New bakery trends report by Innova market Insights. The Indian bakery market is becoming increasingly dynamic to meet the demands of the country’s burgeoning middle class. Innovation is being reported in both health and premium quality products. Sweet biscuits/cookies is the largest sub-category for Indian bakery launches, accounting for about 65% share of overall bakery category launches tracked over the last 3 years. “Vegetarian” is the leading positioning for bakery launches in India, with the claim appearing on over two-thirds the bakery category launches in 2014.