Comscore Media Metrix Jan 2005

14. Five Four Three Two One Week Review Progress “ Just Listed” mailings Yard Sign MLS Web Sites Mon E-mail Marketing Campaign Preview for Prudential Agents Tues Promote at office meeting Promote at office meeting Wed Promote at GEPAR Thur Ad in Times Open House Advertise in Real Estate Weekly Ad in Times Open House Advertise in Real Estate Weekly Preview for all local agents Install Lockbox Sun Sat Fri

15. SOURCE: The 2004 National Association of REALTORS® Profile of Home Buyers and Sellers. Due to rounding, percentage distribution may not add up to100 percent. Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate sales professional.

18. Commitment to Customer Service Prudential Relocation, the nation’s second-largest relocation firm as of March 15, 2004, according to Relocation Information Systems, is a premier provider of global mobility with locations in Phoenix, Washington D.C., New York, Toronto, London, Paris, Singapore, Tokyo, Taiwan, China, Mexico City and Hong Kong. Prudential Relocation associates work directly with relocating employees on a daily basis and use advanced information and communications capabilities as a commitment to customer service. As a result, Prudential Relocation achieved a 94 percent transferee satisfaction rate in 2003. Company Strength In 2003, Prudential Relocation served approximately 47,000 relocating employees from Fortune 500 companies, small industrial and service companies, and U.S. government agencies. After completing approximately 187,000 relocation transactions with approximately 1,000 clients in 2003, Prudential Relocation continues to have a 95 percent client retention rate.

19. By providing peace of mind to prospective buyers, these steps can enhance the salability of your property: Written disclosure A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood. Home warranty A home warranty can give prospective buyers peace of mind by providing repair-or-replace coverage of major home operating systems and appliances. Professional home inspections Professional inspections, such as structural, roof and termite, will reveal the current condition of the property.

21. An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis considers similar properties that: Have sold in the recent past This shows us what buyers in this market have actually paid for properties similar to yours. Are currently on the market These are properties that will be competing with yours for the attention of available buyers. Failed to sell Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

32. Thank you for your consideration . If I can be of service, contact me directly on my cell phone at: 915-799-6806 Or e-mail at: [email_address] Martin Castro, REALTOR ®