Flat Fee Guys Listing Presentation

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Flat Fee Guys Listing Presentation

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Flat Fee Guys Listing Presentation

  1. 1. ONLINE MARKETING PLAN<br />Eddie Davis The FlatFeeGuy’s<br />2011 Online Marketing Plan<br />For: <br />YOUR FAMILY RESIDENCE<br />1234 Main Street<br />Kansas City, MO USA 00000<br />©2011 REALTOR.com® All rights reserved. rdc_listingpresentation_full_021611<br />
  2. 2. ONLINE MARKETING PLAN<br />Over 90%of home buyers and sellers use the internet to search for their home.1<br />Reach the widest audience of potential buyers.<br />More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date.<br />1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010<br />12<br />
  3. 3. WHERE BUYERS FOUND HOMES<br />37% of buyers found a home via the internet - Up from 8% in 2001<br /> Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010<br />14<br />
  4. 4. HOW BUYERS FOUND THEIR HOME<br />2002: Internet<br />surpassed print ads<br />2004: More buyers found their home on internet than from signs<br />2009: The internet is THREE TIMES as powerful as signs<br />Internet 37%<br />Signs 11%<br />Print ads 2%<br />Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010<br />5<br />15<br />
  5. 5. BEST OF ALL WORLDS<br />BUYERS SEARCH OUR LOCAL WEB SITE<br />I market to buyers who are on our site PLUS buyers who have not yet picked a broker.<br />BUYERS WHO ARE <br />JUST ON <br />REALTOR.COM®<br />BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®<br />PRINT ADS<br />For illustrative purposes. Varies by broker and region.<br />16<br />
  6. 6. MONTHLY MINUTES SPENT SEARCHING<br />(NATIONWIDE COMPARISON, in millions)<br />That’s 287,000,000 Minutes in January!<br />comScore Media Metrix, based on reporting for January 2011, for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. <br />REALTOR.com® numbers include MSN® referring numbers <br />17<br />
  7. 7. SOCIAL NETWORKING<br />I will use social networking as a non-intrusive way to keep my network apprised of your listing<br />18<br />
  8. 8. Because REALTOR.com® has millions of listings…<br />I will make yours stand out<br />19<br />
  9. 9. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?<br />MOBILE BUYER MARKETING PLAN<br /> Buyers driving through the neighborhood can:<br />- Find your home, get directions and a map<br />- Connect with me in one “click” to get details and make an appointment<br />Buyers who already want this location find me through REALTOR.com® mobile marketing.<br />20<br />
  10. 10. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?<br />• I will enable your home to rise to the top of the search, above all other homes, by adding more photos<br />Screen shots represent site as of print date. <br />Site subject to change without notice.<br />21<br />
  11. 11. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?<br />• I place my cell phone number 816-694-3448 at various points to increase buyer calls for your property<br />Screen shots represent site as of print date. <br />Site subject to change without notice.<br />22<br />
  12. 12. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?<br />• I will make your home stand out with a video or virtual tour. This is an additional cost to provide or you can provide your own for free.<br />Close to 173 million Americans watch videos on the internet every month1<br />Screen shots represent site as of print date. <br />Site subject to change without notice.<br />1comScore, Media Metrix, January 2011<br />23<br />
  13. 13. ONLINE LISTING PERFORMANCE REPORT<br />Bi-Weekly tracking report shows <br /> how many buyers are looking at your home<br />33<br />
  14. 14. Local and regional buyers make up half of the market<br />I will market your open house where most buyers are doing research in the early part of the buying decision<br />Those who know the neighborhood may refer their friends to your home<br />OPEN HOUSES<br />24<br />
  15. 15. BUYER ASSISTBY REALTOR.COM®<br />• Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month<br />Screen shots represent site as of print date. <br />Site subject to change without notice.<br />25<br />
  16. 16. BUYER ASSISTBY REALTOR.COM®<br />• To help buyers find your home, Buyers Assist local Buyers Agents who specialize in yourzip code where your home is located. <br />Screen shots represent site as of print date. <br />Site subject to change without notice.<br />26<br />
  17. 17. BUYER ASSISTBY REALTOR.COM®<br />• This exclusive program enables your listing to guide home buyers towards the purchase of a home during a critical phase of their search <br />Screen shots represent site as of print date. <br />Site subject to change without notice.<br />27<br />27<br />
  18. 18. FEATURED HOMES™<br />Locally, regionally, nationally and internationally<br />Move up Buyers<br />First time homeowners<br />Local buyers<br />Relocation buyers<br />Investors<br />Foreign buyers<br />28<br />
  19. 19. FEATURED HOMES™<br />• If you select this option, I can make your home the first one buyers see your home.<br />• Triples the number of buyers who see your home<br />• Exclusive position gets your home seen before all others<br />Screen shots represent site as of print date. <br />Site subject to change without notice.<br />29<br />
  20. 20. TOP PRODUCER® MARKETING SYSTEM<br />MoreSolds®Helps ConvertMore Internet Buyers<br />32<br />
  21. 21. Online Marketing Advantage<br />Showcase Listing Enhancements:<br />I will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most<br />Featured HomesTM:<br />Your home will have premium positioning on the #1 real estate search site,1REALTOR.com®<br />Mobile Reach:<br />Your property will appear on the REALTOR.com® mobile app so mobile consumers can find your home<br />Facebook® Application:<br />I will display your property on my social media sites such as YouTube, Facebook® and Twitter<br />MoreSolds:<br />My data system helps manage prospective buyers so that I never miss an inquiry, request or email<br />OfferRunway: Never miss an offer with my Closing System that automatically sends you your offers.<br />1comScore, Media Metrix, January 2011<br />24<br />

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