3. • SPICE ISLAND is a unique tourist destination.
• The restaurant features 2 venues : a relaxing
cafe and a full serviced dining.
• The atmosphere caters to a young but mature
adult crowd.
• Total space requirements are 3,000 square
feet. In total, the restaurant will provide
seating for 100 customers
4. The menu
• SPICE ISLAND caters at the growing demand
for the exclusive dining experience by the
picnicking crowd.
• Blend of traditional and international cuisines.
• cafe stands varied in terms of the cocktails and
ethnic snacks.
5. COMPETETIVE ADVANTAGE
– A wide variety of dishes in the menu
– Unique, ethnic meals or menu items
– Restaurant especially designed to accommodate
families (with a play area or toys or entertainment for
children, etc.)
– Reasonable prices
– Quality of the food
– Originality of the dishes
– Impeccable presentation
– Excellent service (good is not good enough: it must be
excellent to make an impact!)
6. – Wide wine selection or special hard-to-find wines
– Specialty cocktails
– Open kitchen where people can see/talk to your cooks
– Beautifully decorated place
– Live music
– Candles on the tables
– Cloth linens
– Original art on the walls
– Any other distinct advantage that you may have or can
provide that your competitors don’t provide.
7. VISION
• “The best restaurant and cafe in town : Your
first choice for a relaxed ethnic taste”.
8. MISSION
• “SPICE ISLAND “will be an inspiring restaurant,
combining an eclectic atmosphere with
excellent and interesting food. The mission is
to have not only a great food selection,
but also efficient and superior service -
customer satisfaction is our paramount
objective. Spice island will be the restaurant
of choice for a picnicking mature and adult
crowd, couples and singles, young and old,
male or female.
9. • Employee welfare and participation will be
equally important . They need to feel part of
our success.
• Our concept combines variety, ambiance,
entertainment and a superior staff to create a
sense of 'place' in order to reach our goal of
overall value in the dining experience .
10. OBJECTIVES
• Keeping food costs low and attractive for
travelling crowd.
• Keeping employee labour costs minimum to
the possible yet satisfying the employees.
• Remaining a small, unique restaurant with
eclectic food and service.
• Promoting and expanding the Spice island
restaurant concept as a unique tourist
destination restaurant
11. CLIENT CHARACTERISTICS AND
TRENDS :
• Foreign travellers are heavily seen interested
in eat outs and trying and experiencing
different tastes – the culinary travellers.
• These tourists want to appreciate cultural,
traditional and regional cuisine experiences.
• Interested tourists may experience tours
through culinary facilities.
12. • Culinary travellers can influence the way the
tourism markets are shaped. Casual culinary
tourists will usually engage in food and wine
tasting activities, only when experiencing
something unique to their normal dining
experience.
13. • Culinary tourists actively shape their vacations
to create memorable dining and shopping
experiences.
• A serious culinary tourist will research
epicurean magazines and publications to
choose a destination catered toward
experiencing local cuisine
14. • Food tourists normally take trips with their
spouses and children, while either staying with
family in other local and national region.
• Kerala has a distinctive cuisine, very unusual and
different from the rest of India.
• Cooking in Kerala is all about discoveries, aromas
and colours. Kerala cuisine is aromatic and spiced
tastefully, offers several opportunities to those
willing to experiment with the local cuisine.
17. Promotional tools.
Advertising.
• Outdoor advertising.
• Social media(SEO, face book page: update
with each days’ special menu and offer)
• Website :space for feed back(suggestion,
complaints)
• Broad cast advertising
• Print media advertising(seasons)
18. Products.
• Mix of traditional and foreign cuisines.
• variety recipes of passion fruit ,lichy, sugar
cane, tender coconut(pure and real taste).
• 30 different cocktail coffee.
21. Product/service strategy.
• Customer friendly atmosphere.
• Best and attractive ambience
• Pleasing suppliers.
• Back ground light music
• Candle light dinner(couples)-romantic lounge
• Open air space for dinner(families , couples and
singles )
- Delicious corner
• Space for celebration cum dinner-celebratia
23. Specialties.
• Credit card system
• Facility for Currency quick exchange.
• Sunday treat.
• Discount card for loyal customers.
• Morning and evening lucky scratch.
• Special menu for each day
• Special dishes for children.
