1. WS bakers is a bakery retail chain that has made its presence
felt among the customers with broad variety of cakes, pastry
and other bakery products. It has built a strong position by
offering products at a competitive price and quality products.

2. MARKET NEEDS
• Varity and flavor of
eatables.
• Speed & punctuality of
service.
• Convenience and
comfort of quick
ordering.
• Hygienic and proper
handling of food items.
•The consumer today is
looking for new
products
•Traditional items are
still favored by few
MARKET TRENDS

3. WEBSITE
•Varity and flavor of eatables catalogues.
•Offers, packages and Website only deals
•Coupons and vouchers for Website only visitors
•Convenience and comfort of quick ordering.
•Blog – Recipes, Celebration/Party Idea- Clubbed with WS products

4. CELEBRITY ENDORSMENT
Chef Roshan Roy Mendosa, Radisson Blu Kaushambi who has over 15 years of experience
working with some of the top hotels like Orchid, J W Marriott, Sheraton Kuwait, Sahara Star, Taj
Exotica, Hyatt Regency, Hilton Bangalore has a specialisation in pastry and bakery.

5. CELEBRITY ENDORSMENT
Chef Sanjana Patel, she is a Le Cordon Bleu-trained pastry chef, who moved back to Mumbai
about a year ago

6. INNOVATION
Let Them Catch the Scent
Advertise all that fresh-baked goodness
in popular media. (Similar to sampling
of perfumes)

7. FACEBOOK
1. 3 product post per week
2. 1 offer post per week
3. Regular shares, comments and reply
4. Fan filtering and management
Facebook Paid Adv campaign
Objective driven budget for specific
number of reach and engagement with
fans

8. SCHEDULE/COMMERCIALS
Description Fees Duration
1. Media
Creation
Campaign artwork, Ads, posters
designs
30,000 Per month
Video 1,00,000 One time
2. Website
Revamp
Website bug fixes, payment gateway
integration,W3C compliance
50,000 One time
3. SMM/SEO Social media management, Search
engine optimization
40,000 Per month
4. Media Buying Print media (outdoor/indoor) 5,00,000 90 days
Digital Media 2,00,000 90 days
Radio 1,00,000 60 days

9. THANK YOU