The document discusses a business strategy report for Club Zed Inc., an athletic footwear company. In years 12 and 13 of the business strategy game, the company pursued a differentiation strategy. In year 12, this strategy led to increased returns, stock price, earnings per share, and net revenues. In year 13, the company further increased spending on quality and marketing to continue differentiating itself from competitors. Key metrics like revenue, return on equity, and credit rating improved each year due to the differentiation strategy.