Marketing Plan for FoodHood

1. FoodHood
Local Authentic Food Delivered

2. Tired of Eating Junk Food?

3. 40% of the people who live in towns other than their hometown are not satisfied
with the quality and type of food they are offered.
People who are working and do not have time to cook themselves end up
complaining on how the food is unhealthy.

4. FoodHood,
Local Authentic Food

5. Situation Analysis

6. Company Overview
• Over 30+ Local Chefs who prepare food at home and parcel them
• Team of over 10 Delivery personals + Partnership with hyperlocal delivery
startups to deliver food
• Over 40+ unique dishes available on a daily basis
• 10+ Payment Options on the Android Application

8. Target Audience

9. Students

10. Working Professionals

11. #GOALS
● To Breakeven by the end of the 3rd Quarter
● Have at least 10,000 downloads on the Google Play Store
● At least 500 subscribers to the daily meal list

13. • Special discount offers to Students
• Delivery within 40 minutes of ordering at the max
• One meal free for every 7 meals orders
• Easy of ordering
• Multiple Payment options
• Huge Variety of dishes available everyday
• Locally made home food

15. Local Home Based Chefs

16. Collaborators

17. Competitors

19. Healthy Food, Satisfying your Hunger & Pocket

20. Recognition and Regular bonuses to the Chefs

22. Product
● Made by Local Chefs
● Good on the health
● Better on the pocket
● Variety of dishes

23. Service
● Delivery within 40 Minutes max
● Hot Food Guaranteed
● 24/7 Phone and Chat Support
● Regular Food Quality checkups

24. Brand
● FoodHood, Food from your Hood
● Authentic Local Cuisines

26. Pricing
Application will be free to download
Prices will be based on the type of dish ordered
Memberships will be offered based on the requirement of the customer

27. Incentives
One meal would be free for every 7 meals ordered
Giving a positive review will reward the customer with brownie points which can
be redeemed while ordering dessert.
Special Student offers will be issued.

28. Communication

30. App • Order is
placed
Local Chef
• Local Chef
is Notified
about the
Order
Hyperlocal
Delivery
• Delivery
Personnel
makes the
delivery

31. Disclaimer
Created by Mehul Sharma, Chitkara University during a Marketing Internship by
Prof. Sameer Mathur, IIM Lucknow.