International Business class to determine the global presence and compared to Argentina.

1. Ana Barrera
International Business
Dr. Cassandra Theramene
May 2nd 2016
Starbucks

2. Agenda
• Company History
• Products and Services
• Operations
• Global Presence
• Recommendations

3. Company Overview
• Starbucks was founded in 1971
• It was the first roaster and retailer of whole bean and ground
coffee, tea and spices with a single store
• Today, Starbucks connects millions of customers with exceptional
products
• Currently has over 22,000 stores in 67 countries
• Starbucks mission is “to inspire and nature the human spirit, one
person, one cup and one neighborhood at a time”

4. Product and Services

5. Operations

6. Locations
67 Countries

7. Sales and Revenue
11,700,000,000
13,300,000,000
14,890,000,000
16,450,000,000
19,160,000,000
0
5,000,000,000
10,000,000,000
15,000,000,000
20,000,000,000
25,000,000,000
2011 2012 2013 2014 2015

8. Global Presence
• First Starbucks opened in Buenos Aires on May 30th 2008
• Since 2008, Starbucks shares have risen almost 20%
• There is currently 60 Starbucks in Argentina as of 2016
• Partnered with Alsea who is multi-brand restaurant operator
based in Mexico City, Mexico
• Alsea operating portfolio includes fast-food, causal dining
and cafeteria type restaurant chains located in Mexico, South
America and Spain

9. Global Presence
• Argentina is known for its café as they can be found almost
in every corner in Buenos Aries
• Known as a city with leisurely sit-down coffee cultures in a
continent famous for coffee beans
• Argentine café is cultural and people go for social gatherings,
not for coffee
• Starbucks café are always crowded with students

10. Hofstede Culture Map
& GDP
40
91
62
46
26
68
49
46
56
86
20
62
PD IND M/F UA LTO IDG
United States Argentina
Argentina current GDP is $578.7 billion

11. Starbucks Products &
Services in Argentina
• Starbucks tailors beverages to local Argentinian palate
with
• Dulce De Leche, a traditional caramel-style cream
• Submarine Coffee
• Starbucks makes stores larger has Argentinians like to
gather with family and friends at coffee shops

12. Recommendations
• Starbucks can get with their partner Alsea to open more
stores in Argentina. Alsea wants to have 120 stores by
the end of 2017
• Alsea is known for investing money in areas of South
America
• Starbucks should open more stores in Universities as
students are their #1 customer

13. References
• www.starbucks.com
• http://investba.com/2012/09/starbucks-Mendoza-
argentina
• https://en.eikipedia.org/wiki/Alsea_(company)
• https://geert-Hofstede.com/argentina.html

14. Questions???