3. VISION AND MISSION
Vision
!
"To position ourselves as a premier coffee shop with
global presence."
!
Mission
!
"To provide an authentic and traditional coffee experience
and quality beverages in a world class ambience.
4. SERVICES
• Authentic and traditional coffee
!
• From around the world
!
• Well trained and informed working personnel’s
!
• Cigar bar
!
• Free wifi
!
• World class ambience
!
• Business journals
!
5. MARKETING OBJECTIVE
• 60% occupancy in 1 year
!
• Open 5 outlets in 3 years
!
• Positive Word of Mouth
!
• Customer loyalty
• To become a one point stop for a luxurious experience
• To achieve 5% market share in 2 years.
16. Point Of Parity
Price
Service
Menu
Point Of Difference
Coffee beans
from different
parts of world
Menu card in
form of tablets
Designer
crockery
Interior theme
based on seven
wonders
Point Of Emotion
Ultimate
luxurious
association
Place for rich
professionals and
corporates
25. PRICE
coffee primarily ranges from Rs 550 to Rs 750
we have designed our price range keeping in mind
knowledge of our prospective costumers and to
attract those costumers who want luxurious coffee
experience
26. PLACE
voila cafes will be located at places such as
expensive & premium malls and near corporate
offices to attract rich professionals and costumers
27. PROMOTION
Discount On Costumer Check-Ins On their FB profile
Special Privilege To loyal Costumers
Free Viola Key Chain On Every Bill
Online Promotion Through Social Networking Sights
Advertisement In Business Journals And In Flight
Magazines
28. PROCESS
Following The Established Conventional Trend Of
Ordering And Delivering On Table
Providing High Class Treatment To The
Costumers
30. PHYSICAL EVIDENCE
Interior Theme Based On The Seven Wonders Of
The World
Hand Carved Wooden Furniture
Waiters Dresscode Depicting Culture Of Different
Countries In The World
31. IMC
Above The Line
Business magazines
In-flight magazines
Business journals
BELOW THE LINE
Celebrity Visit
Positive Word Of Mouth
Online Viral Marketing
!
