Rolled ice cream business presentation

1. Rolled
Sensations
Premium rolled ice cream made
for you

2. Video Pitch
https://youtu.be/NhX0qu2QMbs

3. Problem
Traditional ice cream service / lack of high end special eateries
● Is limited to cones and cups and the toppings
● Is basic in consumer experience
● limited in customization and interactiveness because of the lack of input
requiring technical experience, product offerings and store enviroment.

4. Solution
● Rolled ice cream with premium ingredients and customization
● Wide product offering of high end desserts
● Combine products with experience

5. Product
● Customer’s enter store and experience visuals,
sounds, and smells
● Large menu, variety of products, friendly staff
and ice cream bar greet customers
● Customers order pre-set ice cream recipes or
customize ice cream creations from scratch
● Ice cream is always rolled in front of them
● Customer pays and can offer tip
● Enjoy ice cream in store (sensational
environment) or take to-go

6. Market Size
Total Available Market Total Serviceable Market in
Bend Oregon
(Population + C.O. Tourism)
Target Market
$127 Billion
Income: Middle-upper
class
Age: Younger
generations with
purchasing power - 50+
Families with kids
$ 468,314,000

7. Validation
Market Validation
● Ben and Jerry’s biggest local
competition.
● Fairly even split in total
sales between large and
small companies
Customer Validation
● Las Vegas rolled ice cream
● Expanding to new locations
● Internet sensation

8. Testimonials
“My new
fave crave is
Rolled
Sensations!”
-Andrew Orlich
“Your Rolled Sensations
are such a unique
product! I love
surprising my friends
and family with
something they have
never tried before. They
are great conversation
starters and that makes
me happy.”
-Alissa Urbani

9. Business Model
Projected 1st year revenues From:
Average Customer spends
$4.75 on ice cream with
additional $3.75 from
choosing another item on
the menu
Projected profit 1st
year
$174,000 $8.50 per deal $32,000

10. Financials:

11. Competition Affordable
Expensive
Traditional, scooped Rolled

12. Marketing Strategy
People Product Place Promotion Price
Age: 5-50+
Gender: All
Income:
Middle and
Upper Class
Rolled Ice
Cream
Bakery Items
Coffee
Downtown
Bend
Desired
Location:
NW Wall St.
or NW Bond
St.
Advertising:
KTVZ, Radio
Stations
Social Media:
Instagram and
Facebook
Website:
Hours, Menu,
Pricing,
Promotions
Premium
(due to user
experience,
quality
ingredients
and technical
experience)

13. Team
Lucas Reyes
Chief Distribution Officer
B.S. Business Administration
● 2 years experience -
retail management
● 2 years experience -
employee management
Jordyn Langeliers
Chief Marketing Officer
B.S. Business Administration
● 2 years experience - employee
management
● Knowledge of marketing
functions from internship at
Hydro Flask
Sam Girard
Chief Operating Officer
Work Experience
B.S. Business Administration
2 years experience-
restaurant industry
2 Years experience - employee
management

14. New Growth
● Launching a customizable premium product into the local market by
combining an experience and incorporating high quality ingredients.
● Growing our customer base to a profitable local market share by
increasing marketing, promotions and brand awareness.

15. Contact Us
Rolled Sensations
Premium rolled ice cream made for you
Jordyn Langeliers
rolledsensations@gmail.com
(541) 480-0098